Wingfield

What Wingfield does

Wingfield GmbH is a German sports-technology company that builds AI-powered smart-court systems for tennis, padel and pickleball, combining proprietary edge hardware (an AI Streaming Cam capturing 1080p at 60 fps and a Dual Tracking Cam) with a 22-inch Court Screen, mobile apps (iOS/Android), and a web app for coaches. Its software stack comprises three modules — Video Suite (AI highlight generation, VAR replay, YouTube livestreaming), Analytics (patented Match IQ auto-scoring, Wingfield Skill Assessment, gamified drills) and Gameplay (official rating submission, drill challenges) — and is integrated with the DTB Leistungsklasse (German tennis federation rating) and DUPR (pickleball rating) workflows.

The business model is a hybrid hardware-plus-recurring-software sale: clubs purchase the Wingfield Cam+ or AI Pro bundle up front (pricing quote-based, with bulk discounts and public funding/grants in Germany) and pay a monthly software and service subscription per court; an additional per-match validation fee applies for DTB LK submissions (€12.99 per player, €7.50 for Wingfield Pro members), and a free-to-player DUPR submission pathway acts as a customer-acquisition funnel. Customers span 700+ clubs in 16+ countries and include elite academies (Rafa Nadal Academy, Boris Becker International Tennis Academy), national federations (DTB, Tennis Ireland, Czech Tennis Association, SHO Federation), US franchise operators (The Picklr), and a long tail of SMB tennis, padel and pickleball clubs, reached through direct enterprise sales, inside sales hotlines in Germany and the US, federation-anchored adoption (DTB, DUPR), and channel partners such as Har-Tru.

Wingfield was founded in 2017 in Germany by former professional tennis players Maik Burlage (CEO), Jaan Brunken (COO), Julius Burlage (Head of Hardware) and Henri Kuper (Head of Software & AI), and has raised approximately €6.7 million in disclosed funding across a 2018 seed round (€1.2M from leAD Sports & Health Tech and Enjoy Venture) and a 2022 Series A (€4.0M from adesso Ventures, bmp Ventures, Hannover Beteiligungsfonds, IBG Beteiligungsgesellschaft Sachsen-Anhalt, with returning leAD). The company is registered as a German GmbH with regional subsidiaries in London (Wingfield International Limited) and New York (Wingfield Sports Technology Inc.) supporting its European and US expansion.

Name

Wingfield

Legal name

Wingfield GmbH

Website

https://wingfield.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Wingfield builds AI-powered smart-court hardware and software for tennis, padel, and pickleball clubs, offering auto-scoring, AI highlights, livestreaming, and official DTB and DUPR rating integration to 700+ clubs across 16+ countries.

Ownership category

akta.pro rank

Product category

Smart court AI sports technology

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• AI sports cameras
• Smart court technology
• Sports video analytics
• Video coaching software
• Racket sports tracking

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware sales (Cam+ and AI Pro): One-time hardware revenue from the Wingfield Cam+ and Wingfield AI Pro systems (cameras, 22" Court Screen, cabling, mounting accessories), with optional add-ons such as a second camera perspective and a physical buzzer. Pricing is on request; bulk-order discounts are available.
2. Recurring software & service subscription: Monthly software and service fee bundled with every hardware sale, covering regular software updates, cloud video storage for users, and dedicated support for the club or facility. Upgrade from Cam+ to AI Pro triggers a higher recurring fee.
3. Per-match validation fee (DTB LK): Per-player processing fee of €12.99 for DTB LK match validation (€7.50 for Wingfield Pro members and first-time users), charged in addition to subscription and hardware. Used for individual on-demand match validation.
4. Sponsor integration / branded content: Monetization enabler for clubs: sponsor logo placement on Court Screen and in every shared highlight clip, supporting a sponsor-integration revenue model that customers can offer to their own brand partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Wingfield sells plug-and-play AI camera systems (Wingfield Cam+ entry-level bundle and Wingfield AI Pro dual-tracking bundle, each including a 22" Court Screen) for tennis, padel, and pickleball courts, paired with a cloud software suite that delivers automated highlights, livestreaming to YouTube, Match IQ analytics, gamified drills, VAR line-call replay, and direct submission of official match ratings to DUPR and the German Tennis Federation (DTB). Customers buy the hardware outright and pay a recurring monthly software/service fee; a separate per-match fee applies for DTB LK validation.

Product overview

Wingfield offers an end-to-end platform combining AI-powered hardware (cameras + court screens) with a software suite for racket sports (tennis, padel, pickleball). The hardware lineup is built around two modular tiers — Wingfield Cam+ (entry-level streaming camera + 22" Court Screen) and Wingfield AI Pro (adds a Dual Tracking Camera for full analytics) — and on top of the hardware runs three software modules: Video Suite (video capture, highlight clips, livestreaming), Analytics (Match IQ, Skill Assessment, gamified drills), and Gameplay (official ratings, VAR line calls, club challenges). All hardware and software is managed via the Wingfield mobile app and (for coaches) the web app, and integrates directly with rating platforms DUPR and the German Tennis Federation (DTB).

Differentiator

Problem solved

Functional benefit

Brands

• Wingfield Cam+: Entry-level AI sports camera hardware line including streaming camera, court screen, and cabling accessories; optimized for AI-powered video processing for any racket sport.
• Wingfield AI Pro

Products and services

• Wingfield Cam+ Hardware bundle for racket-sport clubs: an indoor/outdoor AI streaming camera (1080p @ 60 fps, operating range -5 to +35 °C) paired with a 22" Court Screen, cabling and mounting accessories. Supports automated highlight creation, livestreaming to YouTube, on-court video coaching and VAR replay; priced on request with a monthly software/service subscription and bulk discounts.
• Wingfield AI Pro Full video-and-tracking hardware bundle for academies and coaching programs: Dual Tracking Camera plus AI Streaming Cam plus 22" Court Screen, cabling and mounting accessories. Adds advanced Match IQ analytics, gamified drills and the Wingfield Skill Assessment (WSA); marketed as the only multi-sport tracking system with reliable outdoor compatibility. Hardware plus a higher recurring monthly software/service fee; bulk discounts available.
• Wingfield App Free iOS/Android mobile companion app for individual players and coaches using Wingfield-equipped facilities: sign-in at a Wingfield Court, sync of session videos, highlight viewing, coach account management, DUPR and DTB rating linkage, and access to the public Court Finder directory.
• AI-based Match Validation with DTB (Mobile LK Application) Standalone productized service (DTB & Wingfield Mobile LK Application) launched in 2024 that lets players record official DTB Leistungsklasse matches via a smartphone app, with AI-based match verification (Match IQ flagging suspicious scenes) plus independent human referee review before official LK submission. Per-match fee of €12.99 (€7.50 for Pro members and first-time users).
• Wingfield Tracking Technology for Pickleball Pickleball-specific version of the Wingfield Cam+/AI Pro hardware and software platform, launched in 2023 to bring AI tracking, Match IQ scoring, auto-highlights and DUPR rating submission to pickleball venues; first deployed at scale via The Picklr franchise in the US.

Quantifiable outcome

• Freiburger Tennisclub grew from under 450 to over 900 members in five years after deploying Wingfield.
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship (rating partnership), flagship (rating integration), flagship franchise partner (us), core us distribution partner, marketing partnership (us college recruiting), brand association partnership, media / awareness partnership and flagship brand association.

• Deutscher Tennis Bund (DTB)flagship (rating partnership)Strategic or Co-development PartnerWingfield and the Deutscher Tennis Bund jointly developed AI-based match validation for the DTB Leistungsklasse (LK) in 2022 and extended it with a mobile smartphone-based LK app; DTB is shown as the official project partner on Wingfield's product page.
• DUPRflagship (rating integration)Technology or IntegrationDUPR is shown as an official partner; Wingfield's Skill Assessment (WSA) is fully integrated with DUPR Coach so certified coaches can submit results and assign official Coach-Assigned DUPRs from a Wingfield Court. Pickleball match results can be transmitted directly to DUPR as 'Club Matches'.
• The Picklrflagship franchise partner (us)Strategic or Co-development PartnerMulti-year partnership under which The Picklr, the largest pickleball franchise in the US, rolls out Wingfield across its clubs; combined with Picklr, Wingfield, DUPR Coach and DUPR launching the first AI-powered end-to-end pickleball development platform.
• Har-Trucore us distribution partnerChannel Partner/ Reseller/ DistributorPartnership with leading US tennis court surface and equipment provider Har-Tru to bring Wingfield's smart net post technology into the US market.
• Keystone Sportsmarketing partnership (us college recruiting)GTM or Marketing PartnerCo-marketing partnership with Keystone Sports linking Wingfield to Europe's largest US college recruiting showcase for tennis players.
• Alexander Zverev Foundationbrand association partnershipGTM or Marketing PartnerWingfield supported the Alexander Zverev Foundation's charity gala event in the fight against diabetes, providing brand association and visibility.
• ZDF Sportreportagemedia / awareness partnershipGTM or Marketing PartnerFeatured in ZDF's Sportreportage documentary on AI in sport by Andrea Petkovic, giving Wingfield mainstream TV exposure in Germany.
• Wimbledon (Road to Wimbledon)flagship brand associationStrategic or Co-development PartnerWingfield digitized the Road to Wimbledon pathway for junior players, allowing them to be recorded and reviewed with pro-grade video tools.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• LiveBarn: LiveBarn streams and archives games from sports facilities for players and families to review later. It overlaps with Wingfield’s court-side video and livestreaming use cases but is purely a streaming/replay service without AI analytics, auto-scoring, or federation rating integration.
• Catapult Sports: Catapult Sports is a public athlete-monitoring and performance-analytics company whose wearable and video products serve elite and professional teams. It is adjacent to Wingfield in sports performance analytics but operates at the team-sport/professional level with wearables, rather than racket-sports court cameras.
• Hudl: Hudl is the leading team-sports video analysis platform used by athletes and coaches across many sports including tennis. It overlaps with Wingfield on video review, highlight sharing, and coaching workflows but does not install dedicated AI court cameras or integrate with tennis federations’ rating systems.
• Hawk-Eye Innovations (Sony): Hawk-Eye is the dominant ball-tracking and line-calling technology used in professional tennis and broadcast sports. It is adjacent to Wingfield in computer-vision-based sports tracking but operates at a much higher tier (pro tournaments, federations) and uses different tracking technologies, making it a broad incumbent rather than a direct club-court competitor.
• TrackMan: TrackMan provides radar and computer-vision-based sports tracking systems, originally for golf and now expanding to baseball, softball, and other sports. It is comparable to Wingfield as a premium hardware-plus-software sports-tracking vendor targeting academies and performance centers, though it does not currently focus on racket-sports club courts.

Emerging players

• KinaTrax: KinaTrax provides markerless motion-capture and biomechanics analysis for sports including baseball and softball. It overlaps with Wingfield in computer-vision-based athlete tracking and performance insights but focuses on biomechanics for professional leagues rather than racket-sports club courts.

Direct peers

• SwingVision: SwingVision is a direct peer offering AI-powered tennis video analysis and swing tracking using a smartphone camera, with shot classification, stats, and highlight creation. It targets the same coaching and player-development use cases as Wingfield but via a software-only, mobile-first model rather than installed court cameras.
• TopCourt (Tennis Channel): TopCourt offers AI-driven tennis video analysis, shot detection, and coaching tools aimed at competitive junior and college players. Like Wingfield, it focuses on standardized skill assessment and match analysis for tennis players and coaches, but as a mobile/app-based platform without dedicated court hardware.
• PlaySight (PlaySight Interactive): PlaySight is the closest direct competitor to Wingfield, offering the 'Smart Court' AI camera and video-analysis system for tennis (and other racket sports) at clubs and academies. Both companies sell AI-powered court cameras plus analytics software to tennis facilities and compete for the same elite-academy and club customers.

Others

• Babolat (Play & Connected): Babolat is a leading tennis equipment brand with connected-racquet and sensor products (Babolat Play, POP) targeting the same coaching and player-development use case as Wingfield. It is comparable as a tennis-tech ecosystem player, but its data comes from racquet-mounted sensors rather than court-side AI cameras, making it an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wingfield_1833
• GitHubgithub.com/wingfield
• YouTubeyoutube.com/@wingfield
• Facebookfacebook.com/wingfield
• LinkedInlinkedin.com/company/wingfield
• Instagraminstagram.com/wingfield

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingfield