SDVI

What SDVI does

SDVI Corporation is a privately held US software company founded in February 2013 by Larry Kaplan, co-founder of Omneon, and headquartered in Sunnyvale, California, with European operations. The company develops and operates the Rally platform, a cloud-native media supply chain management system used by broadcasters, OTT platforms, and media services companies. Rally dynamically provisions compute and storage across AWS, Google Cloud, Azure, and Alibaba Cloud, then orchestrates third-party application services for transcoding, quality control, audio processing, content packaging, and AI/ML-based analysis within a unified workflow layer.

The Rally architecture exposes a marketplace of more than 70 third-party application services and processes nearly one billion media jobs annually. Customers use Rally to replace or augment on-premises media processing infrastructure, gaining elastic capacity and a single pane of glass across multi-vendor processing. SDVI has been recognized with a 2019 Emmy Award for Technology & Engineering for cloud-based media supply chains, an unusual industry endorsement for a workflow SaaS vendor.

SDVI generates revenue primarily through consumption-based pricing on the Rally platform, usage-based fees for integrated third-party application services, and professional services. Go-to-market combines direct enterprise sales to tier-1 media operators with channel partners (notably Netorium and TMT Insights/Polaris in EMEA) and distribution via the AWS Marketplace. Named customers include Comcast, Discovery, Sky, A+E Networks, Fox/Disney, Max, Crunchyroll, Hearst Networks EMEA, and Iyuno, with Sky also a strategic investor since 2018.

Name

SDVI

Legal name

SDVI Corporation

Website

https://sdvi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SDVI provides the Rally cloud-native media supply chain management platform, serving broadcasters, OTT operators, and media services firms with dynamic multi-cloud infrastructure provisioning, workflow orchestration, and integrated third-party application services.

Ownership category

akta.pro rank

Product category

Media Supply Chain Management Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

SDN Controllers & Network Automation/Orchestration (MANO, ZTP, Policy) (HDAIAIAF)

akta.pro secondary industries

SDN Controllers & Policy Automation (Campus/DC/WAN) (HDAFAGAC), SDN & Controller-Based Management (Campus/DC Fabrics) (HDAFAMAD)

Keywords

• Media supply chain
• Cloud-native platform
• Media orchestration
• Video processing
• Content packaging

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Rally Platform Subscription / SaaS: Rally platform access delivered as cloud-native managed service, providing supply chain orchestration, infrastructure management, analytics, gateways, and access tools on recurring basis.
2. Application Services Consumption: Pay-as-you-go usage of integrated third-party application services (transcoding, QC, AI/ML, audio, captioning, packaging) within the Rally Application Services Market; customers pay only for infrastructure used and processing performed.
3. Hybrid Opex/Capex Licensing: Commercial flexibility using both opex (consumption) and capex (perpetual/license) models for application services; Rally can manage existing customer licenses and burst additional workloads to on-demand usage.
4. Professional Services & Deployment Partnerships: Deployment, integration, and ongoing managed services delivered via partner ecosystem including Netorium and TMT Insights (Polaris) for implementations at A+E Networks, Crunchyroll, Sky, Hearst Networks EMEA, and other shared customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels13 records

Core offering

SDVI provides the Rally Platform, a cloud-native media supply chain management and optimization platform for media companies. It orchestrates content ingest, processing, packaging, QC, and distribution workflows, while dynamically provisioning cloud infrastructure and third-party application services on a consumption basis. The platform consists of a Core orchestration engine plus modular add-ons (Gateway, Access, Insight, Connect) and an integrated Application Services Market of 70+ partner tools.

Product overview

SDVI offers the Emmy Award-winning Rally Platform, a single unified cloud-native media supply chain management platform composed of a core orchestration engine and a set of modular services. Rally Core is the central module for media supply chain management and optimization, while Rally Gateway provides customizable supply chain portals, Rally Access delivers metadata-assisted content QC and compliance (with options for Adobe Premiere Pro, Accurate.Video Validate, Accurate.Video Edit, and Accurate.Video Subtitle), Rally Insight supplies data analytics and predictive insights, and Rally Connect handles content and metadata exchange between business partners. The Rally Application Services Market is the ecosystem of more than 70 third-party tools automatically provisioned by Rally, including AI/ML, audio/captioning, automated file QC, and file transform services from vendors such as AWS, Google Cloud, Microsoft Azure, Telestream, Cinnafilm, Dolby/Hybrik, Dalet Amberfin, Ateme, Codemill, and many more.

Differentiator

Problem solved

Functional benefit

Brands

• Rally: SDVI's flagship cloud-native media supply chain management platform, encompassing Rally Core, Rally Gateway, Rally Access, Rally Connect, Rally Insight, and the Application Services Market.
• Rally Core
• Rally Gateway
• Rally Access
• Rally Connect
• Rally Insight
• Rally Application Services Market

Products and services

• SDVI Rally Platform Emmy Award-winning cloud-native media supply chain management platform that empowers media organizations to optimize content ingest, processing, packaging, and distribution with automatic control and optimization of supply chains on technical, operational, and financial parameters.
• Rally Core Central media supply chain management and optimization module that gives engineers and developers a single environment for building, operating, and optimizing media supply chains. Deploys infrastructure and applications needed for every supply chain task and adapts automatically to changes in demand.
• Rally Gateway Customizable supply chain portal module that enables fast deployment of customized portals for internal or external users, exposing only the supply chain information relevant to a specific audience via a widget framework and integrated web page builder.
• Rally Access Metadata-assisted content QC and compliance module that links automated supply chain functions and the metadata they produce to the manual tasks they require, available as a panel in Adobe Premiere Pro or via Accurate.Video Validate within Rally Gateway.
• Rally Insight Data analytics service for media supply chains that turns supply chain data into actionable intelligence, with predictive analytics, resource utilization metrics, customizable charting, SSO authentication, and role-based access controls.
• Rally Connect Content and metadata exchange service that simplifies and accelerates the process of receiving and delivering content and metadata between business partners, with standardized templates for partners such as iTunes, Netflix, DirectTV, Hulu, Comcast, Amazon Prime, and Facebook.
• Rally Application Services Market Ecosystem of more than 70 third-party and partner tools integrated into the Rally platform, providing best-in-class media processing functions (AI/ML, audio/captioning, automated file QC, file transform) that Rally automatically provisions, executes, and scales in the cloud on a pay-as-you-go basis.
• Rally Access Workstation for Adobe Premiere Pro Cloud-based virtualized workstation enabling users to run Adobe Premiere Pro licenses on cloud infrastructure, with media and metadata pre-loaded for the workorder and edits synced back to Rally, eliminating high-res egress.
• SDVI Production Pilot System Engagement service that lets customers work with SDVI's Solutions team to design and run a real supply chain in a production-like environment before committing to full-scale deployment, going beyond standard demos.

Quantifiable outcome

• Nearly 1 billion jobs managed by Rally across customer supply chains in 2025
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration55 records

AI capability6 records

Feature8 records

Partnerships

39 partnerships are on record, tiered flagship — cloud platform partner with media & entertainment competency designation and co-2019 emmy recognition, core — multiple telestream products integrated into rally application services market and co-developed with sky mediamesh, core — accurate.video fully integrated as rally access review/edit tools, core — pixelstrings flagship image processing platform integrated into rally, core — titan file integrated into rally with documented cost savings (up to 50% storage/cdn), core — hybrik integrated for premium hdr/audio workflows, core — baton qc and captioning tools integrated into rally, standard — quasar native cloud qc integrated into rally, standard — amberfin transcoding integrated into rally, core — ai/ml service integrated via aws media intelligence for content analysis, standard — aws ai service integrated for speech-to-text, core — file-based video transcoding service integrated into rally, standard — google cloud ai service integrated for content discovery, standard — azure ai service integrated for media insights, core — adobe premiere pro panel integration with rally access, standard — encoder integrated for mpeg-dash and hls at scale, standard — enterprise transcoder integrated for cloud/on-prem/hybrid, standard — transkoder integrated for high-end 2k/4k and dcp/imf mastering, standard — six ai services integrated for video/audio ai, standard — audio automation integrated with dedicated solution briefs and case study, standard — caption encoding/stitching integrated for professional video exchange formats, standard — imf/dcp mastering integrated for centralized mastering, standard — 30+ caption/subtitle format conversion, standard — cloud media processing service integrated for transcoding, standard — open-source-based transcoding and workflow management, standard — open-source multimedia framework integrated as available tool, standard — high-performance transcoding for cloud and on-premises, standard — enterprise audio processing integrated, standard — mxf toolkit integrated for file validation and remux, standard — multi-language localization processing integrated, standard — cloud api for 60+ subtitle/caption format conversion, standard — cloud-native media retiming integrated, standard — subtitling and closed captioning integrated, standard — automated qc for vod distribution, standard — packaging for hls, mpeg-dash, hds, hss, cmaf, standard — ai-powered ad-break inventory and scene analysis, standard — cloud platform partner for rally deployments, core — deployment partner with joint customer implementations including a+e networks, crunchyroll, sky, hearst and core — professional services partner complementing sdvi deployment offerings.

• Amazon Web Services (AWS)flagship — cloud platform partner with media & entertainment competency designation and co-2019 emmy recognitionStrategic or Co-development PartnerAWS is SDVI's primary cloud platform partner. Rally is deployed on AWS using S3, EC2, EBS, Rekognition, Transcribe, and Elemental MediaConvert. SDVI holds AWS Media & Entertainment Competency. The companies jointly received a 2019 Technology & Engineering Emmy for 'Pioneering Public Cloud-Based Media Supply Chains' with Fox NE&O and Discovery. Joint marketing includes e-books, customer webinars (Hearst Networks EMEA), and AWS re:Invent presentations.
• Telestreamcore — multiple telestream products integrated into rally application services market and co-developed with sky mediameshTechnology or IntegrationTelestream provides Aurora, Vantage, Vantage CloudPort, CaptionMaker, Vidchecker, Telestream Cloud QC, and Telestream Cloud Qualify as integrated application services within Rally. Co-development partner on Sky MediaMesh platform.
• Codemillcore — accurate.video fully integrated as rally access review/edit toolsTechnology or IntegrationCodemill's Accurate.Video Validate, Accurate.Video Edit, and Accurate.Video Subtitle are fully integrated components of Rally Access, providing browser-based QC, editing, and subtitle editing directly within Rally workorders. Co-development partner on Sky MediaMesh.
• Cinnafilmcore — pixelstrings flagship image processing platform integrated into rallyTechnology or IntegrationCinnafilm's PixelStrings platform (along with Dark Energy, Dark Energy Xenon, Tachyon, Wormhole, and Skywalker Sound Tools) is integrated into Rally for high-end media transformation, including standards/frame-rate conversion, SDR/HDR interchange, noise reduction, audio processing, and retiming. Case study at Discovery.
• Atemecore — titan file integrated into rally with documented cost savings (up to 50% storage/cdn)Technology or IntegrationAteme's TITAN File multi-codec/format transcoding software is integrated into Rally for OTT, mezzanine, post-production, and archive workflows. Ateme's Artificial Quality Intelligence (AQI) combined with Rally orchestration can reduce storage and CDN bandwidth by up to 50%. Guest blog on SDVI site.
• Dolbycore — hybrik integrated for premium hdr/audio workflowsTechnology or IntegrationDolby's Hybrik cloud media processing (transcoding and QC with Dolby Vision and Dolby Atmos support) is integrated into Rally as an application service.
• Interra Systemscore — baton qc and captioning tools integrated into rallyTechnology or IntegrationInterra Systems' BATON (ML/AI-enabled automated file-based QC) and BATON Captions are integrated into Rally for VOD content QC and caption/subtitle workflows.
• Venera Technologiesstandard — quasar native cloud qc integrated into rallyTechnology or IntegrationVenera's Quasar, the first native cloud-based file QC solution, is integrated into Rally for HDR, IMF/DCP analysis, adaptive bitrate QC, and reference-based QC.
• Daletstandard — amberfin transcoding integrated into rallyTechnology or IntegrationDalet AmberFin high-quality scalable transcoder with API-first, service-oriented architecture integrated into Rally for media workflow and file packaging.
• Amazon Rekognitioncore — ai/ml service integrated via aws media intelligence for content analysisTechnology or IntegrationAmazon Rekognition computer vision (CV) AI service integrated into Rally for image and video analysis at scale.
• Amazon Transcribestandard — aws ai service integrated for speech-to-textTechnology or IntegrationAmazon Transcribe automatic speech recognition service integrated into Rally for captioning and content search applications.
• AWS Elemental MediaConvertcore — file-based video transcoding service integrated into rallyTechnology or IntegrationAWS Elemental MediaConvert broadcast-grade file-based video transcoding service integrated into Rally for VOD content preparation.
• Google Cloud Video Intelligencestandard — google cloud ai service integrated for content discoveryTechnology or IntegrationGoogle Cloud Video Intelligence integrated into Rally for video analysis recognizing 20,000+ objects, places, and actions, with metadata extraction.
• Microsoft Azure Video Analyzerstandard — azure ai service integrated for media insightsTechnology or IntegrationMicrosoft Azure Video Analyzer for Media (formerly Video Indexer) integrated into Rally for spoken words, faces, characters, and emotions analysis.
• Adobecore — adobe premiere pro panel integration with rally accessTechnology or IntegrationAdobe Media Encoder integrated into Rally for transcoding and proxy creation; Adobe Premiere Pro tightly integrated with Rally Access panel for in-application workorder execution.
• Bitmovinstandard — encoder integrated for mpeg-dash and hls at scaleTechnology or IntegrationBitmovin cloud-based video encoder integrated into Rally for MPEG-DASH and HLS encoding at scale.
• Capella Systems (Cambria FTC)standard — enterprise transcoder integrated for cloud/on-prem/hybridTechnology or IntegrationCambria File Transcoder (FTC) from Capella Systems integrated into Rally for cloud-native, on-prem, or hybrid enterprise transcoding.
• Colorfrontstandard — transkoder integrated for high-end 2k/4k and dcp/imf masteringTechnology or IntegrationColorfront Transkoder integrated into Rally for high-performance 2K/4K transcoding, DCP and IMF mastering for studios and VFX facilities.
• DeepVAstandard — six ai services integrated for video/audio aiTechnology or IntegrationDeepVA's six AI services (Deep Media Analyzer, Deep Model Customizer, Deep Collector, Deep Indexer, Deep Explorer, Deep Generator) integrated into Rally for video and audio AI workflows.
• Emotion Systems (Engine)standard — audio automation integrated with dedicated solution briefs and case studyTechnology or IntegrationEmotion Systems' Engine file-based audio automation integrated into Rally for loudness, upmix/downmix, Dolby E encoding, channel mapping, pitch correction, and audio description.
• EEG (CCPlay FilePro)standard — caption encoding/stitching integrated for professional video exchange formatsTechnology or IntegrationCCPlay FilePro from EEG integrated into Rally for post-production caption encoding/stitching into MPEG transport streams, MXF, Quicktime/MP4.
• CineCert (Anini)standard — imf/dcp mastering integrated for centralized masteringTechnology or IntegrationCineCert Anini IMF/DCP Task Manager integrated into Rally for centralized IMF/DCP mastering and content preparation.
• Closed Caption Converterstandard — 30+ caption/subtitle format conversionTechnology or IntegrationClosed Caption Converter integrated into Rally for caption/subtitle format conversion across 30+ formats with drift correction, segmentation, and Style Guides support.
• Encoding.comstandard — cloud media processing service integrated for transcodingTechnology or IntegrationEncoding.com cloud media processing service integrated into Rally for high-volume transcoding workflows.
• FFAStransstandard — open-source-based transcoding and workflow managementTechnology or IntegrationFFAStrans (FFmpeg, Avisynth, Transcoder) integrated into Rally for open-source-based transcoding and media workflow automation.
• FFmpegstandard — open-source multimedia framework integrated as available toolTechnology or IntegrationFFmpeg cross-platform multimedia framework integrated into Rally for decoding, encoding, transcoding, muxing, demuxing, streaming, and filtering.
• Hiscale (FLICS)standard — high-performance transcoding for cloud and on-premisesTechnology or IntegrationHiscale FLICS high-performance, scalable video transcoding solution integrated into Rally for cloud and on-premises workflows.
• Telos Alliance (Minnetonka AudioTools)standard — enterprise audio processing integratedTechnology or IntegrationMinnetonka AudioTools Server (Telos Alliance) integrated into Rally for enterprise audio solutions in cable, satellite, OTT, terrestrial, IPTV, radio, and post-production.
• nablet (MXF Studio)standard — mxf toolkit integrated for file validation and remuxTechnology or Integrationnablet MXF Studio integrated into Rally for MXF file validation, remux, joining, and FTP-to-MXF workflows.
• Yella Umbrella (Nebula)standard — multi-language localization processing integratedTechnology or IntegrationNebula from Yella Umbrella integrated into Rally for scalable language localization, encoding, and media processing.
• OOONA (Convert)standard — cloud api for 60+ subtitle/caption format conversionTechnology or IntegrationOOONA Convert API integrated into Rally for batch conversion between 60+ subtitle and caption file formats.
• Prime Image (Time Tailor)standard — cloud-native media retiming integratedTechnology or IntegrationPrime Image's Time Tailor cloud-native media retiming integrated into Rally for up/down timing with pitch correction and caption sync.
• SoftNI (Subtitler Suite)standard — subtitling and closed captioning integratedTechnology or IntegrationSoftNI Subtitler Suite integrated into Rally for subtitle preparation, closed captioning, and DVD/NLE subtitling.
• SSIMWAVEstandard — automated qc for vod distributionTechnology or IntegrationSSIMWAVE VOD Monitor (SSIMPLUS) integrated into Rally for automated content quality and encoding performance checks for VOD distribution.
• Unified Streamingstandard — packaging for hls, mpeg-dash, hds, hss, cmafTechnology or IntegrationUnified Packager from Unified Streaming integrated into Rally for packaging content for HLS, MPEG-DASH, HDS, HSS, and CMAF with encryption and DRM support.
• Vionlabs (Operations Lab)standard — ai-powered ad-break inventory and scene analysisTechnology or IntegrationVionlabs Operations Lab AI integrated into Rally for ad-break detection, scene segmentation, and viewer-experience optimization.
• Alibaba Cloudstandard — cloud platform partner for rally deploymentsTechnology or IntegrationAlibaba Cloud referenced as one of the cloud platforms (alongside AWS and Google) for which SDVI builds and benchmarks machine images for Rally deployments.
• TMT Insights (Polaris)core — deployment partner with joint customer implementations including a+e networks, crunchyroll, sky, hearstImplementation/ SI/ Consulting PartnerTMT Insights Polaris operational management platform integrates with Rally to provide a 'single pane of glass' view into media supply chains. Deployed across A+E Networks, Crunchyroll, Sky, and others; joint solution delivers ~50k concurrent monthly jobs and 1.6M+ assets at Crunchyroll.
• Netoriumcore — professional services partner complementing sdvi deployment offeringsImplementation/ SI/ Consulting PartnerNetorium provides professional services that complement SDVI's deployment offerings; described as a deployment partner that enhances joint customer outcomes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dalet: Dalet is a media asset management and workflow platform vendor (AmberFin, Galaxy, Brio) that overlaps with SDVI on supply chain orchestration, asset management, and file packaging — a broader incumbent serving the same M&E customers with a wider portfolio.
• Imagine Communications: Imagine Communications is an established broadcast and media technology vendor offering playout, ad management, and networking solutions — a broader incumbent competing with SDVI on the media supply chain modernization journey for large broadcasters.
• AWS Media Services: AWS Media Services (MediaConvert, MediaLive, MediaPackage, MediaTailor, Media Intelligence) provide cloud-based media processing primitives that SDVI orchestrates; AWS is simultaneously SDVI's primary cloud platform partner and a potential upstream competitor that could expand into orchestration.

Direct peers

• Ateme: Ateme's TITAN File transcoder is integrated into Rally with documented cost savings (up to 50% storage/CDN); Ateme also sells directly to broadcasters and OTT operators for transcoding and ABR delivery, making it a partner and a direct competitor in media supply chain workflows.
• Bitmovin: Bitmovin provides cloud and hybrid video encoding for MPEG-DASH and HLS at scale — integrated into SDVI's Application Services Market and overlapping with SDVI on cloud-based video encoding and packaging for OTT and broadcast customers.
• Telestream: Telestream provides media processing, transcoding, and QC software (Vantage, Aurora, Vidchecker, CaptionMaker) that is deeply integrated into SDVI's Rally Application Services Market, but is also a direct competitor in file-based media workflow automation for broadcasters and OTT operators.
• Hybrik (Dolby): Dolby-owned Hybrik is a cloud-based media processing platform offering transcoding and QC with Dolby Vision and Dolby Atmos support — a Rally application services partner and direct competitor in cloud-native media transformation workflows.
• Amagi: Amagi provides cloud-based broadcast and connected TV operations (playout, ad insertion, OTT delivery) for broadcasters and streaming services — a direct competitor in cloud-native media supply chain and distribution workflows for TV and OTT operators.

Emerging players

• Mux: Mux provides cloud video infrastructure (encoding, streaming, analytics) for developer-driven media workflows, overlapping with Rally on the cloud video processing layer for digital-first and OTT customers, with a more developer-API-first GTM motion.
• iconik: iconik is a cloud-native media asset management platform with integrated AI-powered search and workflow tools, serving a similar base of post-production, broadcast, and brand customers that need to manage and process media at scale — overlapping with SDVI on the supply chain management layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SDVICorp
• YouTubeyoutube.com/@sdvicorp
• Facebookfacebook.com/SDVICorp
• LinkedInlinkedin.com/company/sdvi-corporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDVI