HealthAssure
- Company typePrivate
- Founded2011
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
HealthAssure firmographics
Firmographics- Name
- HealthAssure
- Legal name
- HealthAssure Private Limited
- Website
- https://healthassure.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
HealthAssure industry classification
Industry- Product category
- Primary Care Network
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Services-Health Services (8000), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)
- akta.pro secondary industries
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Primary Care & General Medicine Virtual Care (HLALAAAA), Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)
Keywords
Where HealthAssure is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
HealthAssure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Corporate Employee Health Benefits: HealthAssure provides employee health benefits to corporates (large and small) covering primary care. Health offerings are personalised for employees based on Gender and Age, with Flexi Benefits allowing employees to choose Doctor Consultation, Diagnostic Tests, Tele Doctor, Pharmacy or Fitness.
- OPD Insurance Partnership: HealthAssure partners with leading insurance companies to facilitate OPD Insurance products, providing a vast primary care medical network, product and claims understanding, and technology platform for insurers to cover primary care.
- Insurance Underwriting Medicals: Provides insurance companies with a vast and high quality primary care network for pre-policy or post policy medicals. Revenue from serving insurers with their underwriting needs through a network of verified providers.
- Individual Healthcare Subscriptions: Direct subscription plans for individuals covering pathology, radiology, general physician, dentist, eye doctor, and online consultation. Plans valid for 3/6/12 months with family members eligible to be added.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Individual/Family Plans - 3 to 12 month validity |
| Subscription | Annual | Corporate Employee Health Benefits - Customized per organization |
| Subscription | Annual | OPD Insurance - Partnered with Insurance Companies |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
HealthAssure product offering
Product offeringCore offering
HealthAssure is a HealthTech and FinTech company that aggregates primary healthcare services through a hyperlocal medical network of 14,000+ verified care centers across 1,300+ cities and 16,000+ pincodes in India. It sells OPD Insurance and Insurance Underwriting Medicals to insurance companies, Employee Health Benefits to corporates, and Individual Healthcare Plans to consumers, supported by a proprietary technology platform with mobile app, Health Dashboard, and deep insurer tech integrations.
Product overview
HealthAssure is a HealthTech and FinTech company offering a unified primary care platform that provides a comprehensive ecosystem of healthcare services for three distinct segments: Insurers, Corporates, and Individuals. The core HealthAssure Platform aggregates primary care services including GP Consultation, Specialist Consultation, Diagnostics, Tele Services, At Home Services, Pharmacy, Vaccinations, and Health Risk Assessment across a verified network of 14,000+ care centers in 1,300+ cities covering 16,000+ pincodes in India. For Insurers, the platform offers OPD Insurance and Insurance Underwriting Medicals products with deep tech integrations for real-time updates and risk stratification. For Corporates, the Employee Health Benefits product provides personalized offerings with a Health Dashboard for HR insights. For Individuals, personalized healthcare plans feature assigned family doctors and hyperlocal network access. The Network Partner Portal enables healthcare providers to manage bookings and settlements.
Differentiator
Problem solved
Functional benefit
Products and services
- OPD Insurance Outpatient department insurance product offered in partnership with leading insurance companies such as HDFC ERGO, Niva Bupa, SBI Life, ICICI Prudential, Manipal Cigna, Magma HDI, Care Health Insurance, and Pramerica Life Insurance. Provides comprehensive OPD coverage and gives insurers deeper understanding of customer health to reduce hospitalization claims.
- Insurance Underwriting Medicals Pre-policy and post-policy medical examination services for insurance companies using HealthAssure's verified primary care network. Features deep tech integrations with insurance partners for real-time updates, customizable Risk Underwriting based on location, pincode, distribution channel and customer profile, with same-day digitized reports and Risk Stratification.
- Employee Health Benefits Corporate health benefit program for employers (large and small) including clients such as GE, Indus Towers, L'Oréal, Pearson, 3M, and Deutsche Bank. Provides personalized employee health offerings based on gender and age, with Flexi Benefits allowing employees to choose Doctor Consultation, Diagnostic Tests, Tele Doctor, Pharmacy or Fitness, and a Health Dashboard for HR insights.
- Individual Healthcare Plans Personalized subscription healthcare plans for individuals and families covering pathology, radiology, general physician, dentist, eye doctor, and online consultation. Plans are valid for 3, 6, or 12 months with family members eligible to be added. Includes unlimited teleconsultations and access to hyperlocal provider network across 1,200+ cities.
- Network Partner Portal Platform for healthcare providers including pathology, radiology, hospitals, nursing homes, clinics, and wellness centers to manage bookings and settlements, gain increased footfalls, brand marketing, and wider reach through the HealthAssure network of 14,000+ care centers.
Quantifiable outcome
- 13 million+ lives impacted
- +3 more outcomes
Companies that use HealthAssure
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
HealthAssure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HealthAssure partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered major and core.
- Apollo HospitalsmajorNetwork partner providing hospital services through HealthAssure's provider network. Deep tech integration enabling seamless access to appointments and medical reports.
- Fortis HealthcaremajorNetwork partner providing hospital services through HealthAssure's provider network.
- MedantamajorNetwork partner providing hospital services through HealthAssure's provider network.
- Manipal HospitalsmajorNetwork partner providing hospital services through HealthAssure's provider network.
- Lucid DiagnosticscoreNetwork partner for diagnostic services. Part of 14,000+ care center network.
- Medall DiagnosticscoreNetwork partner for diagnostic services. Part of 14,000+ care center network.
- HealthspringcoreNetwork partner for primary care services.
- PractocoreNetwork partner providing tele doctor and consultation services.
- Max LabscoreNetwork partner for diagnostic/lab services. Part of 14,000+ care center network.
- HealthianscoreNetwork partner for diagnostic/lab services.
- Suburban LabscoreNetwork partner for diagnostic/lab services.
- Agilus DiagnosticscoreNetwork partner for diagnostic/lab services. Part of 14,000+ care center network.
- HDFC ERGOmajorInsurance partner for OPD Insurance products. HealthAssure provides primary care network and technology platform.
- Magma HDIcoreInsurance partner for OPD Insurance products.
- Care Health InsurancecoreInsurance partner for OPD Insurance products.
- Niva BupacoreInsurance partner for OPD Insurance products.
- SBI LifecoreInsurance partner for OPD Insurance products.
- ICICI PrudentialcoreInsurance partner for OPD Insurance products.
- Pramerica Life InsurancecoreInsurance partner for OPD Insurance products.
- Manipal CignacoreInsurance partner for OPD Insurance products.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
HealthAssure competitors and assessment
Company assessmentDirect peers
- Practo: India's largest digital healthcare platform aggregating doctor consultations, diagnostics, and pharmacy across a pan-India provider network. Comparable because both companies aggregate primary care providers and serve insurers, corporates, and individuals — Practo is actually both a HealthAssure partner and a competing primary care aggregator.
- MediBuddy: Indian digital healthcare platform offering corporate wellness programs, teleconsultation, and OPD benefits to enterprise clients and individuals. Closely comparable because MediBuddy targets the same insurer/corporate/individual trinity and monetizes employer-sponsored health benefits and OPD coverage.
- Medi Assist Healthcare Services: India's largest health insurance third-party administrator (TPA), processing claims and managing cashless hospitalization for insurers and corporate clients. Strongly comparable because Medi Assist occupies the same intersection of health-tech and health insurance administration that HealthAssure targets with its OPD insurance and underwriting medicals products.
- Vidal Health (Vidal Healthcare): TPA and health management company in India providing claims administration, wellness programs, and OPD benefits to insurers and corporates. Comparable due to overlapping customer base (insurers and large employers) and overlap in OPD insurance product administration.
Broad incumbents
- Tata 1mg: Backed by Tata, this horizontal Indian health platform spans pharmacy, diagnostics, teleconsult, and primary care. Comparable to HealthAssure on the diagnostics and teleconsult layer, but operates at much larger scale and with a broader, consumer-facing product set including e-pharmacy.
- PharmEasy: Indian online pharmacy and diagnostics aggregator with broad consumer reach. Comparable in that it aggregates healthcare services across pincodes and increasingly layers primary care and corporate wellness; differs in that e-pharmacy is its wedge rather than primary care aggregation.
- Apollo 24/7: Digital health platform of Apollo Hospitals, one of India's largest hospital chains, offering teleconsult, online pharmacy, and diagnostics. Comparable as both partner and competitor — Apollo is a network partner of HealthAssure while also operating its own consumer primary care platform.
- Bajaj Finserv Health: Healthcare financing and wellness arm of Bajaj Finserv offering OPD, doctor consultation, and wellness benefits. Comparable on employer-sponsored and individual health benefit products and on OPD insurance-adjacent offerings.
Emerging players
- mfine: India-based AI-driven primary care and teleconsult aggregator that partners with hospital-physicians to deliver online consultations and diagnostics. Comparable on the primary care aggregation and corporate OPD benefits layer, though smaller in scale and more tele-focused.
Others
- Care Health Insurance: Indian health insurer partner of HealthAssure's OPD Insurance product. Included as an ecosystem peer — not a platform competitor, but a counterparty whose OPD product strategy directly shapes HealthAssure's revenue in the insurer channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HealthAssure social profiles
Digital presenceHealthAssure compliance and trust
Trust signalCompliance1 record
HealthAssure financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthAssure leadership team
Management profileNumber of profiles
Profiles12 records
HealthAssure subsidiaries and ownership
Company hierarchySubsidiaries1 record
HealthAssure funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthAssure M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthAssure
What does HealthAssure do?
HealthAssure is a HealthTech and FinTech company that aggregates primary healthcare services through a hyperlocal medical network of 14,000+ verified care centers across 1,300+ cities and 16,000+ pincodes in India. It sells OPD Insurance and Insurance Underwriting Medicals to insurance companies, Employee Health Benefits to corporates, and Individual Healthcare Plans to consumers, supported by a proprietary technology platform with mobile app, Health Dashboard, and deep insurer tech integrations.
Is HealthAssure a public or private company?
HealthAssure is a private company. It is classified as venture growth investor backed and is currently operating.
When was HealthAssure founded?
HealthAssure was founded in 2011. It employs 251 to 500 people.
Where is HealthAssure based?
HealthAssure is headquartered in Mumbai, India, in the Asia region.
How does HealthAssure make money?
Four revenue lines are on record. Corporate Employee Health Benefits are the primary driver. The others are OPD Insurance Partnership, insurance Underwriting Medicals and individual Healthcare Subscriptions.
Who are HealthAssure's main competitors?
Direct peers on record are Practo, MediBuddy, Medi Assist Healthcare Services and Vidal Health (Vidal Healthcare). Broad incumbents are Tata 1mg, PharmEasy, Apollo 24/7 and Bajaj Finserv Health. mfine is listed as an emerging player. Care Health Insurance is listed as an others.
Does HealthAssure have an API?
No public API is recorded for HealthAssure.
What industry is HealthAssure in?
HealthAssure's product category is Primary Care Network. Its primary akta.pro industry code is HLAFAGAF, Value-Based Primary Care Organizations (Risk-Bearing), with a secondary code of HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored). Its NAICS code is 524292 and its SIC code is 8000.