TeamSnap

What TeamSnap does

TeamSnap is a cloud-based youth sports management SaaS platform founded in 2009 and headquartered in the United States (with legal entity TEAMSNAP HOLDINGS, LP filed in Delaware and operational presence tied to Boulder/Chicago), serving clubs, leagues, coaches, parents, and brand partners across the $37 billion youth sports industry. The platform unifies registration, payments, scheduling, communication, coaching content, and live streaming into a single mobile-first experience used by over 19,000 sports organizations, 4 million teams, and 30 million lifetime users across more than 100 sports and activities. The company has assembled exclusive or flagship content partnerships with leading professional leagues and brands—NFL FLAG, MLS, Jr. NBA/Jr. WNBA, MLB, FC Barcelona, Premier Lacrosse League, Bauer Hockey, AYSO, and Nike—to deliver professional-grade coaching curriculum through its TeamSnap+ subscription service.

The platform is anchored by TeamSnap ONE, launched in November 2025 as a rebuilt, end-to-end solution combining registration, payments, coach communications, training content sharing, and AI-powered live streaming in a unified interface. Underlying technology includes integrations with calendar platforms (Google, Outlook, iCal), payment processors (Apple Pay, Google Pay), insurance (Vertical Insure), e-commerce (SquadLocker), college recruiting (NCSA), and an exclusive multi-year partnership with XbotGo for AI-powered camera capture featuring automated tracking, robotic zoom, and 4K HD video. The company maintains a B2B brand solutions arm, TeamSnap for Brands, which connects 570+ brand partners with 45,000 sponsorable leagues through jersey sponsorships, on-field activations, and in-app media, having directed over $20 million in sponsorship funding back to youth sports organizations cumulatively.

TeamSnap operates a hybrid go-to-market model combining freemium self-serve acquisition for individual teams (Free, Premium at $10/month or Ultra at $12.50/month on annual billing) with sales-assisted enterprise motion for clubs, leagues, and associations via TeamSnap ONE at $79.99 annually per organization or customized quote-based pricing. Additional revenue streams include payment processing fees, in-app advertising, and brand sponsorship facilitation. The company is owned by growth equity firm Waud Capital, which acquired it in 2021 after approximately $52.5 million in prior venture funding from Foundry Group, Fairfax Holdings, and others. Under private ownership, TeamSnap has expanded through acquisitions of LeagueSide (November 2022) and MOJO Sports (December 2023), building a full-stack offering that spans team management, sponsorship infrastructure, and coaching content while generating $35 million in annual revenue as of July 2025 with 20% year-over-year growth.

Name

TeamSnap

Legal name

TeamSnap, Inc.

Website

https://teamsnap.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

TeamSnap is a cloud-based youth sports management SaaS platform serving 19,000+ sports organizations, 4 million teams, and 30 million users with registration, payments, scheduling, communication, coaching content, and AI-powered live streaming through its unified TeamSnap ONE platform.

Ownership category

akta.pro rank

Product category

Youth Sports Management Software

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth sports management
• Team management software
• Sports registration platform
• Club league software
• Sports scheduling app

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Team Subscriptions (Freemium + Paid): Free tier for basic team management (scheduling, messaging, payments, rosters up to 15 players); Premium ($10/month billed annually) for availability tracking, practice plans, and ad-free experience; Ultra ($21.99/month billed annually) for unlimited roster spots. Club/league pricing is customized.
2. TeamSnap for Brands Sponsorships: Brand sponsorship infrastructure connecting national and regional brands (CPG, automotive, finance, retail, telecommunications) with youth sports organizations. Brands sponsor leagues, teams, and tournaments, generating revenue through media placements, on-field activations, and digital campaigns. TeamSnap facilitates over $20 million in brand sponsorships directed to youth sports organizations.
3. Payment Processing: Integrated payment processing for registrations, dues, and invoices with transparent processing rates and discounts for registration volume. Organizations can collect fees through the platform.
4. Advertising: In-app advertising and digital media products targeting the Chief Household Officer audience within the TeamSnap platform, leveraging 30 million parents, players, and coaches.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

TeamSnap develops a cloud-based youth sports management SaaS platform that consolidates registration, payments, scheduling, communication, coaching content, and live streaming into a single mobile-first experience. The company sells the unified TeamSnap ONE platform to clubs, leagues, and associations, and offers the TeamSnap app on a freemium model to individual coaches, parents, and teams across 100+ sports. It also operates TeamSnap for Brands, a sponsorship and advertising network connecting 570+ brands with 45,000 youth sports organizations.

Product overview

TeamSnap operates as a platform-plus-modules architecture built around the unified TeamSnap ONE platform. The core product family includes TeamSnap ONE (the primary unified platform for clubs/leagues), the TeamSnap Team Management App (for individual coaches, parents, and teams), and TeamSnap+ (a premium subscription add-on). The company also maintains two B2B sub-brands: TeamSnap for Business serving clubs, leagues, and associations with registration, payments, websites, and tournament tools; and TeamSnap for Brands enabling brand sponsorship and advertising. Through acquisitions, TeamSnap incorporated MOJO Sports (coaching content and live streaming) and LeagueSide (brand solutions). TeamSnap Live Streaming, integrated into TeamSnap ONE via XbotGo partnership, provides AI-powered video capture and highlights. The platform supports 100+ sports and activities with features spanning registration, scheduling, communication, payments, rostering, coaching content, and video streaming.

Differentiator

Problem solved

Functional benefit

Brands

• MOJO Sports: Acquired brand providing coaching resources and live streaming capabilities integrated into TeamSnap platform
• LeagueSide

Products and services

• TeamSnap ONE Unified end-to-end youth sports management platform combining registration, payments, scheduling, communication, coaching content, live streaming, and AI-powered highlights for clubs, leagues, coaches, and families.
• TeamSnap Team Management App Core team management application offering scheduling, messaging, availability/RSVP tracking, assignments, payment collection, roster management, and skill-building drills for individual coaches, parents, and teams. Available in Free, Premium, and Ultra tiers.
• TeamSnap+

Quantifiable outcome

• 2 million daily active users, 1.6 billion user sessions, and 2.7 million weekly chats in 2025
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Bauer HockeycoreStrategic or Co-development Partner · 13 May 2026Strategic partnership delivering youth hockey training content including pro-led drills and gear guidance to TeamSnap's 25 million users through a new content hub in the app. Includes #SnapToIceChallenge social media campaign inviting youth players to share training videos for prizes.
• XbotGocoreTechnology or Integration · 22 April 2026Exclusive multi-year partnership integrating XbotGo's Falcon AI-powered camera technology into TeamSnap ONE for the first fully integrated live streaming experience in youth sports. Combines automated tracking, robotic zoom, and 4K HD video with TeamSnap's platform for registration, schedules, communication, and game-day coordination. CEO indicated XbotGo cameras will become a core part of software sold to clubs and leagues.
• Major League Baseball (MLB)flagshipStrategic or Co-development Partner · 9 April 2026Partnership to launch Pitch Smart video series educating youth baseball players, coaches, and parents about pitcher health and injury prevention. Content draws from MLB's year-long injury study and features sports medicine experts and college coaches. Content available within the TeamSnap app alongside other baseball and softball resources developed with MLB's Play Ball youth development team.
• Major League Soccer (MLS)flagshipStrategic or Co-development Partner · 20 March 2026Partnership providing at-home training videos for youth soccer players through the TeamSnap+ subscription service, delivering professional-level coaching content to the platform's user base.
• NikeflagshipStrategic or Co-development Partner · 4 February 2026Expanded content partnership providing professional-level coaching resources to TeamSnap's user base, including research-backed coaching content like 'How to Coach Kids' developed with the U.S. Olympic & Paralympic Committee and 'Body Confident Sport' developed with Dove.
• Premier Lacrosse League (PLL)coreStrategic or Co-development Partner · 4 February 2026Content partnership providing professional-level lacrosse coaching resources and training content developed with PLL to TeamSnap's user base.
• BrightspeedcoreGTM or Marketing Partner · 29 January 2026Expanded partnership growing youth sports sponsorship to 85 leagues across 20 states by 2026, reaching 38,500 kids and families. Builds on 330 scholarships funded since launching the program in November 2024, targeting rural and suburban communities where Brightspeed operates fiber infrastructure.
• FC BarcelonacoreStrategic or Co-development Partner · 18 November 2025Training content partnership providing FC Barcelona coaching resources and youth development curriculum through TeamSnap's Discover tab and TeamSnap+ subscription.
• Jr. NBA/Jr. WNBAcoreStrategic or Co-development Partner · 18 November 2025Coaching content partnership with Jr. NBA providing basketball practice plans, drills, and training resources developed with NBA youth development expertise.
• NFL FLAGcoreStrategic or Co-development Partner · 18 November 2025Coaching content partnership providing flag football training resources, practice plans, and drills developed with NFL FLAG for TeamSnap users.
• American Youth Soccer Organization (AYSO)flagshipStrategic or Co-development Partner · 9 September 2025Deepened partnership to deliver an app-first coaching curriculum with a full season of animated practice plans for all age groups, now available for free to coaches across more than 600 AYSO Regions through TeamSnap's MOJO app. Designed to simplify and elevate the coaching experience for volunteer coaches while supporting both organizations' shared mission to grow youth soccer participation.
• MOJO SportscoreStrategic or Co-development Partner · 1 December 2023Acquired in December 2023 to add industry-leading coaching resources and live streaming capabilities to TeamSnap's platform. MOJO's content is integrated across the TeamSnap platform.
• SpectrumflagshipGTM or Marketing Partner · 1 November 2023Multi-year partnership expansion tripling Spectrum's investment in youth sports organizations, sponsoring more than 720 local youth leagues by 2027 across 30 markets. Includes exclusive game-day experiences connecting community sports with professional athletics through Spectrum's partnerships with the Los Angeles Dodgers and Tampa Bay Rays.
• LeagueSidecoreStrategic or Co-development Partner · 21 November 2022Acquired by TeamSnap in November 2022 to expand youth sports management platform and provide new sponsorship opportunities for youth teams. LeagueSide creates a hybrid brand solutions offering for connecting brands with youth sports organizations.
• Coaching Association of CanadaminorStrategic or Co-development PartnerNational coaching partner that unites stakeholders in raising the skills and stature of coaches through programs that empower coaches with knowledge, promote ethics, and build competence.
• National Alliance for Youth Sports (NAYS)minorStrategic or Co-development PartnerNational coaching partner that educates, equips, and empowers youth sports leaders, volunteers, and parents. Partners with more than 3,000 community-based organizations and has trained more than four million coaches since 1981.
• Positive Coaching Alliance (PCA)minorStrategic or Co-development PartnerNational coaching partner that has established 18 chapters nationwide and partnered with roughly 3,500 schools and youth sports organizations to deliver more than 20,000 live group workshops reaching 19.2 million youth.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SportsEngine: SportsEngine (owned by NBC Sports Next / Comcast) is the leading sports management platform for youth and amateur organizations, offering registration, scheduling, websites, and mobile apps — directly competing with TeamSnap ONE for the same club, league, and association customers.
• PlayMetrics: PlayMetrics is a youth sports club management platform offering registration, scheduling, communication, and payment tools specifically for youth soccer and other club-based sports — competing directly with TeamSnap for club-level customers.
• Stack Sports: Stack Sports provides a suite of sports management platforms (including SportsEngine rivals like Affinity Sports and PlayMetrics) serving governing bodies, clubs, and leagues with registration, scheduling, and tournament tools — competing directly with TeamSnap ONE in the club/league tier.
• Jersey Watch: Jersey Watch provides online registration and team website tools for youth sports leagues and clubs at a low price point, competing with TeamSnap's SMB and lower-tier club offerings in registration and website builder features.
• Hudl: Hudl provides video analysis, live streaming, and team management tools primarily for athletic teams. It overlaps directly with TeamSnap's video/live streaming capabilities and increasingly with team and league management features.
• LeagueApps: LeagueApps is a sports league and club management platform offering registration, scheduling, communication, and payments to youth and adult recreational sports organizations — a direct competitor to TeamSnap for the same SMB and mid-market club/league segment.

Broad incumbents

• Active Network: Active Network (owned by Global Payments) provides event registration and activity management software across sports, camps, and recreation — a broader incumbent whose sports and recreation platform overlaps with TeamSnap's registration and payment processing capabilities.

Emerging players

• MOJO Sports: MOJO Sports (now a TeamSnap subsidiary) provides youth sports coaching content and live streaming via a consumer app. It overlaps with TeamSnap+'s coaching content and live streaming features and was integrated into the TeamSnap platform following the 2023 acquisition.
• Veo Technologies: Veo provides AI-powered sports cameras and a video platform for amateur teams to automatically capture and stream games — directly comparable to TeamSnap's XbotGo-powered live streaming and automated highlight cutting offering.
• SkillShark: SkillShark provides evaluation, tryout, and player development tools for youth sports organizations — adjacent to TeamSnap's coaching and tournament management features and serving the same club and league buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamsnap
• YouTubeyoutube.com/user/TeamsnapHQ
• Facebookfacebook.com/TeamSnap
• LinkedInlinkedin.com/company/teamsnap
• Instagraminstagram.com/teamsnapapp
• TikToktiktok.com/@teamsnapapp
• Pinterestpinterest.com/teamsnaphq

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds10 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamSnap