What Truescope does

Truescope is an Australian-headquartered SaaS media intelligence company that provides an AI-powered platform for monitoring, analyzing, and reporting on earned media coverage across online news, social media, podcasts, true over-the-air broadcast TV and radio, and scanned print newspaper clippings. The platform serves communications, public relations, government, and marketing teams at organizations that need unified, near real-time visibility into how their brands, executives, competitors, and issues are being covered. Its core technology combines licensed content ingestion, NLP-based entity-level sentiment scoring, and a proprietary generative AI suite (Truescope AI) that includes Truescope Assistant for real-time summarization and spike alerts, Truescope Analyst for multi-threaded research reports, a Report Assistant for branded reporting, and a Search Assistant that converts plain-language prompts into Boolean queries.

The company operates a custom-priced enterprise SaaS model with multi-year contracts, unlimited searches and report templates, no per-seat upcharges, and a dedicated account manager with PR/comms experience assigned to every customer. Truescope monetizes primarily through recurring subscriptions, with campaign-based pricing available for episodic needs. It maintains offices in Sydney (headquarters), Wellington, Singapore, and Omaha (North American headquarters, established through the January 2023 acquisition of Universal Information Services), and sells exclusively through direct enterprise field sales, inside sales, and self-serve evaluation — there are no marketplace or app-store distribution channels. Customer logos span government (United States Postal Service), healthcare (Mayo Clinic), automotive (Ferrari), financial services (Tudor, OCBC), consumer goods (Swatch), and nonprofit (Salvation Army, Habitat for Humanity), indicating a diversified enterprise book rather than a single-vertical dependency.

In November 2025, Truescope joined OneVentures' Growth Credit portfolio to fund global expansion and continued AI development, supplementing an earlier ~A$4.5M seed round led by Investible and Jelix Ventures in February 2022. The company has earned G2 Momentum Leader status across Media Monitoring and Social Media Listening in all four 2025 seasons and maintains a 4.7/5 G2 rating, outperforming larger incumbent Meltwater (4.1/5). Its go-to-market is anchored by an enterprise field sales motion, content-led marketing (blog, Truescope Talks interview series), and presence at industry events including FIBEP, AMEC Summits, and PRSA ICON.

Name

Truescope

Legal name

Truescope

Website

https://truescope.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Truescope is an AI-native SaaS media intelligence platform that monitors online news, social media, broadcast, podcasts, and print for communications, PR, government, and marketing teams, serving enterprise customers globally with offices in Australia, New Zealand, Singapore, and the US.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Media monitoring software
• Media intelligence platform
• PR analytics tools
• Social listening platform
• Brand reputation monitoring

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Truescope operates as a SaaS media intelligence platform generating recurring subscription revenue. Pricing is custom-built based on the exact features and media types each customer needs, with unlimited searches, unlimited results, and unlimited report templates included. There are no per-seat upcharges for adding users, and no artificial caps that force upgrades as teams scale. Campaign-based pricing options are also available for organizations with episodic needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Truescope is an AI-powered media intelligence SaaS platform that monitors and analyzes media coverage across online news, social media, broadcast TV and radio, podcasts, and scanned print newspaper clippings. The platform applies NLP, machine learning, and generative AI to deliver entity-level sentiment analysis, spike alerts for crisis detection, and AI-generated branded reports for communications, PR, government, and marketing teams. The flagship Truescope AI product adds multi-agent AI research and generative summarization capabilities to the underlying media monitoring platform.

Product overview

Truescope is a media intelligence SaaS platform built as a unified product with integrated AI-powered modules. The core platform provides comprehensive media monitoring and analysis across online news, social media, podcasts, broadcast TV/radio, and print. Truescope AI serves as the umbrella AI product, encompassing Truescope Assistant (real-time summarization and spike alerts), Truescope Analyst (multi-threaded research reports), Report Assistant (automated branded reporting with AI summaries), and Search Assistant (Boolean query generation from plain language). Supporting modules include Sentiment Analysis, Alerts and Reports, Dashboards, Comprehensive Data, Relevance, Queries, Media Items, Smart Filters, Trends, Workspaces & Themes, Broadcast Monitoring, Print Newspaper Clippings, and Podcast Monitoring. The platform is designed for Communications, Public Relations, Government, and Marketing teams, with unlimited searches, results, and report templates, delivered via a clean modern interface with dedicated account management.

Differentiator

Problem solved

Functional benefit

Brands

• Truescope AI: AI-powered media intelligence platform featuring Truescope Assistant for real-time coverage summarization and spike alerts, and Truescope Analyst for conducting complex multi-threaded research across sentiment, competitive landscape, and media channels.

Products and services

• Truescope AI Flagship AI-powered media intelligence platform featuring two AI teammates — Truescope Assistant for real-time coverage summarization and spike alerts, and Truescope Analyst for multi-threaded research across sentiment, competitive landscape, and media channels. Compresses workflows that previously required dedicated analysts into minutes, enabling communications teams to generate executive briefings, competitive analysis, and crisis reports on demand.
• Media Monitoring Platform The core Truescope SaaS platform providing AI-powered media monitoring and intelligence across online news, social media, podcasts, true over-the-air broadcast TV and radio, and scanned print newspaper clippings. Delivers dashboards, alerts, reports, queries, smart filters, sentiment analysis, workspaces, and themes with near real-time coverage and entity-level enrichment scoring for relevance, prominence, and sentiment.

Quantifiable outcome

• Organizations report up to 30 percent faster response to negative mentions
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature15 records

Partnerships

Two partnerships are on record, tiered core.

• Universal Information Services (UIS)coreStrategic or Co-development Partner · 30 January 2023Truescope acquired Universal Information Services (UIS), a media intelligence agency based in Omaha, Nebraska, in January/February 2023. The acquisition expanded Truescope's client base in North America and integrated UIS's services with Truescope's SaaS platform. As part of the deal, Todd Murphy was appointed as President of Truescope North America. The acquisition established Truescope's North America headquarters in Omaha, NE, accelerating growth in the US media intelligence market.
• AMEC (International Association for Measurement and Evaluation of Communication)coreStrategic or Co-development PartnerTruescope became an official partner of AMEC, the International Association for Measurement and Evaluation of Communication. AMEC is the world's leading body for PR and communications measurement, providing frameworks, education, and industry standards including the AMEC Integrated Evaluation Framework, Barcelona Principles, and Valid Metrics Framework. Truescope participates in AMEC Measurement Month, annual summits, and educational initiatives. The partnership positions Truescope within the industry standard-setting community and demonstrates its commitment to measurement best practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meltwater: Meltwater is the largest global media intelligence and social listening SaaS platform. Truescope publishes explicit comparison content against Meltwater (e.g., 'Truescope vs. Meltwater'), and both serve enterprise PR/comms/marketing teams with online news, social, broadcast, and print monitoring.
• Talkwalker: Talkwalker is an AI-powered consumer and media intelligence platform covering social, news, blogs, and broadcast. It directly competes with Truescope in enterprise social listening and PR analytics with similar AI-driven sentiment and analytics features.
• Mention: Mention is a real-time media monitoring tool for brands and agencies tracking web and social mentions. It competes directly with Truescope in the SMB and mid-market segment for online and social media monitoring with alerts and reporting.
• Critical Mention: Critical Mention is a US-based broadcast and multimedia monitoring platform providing real-time TV, radio, and online monitoring for PR and communications teams. It overlaps directly with Truescope's broadcast monitoring and government/PR enterprise customer base.
• Agility PR Solutions (Agility): Agility is a media intelligence and PR analytics platform serving in-house communications teams and PR agencies. It provides comparable online news, social, and broadcast monitoring with reporting, competing head-to-head with Truescope for mid-market PR customers.

Broad incumbents

• Sprinklr: Sprinklr is a unified customer experience management platform with deep social listening, media monitoring, and AI analytics modules. It targets large enterprise brands with overlapping use cases to Truescope in social media intelligence and reporting.
• Cision: Cision is the incumbent leader in PR and media intelligence software, owning Brandwatch and PR Newswire. It serves the same enterprise communications and PR customer base as Truescope with a broader portfolio spanning distribution, monitoring, and analytics.
• Brandwatch: Brandwatch is a leading social media management and consumer intelligence platform (now part of Cision). It overlaps with Truescope's social listening and sentiment analysis capabilities and serves the same enterprise marketing and PR buyer.
• LexisNexis (Nexis): LexisNexis provides enterprise information services including the Nexis news and media monitoring database. It is a long-standing incumbent in the media intelligence space, competing with Truescope particularly in regulated industries, government, and large enterprise research workflows.

Emerging players

• Sprout Social: Sprout Social is a social media management platform with built-in monitoring, listening, and analytics. While broader in scope, it competes with Truescope's social listening capabilities for mid-market and enterprise marketing teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/truescopehq
• Facebookfacebook.com/truescopehq
• LinkedInau.linkedin.com/company/truescopehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truescope