Preezie
Preezie is an AI-native retail experience platform that sells guided-selling journeys, an AI Shopping Assistant, and the nextbuy cross-brand referral network to mid-market and enterprise retailers globally.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Preezie does
Preezie is an Australian-headquartered retail experience platform that provides AI-powered guided selling and conversational commerce tooling to mid-market and enterprise retailers. Founded in Melbourne in 2016/2017 and now operating from offices in Melbourne and Denver, the company sells a portfolio of products under the Preezie brand (Journeys, AI Shopping Assistant) and a sub-brand called nextbuy. Its core offering consists of interactive guided-selling journeys that use behavioral psychology principles and machine learning to deliver personalized product recommendations, and a 2024-launched AI Shopping Assistant that enables natural-language product discovery, sizing advice, product comparisons, and direct add-to-cart functionality. The platform is built natively on Microsoft Azure in collaboration with Microsoft, and integrates with Shopify, BigCommerce, Magento, Squarespace, Wix, Klaviyo, and Zapier.
Preezie firmographics
Firmographics- Name
- Preezie
- Legal name
- Preezie Pty Ltd
- Website
- https://preezie.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Preezie is an AI-native retail experience platform that sells guided-selling journeys, an AI Shopping Assistant, and the nextbuy cross-brand referral network to mid-market and enterprise retailers globally.
- Ownership category
- akta.pro rank
Preezie industry classification
Industry- Product category
- Retail Experience / E-commerce Personalization Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Preezie is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Preezie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Journeys): Tiered subscription model based on number of journey completions. Tiers: Bronze (10,000 completions), Silver (20,000), Gold (40,000), Platinum (Unlimited). Includes onboarding, setup, integration, platform training, and support.
- AI Shopping Assistant: Additional AI shopping assistant product, likely subscription or usage-based pricing for the AI-powered shopping assistant feature.
- nextbuy Transaction Fees: Pay-per-conversion model where brands pay only when referred customers convert. nextbuy Fee calculated on volume/value of referred customers.
- Professional Services: Additional services including integration, customization, and optimization beyond standard onboarding. Change orders for additional features and customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze: 10,000 completions, up to 2 domains |
| Subscription | Monthly | Silver: 20,000 completions, up to 3 domains |
| Subscription | Monthly | Gold: 40,000 completions, custom domains |
| Subscription | Monthly | Platinum: Unlimited completions, full feature access |
| Subscription | Monthly | AI Shopping Assistant |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Preezie product offering
Product offeringCore offering
Preezie is an agentic shopping platform that provides AI-powered retail experience software to online retailers. Its core offerings are the AI Shopping Assistant (a conversational AI agent delivering natural-language product discovery, personalized recommendations, sizing/fit advice, and direct add-to-cart) and Preezie Journeys (interactive guided-selling quizzes driven by behavioral psychology). The nextbuy module adds a cross-brand referral network for customer acquisition on checkout pages.
Product overview
Preezie is an Agentic Shopping Platform / Retail Experience Platform offering a portfolio of AI-powered products designed to bridge the gap between in-store and online shopping experiences. The core platform consists of Preezie Journeys (behavioral psychology-powered guided selling quizzes) and the AI Shopping Assistant (generative AI-powered conversational commerce agent). The nextbuy module adds a cross-retailer referral network for customer acquisition. These products share a unified data layer enabling shopper profile enrichment and integration with marketing platforms like Klaviyo. The platform is marketed as AI-native, platform and vertical-agnostic, and integrates with major eCommerce platforms including Shopify, BigCommerce, Magento, Squarespace, and Wix.
Differentiator
Problem solved
Functional benefit
Brands
- nextbuy: A sales referral-based service that allows users to refer customers to and receive referrals from other participating users, operating on a reciprocal basis.
Products and services
- AI Shopping Assistant Conversational AI-powered shopping assistant that gives online retailers a 24/7 virtual salesperson; understands natural-language queries (e.g., "Find me dresses for summer in a size 14 under $150"), delivers personalized product recommendations, sizing and fit advice, instant answers to product questions, and direct add-to-cart, all powered by an AI-native architecture built with Microsoft.
- Preezie Journeys Interactive guided-selling tool that engages shoppers through behavioral-psychology-powered questions and smart logic to deliver personalized product recommendations, functioning as an always-on virtual sales consultant across the e-commerce site.
- nextbuy Sales referral-based service allowing participating retailers to refer customers to and receive referrals from other non-competing brands on checkout confirmation pages, on a pay-per-conversion basis to reduce acquisition costs.
Quantifiable outcome
- 3x higher conversions with AI shopping assistant vs. search
- +11 more outcomes
Companies that use Preezie
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles3 records
Preezie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature10 records
Preezie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreAI shopping assistant built from the ground up in collaboration with Microsoft. Strategic partnership for AI technology. Microsoft ANZ SaaS Partnerships team supports the integration. Data stored securely with Microsoft Azure and Elastic cloud infrastructure.
- nextbuy Network PartnerscoreCross-brand referral network of non-competing retailers enabling mutual customer acquisition. Brands achieve 6% conversion rates vs 2.3% Google average. Pay-per-conversion model with 10x ROI and 50%+ reduction in acquisition costs.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Preezie competitors and assessment
Company assessmentDirect peers
- Constructor: AI-powered product discovery and search platform for e-commerce retailers. Most directly comparable peer — both sell AI-driven personalisation, search, and recommendation technology to enterprise retailers on a SaaS model.
- Bloomreach: Commerce personalisation and marketing platform combining search, merchandising, and content with AI. Comparable on enterprise retail customer base and AI-driven conversion optimisation; broader and more established.
- Nosto: AI-powered personalisation platform for online retailers offering product recommendations, personalised content, and behavioural pop-ups. Direct overlap on guided selling and personalisation for mid-market and enterprise retailers.
- Klevu: AI search and discovery platform for e-commerce with natural language search and recommendations. Closely comparable technology stack (NLP, ML) and target retailer base.
- Zoovu: AI-driven product discovery and guided selling platform for enterprise retailers and brands. Direct overlap on conversational commerce, configurators, and product finders across verticals like electronics, fashion, and home.
- Findify: AI-powered on-site search, recommendations, and merchandising for Shopify and BigCommerce merchants. Comparable on SMB/mid-market retailer focus and AI personalisation stack.
Broad incumbents
- Algolia: Market-leading search and discovery API platform. Overlaps with Preezie's natural language search and product discovery capabilities at much larger scale, but is a horizontal infrastructure player rather than a guided-commerce specialist.
- Salesforce Commerce Cloud (Einstein): Enterprise commerce platform with embedded Einstein AI for personalisation, search, and conversational shopping. Represents the platform-native competitive threat to Preezie's AI Shopping Assistant.
- Shopify Magic / Shop.app: Shopify's native AI features including Shop.app, Shopify Magic, and Sematic search bundle conversational commerce capabilities free or low-cost for the millions of Shopify merchants that comprise Preezie's mid-market ICP.
Others
- Klaviyo: Marketing automation platform already integrated with Preezie; both serve the same retailer customer base and increasingly compete for the "intelligence layer for DTC commerce" positioning. Adjacent integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Preezie social profiles
Digital presencePreezie compliance and trust
Trust signalCompliance2 records
Preezie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preezie leadership team
Management profileNumber of profiles
Profiles5 records
Preezie funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preezie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preezie
What does Preezie do?
Preezie is an agentic shopping platform that provides AI-powered retail experience software to online retailers. Its core offerings are the AI Shopping Assistant (a conversational AI agent delivering natural-language product discovery, personalized recommendations, sizing/fit advice, and direct add-to-cart) and Preezie Journeys (interactive guided-selling quizzes driven by behavioral psychology). The nextbuy module adds a cross-brand referral network for customer acquisition on checkout pages.
Is Preezie a public or private company?
Preezie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Preezie founded?
Preezie was founded in 2016. It employs 11 to 50 people.
Where is Preezie based?
Preezie is headquartered in Melbourne, Australia, in the Oceania region.
How does Preezie make money?
Four revenue lines are on record. SaaS Subscription (Journeys) is the primary driver. The others are AI Shopping Assistant, nextbuy Transaction Fees and professional Services.
Who are Preezie's main competitors?
Direct peers on record are Constructor, Bloomreach, Nosto, Klevu, Zoovu and Findify. Broad incumbents are Algolia, Salesforce Commerce Cloud (Einstein) and Shopify Magic / Shop.app. Klaviyo is listed as an others.
Does Preezie have an API?
No public API is recorded for Preezie.
What industry is Preezie in?
Preezie's product category is Retail Experience / E-commerce Personalization Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 541512 and its SIC code is 7372.