Sellbrite

Multichannel Ecommerce Softwaresellbrite.com

Sellbrite is a cloud-based SaaS platform that enables SMB and mid-market ecommerce merchants to list products, sync inventory, and fulfill orders across Amazon, eBay, Walmart, Etsy, Shopify, and other marketplaces from a single dashboard, operating as a GoDaddy subsidiary since 2019.

Company typePrivate
Founded2013
HeadquartersPasadena, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Sellbrite does

Sellbrite is a cloud-based SaaS multichannel ecommerce platform founded in 2013 and headquartered in Pasadena, California, that enables small and mid-market brands and retailers to list, sync inventory, and fulfill orders across major online marketplaces (Amazon, eBay, Walmart, Etsy, Google Shopping, Sears, Newegg) and shopping carts (Shopify, Shopify Plus, BigCommerce, WooCommerce) from a single dashboard. The platform's core technology is a RESTful API-first architecture supporting programmatic management of channels, warehouses, orders, shipments, products, and inventory, with an internal inventory model that tracks on_hand, reserved, and available quantities and syncs available inventory to listings on a 15-minute cycle on standard plans. Sellbrite supports multi-warehouse inventory, bulk listing via templates, discounted shipping label printing via USPS/UPS/FedEx integrations, and Fulfillment by Amazon (FBA) routing for multichannel fulfillment.

Sellbrite generates revenue primarily through monthly SaaS subscription plans starting at $49 per month, with a free tier supporting up to 30 orders per month and a 14-day unlimited free trial that requires no credit card. Distribution is product-led and self-serve through app.sellbrite.com and the Shopify App Store, supplemented by content marketing (blog, resource guides, Sellbrite Academy training videos, webinars), social channels (Facebook, Instagram, Twitter/X, LinkedIn), and SEO-driven comparison pages targeting queries like 'ChannelAdvisor alternative' and 'InkFrog alternative.' Sellbrite was acquired by GoDaddy in 2019 and now operates as GoDaddy Sellbrite, Inc., benefiting from cross-sell into GoDaddy's large SMB customer base; the platform supports thousands of ecommerce businesses globally, with documented integrations spanning 20+ marketplaces, carts, and shipping/fulfillment partners including Shippo (announced April 2026), Flexport, Deliverr, ShipStation, Easyship, and SkuVault.

Sellbrite firmographics

Firmographics

Name: Sellbrite
Legal name: GoDaddy Sellbrite, Inc.
Website: https://sellbrite.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 11–50 employees
Short description: Sellbrite is a cloud-based SaaS platform that enables SMB and mid-market ecommerce merchants to list products, sync inventory, and fulfill orders across Amazon, eBay, Walmart, Etsy, Shopify, and other marketplaces from a single dashboard, operating as a GoDaddy subsidiary since 2019.
Ownership category
akta.pro rank

Sellbrite industry classification

Industry

Product category: Multichannel Ecommerce Software
akta.pro primary industry: Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

Keywords

Multichannel ecommerce
Inventory management software
Marketplace listing tools
Order fulfillment platform
Ecommerce automation software

Where Sellbrite is headquartered

Location

Headquarters

HQ city: Pasadena
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Sellbrite business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Subscription: Sellbrite generates revenue primarily through monthly SaaS subscription plans. Plans start at $49/month for the starter tier, with pricing that scales based on features and sales volume. The company offers a free plan (up to 30 orders/month) and a 14-day unlimited free trial with no credit card required.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Starter Plan
Freemium	Monthly	Free Plan
Subscription	Pay-as-you-go	Unlimited Access Trial

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Sellbrite product offering

Product offering

Core offering

Sellbrite is a cloud-based SaaS platform that enables brands and retailers to list products, synchronize inventory, and fulfill orders across multiple online marketplaces (Amazon, eBay, Walmart, Etsy, Google Shopping, Sears, Newegg) and shopping carts (Shopify, BigCommerce, WooCommerce) from a single dashboard. It offers discounted shipping label printing via USPS, UPS, and FedEx, and supports Fulfillment by Amazon (FBA) multichannel routing, with a REST API for programmatic workflow automation.

Product overview

Sellbrite is a multi-channel ecommerce SaaS platform acquired by GoDaddy in 2019, consisting of a core listing and inventory management platform with integrated shipping functionality. The platform provides three core feature modules: (1) Multi-Channel Listing Software for bulk listing management across marketplaces, (2) Inventory Management Software with automatic real-time sync across channels and multi-warehouse support, and (3) Shipping Software enabling discounted label printing via USPS, FedEx, and UPS integration. Sellbrite offers dedicated product variants including Sellbrite for Shopify, and the Sellbrite API for programmatic access. The platform connects to major marketplaces (Amazon, eBay, Walmart, Etsy, Google Shopping, Sears, Newegg), shopping carts (Shopify, Shopify Plus, BigCommerce, WooCommerce), and shipping/fulfillment services (FBA, ShipStation, ShipEngine, Flexport, Easyship).

Differentiator

Problem solved

Functional benefit

Products and services

Sellbrite Platform Core cloud-based SaaS multichannel ecommerce platform that allows SMB and mid-market merchants to list products in bulk, automatically synchronize inventory across connected marketplaces and shopping carts, and print discounted shipping labels or route orders to FBA from a single dashboard. Targets brands and retailers selling on Amazon, eBay, Walmart, Etsy, Google Shopping, Shopify, BigCommerce, WooCommerce, Sears, and Newegg.
Sellbrite for Shopify Separate SKU/distribution of the Sellbrite platform tailored for Shopify merchants, with dedicated pricing and onboarding for sellers running Shopify storefronts who want to expand onto additional marketplaces.
Sellbrite REST API RESTful API available to merchants on certain Sellbrite plans, enabling programmatic management of channels, warehouses, orders, shipments, products, and inventory. Uses Basic HTTP authentication with account token and secret key; supports up to 50 inventory records per API call.

Quantifiable outcome

Bista Co added $1MM in sales using Sellbrite
+6 more outcomes

Companies that use Sellbrite

Customer profile

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Sellbrite technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration22 records

Feature5 records

Sellbrite partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

ShippocoreTechnology or Integration · 27 April 2026Shippo announced a partnership with Sellbrite to integrate native USPS, FedEx, and UPS shipping capabilities into Sellbrite's multichannel inventory control platform. The integration allows Sellbrite customers to access Shippo's discounted shipping rates, multiple carrier options, and shipping functionalities directly through the Sellbrite system. Shippo positions the partnership as a way to power multichannel merchants as they grow.
Amazon (Fulfillment by Amazon)coreTechnology or IntegrationFulfillment by Amazon (FBA) integration allows Sellbrite merchants to harness Amazon's world-class logistics network to warehouse and ship products. Sellbrite makes it easy to sell FBA inventory on more channels and route orders to FBA for fulfillment.

Scale indicators6 records

Recent moves6 records

Sellbrite competitors and assessment

Company assessment

Direct peers

ChannelAdvisor: ChannelAdvisor is the most direct competitor: an enterprise multichannel ecommerce platform that lists and syncs inventory across Amazon, eBay, Walmart, and Google Shopping. Sellbrite explicitly positions against ChannelAdvisor on price ($49/month vs. 0.5–4% of revenue with $1,000/month minimum), making it the primary 'alternative' comparison in Sellbrite's SEO and landing-page strategy.
Linnworks: Linnworks is a multichannel inventory, order, and shipping management platform for ecommerce sellers and 3PLs, with native integrations to the same marketplaces (Amazon, eBay, Walmart, Shopify, BigCommerce) that Sellbrite supports. It competes head-to-head with Sellbrite in the SMB-to-mid-market seller tooling category.
Sellercloud: Sellercloud is a multichannel ecommerce management platform offering listing, inventory, order management, shipping, and warehouse management across major marketplaces. It serves a similar SMB-to-mid-market seller base with overlapping channel coverage and APIs.
Listing Mirror: Listing Mirror provides multichannel listing, inventory sync, and order routing for ecommerce sellers with native integrations to Amazon, eBay, Walmart, and major shopping carts. It is a closely comparable SMB multichannel tool with similar pricing positioning.
Zentail: Zentail is a multichannel ecommerce operations platform that handles listing, inventory, and order management across Amazon, Walmart, eBay, Shopify, and Google Shopping. It targets mid-market sellers with overlapping channel breadth and product functionality to Sellbrite.
Extensiv (ecomdash): Extensiv acquired ecomdash to form a multichannel order, inventory, and fulfillment platform serving SMB ecommerce sellers and 3PLs. It competes directly with Sellbrite on the multichannel inventory sync and order management value proposition at similar price points.
Veeqo: Veeqo is a multichannel inventory, shipping, and order management platform acquired by Amazon in 2021. It targets SMB Amazon sellers with shipping rate shopping, inventory sync, and channel integrations that overlap with Sellbrite's three core modules.
Solid Commerce: Solid Commerce provides multichannel ecommerce listing, inventory, and order management for sellers across Amazon, eBay, Walmart, and major shopping carts. It serves the same SMB-to-mid-market seller segment with comparable integration coverage.

Broad incumbents

Brightpearl: Brightpearl is a retail operations platform combining ERP, multichannel order management, inventory, and accounting for omnichannel retailers. It serves a broader financial/operational stack than Sellbrite but overlaps directly on multichannel order and inventory management for mid-market sellers.

Emerging players

Helium 10: Helium 10 is an Amazon-focused seller tool suite covering product research, keyword optimization, and listing/operations tooling. It is an emerging player expanding beyond Amazon into multichannel listings, intersecting directly with Sellbrite's listing management capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Sellbrite financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sellbrite leadership team

Management profile

Number of profiles

Profiles3 records

Sellbrite funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sellbrite M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellbrite

What does Sellbrite do?

Is Sellbrite a public or private company?

Sellbrite is a private company. It is classified as corporate owned and is currently operating.

When was Sellbrite founded?

Sellbrite was founded in 2013. It employs 11 to 50 people.

Where is Sellbrite based?

Sellbrite is headquartered in Pasadena, United States, in the North America region.

How does Sellbrite make money?

One revenue line is on record: saaS Subscription.

Who are Sellbrite's main competitors?

Direct peers on record are ChannelAdvisor, Linnworks, Sellercloud, Listing Mirror, Zentail, Extensiv (ecomdash), Veeqo and Solid Commerce. Brightpearl is listed as a broad incumbent. Helium 10 is listed as an emerging player.

Does Sellbrite have an API?

Yes. RESTful API available to merchants to build, automate, and grow their multi-channel ecommerce business. API endpoints include: channels (GET), warehouses (GET/POST/PUT), orders (GET, GET by sb_order_seq, fulfillments), shipments (POST), products (GET, GET by SKU, POST, DELETE, variation groups), and inventory (GET, POST, PUT, PATCH). Supports up to 50 inventory records per API call. API is available only on certain Sellbrite plans (not all plans include API access). Authentication uses Basic HTTP with account token as username and secret key as password. The inventory system uses three internal values: on_hand (physical quantity), reserved (open orders), and available (on_hand minus reserved) to prevent double-deduction problems. Developer documentation is at developer.sellbrite.com.

What industry is Sellbrite in?

Sellbrite's product category is Multichannel Ecommerce Software. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms.