CELITECH
CELITECH is a US-based SaaS company that provides an API-driven eSIM platform enabling airlines, hotels, OTAs, and other travel companies to embed cellular data plans into their booking flows, serving international travelers across 215+ countries via Tier 1 carrier partnerships.
- Company typePrivate
- Founded2018
- HeadquartersSanta Clarita, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CELITECH does
CELITECH is a Santa Clarita, California-based SaaS company founded in 2018 that operates what it describes as the first digital-only cellular data eSIM platform purpose-built for the global travel industry. The platform enables airlines, hotels, OTAs, tour operators, and other travel-related companies to embed or white-label cellular data plans into their booking or confirmation flows, allowing travelers to purchase and activate eSIMs in 215+ countries via QR code without a physical SIM swap. The technology is built on Tier 1 carrier partnerships with AT&T, Orange, Telefonica, and Vodafone to deliver unthrottled 5G/LTE connectivity, is SOC-2 compliant, and is hosted in the USA. Integration options range from a single API call to white-label landing pages and an admin dashboard for group activations.
The business model is B2B and transaction-based: CELITECH supplies eSIM data plans at wholesale to travel partners, who mark them up and resell them as ancillary revenue add-ons with no setup fees or CAPEX required. End customers can pay-as-you-go per data plan or top up, with the company highlighting up to 80% savings versus traditional carrier roaming. Distribution is predominantly OEM-embedded into partner booking flows, supplemented by a direct-to-consumer storefront at global.celitech.com. The GTM motion is API-first enterprise field sales, supported by demo scheduling via Calendly and 24/7 customer support.
Named enterprise customers include Expedia Group, KAYAK, Alaska Airlines (the first North American airline to offer eSIM), Hopper, Cayman Airways, SAP Concur (via Bolt Tech), Fareportal, Trip.com, JTB, Flight Hub, TRZMO, battleface, and StudentUniverse, with CCO Richard Bratton bringing prior relationships at Travelzoo, Fareportal, and KAYAK. The company has raised approximately $1.2M in disclosed priced equity led by Cove Fund in 2022, with a subsequent 2025 round led by New York Angels, and has won consecutive Mobile Breakthrough Awards (2023-2025) and Travel Weekly Magellan Gold Awards (2023-2025).
CELITECH firmographics
Firmographics- Name
- CELITECH
- Legal name
- CELITECH Inc.
- Website
- https://celitech.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CELITECH is a US-based SaaS company that provides an API-driven eSIM platform enabling airlines, hotels, OTAs, and other travel companies to embed cellular data plans into their booking flows, serving international travelers across 215+ countries via Tier 1 carrier partnerships.
- Ownership category
- akta.pro rank
Where CELITECH is headquartered
LocationHeadquarters
- HQ city
- Santa Clarita
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CELITECH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- eSIM Data Plan Sales (B2B Markup): CELITECH sells eSIM data plans to travel company partners at wholesale rates. Partners mark up and resell to their customers as an ancillary revenue add-on integrated into the booking/ confirmation flow. Revenue is transaction-based, driven by volume of eSIM activations and data plan purchases. No setup fees or CAPEX required from partners.
- Premium Connectivity Pricing: CELITECH offers premium 5G/LTE connectivity at discounted rates to travelers, generating revenue through data plan pricing. Customers save up to 80% off international roaming compared to carrier native roaming. Revenue derived from per-unit data plan sales with pay-as-you-go and top-up purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Partner (B2B) — No upfront cost |
| Usage-based | Pay-as-you-go | End Customer (Traveler) — Pay-as-you-go data plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
CELITECH product offering
Product offeringCore offering
CELITECH provides a digital-only eSIM (embedded Subscriber Identity Module) platform that enables travel and hospitality companies—including airlines, hotels, tour operators, and online travel agencies—to offer branded cellular data connectivity to international travelers as an embedded ancillary add-on. The platform delivers programmable data plans across 215+ countries via Tier 1 carrier networks (AT&T, Orange, Telefonica, Vodafone), activated through QR codes over-the-air on eSIM-enabled devices, and is integrated via API, white-label landing pages, or direct booking-flow embedding.
Product overview
CELITECH offers a unified eSIM platform for global travel providers, consisting of the core CELITECH eSIM Platform (the world's first digital-only cellular data platform), complemented by Branded QR Code Activation, CELITECH Dashboard for admin management, White-Label Landing Pages, and Programmable eSIM Plans with automatic destination/data adjustments. The platform operates over Tier 1 carrier networks (AT&T, Orange, Telefonica, Vodafone) providing 5G/LTE coverage in 215+ countries/regions, and is accessible via API integration, branded landing pages, or direct booking flow integration.
Differentiator
Problem solved
Functional benefit
Products and services
- CELITECH eSIM Platform CELITECH's flagship SaaS eSIM platform enabling travel companies (airlines, hotels, OTAs, tour operators) to programmatically deliver cellular data connectivity to international travelers in 215+ countries via Tier 1 carrier networks. Includes API integration, white-label landing pages, admin dashboard, branded QR code activation, and programmable data plans adjustable by destination, dates, data amount, and number of eSIMs.
Quantifiable outcome
- Up to 80% savings on international roaming for end customers
- +2 more outcomes
Companies that use CELITECH
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles3 records
CELITECH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CELITECH partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- AT&TcoreAT&T is a Tier 1 carrier network partner of CELITECH, providing cellular network infrastructure for eSIM connectivity. AT&T is part of the carrier network ecosystem (alongside Orange, Telefonica, and Vodafone) that enables CELITECH's worldwide LTE/5G coverage.
- OrangecoreOrange is a Tier 1 carrier network partner of CELITECH, providing cellular network infrastructure for eSIM connectivity across CELITECH's global coverage.
- TelefonicacoreTelefonica is a Tier 1 carrier network partner of CELITECH, providing cellular network infrastructure for eSIM connectivity across CELITECH's global coverage.
- VodafonecoreVodafone is a Tier 1 carrier network partner of CELITECH, providing cellular network infrastructure for eSIM connectivity across CELITECH's global coverage.
- Alaska AirlinesflagshipAlaska Airlines partnered with CELITECH to become the first North American airline to offer eSIM technology to travelers. eSIM is embedded in the Alaska Airlines booking/ confirmation flow, allowing travelers to purchase connectivity directly with their flight.
- Cayman AirwayscoreCayman Airways partnered with CELITECH to keep travelers connected with secure eSIM technology. Cayman Airways travelers can purchase an eSIM with their flight on caymanairways.com.
- battlefacecoreTravel insurer battleface partnered with CELITECH to provide travelers with mobile connectivity via eSIM technology as part of travel insurance offerings. The partnership embeds connectivity within the travel insurance customer journey.
- TRZMOminorTRZMO partners with CELITECH to provide premium international roaming for travelers at a fraction of typical cost, embedding CELITECH's eSIM technology into TRZMO's travel service offering.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CELITECH competitors and assessment
Company assessmentDirect peers
- Airalo: Largest direct-to-consumer eSIM marketplace for international travelers, covering 200+ countries. Comparable to CELITECH as a programmable eSIM platform serving global travel, though Airalo's primary motion is consumer-direct rather than B2B-embedded into OTAs and airlines.
- GigSky: eSIM-based mobile data service for international travelers and IoT devices. Comparable to CELITECH as a global eSIM provider targeting travelers with multi-country data plans.
- Holafly: eSIM provider focused on international travelers with unlimited and regional data plans. Closely comparable to CELITECH in product offering (eSIM data plans for inbound/outbound travelers) and competes for the same end traveler.
- Ubigi (Transatel): Transatel-owned global eSIM connectivity service for travelers and connected devices. Comparable to CELITECH in mobile data coverage breadth and enterprise/channel distribution approach.
- Truphone (Altice Labs): Global eSIM and mobile connectivity provider serving enterprise and IoT use cases. Directly comparable to CELITECH's enterprise B2B eSIM platform and global Tier 1 carrier-backed coverage.
Emerging players
- aloSIM: Travel eSIM provider offering data plans for international travelers. Partially comparable to CELITECH's end-customer data plan offering; smaller scale and primarily consumer direct.
- Nomad eSIM: eSIM data plan provider focused on international travelers. Comparable to CELITECH's consumer-facing data plans but typically more consumer-DTC than enterprise-embedded.
Broad incumbents
- SITA: Major provider of IT and communication services to the air transport industry, including connectivity and network solutions for airlines and airports. Comparable to CELITECH as a connectivity-and-API layer serving airlines and travel enterprises.
- Telna (now KORE): Global connectivity provider offering eSIM and managed cellular services for enterprises and IoT. Comparable to CELITECH in offering multi-country eSIM connectivity over Tier 1 carrier networks for enterprise and channel customers.
- Twilio (Programmable Wireless): Large cloud communications platform offering programmable wireless and messaging APIs. Comparable to CELITECH's API-first programmable communications approach, though Twilio operates much more broadly across verticals beyond travel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CELITECH social profiles
Digital presenceCELITECH compliance and trust
Trust signalCompliance1 record
CELITECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
CELITECH leadership team
Management profileNumber of profiles
Profiles8 records
CELITECH funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CELITECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CELITECH
What does CELITECH do?
CELITECH provides a digital-only eSIM (embedded Subscriber Identity Module) platform that enables travel and hospitality companies—including airlines, hotels, tour operators, and online travel agencies—to offer branded cellular data connectivity to international travelers as an embedded ancillary add-on. The platform delivers programmable data plans across 215+ countries via Tier 1 carrier networks (AT&T, Orange, Telefonica, Vodafone), activated through QR codes over-the-air on eSIM-enabled devices, and is integrated via API, white-label landing pages, or direct booking-flow embedding.
Is CELITECH a public or private company?
CELITECH is a private company. It is classified as venture growth investor backed and is currently operating.
When was CELITECH founded?
CELITECH was founded in 2018. It employs 11 to 50 people.
Where is CELITECH based?
CELITECH is headquartered in Santa Clarita, United States, in the North America region.
How does CELITECH make money?
Two revenue lines are on record. eSIM Data Plan Sales (B2B Markup) is the primary driver. The others are premium Connectivity Pricing.
Who are CELITECH's main competitors?
Direct peers on record are Airalo, GigSky, Holafly, Ubigi (Transatel) and Truphone (Altice Labs). Emerging players are aloSIM and Nomad eSIM. Broad incumbents are SITA, Telna (now KORE) and Twilio (Programmable Wireless).
Does CELITECH have an API?
Yes. CELITECH offers an eSIM API for travel companies to integrate eSIM connectivity directly into their booking flows or bundle with other products. The API enables partners to programmatically offer eSIM data plans to their customers, with integration options including direct booking flow integration, white-label landing pages, and dashboard for managing QR codes and customer groups. The platform is SOC-2 compliant. Developer documentation is at help.celitech.com/hc/en-us.