Beeyond

What Beeyond does

Beeyond (legally Beeyond Marketplace, Inc.) is a programmatic digital out-of-home (DOOH) advertising platform that operates a demand-side platform (DSP) connecting advertisers and agencies to a curated marketplace of over one million (later reported as 1.4 million) digital billboards and screens across 17 countries in North America, Latin America, and Europe. Founded in 2019 by Alejandro Donzis (CEO) and Alan Levy, the company began operations in Latin America and consolidated across the region before expanding into the United States and Europe in 2023. Its product suite includes the core Beeyond Media Platform, an Agency Media Center, a Brand Directory, a Media Owner device-management portal, the TrueReach audience segmentation tool, and 360° media planning services, all accessible through a unified cloud-based infrastructure with geolocation targeting, real-time monitoring, and dynamic creative management capabilities.

The company serves two primary customer segments — advertising agencies (including OMD, PHD, Publicis, Havas, Carat, and Starcom) and direct brand advertisers (including Chanel, Heineken, TikTok, Nissan, Abbott, Calvin Klein, Lacoste, Bulova, Danone, Mercado Libre, and Uber Eats) — across verticals spanning luxury, automotive, healthcare, technology, food and beverage, and fashion. Beeyond combines programmatic self-service tooling with white-glove managed-service support and partners with industry associations (DPAA, WOO, ALOOH) and Place Exchange for supply-side interoperability. Revenue is generated through programmatic DOOH advertising fees, likely on a CPM or usage-based model, though specific pricing is not publicly disclosed. The company has raised a total of $12.5M across three rounds (2020, 2021, and a $10M seed in July 2023 led by RAU Capital) and reports 51–100 employees across offices in Miami, Mexico City, Bogotá, Buenos Aires, New York, and Madrid.

Name

Beeyond

Legal name

Beeyond Marketplace, Inc.

Website

https://beeyondmedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Beeyond is a programmatic digital out-of-home (DOOH) advertising platform operating a demand-side platform that connects agencies and brand advertisers to over one million digital billboards and screens across 17 countries in North America, Latin America, and Europe.

Ownership category

akta.pro rank

Product category

Programmatic Digital Out-of-Home (DOOH) Advertising Platform

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Demand-Side Platforms (DSP) (BPAMALAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Programmatic DOOH advertising
• Digital out-of-home
• DOOH inventory marketplace
• Audience segmentation tool
• Outdoor advertising platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic DOOH Advertising Fees: Beeyond earns revenue by charging advertisers for access to its programmatic DOOH platform and inventory of digital screens. The platform facilitates buying and selling of digital out-of-home advertising space, likely on a CPM (cost per thousand impressions) or similar usage basis.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Beeyond operates a programmatic Digital Out-of-Home (DOOH) advertising demand-side platform (DSP) that connects brands and agencies to over 1 million digital billboards and screens across 17 countries in the Americas and Europe. The platform enables self-service and managed-service campaign planning, scheduling, execution, and real-time monitoring, with proprietary audience segmentation (TrueReach), geolocation targeting, and dynamic creative management. Separate portals serve agencies, brands, and media owners under the Beeyond Cloud umbrella.

Product overview

Beeyond is a programmatic digital out-of-home (DOOH) advertising platform that offers a unified solution combining campaign planning, execution, and analytics. The core product consists of the Beeyond Media Platform (DSP) connecting to over 1 million digital screens across the Americas. The platform is complemented by specialized tools including Beeyond TrueReach for advanced audience segmentation, and the 360° Media Planning Service for comprehensive campaign planning. Separate portals serve different user segments: the Agency Media Center for agencies managing client campaigns, the Brand Directory for brands running their own campaigns, and the Media Owner Device Management platform for inventory partners. Strategic partnerships like Place Exchange extend the available supply. The platform supports both self-service and managed service models.

Differentiator

Problem solved

Functional benefit

Brands

• Beeyond TrueReach: Advanced audience segmentation tool that provides valuable insights into audience behaviors to plan and execute highly targeted ads.
• Beeyond Cloud

Products and services

• Beeyond Media Platform (Programmatic DOOH DSP) A programmatic digital out-of-home (DOOH) advertising demand-side platform (DSP) that enables brands and agencies to plan, schedule, execute, and monitor digital OOH campaigns across a network of over 1 million digital screens in the Americas and Europe.
• Agency Media Center Self-managed cloud portal giving advertising agencies full visibility and control over out-of-home campaigns with intuitive planning tools, real-time data, and strategic location planning capabilities.
• Brand Directory Self-service and managed-service portal for direct brand advertisers to execute DOOH campaigns, offering self-onboarding, intuitive interface, and full support from DOOH specialists across planning, implementation, and reporting.
• Media Owner Device Management Platform enabling media owners and screen operators to connect and manage their digital screens and devices within Beeyond's programmatic inventory network.
• DOOH Inventory Marketplace Marketplace connecting advertisers to over 1 million digital billboards and screens across North and Latin America, offering formats including airports, LED trucks, boats, vehicles, billboards, retail stores, premium formats, street furniture, urban panels, bus shelters, and transit screens.
• 360° Media Planning Service Comprehensive planning service that boosts DOOH campaign impact through tailored selection of formats and locations based on advertiser goals, audience segments, and budget, with expert guidance from planning, implementation, and commercial teams.
• Beeyond TrueReach (Audience Segmentation Tool) Advanced audience segmentation tool that provides insights into audience behaviors, enabling agency partners and clients to craft visually appealing campaigns finely tuned to reach target audiences.

Quantifiable outcome

• 12X sales increase in 2022
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Place ExchangecoreTechnology or IntegrationPlace Exchange is a supply-side platform (SSP) for programmatic OOH. The strategic partnership extends Beeyond's DOOH advertising inventory access and programmatic interoperability, enabling buyers to access Beeyond's screens through Place Exchange's SSP.
• DPAA (Digital Place-Based Advertising Association)supportingOthersBeeyond Media joined DPAA, the global trade marketing association driving the growth and digitization of out-of-home media. DPAA membership provides business acceleration benefits including research, best practices, case studies, planning tools, and connections within the DOOH ecosystem.
• World Out Of Home OrganizationsupportingOthersProud member of the World Out Of Home Organization, an international industry body for out-of-home advertising.
• ALOOH (Asociación Latinoamericana Out of Home)supportingOthersProud member of ALOOH, the Latin American Out of Home advertising association.
• PublicissupportingGTM or Marketing PartnerPublicis served as the agency partner alongside Beeyond for TikTok's LIVE Fest 2026 campaign in Buenos Aires, leveraging Beeyond's programmatic DOOH technology for dynamic, colorful outdoor creatives.
• OMDsupportingGTM or Marketing PartnerOMD was the agency responsible for overall strategy on the Nissan X-Trail e-POWER DOOH campaign, with Beeyond handling planning and implementation of the digital outdoor campaign.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vistar Media: Vistar Media is a leading programmatic DOOH supply-side and demand-side platform offering a cloud-based ad server, SSP and DSP for out-of-home inventory across the Americas, EMEA and APAC. It directly competes with Beeyond's programmatic DOOH DSP in audience targeting, campaign analytics and global inventory aggregation.
• Hivestack: Hivestack is a global programmatic DOOH ad exchange and SSP powering omnichannel planning, activation and measurement of digital out-of-home campaigns. It competes head-to-head with Beeyond as an end-to-end programmatic DOOH marketplace for brands and agencies.
• Adomni: Adomni operates a self-service programmatic DOOH marketplace connecting advertisers with digital billboard and screen operators across the US and internationally. Its self-serve model and marketplace focus mirror Beeyond's MediaCenter and Brand Directory offerings.
• Place Exchange: Place Exchange is the largest independent supply-side platform for programmatic out-of-home advertising, integrating OOH inventory into omnichannel DSPs. It is both a Beeyond integration partner and a competing route for buyers to access DOOH supply.
• Broadsign: Broadsign provides a DOOH content management system, ad-server and programmatic sell-side platform used by media owners to monetize digital screens. It overlaps with Beeyond's Media Owner Device Management portal and broader programmatic stack.
• Moving Walls: Moving Walls is a programmatic DOOH platform with strong presence across APAC and emerging markets, offering planning, buying and measurement tools for out-of-home campaigns. It is a comparable international DOOH programmatic player with similar agency-and-brand GTM.

Emerging players

• Firefly: Firefly is a digital place-based advertising network operating screens on ride-share vehicles, taxis and other urban surfaces, with programmatic buying capabilities. It overlaps with Beeyond in programmatic activation of place-based digital inventory, particularly in transit and urban panels.
• AdMobilize: AdMobilize provides AI-powered DOOH audience analytics, computer vision and campaign measurement tools used by media owners and programmatic platforms. Its audience-intelligence layer is complementary to Beeyond's TrueReach segmentation offering.

Broad incumbents

• The Trade Desk: The Trade Desk is a leading omnichannel programmatic demand-side platform with a growing DOOH offering through integrations with Vistar, Hivestack and Place Exchange. It competes for the same agency and brand DOOH budgets, but as part of a much broader digital media-buying suite rather than a DOOH specialist.
• Yahoo Advertising (Yahoo Ad Tech): Yahoo's ad-tech stack (formerly Verizon Media SSP/DSP) provides omnichannel programmatic buying including DOOH via Place Exchange and other integrations. It represents the broader-incumbent competitive context against which DOOH-specialist platforms like Beeyond must differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeeyondMedia
• Facebookfacebook.com/61551084575750
• LinkedInlinkedin.com/company/beeyond-media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeyond