What FASSTO does

FASSTO (FASSTO ROBOTICS Co., Ltd.) is a South Korea-based AI-powered fulfillment and smart logistics company founded in 2018. The company provides end-to-end logistics services for e-commerce sellers — warehousing, inventory management, order processing, packaging, and shipping — powered by its proprietary Fulfillment Management System (FMS) integrated with 550+ domestic and international e-commerce platforms including Naver Smart Store, Coupang, Cafe24, Shopee, Shopify, Rakuten, Lazada, Qoo10, and Imweb. FASSTO serves 4,700+ customers ranging from individual small sellers to enterprise consumer brands, with a stated target of 15,000 customers by year-end. The Yongin 1 and Yongin 2 logistics centers are the first Ministry of Land, Infrastructure and Transport-certified Grade 1 Smart Logistics Centers in Korea, and FASSTO was the first Korean company to deploy AutoStore, AGV, and Sure Sort automation systems.

The company's core technology stack centers on the patent-protected FMS SaaS platform, which automates the entire order-to-ship workflow across 600+ shopping malls. It operates 27 smart logistics centers totaling 60,000+ pyeong (198,000+ sqm) with stated 99.99% delivery accuracy and 3x productivity improvement versus manual centers. Service lines include cold chain and room-temperature fulfillment, same-day and midnight shipping, overseas fulfillment to 220+ countries, eco-friendly packaging under the GREW ESG campaign, and FASSTOSelf — a free order management tier with 70,000+ registered sellers used as a top-of-funnel acquisition channel. FASSTO Robotics, a Robot-as-a-Service (RaaS) sub-brand co-developed with Bear Robotics under the AX Alliance, represents the company's move into warehouse automation products, with a Physical AI logistics robot coordinating fleets of up to 1,000 units scheduled for global debut in May 2026.

Revenue is generated primarily through transaction-based fulfillment fees (storage, order processing, packaging, shipping), per-shipment international logistics fees, and express shipping premiums, supplemented by the freemium FASSTOSelf tier. The go-to-market model is hybrid: direct enterprise sales, self-service for SMBs, and product-led acquisition through native platform integrations that create embedded distribution on Naver, Coupang, and Cafe24. FY2023 revenue was 84 billion KRW (~$63M USD), representing 2.6x YoY growth. The company has raised cumulative equity exceeding $85M USD across Series B (2020), Series C of ~$71M (2022), and Series D of ~$14M (2024), plus a $81M round in March 2025. FASSTO has selected Samsung Securities as lead underwriter for a 2026 IPO.

Name

FASSTO

Legal name

주식회사 파스토로보틱스 (FASSTO ROBOTICS Co., Ltd.)

Website

https://fassto.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

FASSTO is a South Korea-based AI-powered smart logistics platform providing end-to-end fulfillment services to 4,700+ e-commerce sellers across 550+ platform integrations, operating 27 automated centers and preparing for a 2026 IPO.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

Couriers and Express Delivery Services (492110), Packaging and Labeling Services (56191)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)

akta.pro secondary industry

Subscription Box & Recurring Order Fulfillment (TLAIADAH)

Keywords

• E-commerce fulfillment services
• Logistics automation software
• Warehouse management systems
• Smart logistics platform
• Order fulfillment management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fulfillment Service Fees: Core revenue from providing fulfillment services including warehousing, inventory management, order processing, packaging, and shipping. Pricing based on storage volume, order volume, and service tier. No minimum quantity or contract period required.
2. Express Shipping Services: Premium delivery services including Naver Arrival Guarantee, midnight shipping, same-day delivery, and 7-day weekly delivery with per-transaction pricing.
3. Overseas Fulfillment and Shipping: International shipping services through platforms like Shopee, Lazada, Qoo10, Rakuten, and Shopify, plus dedicated overseas fulfillment centers. Revenue from per-shipment international logistics fees.
4. Cold Chain Logistics: Temperature-controlled storage and shipping services (cold/frozen/refrigerated) for food, cosmetics, and temperature-sensitive products with specialized facilities.
5. FASSTOSelf Free Solution: Free order management solution for small sellers with integrated convenience store parcel shipping at discounted rates. Monetization through conversion to paid fulfillment services and premium features.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

FASSTO provides AI-powered e-commerce fulfillment services through its proprietary FMS (Fulfillment Management System) platform, automating order collection from 600+ integrated shopping malls, inventory management, warehousing, packaging, and shipping. The company operates a network of 27 smart logistics centers across Korea featuring AutoStore, AGV/AMR, and Sure Sort automation, with specialized services for cold chain, same-day/midnight delivery, and overseas fulfillment to 220+ countries.

Product overview

FASSTO is an AI-powered smart logistics platform that provides end-to-end fulfillment services for online sellers, from order collection and inventory management to packing and shipping. The core offering is the proprietary SaaS-based FMS (Fulfillment Management System), which integrates with 600+ shopping malls including Naver Smart Store, Coupang, Cafe24, Shopee, Shopify, and Rakuten, and automates the entire order-to-ship workflow. FASSTO operates a network of 27 smart logistics centers across Korea (6만 평+) featuring automation equipment (AutoStore, AMR robots, Sure Sort, DAS), achieving 99.99% delivery accuracy, with Yongin 1 & 2 Centers being the first Ministry of Land-certified Grade 1 Smart Logistics Centers in Korea. The product portfolio also includes FASSTOSelf (free order/inventory management tool for small sellers), FASSTO Robotics (Robot-as-a-Service for logistics automation), FASSTO Biz Booster (member discount program), the Seoul Sangam Overseas Shipping Center, and eco-friendly packaging under the GREW campaign. Services cover cold chain, same-day and midnight shipping, convenience store delivery, overseas fulfillment to 220+ countries, and the new FASSTO Robotics RaaS offering developed with Bear Robotics.

Differentiator

Problem solved

Functional benefit

Brands

• 파스토셀프 (FASSTOSELF): Free shopping mall integrated order and inventory management solution with convenience store parcel booking at lowest prices
• 파스토 로보틱스 (FASSTO Robotics)

Products and services

• FMS (Fulfillment Management System) Proprietary SaaS-based fulfillment management system that automates the entire logistics process from order collection across 600+ integrated shopping malls to inventory management, packing, shipping, and automatic tracking number upload. Used by online sellers operating on Korean and global e-commerce platforms.
• FASSTO Smart Logistics Centers Network of 27 smart logistics centers across Korea and internationally, featuring automation equipment (AutoStore, AGV/AMR, Sure Sort) and achieving 99.99% delivery accuracy. Yongin 1 and 2 Centers are the first Ministry of Land-certified Grade 1 Smart Logistics Centers in Korea. Provides warehousing and fulfillment infrastructure for online sellers.
• FASSTOSelf (파스토셀프) Free order and inventory management solution for small merchants. Connects with Naver Smart Store and Coupang for automated order collection, enables GS25 and CU convenience store parcel reservations at discounted rates, and provides inventory tracking. Designed for small online sellers and individual entrepreneurs.
• Cold Chain & Room Temperature Fulfillment Temperature-controlled storage and fulfillment services covering refrigerated, frozen, and room-temperature product categories for food, cosmetics, and health supplement sellers. Operates specialized cold chain facilities across the logistics center network.
• Same-Day & Midnight Shipping (Naver Arrival Guarantee) Same-day shipping service with midnight (12 AM) order cutoff and next-day guaranteed delivery up to 7 days a week in Seoul. Includes Naver Guaranteed Delivery (도착보장) and Naver N-Delivery integration for online sellers.
• Overseas Fulfillment & Shipping International fulfillment services integrated with Shopee, Lazada, Qoo10, Rakuten, and Shopify, providing automated order processing, competitive international shipping rates to 220+ countries, and B2C express services. Includes the Seoul Sangam Center dedicated to overseas shipping.
• Eco-Friendly Packaging (GREW Campaign) ESG-focused sustainable packaging service using FSC-certified boxes (FSC®-N004185), kraft tape, and bubble paper. Part of the 'GREW' (그루) environmental campaign that plants trees for every shipment and uses low-power automation equipment to reduce carbon emissions.
• FASSTO Robotics (RaaS - Robot-as-a-Service) Robot-as-a-Service (RaaS) subscription business providing logistics automation robots. Developed a Physical AI logistics robot with Bear Robotics under the 'AX Alliance' that can coordinate fleets of up to 1,000 robots. Targeted at warehouse operators globally.

Quantifiable outcome

• 99.99% delivery accuracy
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bear RoboticscoreStrategic or Co-development Partner · 2 February 2026Joint development of next-generation Physical AI logistics robot under 'AX Alliance.' 2.5 years of joint R&D resulting in robot capable of coordinating fleets of up to 1,000 robots. Built on operational data from 7,000+ logistics clients. Marks acceleration of FASSTO's Robot-as-a-Service (RaaS) strategy.
• Bear RoboticscoreStrategic or Co-development PartnerMOU signed for joint development of autonomous mobile robot (AMR) solutions for logistics centers. Plans include domestic and global market expansion including North America.
• AWS (Amazon Web Services)coreTechnology or IntegrationFASSTO acquired AWS Partner Software Paths certification. AWS FTR (Foundational Technical Review) approved, demonstrating system stability and security. AWS provides cloud infrastructure for FMS platform.
• Cafe24coreTechnology or IntegrationAPI integration with Cafe24 e-commerce platform serving 2 million merchants. Enables automatic order collection and fulfillment for Cafe24 sellers.
• NavercoreTechnology or IntegrationOfficial Naver logistics partner providing Naver Arrival Guarantee (도착보장) service. Integration enables automatic order processing for Naver Smart Store sellers.
• Korean Army Headquarters (육군본부)minorStrategic or Co-development PartnerMOU signed for military logistics system development and modernization. FASSTO will share expertise in logistics center design, automation equipment operation, and smart logistics system development.
• Cellook (셀룩)minorStrategic or Co-development PartnerMOU for expanding Naver Fashion Arrival Guarantee service. Cellook is a fashion-specialized shopping platform with 200+ fashion brands targeting MZ generation women.
• CJ Logistics (CJ대한통운)coreChannel Partner/ Reseller/ DistributorPrimary logistics partner for parcel delivery services. CJ handles cold chain and standard shipping from FASSTO logistics centers.
• Hanjin Express (한진택배)coreChannel Partner/ Reseller/ DistributorPrimary logistics partner for parcel delivery services from most FASSTO centers.
• Lotte Global Logistics (롯데택배)minorChannel Partner/ Reseller/ DistributorLogistics partner for parcel delivery services.
• GS25minorChannel Partner/ Reseller/ DistributorPartnership for convenience store parcel shipping services through GS25 locations, offering competitive rates for FASSTOSelf users.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• CJ Logistics: Korea's largest logistics company with nationwide parcel delivery, warehousing, and contract logistics. As FASSTO's primary last-mile carrier, CJ is both a partner and a potential competitor with substantially larger scale and capital that could vertically integrate fulfillment technology.
• Hanjin Express: Major Korean parcel delivery and contract logistics provider, also a primary carrier partner for FASSTO. Competes in 3PL/contract logistics with established infrastructure across Korea and international freight forwarding capabilities.
• Coupang (Rocket Logistics): Korea's largest e-commerce platform with vertically integrated Rocket Logistics fulfillment network. Represents the most significant competitive threat as a platform that could absorb third-party fulfillment demand into its own infrastructure.
• Lotte Global Logistics: Korean logistics arm of the Lotte conglomerate offering parcel, warehousing, and contract logistics. One of FASSTO's carrier partners and a potential competitor in fulfillment services targeting enterprise customers.

Regional players

• Barogo: Korean-based last-mile delivery platform focused on restaurant and on-demand commerce fulfillment. Competes in Korean local delivery logistics with similar AI/tech-driven positioning, though focused on food delivery rather than e-commerce fulfillment.

Direct peers

• ShipBob: US-based tech-enabled 3PL providing e-commerce fulfillment with multiple warehouse locations, integration with major platforms (Shopify, Amazon, etc.), and software-driven operations. Closest international comparable to FASSTO's model of AI-powered multi-channel fulfillment.
• ShipMonk: US-based e-commerce 3PL offering warehousing, fulfillment, and shipping technology. Similar business model to FASSTO with multi-warehouse infrastructure, platform integrations, and SMB-to-enterprise customer base.
• Deliverr: Originally a US e-commerce fulfillment 3PL acquired by Shopify in 2022 and integrated into Shopify's logistics network. Represents the platform-verticalization path that could affect FASSTO if Naver or other Korean platforms pursue similar strategies.

Emerging players

• Ware2Go: US-based on-demand warehousing and fulfillment network by UPS, offering tech-enabled 3PL services. Comparable tech-forward fulfillment model, though backed by larger UPS infrastructure.

Others

• AutoStore: Norwegian robotics company that pioneered the cube-based automated storage technology FASSTO has adopted. As a technology supplier (not direct competitor), AutoStore represents the underlying automation layer that enables FASSTO's operational differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGer_0nfuMjHYgXasOg32Lw/featured
• Facebookfacebook.com/Fassto.official
• LinkedInlinkedin.com/company/fassto/?originalSubdomain=kr
• Instagraminstagram.com/fassto_official

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FASSTO