Ware2Go
Ware2Go is a US-based 4PL logistics provider operating 35+ nationwide warehouses with proprietary fulfillment technology (FulfillmentVU and NetworkVU), serving DTC eCommerce brands, Amazon sellers, and SMB merchants with on-demand storage, pick-pack-ship, and freight services.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Ware2Go does
Ware2Go is a US-based fourth-party logistics (4PL) provider operating a nationwide on-demand fulfillment and warehousing network. The company aggregates a network of 35+ strategically distributed warehouses and connects merchants to flexible storage and pick-pack-ship capacity without requiring capital investment in fixed infrastructure. Its target customers are fast-growing direct-to-consumer (DTC) eCommerce brands, Amazon sellers, multi-marketplace merchants, and B2B/wholesale businesses, with documented customers spanning beverage (O2 Hydration), food/agriculture (Palouse Brand), gaming/lifestyle (Cephalofair Games, 100 Thieves), children's products (ECR4Kids), beauty (Yelle Skin Care), and fitness equipment (YBell Fitness).
The core technology stack centers on two proprietary platforms: FulfillmentVU, which provides automated order routing, inventory management, and real-time visibility across warehouses and sales channels; and NetworkVU, a machine learning tool that analyzes customer footprint and order data to recommend optimal warehouse placement and reduce final-mile transit time. The platform exposes a RESTful API and supports 300+ plug-and-play integrations with eCommerce platforms (Shopify, BigCommerce), marketplaces (Amazon, Walmart+, Target, Macy's, TikTok Shop), OMS, ERP, and WMS systems. End-to-end freight forwarding (ocean, air, FTL, LTL) and UPS-powered last-mile delivery extend the service portfolio beyond warehousing.
Revenue is generated through usage-based pricing for fulfillment services, storage, and freight, with quote-based terms tailored to merchant volume and complexity. Distribution is sales-led via direct enterprise field sales for large DTC accounts, inside sales for mid-market merchants, website lead capture for SMBs, and partner referrals. Ware2Go originated as a UPS subsidiary in 2016, was sold by UPS to Stord in May 2025, and now operates as 'Ware2Go, A Stord Company' while retaining its own brand, technology platform, and warehouse network.
Ware2Go firmographics
Firmographics- Name
- Ware2Go
- Legal name
- Ware2Go, Inc.
- Website
- https://ware2go.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ware2Go is a US-based 4PL logistics provider operating 35+ nationwide warehouses with proprietary fulfillment technology (FulfillmentVU and NetworkVU), serving DTC eCommerce brands, Amazon sellers, and SMB merchants with on-demand storage, pick-pack-ship, and freight services.
- Ownership category
- akta.pro rank
Ware2Go industry classification
Industry- Product category
- Logistics Services
- NAICS
- General Warehousing and Storage (49311), Freight Transportation Arrangement (48851), General Warehousing and Storage (493110)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Hazmat & Dangerous Goods Warehousing (Regulated Storage) (TLAIACAE)
- akta.pro secondary industries
- E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Contract Warehousing / Dedicated Warehousing (Dry) (TLALAAAB), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)
Keywords
Where Ware2Go is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ware2Go business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- On-Demand Fulfillment Services: Provides pick, pack, and ship fulfillment services through a nationwide network of warehouses. Merchants pay for storage space and fulfillment processing based on their usage of the network.
- Transportation and Freight Services: End-to-end freight management including ocean, air, FTL, and LTL shipping. Integrates with UPS network for last-mile delivery capabilities.
- Warehousing and Storage: Short-term and on-demand warehouse capacity allowing merchants to scale storage up or down based on demand without capital investment in fixed infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Custom enterprise pricing based on merchant volume and service requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ware2Go product offering
Product offeringCore offering
Ware2Go operates a nationwide network of 35+ strategically located fulfillment warehouses connected by proprietary technology platforms (FulfillmentVU for automated fulfillment and inventory management, and NetworkVU for ML-powered network optimization). The company provides on-demand pick, pack, and ship fulfillment, short-term warehousing, 2-day ground shipping, Amazon marketplace fulfillment, and end-to-end freight management services to ecommerce merchants, DTC brands, and marketplace sellers.
Product overview
Ware2Go is a 4PL (Fourth Party Logistics) provider and end-to-end supply chain platform that integrates a nationwide network of 35+ warehouses with proprietary technology solutions. The core platform consists of FulfillmentVU (automated fulfillment and inventory management) and NetworkVU (machine learning-powered network optimization tool), supported by a RESTful API with 300+ plug-and-play integrations. The service portfolio includes short-term/on-demand fulfillment, Amazon fulfillment (SFP, FBA, FBM), eCommerce fulfillment, marketplace fulfillment, 2-day shipping, retail/B2B fulfillment, and end-to-end freight management. The company operates as Ware2Go, A Stord Company, leveraging UPS's transportation infrastructure for nationwide coverage.
Differentiator
Problem solved
Functional benefit
Brands
- FulfillmentVU: Automated fulfillment, delivery, and inventory management platform to simplify operations.
- NetworkVU
Products and services
- FulfillmentVU Automated fulfillment, delivery, and inventory management platform that integrates with merchants' existing tech stacks and provides real-time visibility across all sales channels and warehouse locations.
- NetworkVU Free machine learning tool that analyzes customer footprint and order data to recommend optimal warehouse network design and decrease final mile time in transit for 1-2 day ground shipping.
- Short-Term Fulfillment On-demand fulfillment service with flexible short-term agreements and capacity, allowing businesses to scale operations up or down without capital investment in warehouse infrastructure.
- Amazon Fulfillment Comprehensive Amazon fulfillment strategies covering Seller Fulfilled Prime (SFP), Fulfillment by Amazon (FBA), and Fulfillment by Merchant (FBM) options for Amazon sellers and brands.
- eCommerce Fulfillment Pick, pack, and ship services with direct shopping cart integrations, enabling seamless order processing from multiple ecommerce platforms for DTC and online brands.
- Marketplace Fulfillment Fulfillment services meeting requirements for major online marketplaces including Amazon, Walmart+, Target, Macy's, and TikTok Shop.
- 2-Day Shipping Fast ground shipping service guaranteeing 2-day delivery anywhere in the US, enabled by strategic warehouse distribution and UPS network integration.
- Retail Fulfillment Wholesale, B2B, and drop shipping fulfillment across all retailers, supporting omnichannel operations and inventory distribution.
- End-to-End Freight Global freight forwarding services including ocean, air, FTL (Full Truckload), and LTL (Less Than Truckload) shipping for inbound inventory and outbound distribution.
- Ware2Go Fulfillment Network Nationwide network of 35+ strategically located warehouses connected by technology, enabling distributed inventory placement and fast delivery to customers across the US.
Quantifiable outcome
- Enables consistent 1-2 day ground shipping to customers nationwide
- +2 more outcomes
Companies that use Ware2Go
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Ware2Go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature3 records
Ware2Go partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered former parent company, acquiring parent company, technology integration partner and marketplace fulfillment partner.
- UPSformer parent companyWare2Go originated as a subsidiary of UPS, leveraging UPS's transportation network for last-mile delivery capabilities. The company utilized UPS's infrastructure for package delivery while building its own warehouse network and fulfillment technology platform. In May 2025, UPS sold Ware2Go to Stord.
- Stordacquiring parent companyStord acquired Ware2Go from UPS in May 2025, integrating Ware2Go's on-demand fulfillment services and warehouse network into Stord's broader supply chain and fulfillment portfolio. The acquisition represents Stord's strategic expansion into on-demand warehousing and SMB merchant services.
- Shopifytechnology integration partnerNative integration with Shopify eCommerce platform allowing merchants to seamlessly connect their online stores for order processing, inventory sync, and fulfillment management.
- Amazonmarketplace fulfillment partnerWare2Go supports Amazon sellers with fulfillment strategies including Seller-Fulfilled Prime (SFP), FBA alternatives, and multichannel fulfillment. The company provides fulfillment for non-Amazon orders while supporting Amazon operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ware2Go competitors and assessment
Company assessmentDirect peers
- Stord: Stord is the parent company that acquired Ware2Go in May 2025 and operates an integrated supply chain platform with warehousing, fulfillment, and freight services. Now the parent and increasingly overlapping provider of on-demand fulfillment services.
- ShipBob: ShipBob operates a nationwide network of fulfillment centers targeting DTC and e-commerce brands with a tech-enabled platform. Direct competitor offering pick-pack-ship, 2-day delivery, and integrated WMS/OMS capabilities to the same SMB and mid-market merchant base as Ware2Go.
- Quiet Logistics: Quiet Logistics operates a network of tech-enabled fulfillment centers for premium and mid-market DTC brands, emphasizing robotics and software-driven operations. Comparable to Ware2Go in serving DTC merchants with higher-end service requirements.
- Deliverr: Deliverr (now part of Shopify) provides fast, affordable fulfillment for e-commerce merchants with a focus on marketplace sellers and 2-day delivery. Competes directly with Ware2Go's value proposition for DTC and marketplace brands.
- ShipMonk: ShipMonk is a multi-channel fulfillment provider serving SMB and mid-market e-commerce merchants with pick-pack-ship, inventory management, and marketplace integrations. Closely comparable business model and customer segments to Ware2Go.
Broad incumbents
- FedEx Fulfillment: FedEx Supply Chain operates warehousing and fulfillment services as part of its broader logistics portfolio, serving enterprise and mid-market merchants. Competes for the same fulfillment RFPs as Ware2Go but with much larger scale and brand recognition.
- Amazon FBA: Amazon's Fulfillment by Amazon is the dominant incumbent in e-commerce fulfillment, offering storage, pick-pack, and Prime-eligible delivery to marketplace sellers. Sets the benchmark for delivery speed and pricing pressure across the entire category.
- DHL Supply Chain: DHL Supply Chain is a global contract logistics provider with extensive warehousing, fulfillment, and value-added services. Overlaps with Ware2Go's e-commerce and omnichannel fulfillment offerings as part of a much larger logistics portfolio.
- Flexport: Flexport is a global logistics platform offering freight forwarding, customs brokerage, and fulfillment services. Overlaps with Ware2Go's freight management and e-commerce fulfillment offerings but with broader international scope and larger enterprise focus.
- Radial: Radial (formerly eBay Enterprise) provides omnichannel commerce fulfillment and logistics services to enterprise retailers and brands. Direct competitor in omnichannel fulfillment but focused on larger enterprise accounts than Ware2Go's SMB tilt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ware2Go social profiles
Digital presenceWare2Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ware2Go leadership team
Management profileNumber of profiles
Profiles1 record
Ware2Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ware2Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ware2Go
What does Ware2Go do?
Ware2Go operates a nationwide network of 35+ strategically located fulfillment warehouses connected by proprietary technology platforms (FulfillmentVU for automated fulfillment and inventory management, and NetworkVU for ML-powered network optimization). The company provides on-demand pick, pack, and ship fulfillment, short-term warehousing, 2-day ground shipping, Amazon marketplace fulfillment, and end-to-end freight management services to ecommerce merchants, DTC brands, and marketplace sellers.
Is Ware2Go a public or private company?
Ware2Go is a private company. It is classified as corporate owned and is currently operating.
When was Ware2Go founded?
Ware2Go was founded in 2016. It employs 101 to 250 people.
Where is Ware2Go based?
Ware2Go is headquartered in Atlanta, United States, in the North America region.
How does Ware2Go make money?
Three revenue lines are on record. On-Demand Fulfillment Services are the primary driver. The others are transportation and Freight Services and warehousing and Storage.
Who are Ware2Go's main competitors?
Direct peers on record are Stord, ShipBob, Quiet Logistics, Deliverr and ShipMonk. Broad incumbents are FedEx Fulfillment, Amazon FBA, DHL Supply Chain, Flexport and Radial.
Does Ware2Go have an API?
Yes. Ware2Go offers a RESTful API that provides 100% control of setup and automatically pushes updates with no interruptions to the end-to-end tech stack. The API enables integration with eCommerce platforms, order management systems, and the fulfillment network. The platform supports hundreds of plug-and-play integrations. Developer documentation is at fulfillmentvu.ware2go.io.
What industry is Ware2Go in?
Ware2Go's product category is Logistics Services. Its primary akta.pro industry code is TLAIACAE, Hazmat & Dangerous Goods Warehousing (Regulated Storage), with a secondary code of TLALAAAC, E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled). Its NAICS code is 49311 and its SIC code is 4731.