What Storelink does

Storelink (주식회사 스토어링크) is a Seoul-headquartered, privately held e-commerce marketing SaaS company founded in 2020. It operates an open market optimization platform that ingests online sales data from Korean marketplaces (Naver Shopping, Coupang) and global channels (Amazon, TikTok Shop), and sells keyword intelligence, product diagnostics, and AI-generated product copy to SMB and mid-market online sellers. The product suite consists of five primary tools — Keyword Analysis (search volume, competition intensity, sales forecasts, category suitability), Product Diagnosis (listing exposure diagnostics), Store Optimization Strategy Analysis (projected revenue from keyword inputs), Amazon Analysis (marketplace benchmarking for cross-border expansion), and LinkAI (a chatbot that generates product detail page copy and marketing text). The company brands its methodology as E-commerce Engine Optimization (EEO), positioning it as an e-commerce-specific successor to traditional SEO marketing, and reports that its dataset spans over 3,300 billion e-commerce records.

The business model is anchored on a three-tier monthly subscription — Basic at 6,900 KRW, Standard at 14,900 KRW, and Premium at 24,900 KRW — with usage-based feature caps (product diagnosis monthly limits, LinkAI daily generations, Amazon analysis product counts) that scale with tier. A secondary revenue stream comes from marketing services and experience-group (체험단) campaign operations run through PUG Partners, a separate Storelink sub-brand. Distribution is primarily product-led and self-serve via storelink.io, supplemented by the PUG Partners / PUG ZERO reseller ecosystem. For FY2025, Storelink reported consolidated sales of 55.3 billion KRW (~$41M USD) at a 47.6% CAGR, serving 200-250 monthly active client companies with an 83.6% renewal rate, while maintaining profitability.

Storelink has raised venture funding from a Korean institutional investor syndicate led by Shinhan Venture Investment, including Series 2 (~₩9.4B in March 2022), a Series B bridge (May 2023), a Series 3 (~₩20B led by Shinhan in August 2024), a Series 3 extension (~₩3.9B in November 2024), and a 20 billion KRW bridge in 2026. The company acquired Potenshop on 2023-10-19, has validated demand in the US and Japan, and has stated plans to expand into Southeast Asia and Europe while hiring talent in the US, Japan, and Vietnam. Founder and CEO Jung Yong-eun (정용은) leads a team of 51-100 employees out of Seoul.

Name

Storelink

Legal name

주식회사 스토어링크 (Stock Company Storelink)

Website

https://storelink.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Storelink is a Seoul-based SaaS company that provides e-commerce sellers on Naver, Coupang, Amazon, and TikTok Shop with keyword analytics, product diagnostics, and AI-generated product copy, monetized via tiered subscriptions and marketing services.

Ownership category

akta.pro rank

Product category

E-commerce Marketing SaaS

NAICS

Retail Trade (44-45)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Market, Shopper & Category Insights / Research Services (CRAOAOAI)

Keywords

• E-commerce marketing SaaS
• Keyword analysis platform
• Product listing optimization
• AI content generation
• Marketplace data analytics

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Subscriptions: Three-tier subscription model (Basic, Standard, Premium) billed monthly at 6,900 KRW, 14,900 KRW, and 24,900 KRW respectively. Revenue is recurring and tiered based on feature access including keyword analysis, product diagnosis limits, LinkAI usage, and Amazon analysis capabilities.
2. Marketing Services: Store marketing and campaign services including experience group (체험단) campaigns where merchants recruit reviewers to promote products. The platform facilitates campaign creation, mission verification, and settlement processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Storelink is a Korean e-commerce marketing SaaS platform that helps online sellers analyze and optimize product performance across major Korean and global marketplaces including Naver Shopping, Coupang, Amazon, and TikTok Shop. The platform provides keyword analysis, product diagnosis, store optimization strategy, Amazon analytics, and an AI copywriting service (LinkAI) under a tiered monthly subscription model.

Product overview

Storelink is an e-commerce marketing SaaS platform that operates across multiple marketplaces including Naver Shopping, Coupang, and Amazon. The platform offers a suite of marketing intelligence tools built around keyword analysis, product optimization, and AI-powered content generation. The core product portfolio consists of Keyword Analysis for market research and competitive intelligence, Product Diagnosis for performance optimization, Store Optimization Strategy Analysis for marketing planning, Amazon Analysis for global expansion, and LinkAI for automated content generation. These tools are delivered through a tiered membership model (Basic, Standard, Premium) with escalating access limits, positioned at 6,900 KRW, 14,900 KRW, and 24,900 KRW per month respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Keyword Analysis Analyzes keywords to provide market research data including search volume, competition intensity, sales forecasts, category suitability scores, and keyword trend information across Naver Shopping, Coupang, and other e-commerce platforms for e-commerce sellers.
• Product Diagnosis Diagnoses product pages to identify optimization opportunities, providing real-time ranking information and recommendations to improve product exposure and sales performance for online store owners.
• LinkAI AI chatbot service that generates product detail page copy and marketing copy based on user-provided keywords, category selection, and related keywords to help e-commerce sellers automate content creation.
• Amazon Analysis Amazon marketplace analytics enabling businesses to analyze Amazon performance and develop strategies for global expansion, available with limits of 5 to 40 stores depending on membership tier.
• Store Optimization Strategy Analysis Analyzes input keywords to provide expected marketing estimates, projected sales volumes, and revenue forecasts to guide store optimization strategies for e-commerce sellers.
• Store Marketing Services (Experience Group Campaigns) Store marketing and campaign services including experience group campaigns where merchants recruit reviewers to promote products. The platform facilitates campaign creation, mission verification, and settlement processes for e-commerce sellers.

Quantifiable outcome

• 47.6% compound annual growth rate
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ChannelEngine: Cross-border e-commerce marketplace integration and analytics platform. Comparable to Storelink's international expansion thesis around helping brands sell across multiple marketplaces including Amazon, TikTok Shop, and regional platforms.
• Pi Data Centers / Sellerboard: Amazon seller profitability and analytics SaaS with AI-driven insights. Niche competitor focused on Amazon seller P&L and keyword optimization, comparable to Storelink's Amazon Analysis features for SMB sellers.
• Wiser Solutions: Market intelligence and e-commerce analytics provider offering pricing, assortment, and shopper insights. Comparable in spirit to Storelink's Market/Shopper/Category insights for sellers expanding across marketplaces.

Broad incumbents

• Coupang Partners / Coupang Seller Analytics: Coupang's native seller analytics and promotional tooling. Represents both a data source for Storelink and a potential competitive incumbent in Korean marketplace optimization.
• Naver Smartstore Analytics (Naver Commerce): Naver's native seller analytics tooling inside the Smartstore ecosystem. Competes head-on with Storelink in the Korean market by offering bundled analytics to its own marketplace sellers, raising platform competition risk.

Direct peers

• Perpetua: AI-powered e-commerce advertising and analytics platform across Amazon, Walmart, and other marketplaces. Comparable to Storelink's marketplace-agnostic optimization tooling and AI-driven campaign automation.
• Helium 10: Leading Amazon-focused e-commerce SaaS suite offering keyword research, product research, listing optimization, and AI content tools. Direct competitor to Storelink's Keyword Analysis, Product Diagnosis, and LinkAI features for cross-marketplace sellers.
• Jungle Scout: Amazon seller intelligence platform with keyword research, product database, and supplier tools. Closely comparable to Storelink's Amazon Analysis and keyword intelligence functionality targeting SMB and mid-market e-commerce sellers.
• Sellics: All-in-one Amazon seller software providing keyword ranking, PPC optimization, and product research. Direct competitor in the e-commerce marketing SaaS category serving similar SMB and brand customers.

Regional players

• TikTok Shop Partner Tools / Kalodata: TikTok Shop-focused analytics and product intelligence platform popular in Southeast Asia and U.S. markets. Comparable to Storelink's integrated TikTok Shop strategy and category/trend analysis for social commerce sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storelink-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storelink