Odore
Odore is a London-based B2B SaaS platform that provides beauty and consumer brands with AI-powered creator discovery, a creator CRM, digital product sampling logistics, and advocacy campaign management, integrated with 250+ martech channels and sold to enterprise beauty clients like L'Oréal, LVMH, and Dior.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Odore does
Odore is a London-headquartered B2B SaaS platform that enables beauty and consumer brands to build and manage creator communities, run digital product sampling campaigns, and operate brand advocacy programs. The platform combines an AI-powered creator discovery engine with a creator CRM, a drag-and-drop design studio, gamification tools, and end-to-end sampling logistics. It integrates natively with 250+ channels spanning social media (Meta, TikTok, Pinterest), CRM and email (Salesforce, Klaviyo, Mailchimp, SendGrid), commerce (Shopify, Amazon), retail (Selfridges, Harrods, Boots, LookFantastic), publishers (Hearst, The Telegraph, Vice), and emerging surfaces including voice (Spotify, Alexa), connected TV, and VR. The company sells primarily to enterprise beauty brands (L'Oréal, Lancôme, Dior, YSL, Armani Beauty, LVMH, Shiseido, La Roche-Posay, Obagi, Garnier, Clive Christian, Tata Harper) through a self-serve Build Your Plan flow combined with sales-assisted enterprise demos and dedicated account management. A secondary channel program offers digital agencies — including WPP, Publicis, Assembly, iProspect, and Essence — 20% lifetime recurring revenue for introducing brand clients. Odore is incorporated in England and Wales as Odore Limited (company number 10726054), co-founded by Armaan Mehta and Karan Gupta, with operational offices in London and New York alongside a registered address in Manchester. The company has raised approximately $7.5M across four funding rounds from Blackfinch Ventures, Fuel Ventures, SFC Capital, and Concept Ventures between 2019 and 2023.
Odore firmographics
Firmographics- Name
- Odore
- Legal name
- Odore Limited
- Website
- https://odore.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odore is a London-based B2B SaaS platform that provides beauty and consumer brands with AI-powered creator discovery, a creator CRM, digital product sampling logistics, and advocacy campaign management, integrated with 250+ martech channels and sold to enterprise beauty clients like L'Oréal, LVMH, and Dior.
- Ownership category
- akta.pro rank
Where Odore is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Odore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Odore operates as a B2B SaaS platform providing subscription-based access to its creator management, advocacy, and digital sampling tools. The platform serves brands through a self-serve model with pricing tiers based on plan level. Additional revenue comes from agency partner subscriptions and managed services for campaign execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based tiered SaaS plans for beauty brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Odore product offering
Product offeringCore offering
Odore operates a B2B SaaS platform that enables beauty and cosmetics brands to discover, recruit, manage, and reward creators and brand advocates at scale. The platform combines AI-powered creator discovery, a creator CRM, digital product sampling with end-to-end fulfillment, brand ambassador program management, and campaign analytics across 250+ integrated digital channels. Its purpose is to allow brands to own their creator relationships directly without agency middlemen and to drive measurable ROI on advocacy and influencer marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Advocacy Platform
- Digital Product Sampling
- Influencer Marketing Platform
- Brand Ambassador Program
- Creator Management Platform
Quantifiable outcome
- 15x increase in ROI for brands using the platform
- +11 more outcomes
Companies that use Odore
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles3 records
Odore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability3 records
Feature8 records
Odore partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ShopifycoreShopify integration allowing seamless data pull and push, enabling brands to interact with their Shopify stores directly from the Odore platform for commerce-connected campaign activation.
- SalesforcecoreSalesforce CRM integration enabling cross-platform data synchronization and customer relationship management within the Odore platform.
- Meta (Facebook & Instagram)coreNative integration across Facebook, Instagram, and WhatsApp for social media campaign deployment and creator management across Meta's platforms.
- TikTokcoreNative integration across all TikTok ad formats for creator campaign deployment and viral content amplification on the platform.
- KlaviyocoreKlaviyo email marketing platform integration enabling automated email nurture workflows and customer communication directly from the Odore platform.
- GooglecorePaid media integration with Google for targeted advertising and campaign deployment across Google's ad network.
- PinterestcorePinterest integration for visual discovery campaigns and brand awareness targeting through the platform.
- WPPcoreWPP agency partnership where the agency manages multiple beauty brand client accounts using the Odore platform, with a 20% recurring revenue sharing arrangement.
- PubliciscorePublicis agency partnership where the agency manages brand client accounts using the Odore platform, earning recurring revenue for client introductions.
- AssemblyminorAssembly agency uses the Odore platform to manage client campaigns with agency partner revenue sharing.
- iProspectminoriProspect agency partnership for campaign management and client service using the Odore platform.
- EssenceminorEssence agency partnership for media and marketing campaign management using the Odore platform.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Odore competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing and creator management platform serving global brands including beauty, fashion, and luxury. Closest direct competitor to Odore in workflow, customer profile (enterprise brand marketers), and SaaS delivery model.
- Grin: Creator management platform focused on DTC and e-commerce brands, offering CRM, gifting, content, and affiliate workflows. Directly comparable to Odore's creator CRM and digital sampling capabilities, with significant overlap in target customers (D2C beauty and lifestyle).
- Aspire: Influencer marketing platform offering creator discovery, campaign management, and analytics for consumer brands. Overlaps with Odore on creator discovery, UGC, and brand advocacy use cases for beauty and lifestyle verticals.
- Traackr: Influencer marketing platform with strong enterprise positioning and a particular focus on the beauty, luxury, and lifestyle verticals. Direct competitor for Odore's enterprise beauty customer base, especially on creator discovery and campaign measurement.
- LTK: Creator commerce platform (formerly rewardStyle / LIKEtoKNOW.it) connecting influencers with brands for shoppable content and affiliate revenue. Comparable to Odore on creator-brand matchmaking and measurable commerce outcomes, particularly in beauty and fashion.
- Upfluence: All-in-one influencer marketing platform with creator discovery, outreach, gifting, and affiliate tools. Comparable to Odore on gifting, sampling, and creator CRM workflows targeting direct-to-consumer brands.
- Klear: Influencer marketing analytics and discovery platform used by enterprise brands and agencies. Overlaps with Odore on AI-powered creator discovery and campaign analytics, particularly for brands seeking global creator reach.
Emerging players
- Later (Later Influence): Social media marketing platform that has expanded into influencer marketing and creator management via its 'Later Influence' product. Comparable to Odore on creator workflow and social-channel integrations for consumer brands.
Broad incumbents
- Sprout Social: Broader social media management and analytics suite used by brand marketers, including some advocacy and influencer workflows. Competes with Odore on social-channel analytics, publishing, and engagement, though Odore is more specialized in creator CRM and sampling.
- Influencer.com (by impact.com): Influencer marketing and creator commerce platform within the impact.com partnership ecosystem. Comparable to Odore on creator discovery, campaign management, and commerce attribution for enterprise brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Odore social profiles
Digital presenceOdore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odore leadership team
Management profileNumber of profiles
Profiles2 records
Odore funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odore
What does Odore do?
Odore operates a B2B SaaS platform that enables beauty and cosmetics brands to discover, recruit, manage, and reward creators and brand advocates at scale. The platform combines AI-powered creator discovery, a creator CRM, digital product sampling with end-to-end fulfillment, brand ambassador program management, and campaign analytics across 250+ integrated digital channels. Its purpose is to allow brands to own their creator relationships directly without agency middlemen and to drive measurable ROI on advocacy and influencer marketing.
Is Odore a public or private company?
Odore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Odore founded?
Odore was founded in 2019. It employs 11 to 50 people.
Where is Odore based?
Odore is headquartered in London, United Kingdom, in the Europe region.
How does Odore make money?
One revenue line is on record: saaS Platform Subscription.
Who are Odore's main competitors?
Direct peers on record are CreatorIQ, Grin, Aspire, Traackr, LTK, Upfluence and Klear. Later (Later Influence) is listed as an emerging player. Broad incumbents are Sprout Social and Influencer.com (by impact.com).
Does Odore have an API?
No public API is recorded for Odore.