WeGroup
WeGroup is a Belgian InsurTech company that operates Louise, an online distribution platform helping insurance brokers deliver digital advice through multi-tarification, risk analysis, and AI-powered policy Q&A. It serves 700+ brokers across Belgium, the Netherlands, the UK, and Poland.
- Company typePrivate
- Founded2017
- HeadquartersGhent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WeGroup does
WeGroup is a Belgian InsurTech company founded in 2017 in Ghent that operates an online distribution platform helping insurance brokers and carriers give and follow up on advice in a digital or hybrid manner. Its core product, Louise, is an all-in-one insurance platform for brokers that bundles multi-tarification (requesting quotes from multiple insurers in a single workflow), risk and needs analysis, a database centralizing more than 100 public data sources for automated client information retrieval, a campaign module for lead generation, and one-click customized advice reports branded to the broker's own house style. The platform is segmented into a Retail Customers (Particuliere Klanten) module and a Bedrijfsscan (Business Scan) module targeting SMEs, with outputs verified by major insurers including Allianz, Baloise, Vivium, and TVM. The flagship AI component, Louise QA, performs natural-language question answering and knowledge retrieval over insurer policy conditions, citing the specific page and section of the source document and claiming up to 40% time savings on complex customer questions.
The company monetizes through a subscription-based model with a self-serve free trial (onboarding.wegroup.be) layered with sales-led demo conversion. Pricing is not publicly disclosed but appears quote-based for the Business Scan module. Go-to-market is hybrid: product-led growth via free trial combined with inside sales demos, supported by content marketing (InsurBlog, Livestorm webinars), active social channels, and case-study-driven credibility. The platform integrates with insurance company systems and broker management packages such as BrokerCloud. Geographic operations span Belgium (HQ), the Netherlands ('s-Hertogenbosch), the United Kingdom (London), and Poland (Warsaw), with French market expansion funded in 2020. The customer base comprises 700+ insurance brokers and partners, primarily SMBs, with usage metrics including 17,722 end customers helped, 4,872 leads generated, and 3,949 risk analyses performed.
WeGroup firmographics
Firmographics- Name
- WeGroup
- Legal name
- WeGroup NV
- Website
- https://wegroup.be
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeGroup is a Belgian InsurTech company that operates Louise, an online distribution platform helping insurance brokers deliver digital advice through multi-tarification, risk analysis, and AI-powered policy Q&A. It serves 700+ brokers across Belgium, the Netherlands, the UK, and Poland.
- Ownership category
- akta.pro rank
WeGroup industry classification
Industry- Product category
- InsurTech Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
Keywords
Where WeGroup is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
WeGroup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription / Licensing: WeGroup appears to operate on a subscription model where insurance brokers and insurance companies pay for access to the platform. The website offers 'free trial' and 'book a demo' CTAs suggesting a paid subscription after trial. Pricing appears to be quote-based for enterprise/company scanning module.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial Available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
WeGroup product offering
Product offeringCore offering
WeGroup provides the Louise platform, an online distribution and advice platform for insurance brokers and insurance companies. Louise bundles multi-tarification across multiple insurers, an extensive database of 100+ public data sources, lead generation campaigns, customised white-labelled advice reports, and risk-and-needs analysis. Louise QA, an AI-driven question answering module, answers complex policy questions by training on each insurer's terms and conditions. The Bedrijfsscan module targets SME risk capture, with outputs verified by major insurers.
Product overview
WeGroup is an online distribution platform that helps insurance providers give and follow up on advice in a digital or hybrid manner. The core product is Louise, an all-in-one insurance platform for brokers. Louise includes multiple integrated modules: multi-tarification tools for comparing quotes across insurance companies, an extensive database of over 100 public data sources, campaigns for lead generation, and customized advice report generation. The platform serves both retail (particuliere klanten) and business (bedrijfsklanten) customer segments. Louise QA is an AI-powered component that answers complex insurance questions in seconds. The Bedrijfsscan (Business Scan) module specifically targets small and medium enterprises for risk and needs analysis. The platform integrates with insurance company systems and BrokerCloud for workflow optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Louise: AI-powered insurance platform for brokers - a user-friendly insurance platform enabling brokers to work more efficiently and serve customers better.
- LouiseQA
- Toolkit
- Bedrijfsscan
Products and services
- Louise All-in-one insurance distribution platform for insurance brokers offering pre-sale productivity, multi-tarification across multiple insurers, product comparisons, risk analysis, lead generation campaigns, customized white-labelled advice reports, annual follow-up, and digital endorsement capabilities. Targets independent insurance brokers and brokerage groups in Belgium and the Netherlands.
- Louise QA AI-powered natural language question answering module trained on each insurer's general and product conditions. Answers complex insurance customer questions in seconds, references the exact location of the answer in the policy conditions, and offers one-click copy to send answers to customers. Targets insurance brokers handling complex policy inquiries.
- Bedrijfsscan (Business Scan) Module for mapping risks and needs of small and medium-sized enterprises. Captures all risks and needs, produces detailed reports and recommendations, supports one-click quote requests, and generates customized advice reports in the broker's branding. Output is verified by insurance companies including Allianz, Baloise, Vivium, and TVM for faster quote processing. Reported 93% user satisfaction.
- Particuliere Klanten (Retail Customers Module)
Quantifiable outcome
- Saves up to 40% time on answering complex customer questions
- +6 more outcomes
Companies that use WeGroup
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
WeGroup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
WeGroup partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BrokerCloudcoreIntegration partnership where WeGroup's Louise connects with BrokerCloud to collect all prospect and customer data in one convenient tool. Both Degima and AllCover case studies mention this integration.
- AllianzcoreMajor insurance company that verifies the WeGroup Business Scan output, allowing brokers to send verified reports directly for faster quote processing.
- BaloisecoreMajor insurance company that verifies the WeGroup Business Scan output for efficient quote processing.
- ViviumcoreInsurance company that verifies the WeGroup Business Scan output. Also awards WeGroup in their annual Digital Awards.
- TVMcoreInsurance company that verifies the WeGroup Business Scan output for efficient quote processing.
- CarglassminorInternational glass specialist partnering with WeGroup for an extensive collaboration on vehicle glass claims handling. The integration enables brokers to proactively handle claims and better support customers during vehicle damage repair processes.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
WeGroup competitors and assessment
Company assessmentDirect peers
- Zelros: Paris-based AI platform for insurance distribution and advisor productivity, providing recommendations and conversational AI to insurance agents and brokers. Highly comparable to WeGroup's Louise QA AI assistant for brokers.
- EZLynx: US-based multi-carrier rating and agency management platform that lets insurance agents request and compare quotes from multiple carriers simultaneously, closely mirroring WeGroup's multi-tarification tool and broker workflow focus.
- Insly: European insurance broker SaaS platform headquartered in Estonia with strong UK/Nordics presence. Insly provides insurance brokers with policy administration, quoting, and CRM workflows, directly comparable to WeGroup's Louise platform for SMB and mid-market brokers.
- Shift Technology: Paris-based AI InsurTech applying machine learning to claims fraud detection, underwriting, and distribution. Like WeGroup, it sells AI tooling into insurance carriers and brokers, and competes for similar European AI-in-insurance mindshare.
- NowCerts: Cloud-based insurance agency management system providing comparative rating, workflows, and client management tools for SMB and mid-market insurance agencies, comparable to WeGroup's all-in-one broker platform.
Broad incumbents
- Applied Systems: Leading global insurance brokerage management system provider, offering agency and brokerage platforms like Applied Epic. A broad incumbent that competes indirectly with WeGroup by anchoring broker workflows in incumbent systems.
- Vertafore: Largest US-based provider of insurance agency management, rating, and workflow software serving thousands of agencies. A broad incumbent that overlaps with WeGroup's broker distribution and multi-rating capabilities, but operates at much larger scale and primarily in the US.
Emerging players
- Akur8: Paris-based AI-powered insurance pricing platform used by carriers and reinsurers to automate risk and demand modeling. While focused upstream on pricing rather than broker distribution, Akur8 competes for the same European InsurTech AI talent and customer mindshare as WeGroup.
- Tractable: London-based AI company applying computer vision to insurance claims and damage assessment. Overlaps with WeGroup's broader AI-for-insurance thesis and the partnership with Carglass on vehicle glass claims handling.
- Cytora: UK-based AI platform for commercial insurance underwriting and distribution workflows, applying AI to risk selection and broker-carrier matching. Comparable to WeGroup in target market (commercial insurance) and product type (AI-driven workflows).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
WeGroup social profiles
Digital presenceWeGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeGroup leadership team
Management profileNumber of profiles
Profiles3 records
WeGroup funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeGroup
What does WeGroup do?
WeGroup provides the Louise platform, an online distribution and advice platform for insurance brokers and insurance companies. Louise bundles multi-tarification across multiple insurers, an extensive database of 100+ public data sources, lead generation campaigns, customised white-labelled advice reports, and risk-and-needs analysis. Louise QA, an AI-driven question answering module, answers complex policy questions by training on each insurer's terms and conditions. The Bedrijfsscan module targets SME risk capture, with outputs verified by major insurers.
Is WeGroup a public or private company?
WeGroup is a private company. It is classified as venture growth investor backed and is currently operating.
When was WeGroup founded?
WeGroup was founded in 2017. It employs 11 to 50 people.
Where is WeGroup based?
WeGroup is headquartered in Ghent, Belgium, in the Europe region.
How does WeGroup make money?
One revenue line is on record: platform Subscription / Licensing.
Who are WeGroup's main competitors?
Direct peers on record are Zelros, EZLynx, Insly, Shift Technology and NowCerts. Broad incumbents are Applied Systems and Vertafore. Emerging players are Akur8, Tractable and Cytora.
Does WeGroup have an API?
Yes. WeGroup exposes a public API. Developer documentation is at developer.wegroup.io.
What industry is WeGroup in?
WeGroup's product category is InsurTech Software. Its primary akta.pro industry code is FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 5242 and its SIC code is 6411.