Lazuli

What Lazuli does

Lazuli株式会社 (Lazuli Inc.) is a Tokyo-based B2B SaaS company founded in 2020 by Seigen Hagiwara that builds Lazuli PDP (Product Data Platform), an AI-powered platform that ingests heterogeneous product information in any format — Excel, CSV, PDF, or image — and converts it into a trusted single product master, which is then automatically distributed to e-commerce channels, PIM systems, and AI agents. Underlying technology combines NLP, image recognition, and machine learning for schema inference, normalization of inconsistent units and character variants, automatic category classification, business-rule validation, and LLM-based generation of EC-optimized product copy and SEO/AEO tags; the platform exposes a Python SDK, REST API, and CLI for enterprise integration.

The company monetizes through two layers: a recurring SaaS subscription to Lazuli PDP with a structured 1-week scoping plus 2–4 week PoC engagement, and a higher-touch "Total Service" overlay that bundles consulting, custom development, schema design, and monthly operational retainer support. It targets enterprise manufacturers, retailers, wholesalers, and EC/marketplace operators in Japan, and complements the platform with the 外食AIリサーチ (Food Service AI Research) service covering 1,500+ restaurant POS records and the proprietary "AI-Ready 5-Step Framework" for Agentic Commerce. Go-to-market is direct enterprise sales, supplemented by webinars, Executive Salon events, industry conferences (NRF, Shoptalk, Google Cloud Next, CES), and a growing ecosystem of co-marketing partners including Mirakl, Classmethod, NAVITIME Japan, Supership, TOPPAN, and AWL. Notable customers include Asahi Beverage, Asahi Beer, Baycia/Beisia, Mega Sports, Cainz, and Waseda University, with documented outcomes such as Asahi Beverage eliminating 468 annual hours of master registration and Baycia achieving 12x EC sales and 120x SKU growth.

Name

Lazuli

Legal name

Lazuli株式会社

Website

https://lazuli.ninja

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lazuliは、AI を用いてメーカー・小売・卸の商品データを自動で取り込み・構造化し、EC・PIM・AIエージェントへ配信する SaaS「Lazuli PDP」を日本のエンタープライズ向けに提供する、2020年創業の東京拠点の B2B スタートアップ。

Ownership category

akta.pro rank

Product category

Product Data Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)

akta.pro secondary industries

Robotic Process Automation (RPA) Platforms (HDAEAHAB), ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• Product data platform
• AI product master
• E-commerce data integration
• Product information management
• Master data automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Lazuli PDP is offered as a cloud-based SaaS platform with subscription pricing. The platform is available for standard subscription with monthly or annual billing. Implementation timeline for standard PoC is 1 week scoping + 2-4 week execution.
2. Professional Services (Total Service): Comprehensive service layer above the core product encompassing consulting, custom development, and monthly operational support. Includes data preparation, data integration, schema design, PDP customization, and ongoing monthly engagement. Priced as project initial fee plus monthly retainer.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Lazuli PDP is an enterprise AI-powered Product Data Platform that ingests heterogeneous product data in any format (Excel, CSV, PDF, images, HTML) and automatically transforms it into a trusted single product master, which is then auto-distributed to EC channels, PIM systems, and AI agents. The platform automates extraction, schema inference, normalization, category classification, validation, and content generation. Lazuli complements the platform with a Total Service professional services layer for consulting, custom development, and ongoing operations, and operates a proprietary Food Service AI Research data service covering POS data from 1,500+ restaurants.

Product overview

Lazuli's product portfolio consists of Lazuli PDP as the core Product Data Platform, with the Data Structuring module handling AI-powered extraction and normalization from unstructured sources. The Total Service professional services layer provides strategy, implementation, and ongoing operational accompaniment. The Food Service AI Research module offers a specialized weekly POS data service covering over 1,500 restaurant locations. The AI-Ready 5 Step Framework is an proprietary methodology embedded across the platform for preparing product data for AI agent commerce (Agentic Commerce). The portfolio follows a platform-plus-modules architecture, where Lazuli PDP serves as the central hub and the modules/framework extend its capabilities for specific use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Lazuli PDP (Product Data Platform) Lazuli PDP is an enterprise SaaS Product Data Platform that ingests heterogeneous product data in any format (Excel, CSV, PDF, images, HTML) and converts it into a unified single product master. The platform uses AI to automate schema inference, normalization, category auto-classification, validation/quality gating, and content generation, then auto-distributes formatted product data to EC channels, PIM systems, and AI agents. Targeted at manufacturers, retailers, wholesalers, and e-commerce operators in Japan. Shortest PoC launch is 2 weeks.
• Total Service Total Service is a professional services offering built on Lazuli PDP, providing product data consulting, data preparation, schema design, PDP customization, and ongoing operational support, including monthly improvement accompaniment and team knowledge transfer. Includes dedicated consultant, AI engineer, and PM team. Targeted at enterprises with complex, business-specific requirements or legacy assets who need strategy-to-operations support.
• Food Service AI Research (外食AIリサーチ) Food Service AI Research is a weekly data service providing normalized, AI-structured POS data from more than 1,500 food-service establishments. It enables analysis of drink and food sales, customer counts, and spending trends across the food service market. AI harmonizes heterogeneous POS formats into an analytics-ready dataset. Used by Asahi Beer for sales support and by Waseda University for consumer price index research published in the international academic journal 'Review of Income and Wealth'.

Quantifiable outcome

• Asahi Beverage Company reduced annual product master registration work from 468 hours to 0 hours (100% automation)
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• TOPPAN, Treasure AI, シンカー, AWLflagshipStrategic or Co-development Partner · 26 May 2026Five-company business partnership for promoting 'Real Transformation (RX)'. TOPPAN, Treasure AI, Shinka, and AWL formed a business partnership with Lazuli to jointly advance digital transformation in the retail and distribution industry through combined product data, AI, and platform capabilities.
• 伴 大二郎 (Ban Daijiro) - Chief EvangelistcoreOthers · 4 January 2026Appointed as Chief Evangelist in January 2026. Brings extensive retail and customer experience expertise from prior roles at Opt, Yappli, and db-lab. Represents Lazuli at international conferences (Shoptalk, Google Cloud Next, NRF) and leads strategic consulting engagements.
• 公益財団法人 流通経済研究所 (Distribution Economics Institute of Japan)coreStrategic or Co-development Partner · 20 February 2025Joint research on consumer understanding through product tag (口碑タグ) data. Combined Lazuli's AI-generated product tags with the institute's retail economics research methodology. Research produced academic insights on consumer behavior analysis using product DNA data.
• SupershipminorGTM or Marketing Partner · 12 February 2025Joint webinar on maximizing customer experience value on EC sites. Supership provides S4 series (site search, product ads, recommendation features); Lazuli provides product data platform. Combined solution optimizes EC site search and recommendation quality through improved product data.
• MiraklcoreGTM or Marketing Partner · 21 November 2024Co-hosted webinar in November 2024 on marketplace product data strategy. Mirakl supports marketplace operators globally and partnered with Lazuli for joint thought leadership and go-to-market activities in the Japanese marketplace segment.
• ナビタイムジャパン (NAVITIME Japan)coreStrategic or Co-development Partner · 29 October 2024Joint webinar on unified product and store data management for customer experience optimization across all channels. NAVITIME Japan provides Location Cloud for store data management; Lazuli provides product data platform. Combined solution enables online/offline customer experience integration.
• 株式会社デコム (Decom)minorGTM or Marketing Partner · 21 August 2024Co-hosted webinar on CX improvement through research and data utilization. Decom provides insight research capabilities; Lazuli provides product data platform. Joint session explored combining research insights with product data for improved customer understanding.
• クラスメソッド (Classmethod)coreGTM or Marketing Partner · 30 July 2024Co-hosted seminar on generative AI utilization strategy for retail and manufacturing industries. Classmethod provides cloud and data analytics expertise; Lazuli contributes product data platform capabilities. Joint events held multiple times throughout 2024-2026.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Akeneo: Global leader in Product Information Management (PIM) with AI-powered product data capabilities. Directly comparable to Lazuli PDP as both serve enterprise manufacturers and retailers managing product master data, though Akeneo focuses on outbound PIM versus Lazuli's inbound/integration layer positioning.
• inRiver: Enterprise PIM platform specializing in product information management for manufacturers, retailers, and distributors. Comparable in target customer base (manufacturers and retailers managing product data) and similar SaaS delivery model.
• Stibo Systems: Enterprise PIM and Master Data Management (MDM) provider with deep enterprise customer base. Comparable in addressing product master data challenges for large organizations with multi-source, multi-format product information.
• Pimcore: Open-source PIM, MDM, and digital experience platform serving enterprise customers. Comparable in product master data management functionality and target customer base of manufacturers and retailers.
• Tamr: AI-native Master Data Management platform that uses machine learning for data mastering, entity resolution, and schema mapping. Directly comparable in AI-first approach to enterprise product/reference data integration.
• Catsy: PIM platform focused on e-commerce product information management. Comparable in target use case (e-commerce channel readiness for product data) and SMB-to-mid-market positioning, though primarily US-focused.

Broad incumbents

• Reltio: Cloud-native Master Data Management platform with AI-powered data unification. Comparable in addressing master data fragmentation and enrichment for enterprise customers, though broader in scope beyond product data.
• Ataccama: Data quality and master data management platform with AI-powered data cataloging and governance. Comparable in addressing enterprise data quality and unification challenges across product and customer data domains.
• Salesforce Commerce Cloud: Major enterprise commerce platform with built-in product data management and PIM-adjacent capabilities. Comparable as a competing destination for product master data investment, though broader in scope than Lazuli PDP.

Emerging players

• Scale AI: AI data infrastructure platform specializing in data labeling and AI training data preparation. Comparable in AI-powered data structuring capabilities and enterprise customer base, though focused on training data rather than product master data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lazuli_inc
• Facebookfacebook.com/lazuli.ninja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazuli