Loopit
Loopit is an Australian SaaS company providing an all-in-one cloud platform for car rental, subscription, leasing, and fleet management, serving OEM automakers, dealerships, rental providers, and fleet operators across Australia, New Zealand, the UK, and North America.
- Company typePrivate
- Founded2022
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Loopit does
Loopit is an Australian-headquartered vertical SaaS company providing an all-in-one cloud platform for automotive mobility operations, spanning car rental, subscription, leasing, and fleet management on a unified system. The platform enables operators to run multiple mobility models concurrently against the same vehicle pool, with built-in modules including TruPass (KYC and identity verification), a built-in tax engine for GST/VAT compliance, dynamic pricing, mileage and usage tracking, real-time maintenance alerts, prorated subscription billing, and a customer self-service portal. Supporting integrations include Stripe for payments, Geotab for telematics, 700Credit/Experian for credit checks, Sumsub for identity verification, and RentalMatics and RentSure for vehicle inspection and insurance. The platform is SOC 2 Type II certified.
Loopit serves four primary customer segments: OEM automakers (e.g., Polestar, Subaru, Porsche), dealerships and dealer groups (Eagers Automotive, Ebbett, Motorama), traditional rental providers (SIXT NZ, Avis/Budget franchisees, East Coast Car Rentals), and enterprise fleet operators, plus new mobility ventures such as CarBon and HelloCars. The Dealer Partner Program enables OEMs to deploy Loopit's subscription framework across their dealer networks, with Porsche Drive as the flagship white-label deployment.
Loopit's revenue model combines recurring subscription platform fees paid by providers with marketplace/transaction commissions on its network of 27,000+ subscription vehicles. Pricing is quote-based and not publicly disclosed, with both direct enterprise sales and an affiliate referral program as distribution channels. The company has raised approximately AUD $3.6M seed (April 2022, Tidal Ventures-led) plus a ~USD $2.6M follow-on (May 2024), employs 11-50 staff, and operates regional offices in Sydney, London, and Atlanta, serving markets across Australia, New Zealand, UK, USA, Canada, South Africa, and India. Co-founders Michael Higgins and Paul Higgins lead the company alongside COO Jeremy Gupta and VP of Business Development Mark Halsell.
Loopit firmographics
Firmographics- Name
- Loopit
- Legal name
- Loopit
- Website
- https://loopit.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loopit is an Australian SaaS company providing an all-in-one cloud platform for car rental, subscription, leasing, and fleet management, serving OEM automakers, dealerships, rental providers, and fleet operators across Australia, New Zealand, the UK, and North America.
- Ownership category
- akta.pro rank
Loopit industry classification
Industry- Product category
- Automotive SaaS / Mobility Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)
- akta.pro secondary industry
- Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)
Keywords
Where Loopit is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Loopit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Platform Fees: Loopit charges subscription providers (fleet operators, dealerships, rental companies) a commission for access to the Loopit platform and network. Providers pay to use the software to manage their car subscription and rental operations.
- Network Access Commission: Loopit operates the world's largest network of car subscription providers. They charge providers a commission to be part of their network and platform ecosystem. Subscribers can access over 27,000 vehicles worldwide through this network.
- Platform Commission Model: As a technology and payments platform, Loopit charges a commission to each provider directly to be part of their network. End subscribers do not pay to use the platform directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based B2B platform pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Loopit product offering
Product offeringCore offering
Loopit is a cloud-based SaaS platform purpose-built for the automotive mobility industry, enabling fleet operators, dealerships, rental providers, and OEMs to manage car rental, subscription, leasing, and fleet operations from a single unified platform. It supports recurring billing, lifecycle management, dynamic pricing, KYC verification, and fleet analytics, and operates the world's largest network of car subscription providers with over 27,000 vehicles.
Product overview
Loopit offers an all-in-one SaaS platform for car rental, subscription, leasing, and fleet management. The platform consists of four core products—Rental, Subscription, Leasing, and Fleet Management—that operators can run concurrently from a single unified platform using the same pool of vehicles. Supporting these core offerings are add-on modules including TruPass for customer verification, FlexFleet for B2B enterprise fleet solutions, and the Dealer Partner Program for OEM and dealer network management. The company also publishes the annual Global Car Subscription & New Mobility Report as an industry resource. Loopit serves multiple industries including OEM automakers, dealerships, rental providers, and fleet operators, and operates across global markets including Australia, New Zealand, UK, USA, Canada, South Africa, and India.
Differentiator
Problem solved
Functional benefit
Brands
- TruPass: Seamless customer verification and KYC solution
- FlexFleet
- Dealer Partner Program
- Porsche Drive
Quantifiable outcome
- Loopit is trusted globally to manage 50,000+ vehicles on subscription
- +1 more outcomes
Companies that use Loopit
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Loopit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Loopit partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and supporting.
- PorscheflagshipLoopit provides the technology powering Porsche Drive subscription program. The partnership enables Porsche to offer consistent and engaging subscription experiences across their dealer network with customized subscription packages.
- SIXT NZcoreSIXT NZ partnered with Loopit to be at the cusp of industry innovations. Dane Fisher, CEO of SIXT NZ, stated that their partnership with Loopit exemplifies their aim to innovate in the car subscription space.
- Avis and Budget FranchiseescoreLoopit partners with leading Avis and Budget franchisees to meet evolving market demands, providing modernized rental and subscription solutions.
- StripecoreStripe is integrated as Loopit's payment processing partner, enabling secure payment handling across the platform.
- GeotabcoreGeotab provides fleet telematics and vehicle tracking integration, enabling real-time mileage and usage monitoring within Loopit's platform.
- 700Creditsupporting700Credit provides credit verification and consumer data services integrated into Loopit's KYC and customer verification processes.
- SumsubcoreSumsub provides identity verification and KYC services integrated into Loopit's TruPass customer verification solution.
- RentalMaticssupportingRentalMatics provides vehicle inspection and condition reporting integrated with Loopit's platform for fleet management.
- ExperiansupportingExperian provides credit checking and identity verification services integrated into Loopit's customer onboarding and eligibility processes.
- RentSuresupportingRentSure provides insurance and risk management solutions integrated into Loopit's rental and subscription management platform.
- American Car Rental Association (ACRA)coreLoopit joined the American Car Rental Association in November 2024, strengthening their commitment to the car rental industry and enabling industry collaboration.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Loopit competitors and assessment
Company assessmentDirect peers
- Wagonex: UK-based car subscription platform that connects dealers, OEMs, and end customers. Directly competes with Loopit in white-label subscription technology for automotive operators in Europe and the UK.
- Ridecell: Mobility-as-a-Service platform offering subscription, carsharing, and rental software for OEMs, dealers, and fleet operators. Overlaps with Loopit in subscription operations and dealer-network enablement, particularly in North America and Europe.
- Fleetio: Fleet maintenance and management SaaS used by thousands of fleet operators. Comparable to Loopit's fleet management product line for vehicle operators, with deeper maintenance/repair focus but less car subscription/rental tooling.
Broad incumbents
- Samsara: Large-scale fleet operations platform combining telematics, safety, and asset management. A broader incumbent whose fleet software footprint competes with Loopit for enterprise fleet buyer mindshare, though it does not natively cover car subscription or rental billing.
- Cox Automotive: Incumbent automotive software provider serving dealers, OEMs, and fleets through brands like Dealertrack and Autotrader. Comparable to Loopit on dealer-facing subscription tooling but as part of a much broader portfolio rather than a focused subscription platform.
- CDK Global: Major dealer management system (DMS) provider serving franchised auto dealers. Comparable as a channel through which dealers could adopt subscription offerings, with potential overlap with Loopit's Dealer Partner Program.
- Holman Automotive: Large fleet management and leasing services company with proprietary technology stack. Comparable to Loopit on fleet management and flexible access programs, but operates a vertically integrated services model rather than a pure SaaS model.
Emerging players
- Motorq: Connected vehicle and fleet intelligence platform serving OEMs, fleets, and mobility operators. Comparable as a data/telematics-adjacent platform that supports subscription and usage-based services, though with less direct rental/subscription billing tooling.
Others
- Geotab: Leading telematics and fleet tracking platform that Loopit integrates with for mileage and usage monitoring. Adjacent technology provider rather than direct competitor; serves as an enabler within Loopit's ecosystem.
Regional players
- KINTO (Toyota Mobility Services): Toyota's global car subscription and mobility services brand with operating markets across Europe, Asia, and Latin America. Comparable business model to Loopit's OEM subscription deployments (e.g., Porsche Drive), but captive to Toyota and not generally available to non-Toyota dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Loopit social profiles
Digital presenceLoopit compliance and trust
Trust signalCompliance1 record
Loopit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loopit leadership team
Management profileNumber of profiles
Profiles4 records
Loopit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loopit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loopit
What does Loopit do?
Loopit is a cloud-based SaaS platform purpose-built for the automotive mobility industry, enabling fleet operators, dealerships, rental providers, and OEMs to manage car rental, subscription, leasing, and fleet operations from a single unified platform. It supports recurring billing, lifecycle management, dynamic pricing, KYC verification, and fleet analytics, and operates the world's largest network of car subscription providers with over 27,000 vehicles.
Is Loopit a public or private company?
Loopit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loopit founded?
Loopit was founded in 2022. It employs 1 to 10 people.
Where is Loopit based?
Loopit is headquartered in Sydney, Australia, in the Oceania region.
How does Loopit make money?
Three revenue lines are on record. Subscription Platform Fees are the primary driver. The others are network Access Commission and platform Commission Model.
Who are Loopit's main competitors?
Direct peers on record are Wagonex, Ridecell and Fleetio. Broad incumbents are Samsara, Cox Automotive, CDK Global and Holman Automotive. Motorq is listed as an emerging player. Geotab is listed as an others. KINTO (Toyota Mobility Services) is listed as a regional player.
Does Loopit have an API?
No public API is recorded for Loopit.
What industry is Loopit in?
Loopit's product category is Automotive SaaS / Mobility Management Software. Its primary akta.pro industry code is TLABALAH, Corporate Vehicle Subscription & Flexible Access Programs, with a secondary code of THADACAK, Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching). Its NAICS code is 5321 and its SIC code is 7510.