SynergyXR
SynergyXR is a Danish software company that sells a no-code, Unity-based Immersive Training Platform for manufacturing, oil and gas, and energy and utilities enterprises. Subject-matter experts use it to build, operate and update AR/VR/MR training delivered across Apple Vision Pro, Meta Quest, PICO, PC, macOS and iOS.
- Company typePrivate
- Founded2020
- HeadquartersÅbyhøj, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SynergyXR does
SynergyXR ApS is a privately held Danish software company headquartered in Åbyhøj (Aarhus area), Denmark, with a U.S. regional office in Houston, Texas, and a 2020-launched core product that has shipped continuously through release 3.6. The company sells a no-code Immersive Training Platform — built on the Unity Engine — that lets industrial subject-matter experts author, operate and maintain AR/VR/MR training programs without developer involvement. Customers import 3D assets (GLB/FBX), storyboard procedure steps and configure operations and trigger/interaction events inside a cloud-hosted workspace (portal.synergyxr.com), then deliver the resulting Spaces through native client apps for Apple Vision Pro, Meta Quest, PICO, Windows PC, macOS and iOS.
The platform is vertically specialized for manufacturing, oil and gas, and energy and utilities, addressing the cost and safety limitations of physical mock-ups, the knowledge-transfer gap when expert workers retire, and the difficulty of standardizing training across plants, shifts and regions. Differentiating technical features include a no-code Procedure Builder with an Event system (trigger, interaction, system-driven), custom 3D PPE rigging to a SynergyXR avatar skeleton, multi-language neural text-to-speech guidance via Microsoft Azure, real-time IoT data overlays, SCORM 1.2 LMS export with xAPI/LRS event tracking, offline training mode, Git-based procedure version control, and a public Content Upload API. Distribution combines a sales-led, quote-based enterprise motion with managed-app channels through ArborXR, ManageXR and Meta Horizon Managed Services, an embedded integration with Innoactive, and self-serve app-store listings across Microsoft, Apple, Meta and PICO.
The company monetizes primarily through recurring platform subscriptions bundled with a multi-tenant Azure-hosted cloud service and security/AI sub-processing, supplemented by custom professional-services engagements for IoT integration and bespoke procedure builds. Pricing is not publicly disclosed; prospects are routed to a 'Talk to one of our experts' flow. Cumulative disclosed venture funding is approximately USD 5.2 million across a 2022 Innovestor Ventures-led round (USD 3M, with a stated sevenfold platform-revenue growth target within two years) and a 2024 Kvanted-led round (€2M, earmarked for European and U.S. expansion). Maersk Training is the publicly named flagship customer, with an executive team comprising founder/CEO Mads Troelsgaard, CTO Sune Wolff, CSO Jakob Soderberg, CXO Thomas Fenger, and chairman Jesper Lilledal.
SynergyXR firmographics
Firmographics- Name
- SynergyXR
- Legal name
- SynergyXR ApS
- Website
- https://synergyxr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SynergyXR is a Danish software company that sells a no-code, Unity-based Immersive Training Platform for manufacturing, oil and gas, and energy and utilities enterprises. Subject-matter experts use it to build, operate and update AR/VR/MR training delivered across Apple Vision Pro, Meta Quest, PICO, PC, macOS and iOS.
- Ownership category
- akta.pro rank
SynergyXR industry classification
Industry- Product category
- Immersive Training Software (Industrial Extended Reality)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
Keywords
Where SynergyXR is headquartered
LocationHeadquarters
- HQ city
- Åbyhøj
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
SynergyXR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SynergyXR Platform Subscription: Recurring platform access for the no-code Immersive Training Platform delivered via cloud-hosted workspaces (portal.synergyxr.com), with pricing structured as quote-based enterprise agreements gated behind 'Talk to one of our experts.' Likely billed per workspace / per seat / per concurrent user on multi-year contracts.
- Professional Services: Custom project work such as IoT data integration, bespoke procedure builds and content configuration, sold as separate scoped engagements ('IoT data integration is treated as a separate, custom project').
- Managed / Hosted Cloud Service: Externally hosted platform service with multi-tenant cloud delivery, security and AI sub-processing (Azure Speech) bundled into the subscription, framed as avoiding in-house infrastructure costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| — | — | Quote-based enterprise plan, contact sales for pricing |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels8 records
SynergyXR product offering
Product offeringCore offering
SynergyXR provides a no-code Immersive Training Platform that lets industrial subject-matter experts author, operate and maintain 3D AR/VR/MR training programs and deliver them across Apple Vision Pro, Meta Quest, PICO, Windows PC, macOS and iOS from a single cloud-hosted workspace. The platform bundles proprietary capabilities (Procedure Builder, Event System, IoT data overlays, SCORM 1.2 LMS export, AI text-to-speech, Git-based version control, a public Content API and offline mode) and is sold to enterprise customers in manufacturing, oil and gas, and energy and utilities alongside professional services for custom integrations.
Product overview
SynergyXR offers a platform-plus-modules architecture centered on the SynergyXR Platform, a no-code immersive training system for AR/VR/MR. The core platform is extended by several modules: the SynergyXR Procedure Builder for authoring 3D step-by-step procedures, the SynergyXR Environment Builder for creating 3D Spaces, the SynergyXR Manager / Web Manager for cloud-based content and deployment administration, and the SynergyXR Portal for user management. Content can be ingested programmatically through the SynergyXR Content API. End-user experiences are delivered via dedicated client applications: SynergyXR for Apple Vision Pro, Meta Quest, PICO, PC, iOS, and macOS, all of which share content and support Offline Mode. The portfolio is designed for cross-device consistency, enabling collaboration and training delivery across headsets, desktops, and mobile devices in industrial and enterprise contexts.
Differentiator
Problem solved
Functional benefit
Products and services
- SynergyXR Immersive Training Platform A no-code cloud-hosted Immersive Training Platform that lets industrial subject-matter experts author, operate and maintain 3D AR/VR/MR training programs and deliver them through client apps on Apple Vision Pro, Meta Quest, PICO, Windows PC, macOS and iOS. Sold to enterprise customers in manufacturing, oil and gas, and energy and utilities via quote-based subscriptions.
- SynergyXR Content Upload API A publicly documented REST API with JWT-based authentication that enables programmatic upload, draft management and publishing of 3D models and training content into SynergyXR workspaces for integration partners and enterprise customers.
- SynergyXR Professional Services Bespoke implementation and integration services sold as separate scoped engagements, including IoT data integration, custom procedure builds and content configuration, layered on top of the SynergyXR subscription.
Quantifiable outcome
- 10K+ sessions hosted across AR/VR/MR devices
- +6 more outcomes
Companies that use SynergyXR
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
SynergyXR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature11 records
SynergyXR partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core integration, flagship customer / co-marketing, core infrastructure (sub-processor), flagship device platform, core device platform, core distribution channel and core technology dependency.
- SCORM 1.2-compliant LMS vendorscore integrationSynergyXR exports Training Spaces as SCORM 1.2 packages that can be imported into any LMS supporting the standard. Two user flows are supported: a Flexible flow for PC/Mac/VR/iOS via a PIN-based web landing page, and a PC Auto Launch flow with embedded credentials. SynergyXR's Learning Record Store (LRS) tracks session joined / training started / training completed / session left events, which the SCORM package polls to mark completion in the LMS.
- Innoactivecore integrationSynergyXR offers a native integration with Innoactive's enterprise XR platform. Trainings created in SynergyXR can be linked and launched as a dedicated SynergyXR training app inside the customer's Innoactive tenant, with auto-login launch arguments generated in the SynergyXR Manager (Spaces tab → Innoactive button). The integration is designed to slot into existing Innoactive deployment strategies without changes.
- Maersk Trainingflagship customer / co-marketingMaersk Training is SynergyXR's flagship referenced customer in supply chain and logistics training. A named testimonial on the SynergyXR homepage comes from Peter Gadeberg, Technical Instructor at Maersk Training, who describes how Maersk Training uses SynergyXR to replace physical mock-ups and self-author 3D training delivered across devices.
- Microsoft (Azure)core infrastructure (sub-processor)Microsoft Azure is a sub-processor for SynergyXR (per Schedule 1, Section B.1 of SynergyXR's Terms and Conditions). Azure Speech (text-to-speech) is the only AI service used in the platform, rendering customer-authored text with Microsoft's prebuilt neural voices for in-app voice guidance; no customer data is used to train AI models. Azure is also the default cloud hosting environment, with optional Azure-tenant self-hosting.
- Apple (Vision Pro / iOS / macOS)flagship device platformSynergyXR ships dedicated Apple Vision Pro, iOS (iPhone/iPad) and macOS applications distributed through Apple's App Stores, and is supported on all macOS devices on Apple Silicon (M1 or newer).
- Meta (Quest)flagship device platformSynergyXR ships a Meta Quest build distributed via the Meta Horizon Store and as a direct .apk from the SynergyXR Download Center for MDM-controlled deployments.
- ByteDance (PICO)core device platformSynergyXR is published in the PICO Business App Store (on-device) and distributed as a direct .apk (SynergyXR_pico_business_3.6.0.apk) for business customers managing their own PICO devices.
- ArborXRcore distribution channelArborXR is a channel partner for distributing SynergyXR across organizations' VR fleets. SynergyXR handles app updates directly through ArborXR once the customer shares their Organization Slug.
- ManageXRcore distribution channelSynergyXR is available as a ManageXR Instant App (instant-apps/H7MkE6NfQ8Q6RD0LzlWm) in the ManageXR Content Library; customers add it to a Configuration and apply the Configuration to managed VR devices.
- Meta (Horizon Managed Services)core distribution channelMeta Horizon Managed Services (work.meta.com) is a distribution channel for organizations managing Meta Quest devices. SynergyXR is delivered as a managed app and updated directly through Meta Horizon Managed Services once the Organization Key is shared.
- Unity Technologies (Unity Engine)core technology dependencySynergyXR is built on the Unity Engine, which it acknowledges as a dependency that prevents a WebGL/web-app port without a major rewrite (e.g., re-implementing interactions on WebXR, replacing .Net networking libraries, and rebuilding the content caching system). The Company also releases its 3D model support documentation in line with Unity's GLB pipeline.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
SynergyXR competitors and assessment
Company assessmentEmerging players
- ARuVR: ARuVR is an enterprise XR training authoring and delivery platform focused on no/low-code creation of immersive learning. Comparable to SynergyXR's no-code Procedure Builder positioning, though typically cited in larger global enterprise deployments.
Direct peers
- Talespin: Talespin builds an extended reality (XR) workforce platform for enterprise learning, training and talent development, including immersive simulations and authoring tools. It is a direct peer in the enterprise XR training space, although Talespin has been refining its focus toward enterprise talent/learning applications.
- Interplay Learning: Interplay Learning delivers VR-based training for skilled trades (HVAC, plumbing, electrical, multifamily) on standalone headsets, with a no-code authoring pipeline. Comparable to SynergyXR as a vertical-skills VR training platform with managed distribution to enterprise customers.
- STRIVR: STRIVR provides an enterprise XR training platform used by large employers for employee training and skills development. It is a direct competitor to SynergyXR in the immersive enterprise training category, particularly for soft-skills and procedural training delivered on VR headsets.
- Mursion: Mursion provides VR-based simulation training primarily for soft skills, leadership and customer-interaction scenarios in the enterprise. Direct peer in the immersive enterprise training category, focused on a different use-case emphasis (people skills vs. SynergyXR's industrial procedures).
- ENGAGE XR Holdings: ENGAGE XR provides an enterprise-grade XR collaboration and training platform ('ENGAGE') with multi-device delivery (VR headsets, PC, mobile). Directly comparable to SynergyXR's 'Corporate Metaverse' positioning and cross-device collaboration/training use cases for distributed enterprises.
- Innoactive: Innoactive is an enterprise XR content delivery and device management platform with which SynergyXR integrates natively. It is comparable both as a peer enterprise XR platform (where customers choose one or the other) and as a channel partner for SynergyXR Spaces.
- Immerse: Immerse is a VR language and enterprise training platform for global enterprises, with a content authoring suite and multi-device delivery. It competes with SynergyXR in the enterprise XR authoring/training category for L&D and operational training use cases.
Broad incumbents
- PTC (Vuforia / Creo Illustrate): PTC offers Vuforia AR and Creo Illustrate for industrial AR-guided work instructions and training, sitting inside its broader PLM/CAD suite. A broad incumbent in industrial XR for procedures and training, comparable to SynergyXR's industrial training wedge but bundled with PTC's enterprise engineering software footprint.
- Microsoft (Dynamics 365 Guides / Mesh): Microsoft bundles XR training and collaboration capabilities into Dynamics 365 Guides (industrial AR procedures) and Mesh (immersive collaboration), backed by Azure infrastructure. A broad incumbent that competes with SynergyXR in industrial AR/XR training and could leverage its enterprise IT footprint to win head-to-head deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SynergyXR social profiles
Digital presenceSynergyXR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SynergyXR leadership team
Management profileNumber of profiles
Profiles5 records
SynergyXR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SynergyXR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SynergyXR
What does SynergyXR do?
SynergyXR provides a no-code Immersive Training Platform that lets industrial subject-matter experts author, operate and maintain 3D AR/VR/MR training programs and deliver them across Apple Vision Pro, Meta Quest, PICO, Windows PC, macOS and iOS from a single cloud-hosted workspace. The platform bundles proprietary capabilities (Procedure Builder, Event System, IoT data overlays, SCORM 1.2 LMS export, AI text-to-speech, Git-based version control, a public Content API and offline mode) and is sold to enterprise customers in manufacturing, oil and gas, and energy and utilities alongside professional services for custom integrations.
Is SynergyXR a public or private company?
SynergyXR is a private company. It is classified as venture growth investor backed and is currently operating.
When was SynergyXR founded?
SynergyXR was founded in 2020. It employs 11 to 50 people.
Where is SynergyXR based?
SynergyXR is headquartered in Åbyhøj, Denmark, in the Europe region.
How does SynergyXR make money?
Three revenue lines are on record. SynergyXR Platform Subscription is the primary driver. The others are professional Services and managed / Hosted Cloud Service.
Who are SynergyXR's main competitors?
ARuVR is listed as an emerging player. Direct peers are Talespin, Interplay Learning, STRIVR, Mursion, ENGAGE XR Holdings, Innoactive and Immerse. Broad incumbents are PTC (Vuforia / Creo Illustrate) and Microsoft (Dynamics 365 Guides / Mesh).
Does SynergyXR have an API?
Yes. SynergyXR offers a Content Upload API that enables programmatic upload and management of training content. It uses a REST/HTTP API with JWT-based authentication. The flow involves: (1) obtaining an access token from the login endpoint, (2) creating a draft content entry, (3) checking draft status, and (4) publishing the draft. The API exposes a Login Base URL (https://login.synergyxr.com/) and a Storage Base URL (https://storage.synergyxr.com/) with a public client identifier (SynergyUnityClient). It supports integration with LMS systems via SCORM 1.2 packages. Developer documentation is at knowledge.synergyxr.com/do-you-offer-an-api-for-content-upload.
What industry is SynergyXR in?
SynergyXR's product category is Immersive Training Software (Industrial Extended Reality). Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 5132 and its SIC code is 7372.