Cheerfy
Cheerfy is a UK-headquartered SaaS platform that unifies CRM, loyalty, online ordering, self-service kiosks, table-side pay, and a multi-brand marketplace into a single digital experience platform for multi-location restaurant chains and groups, primarily in Spain.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cheerfy does
Cheerfy is a London-headquartered (registered in Camberley, Surrey, UK) restaurant digital experience (RDX) SaaS platform founded in 2015 that unifies CRM and loyalty, online ordering, self-service kiosks, table-side order and pay, and a multi-brand marketplace into a single integrated offering for multi-location restaurant chains and groups. The product portfolio comprises Cheerfy Loyalty (CRM, tiered loyalty, cashback), Cheerfy Shop (direct online ordering for delivery, takeaway, and dine-in), Cheerfy Pay (QR-based table-side order and pay with split-bill and wallet support), Cheerfy Kiosk (self-service kiosks with hardware from IMIN and ANKER), and Cheerfy Places (a multi-brand marketplace aggregator), with supporting modules Cheerfy Cashback, Cheerfy Widgets, Order & Pay Fast Track, and the legacy Cheerfy Trace. The platform is delivered as subscription SaaS with an admin portal (admin.cheerfy.com) and integrates natively with 100+ third-party systems including POS providers (Agora, Hosteltactil, HIOPOS, Revo, BDP, Last.app), payment gateways (Apple Pay, Google Pay, CashDro), delivery aggregators (Glovo, Uber Eats, Just Eat), and reservation platforms (TheFork, CoverManager), processing approximately 100 million digital transactions annually across 200+ restaurant brands.
The company makes money through Cheerfy Subscriptions (recurring SaaS fees tied to selected modules and location count, with monthly and annual billing), transaction- and order-processing economics on Cheerfy Shop, and hardware sales for kiosk terminals. Pricing is quote-based and not publicly disclosed, with sponsorship options allowing third parties to co-fund subscriptions. Go-to-market is hybrid: a sales-led direct motion (Account Executive and Account Manager roles in Spain covering Madrid, Valencia, Sevilla, and Barcelona) targeting restaurant chains, combined with a self-serve admin portal and a partner/referral channel via POS, payment, and delivery ecosystem integrations. Cheerfy Ltd is privately held, co-founded by CEO Carlos Gomez Vendrell and COO Adrian Maseda with CTO Valentín Moreno Perulero, and has raised approximately $1.81M in total disclosed funding across six rounds from 2015 to 2022 (including Techstars, Pareto Holdings, LeadX Capital Partners, METRO Xcel, and Angel Invest). The customer base is heavily weighted toward Spanish restaurant brands and groups, with named enterprise customers such as Healthy Poke, Grosso Napoletano, Pasteleria Mallorca, Grupo Nomo, The Fitzgerald Burger Company, Manolo Bakes, and Lateral, and quantified outcomes cited include 4-5x faster order preparation, +20-40% average ticket uplift, 25,000 loyalty members enrolled in 10 weeks, and 75% of orders placed digitally at Healthy Poke's Gràcia location.
Cheerfy firmographics
Firmographics- Name
- Cheerfy
- Legal name
- Cheerfy Ltd
- Website
- https://cheerfy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cheerfy is a UK-headquartered SaaS platform that unifies CRM, loyalty, online ordering, self-service kiosks, table-side pay, and a multi-brand marketplace into a single digital experience platform for multi-location restaurant chains and groups, primarily in Spain.
- Ownership category
- akta.pro rank
Cheerfy industry classification
Industry- Product category
- Restaurant Digital Experience Platform
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
Keywords
Where Cheerfy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cheerfy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- SaaS Platform Subscriptions (Cheerfy Subscriptions): Cheerfy offers subscription plans (Cheerfy Subscriptions) to restaurant businesses for access to the Cheerfy Applications covering Loyalty, Shop, Kiosk, and Pay modules. Pricing is subscription-based, with plans defined during registration. Annual and monthly billing options are referenced in legal terms. Sponsors may co-fund subscriptions for Sponsored Businesses.
- Transaction/Order Processing Fees: Cheerfy Shop enables restaurants to receive online orders and payments. The platform processes digital orders across kiosks, delivery, takeaway, and table-side channels. Transaction-based economics are implied through per-order processing.
- Hardware Sales (Kiosk Terminals): Cheerfy supplies kiosk hardware (IMIN CRANE, ANKER Z2, ANKER Z2T, ANKER H1) as part of its kiosk offering. Hardware options range from 16" to 32" displays with various mounting configurations and peripherals. Equipment is owned by the Business (per legal terms).
- Data-Driven Upsell and Cross-sell (Cashback/Loyalty): Through Cheerfy Cashback and Loyalty programs, restaurants drive increased visit frequency (x2-3 visits per customer) and higher average tickets (+20-40%), generating indirect revenue growth per restaurant customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS platform with modules for CRM/Loyalty, Online Ordering, Kiosk, and Pay. Pricing varies by selected modules, restaurant size, and location count. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cheerfy product offering
Product offeringCore offering
Cheerfy is a unified restaurant digital experience platform (the "operating system for restaurant chains") that combines CRM and loyalty, online ordering, self-service kiosks, QR table-side order and pay, and a multi-brand marketplace in a single integrated SaaS offering. The platform integrates natively with 100+ third-party POS, payment, delivery, and reservation systems, processes approximately 100 million digital transactions annually, and serves 200+ restaurant brands across Spain, the UK, and other European markets. Pricing is subscription-based (Cheerfy Subscriptions) with module bundles for Loyalty, Shop, Kiosk, and Pay.
Product overview
Cheerfy is a unified restaurant digital experience platform offering a portfolio of integrated products: Cheerfy CRM & Loyalty (customer relationship management and loyalty programs), Cheerfy Shop (SaaS online ordering system for delivery, takeaway, and venue), Cheerfy Pay (order and pay-at-table via QR), Cheerfy Kiosk (self-service kiosks), and Cheerfy Places (multi-brand marketplace). Additional sub-products include Cheerfy Cashback (cashback rewards across all channels), Cheerfy Widgets (embedded login/profile widget), and Order & Pay Fast Track (rapid ordering without immediate payment). The platform integrates with over 100 hospitality operators including TPV systems (Ágora, Hosteltáctil, BDP POS), delivery aggregators (Glovo), and reservation platforms (TheFork, CoverManager).
Differentiator
Problem solved
Functional benefit
Products and services
- Cheerfy CRM & Loyalty Customer relationship management and loyalty platform enabling restaurants to manage customer profiles, implement loyalty programs, collect reviews, and deliver personalized marketing communications. Targeted at multi-location restaurant chains and groups.
- Cheerfy Shop SaaS online ordering system enabling restaurants to receive and process orders and payments online through their own website. Supports delivery, takeaway, and venue ordering with integrated cashback and loyalty, for restaurant brands seeking to own their digital ordering channel.
- Cheerfy Pay Order and pay-at-table solution allowing customers to order and pay directly from their table via QR codes. Supports personalized menus, split bills, Apple Pay, Google Pay, and digital receipts, for restaurant venues digitizing in-house service.
- Cheerfy Kiosk Self-service kiosk solution for restaurants enabling customers to place orders and pay autonomously. Features personalized design, multi-brand ordering, CRM integration, dynamic menus, and table service delivery capability, for QSR and fast-casual venues seeking to automate counter service.
- Cheerfy Places Multi-brand marketplace platform aggregating online shops of multiple restaurant brands on a single branded website. Features personalized marketplace, multi-brand ordering, category/price/diet filters, and smart redirection to individual stores, for restaurant groups operating multiple brands seeking a unified digital storefront.
- Cheerfy Cashback Cashback loyalty feature that allows customers to receive a percentage of their spending back as immediate reward, driving recurrence and average spend. Available across all channels including delivery, takeaway, QR orders, and physical orders, for restaurant brands seeking an alternative to traditional points-based loyalty.
- Cheerfy Widgets Login and profile widget allowing consumers to access their customer profile, prizes, order history, loyalty card, and payment methods directly within the restaurant's own website, for restaurant brands embedding loyalty into their existing web properties.
- Cheerfy Trace COVID-19 contact tracing service that collects and retains contact data of end users, enabling businesses to share data with public health authorities upon request for infection tracking purposes.
Quantifiable outcome
- x2-3 more visits per customer via loyalty programs
- +10 more outcomes
Companies that use Cheerfy
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles2 records
Cheerfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature10 records
Cheerfy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ÁgoracoreNative integration between Cheerfy Loyalty and Ágora POS system, enabling cashback loyalty to be activated directly from the point-of-sale terminal. Supports real-time point accumulation and redemption at the counter.
- HosteltáctilcoreFull synchronization between Cheerfy Loyalty, Shop, Kiosk, and Pay with the Hosteltáctil POS. Includes loyalty directly from the POS, synchronized orders without friction, and batched order aggregation for kitchen efficiency.
- HIOPOScoreIntegration of Cheerfy platform with HIOPOS POS system for synchronized order and loyalty data.
- RevocoreIntegration with Revo POS system, enabling restaurant brands using Revo to access Cheerfy's loyalty and ordering ecosystem.
- BDP POScoreFull integration of Cheerfy Pay with BDP POS, allowing customers to pay via QR, leave tips, and receive digital receipts. Also supports split-bill functionality by amount or by product.
- GlovocoreGlovo's delivery fleet is used by Cheerfy restaurant customers for their own delivery channel. Cheerfy has a native API integration with Glovo that links orders with delivery dispatches, eliminating duplications and improving kitchen and rider operations.
- CashDrocoreNative integration with CashDro for accepting cash payments at kiosks in a fully automated manner. Reduces cash handling errors, offers more payment options, and provides real-time cash control.
- CoverManagercoreAdvanced integration injects customer information (loyalty level, preferences, spend history) from Cheerfy CRM into CoverManager's reservation system, helping front-of-house staff deliver personalized service based on each guest's history.
- TheForkcoreIntegration with TheFork reservation platform imports each reservation into Cheerfy's CRM with customer data, enabling restaurants to know their guests before they arrive and convert each reservation into a tracked visit in the loyalty database.
- Last.appcoreIntegration with Last.app POS system listed among 100+ Cheerfy integrations for restaurant point-of-sale synchronization.
- IMINcoreIMIN supplies kiosk hardware (IMIN CRANE model) for Cheerfy Kiosk deployments. Hardware includes 16-32 inch displays, integrated card readers, printers, and QR scanners. Wall, countertop, and floor mounting options available.
- ANKER (Anker Solutions)coreANKER supplies kiosk hardware models (Z2, Z2T, H1) for Cheerfy Kiosk. ANKER Z2 is 21.5-inch with integrated printer and scanner. ANKER Z2T is 27-inch. ANKER H1 is outdoor-rated (-30°C to +50°C, waterproof, 5-95% humidity tolerance).
- Pils FerrerminorArtist collaboration with Grupo Nomo for its 15th anniversary. Pils Ferrer designed limited-edition collectible metal boxes for Nomomoto delivery, and hosted an exclusive collage workshop for Club Nomo loyalty members.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Cheerfy competitors and assessment
Company assessmentBroad incumbents
- Toast: Largest US-focused restaurant platform combining POS, online ordering, loyalty, payroll, and team management. Comparable as a broad incumbent in restaurant digital experience with overlapping modules (ordering, loyalty, kiosk), though US-focused and significantly larger scale.
- Block (Square for Restaurants): Square's restaurant POS solution offering ordering, payments, and team management as part of Block's broader commerce platform. Comparable in covering the unified restaurant digital experience surface area, though bundled within a much larger payments/commerce suite.
Direct peers
- Lightspeed Restaurant: Cloud-based POS and commerce platform with restaurant-specific modules including online ordering, loyalty, and table-side payments. Directly comparable as a multi-module restaurant SaaS provider targeting chains and groups.
- TouchBistro: iPad-based restaurant POS with integrated online ordering, reservations, and loyalty. Closely comparable in offering an end-to-end restaurant platform for chains and independent operators.
- Olo: Restaurant digital ordering platform powering direct online ordering for major US chains. Comparable as a SaaS provider enabling restaurants to operate their own digital ordering channels rather than relying on aggregators.
- SevenRooms: Restaurant CRM, marketing, and guest experience platform with reservations, loyalty, and data tools. Directly comparable to Cheerfy's CRM & Loyalty module and restaurant-group focus.
- Punchh: Restaurant loyalty and CRM platform serving multi-location chains. Comparable as a chain-focused loyalty/CRM SaaS with integrations into POS and digital channels.
- Paytronix: Restaurant loyalty, gift, and online ordering platform for chains. Closely comparable to Cheerfy's Loyalty and Shop modules, with a similar multi-location chain customer profile.
Emerging players
- Deliverect: Restaurant-tech SaaS that integrates POS systems with delivery aggregators (Glovo, Uber Eats, Just Eat, Deliveroo). Comparable as an integration-layer platform for restaurants, with overlapping focus on disintermediating aggregators via own-channel tooling.
Regional players
- CoverManager: Spanish restaurant reservations and guest management platform. Comparable as a regional peer in the Spanish restaurant CRM/reservation space and a listed integration partner of Cheerfy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cheerfy social profiles
Digital presenceCheerfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheerfy leadership team
Management profileNumber of profiles
Profiles5 records
Cheerfy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheerfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheerfy
What does Cheerfy do?
Cheerfy is a unified restaurant digital experience platform (the "operating system for restaurant chains") that combines CRM and loyalty, online ordering, self-service kiosks, QR table-side order and pay, and a multi-brand marketplace in a single integrated SaaS offering. The platform integrates natively with 100+ third-party POS, payment, delivery, and reservation systems, processes approximately 100 million digital transactions annually, and serves 200+ restaurant brands across Spain, the UK, and other European markets. Pricing is subscription-based (Cheerfy Subscriptions) with module bundles for Loyalty, Shop, Kiosk, and Pay.
Is Cheerfy a public or private company?
Cheerfy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cheerfy founded?
Cheerfy was founded in 2015. It employs 11 to 50 people.
Where is Cheerfy based?
Cheerfy is headquartered in London, United Kingdom, in the Europe region.
How does Cheerfy make money?
Four revenue lines are on record. SaaS Platform Subscriptions (Cheerfy Subscriptions) is the primary driver. The others are transaction/Order Processing Fees, hardware Sales (Kiosk Terminals) and data-Driven Upsell and Cross-sell (Cashback/Loyalty).
Who are Cheerfy's main competitors?
Broad incumbents on record are Toast and Block (Square for Restaurants). Direct peers are Lightspeed Restaurant, TouchBistro, Olo, SevenRooms, Punchh and Paytronix. Deliverect is listed as an emerging player. CoverManager is listed as a regional player.
Does Cheerfy have an API?
Yes. Cheerfy provides an API to allow businesses to engage third-party service providers, including delivery services and Point of Sale (PoS) providers. The API enables bidirectional data sharing with Customer Databases (CRM, PoS, Business Intelligence). A new Glovo API was introduced for delivery tracking integration. The platform also supports webhook/integration capabilities with Google Tag Manager and Google Analytics 4 for event tracking (cart, checkout).
What industry is Cheerfy in?
Cheerfy's product category is Restaurant Digital Experience Platform. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly). Its NAICS code is 72251 and its SIC code is 7372.