Catapult

What Catapult does

Catapult is a global sports technology company that builds an integrated performance analytics platform for elite sports organizations. The company combines wearable GPS tracking hardware (Vector Pro, Vector Core, and the Vector 8 launched in March 2025) with computer vision systems (Perch), video analysis software (Pro Video and Thunder), football-specific data intelligence (Impect Analysis and Impect Scouting), motorsport strategy software (RaceWatch), scouting applications (Scout), and a content licensing business. Core technology integrates GPS/GNSS tracking, inertial sensors, heart rate monitoring, ultra-wideband indoor positioning, and machine learning algorithms to capture and analyze athlete performance data, with the Vector platform generating 600 unique metrics per player per game and centimeter-level accuracy. The platform is built on AWS IoT services and offers API-based integration (IMPECT API, Focus API) for custom data pipelines.

Catapult operates a SaaS-led go-to-market model targeting professional sports teams, leagues, and federations through direct enterprise sales with 'Request a Demo' and 'Get in Touch' CTAs. Revenue is 95% recurring and customer retention is 96%, with annualized contract value reaching US$133.8M in FY26 (28% growth) on US$140.7M in total revenue (19% constant currency growth). The company serves 5,500+ elite teams across 128+ countries and more than 40 sports, including named customers such as Chelsea FC, French Football Federation, Brazilian Football Confederation, Boston Celtics, Golden State Warriors, Alabama Crimson Tide, Cricket Australia, World Rugby, and Wolverhampton Wanderers F.C.

The company is publicly listed on the Australian Securities Exchange as Catapult Sports Ltd (ASX: CAT) and completed two acquisitions in 2025—Perch in June for US$18 million and IMPECT GmbH in October for up to €78 million—to extend the platform into velocity-based training and football data intelligence, funded in part by an AUD130 million institutional placement plus a AUD20M Share Purchase Plan. The business holds roughly 20% of its addressable market, with US$50 million in cash, zero debt, and FY26 management EBITDA of US$24.7 million (67% YoY growth).

Name

Catapult

Legal name

Catapult Sports Ltd

Website

https://catapult.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Catapult is a global sports technology company providing GPS-based athlete monitoring, video analysis, scouting, and race-strategy software to 5,500+ elite teams across 128+ countries and 40+ sports, generating 95% recurring SaaS revenue under an enterprise sales model.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports performance analytics
• Athlete monitoring systems
• Wearable GPS tracking
• Video analysis software
• Sports recruiting software

Headquarters

HQ city

Islington

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. SaaS/Subscription Revenue: The company has transitioned to a SaaS model reaching 95% recurring revenue with 96% customer retention. Revenue of US$140.7 million (up 19% in constant currency) with ACV growing 28% to US$133.8 million. Annualized contract value provides predictable recurring revenue base.
2. Wearable Hardware Devices: Sale of Vector S7/X7 and T7 wearable tracking devices with associated vests and accessories. The company evolved from wearable athlete tracking into a broad sports analytics platform while maintaining hardware component as part of solution offering.
3. Acquisition Integration Revenue: Recent acquisitions of IMPECT (€78 million deal, €40 million upfront + €38 million contingent) and Perch contributing to product breadth and cross-sell opportunities. IMPECT added 40% ACV growth in Tactics segment while driving 18% organic growth expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Catapult Sports provides a unified sports performance analytics platform combining wearable GPS athlete monitoring hardware (Vector Pro, Vector Core, Vector 8), computer vision velocity training (Perch), video analysis software (Pro Video, Thunder), football data intelligence (Impect), and scouting/recruiting tools (Scout) to professional sports teams, federations, and leagues across 40+ sports. The platform serves 5,500+ elite teams across 128+ countries with 95% of revenue from recurring SaaS subscriptions bundled with hardware devices and software.

Product overview

Catapult is a global sports technology company offering a unified performance analytics platform combining wearable GPS athlete monitoring hardware (Vector Pro, Vector Core, Vector 8), computer vision-based velocity training (Perch), video analysis software (Pro Video, Thunder), and football-specific data intelligence (Impect). The platform spans athlete monitoring, video analysis, recruiting/scouting, racing analytics, and content licensing across 40+ sports in 128+ countries serving 5,500+ elite teams. Recent acquisitions of IMPECT (football analytics with Packing® metrics) and Perch (velocity-based training) have expanded the platform into scouting, tactical analysis, and gym-based performance monitoring. The architecture combines hardware devices, cloud-based software platforms, and API-based data integration for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• Vector: Industry-leading athlete monitoring wearable technology
• Thunder
• Perch
• Pro Video
• Scout
• RaceWatch
• Impect
• Catapult Licensing
• Vector Core
• Vector Pro

Products and services

• Vector Pro Elite-level athlete monitoring solution providing comprehensive data accuracy for professional teams, with indoor and outdoor wearable hardware, centimeter-level accuracy, and real-time analytics.
• Vector Core User-friendly athlete monitoring system with Bluetooth-enabled live snapshots via mobile app and comprehensive post-session analytics, designed for organizations needing professional-grade data at accessible price points.
• Vector 8 Next-generation athlete performance monitoring system with advanced microprocessors, inertial sensors, 20x faster data upload, two-way communication, and direct cloud integration; tracks up to 120 athletes across 400x400m fields with centimeter-level GPS accuracy.
• Perch Velocity-based training system using computer vision to monitor weight room performance, with the Perch P2 next-generation hardware featuring 105-degree FOV, 60 FPS capture, and integrated LED feedback.
• Catapult Pro Video Video analysis platform enabling multi-angle video capture synchronized with athlete performance data, with wireless live streaming, automated annotation, presentation tools, and dataset integration.
• Catapult Thunder Video analysis platform (formerly XOS) tailored for collegiate and professional American Football and Ice Hockey teams, providing game analysis, player tracking, tactical planning, and recruitment workflows.
• Impect Analysis Football event data platform featuring proprietary Packing metrics with the highest statistically proven correlation to winning, providing xG, xT, post-shot xG, and pressure analysis across 160+ competitions.
• Impect Scouting Football scouting platform integrated with IMPECT's contextual data engine, enabling system-specific player profiling, accelerated global discovery, and visual tactical movement analysis.
• RaceWatch Integrated race analysis software combining timing feeds, GPS positioning, telemetry, race control messages, weather data, and live video for Formula 1 and motorsport strategy, with machine learning for tyre degradation and pit stop optimization.
• RaceWatch Circuit Manager Race management software providing marshalling systems, incident detection, and video integration, including Focus Server for video recording, instant replay, and rapid live clipping with API data integration.
• Catapult Scout App-based scouting and recruitment software for professional and collegiate football teams with real-time transfer portal access, powerful search filters, on-the-go player evaluations, and team-wide video sharing.
• Catapult Licensing Sports content licensing and asset management service offering the largest library of NCAA sports stock footage and college sports photos, including The Vault asset management platform and live clipping services.
• Catapult One Youth and high school level athlete monitoring solution delivering elite technology and insights to smaller organizations through a cloud-based platform at accessible price points.

Quantifiable outcome

• 67% year-on-year operating profit growth in FY26 with operating profit rising from previous year baseline
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature7 records

Partnerships

One partnership is on record.

• Mercury13flagshipStrategic or Co-development Partner · 26 March 2026Mercury13, a multi-club ownership group dedicated to women's football, entered a multi-year exclusive partnership with Catapult as Official Elite Sports Performance Analytics and GPS Partner. Agreement covers all Mercury13 clubs including Bristol City Women, FC Badalona Women, and FC Como Women Academy. Partnership implements a female-specific performance model integrating wearable devices, analytics platforms, centralized data management, and on-site practitioner support to advance female athlete health, load management, and training methodologies. Collaboration aims to set new benchmark for high performance in women's football.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kitman Labs: Athlete monitoring and injury analytics platform serving elite soccer, rugby, and football organizations — a SaaS-focused emerging competitor to Catapult's athlete monitoring franchise.
• Second Spectrum: AI-driven basketball and American football tracking and analytics company using computer vision and spatiotemporal data — overlapping with Catapult's Pro Video, Perch, and Scout capabilities.

Broad incumbents

• Garmin: Global consumer and prosumer sports wearables leader whose watches and handhelds provide an alternative low-cost tracking option to Catapult's elite-tier GPS solutions.
• Polar Electro: Sports wearables and heart-rate monitoring company whose heart-rate straps and watches are integrated with Catapult Vector devices; broadly competes as a wearable sports-tech incumbent.
• Genius Sports: NYSE-listed sports data and technology company providing data, video, and analytics to leagues and betting operators — overlaps with Catapult's data and video offerings at the league level.
• Zebra Technologies (Sports/Player Tracking): Provides the NFL's official player tracking RFID solution and broader RFID-based sports location systems, competing with Catapult's tracking stack particularly in American football.
• Stats Perform: Global sports data and AI analytics company (Opta, RunningBall) covering live data, betting feeds, and team performance — adjacent to Catapult in football data and a potential platform competitor.

Direct peers

• STATSports: Northern Ireland-based GPS athlete tracking provider that competes head-to-head with Catapult's Vector line across football, rugby, and field sports at the elite and academy tiers.
• Hudl: US-based dominant video analysis platform in collegiate and high-school American football and other sports, competing directly with Catapult's Pro Video and Thunder offerings.
• Kinexon: Germany-based real-time indoor/outdoor positioning and analytics company offering GPS/LPS wearables for professional sports teams, directly competing with Catapult's Vector and ClearSky solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/catapultsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catapult