Goodwill Industries of Northern New England

What Goodwill Industries of Northern New England does

Goodwill Industries of Northern New England (Goodwill NNE) is a 501(c)(3) nonprofit social enterprise founded in 1933 in Portland, Maine and currently headquartered at 34 Hutcherson Drive, Gorham, ME. It operates a dual-mission business model in which 29 retail thrift stores across Maine (17), New Hampshire (10), and Vermont (2), supplemented by 2 Buy The Pound Outlets, an eBay storefront, and the Goodwill Anytime direct e-commerce site, sell donated clothing, furniture, electronics, and household goods. Retail proceeds fund a portfolio of workforce development programs that collectively serve roughly 35,000 people annually across the three-state region. Total employment is approximately 1,400, with all employees earning above minimum wage. A 106,000 sq ft warehouse and distribution center in Gorham anchors logistics, and the organization reports processing 65+ million pounds of donated goods in 2025.

Name

Goodwill Industries of Northern New England

Legal name

Goodwill Industries of Northern New England

Website

https://goodwillnne.org

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Goodwill Industries of Northern New England is a 501(c)(3) social enterprise operating 29 retail thrift stores across Maine, New Hampshire, and Vermont. Retail proceeds fund workforce development programs serving adults with disabilities, SNAP recipients, and other individuals facing employment barriers.

Ownership category

akta.pro rank

Product category

Nonprofit Social Enterprise / Thrift Retail and Workforce Services

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Overstock & Surplus General Merchandise Retail (CRAEAFAB)

Keywords

• Thrift retail stores
• Workforce development services
• Vocational rehabilitation programs
• Donated goods resale
• Nonprofit social enterprise

Headquarters

HQ city

Gorham

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Sales of Donated Goods: Revenue from selling donated clothing, furniture, electronics, and household items in retail stores and outlets. This is the primary funding source for workforce development programs.
2. E-commerce Sales: Sale of donated items through eBay marketplace and Goodwill Anytime website. Includes GoodTech certified electronics.
3. Government Grants and Contracts: Funding from Vocational Rehabilitation, SNAP E&T program, and other government contracts to provide workforce services.
4. Philanthropic Donations: Financial contributions from individual donors, foundations, and corporate partners including the Round Up program.
5. Electronics Recycling: Computer and electronics recycling through Dell Reconnect partnership generates revenue from responsible disposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Goodwill Industries of Northern New England operates 29 thrift retail stores and 2 Buy The Pound outlets across Maine, New Hampshire, and Vermont, selling donated clothing, furniture, household items, and GoodTech-refurbished electronics. Retail revenue funds a portfolio of workforce development services including Vocational Rehabilitation, SNAP E&T, AmeriCorps, and Workforce Solutions that help people facing employment barriers achieve personal stability. The dual-mission social enterprise also operates online shopping channels (Goodwill Anytime, eBay) and provides free employee support services including counseling, case management, and life navigation.

Product overview

Goodwill Industries of Northern New England operates a dual mission model combining retail operations with workforce development services. The retail side includes 29 Goodwill Retail Stores, 2 Buy The Pound Outlet stores, online platforms (Goodwill Anytime website, eBay store), and the GoodTech electronics refurbishment program. The workforce development side encompasses Workforce Solutions (job training and placement), Vocational Rehabilitation (services for people with disabilities), SNAP E&T (employment training for SNAP recipients), AmeriCorps program management, Employee Life Navigation (employee support services), and Round Up (checkout donation program). The retail operations fund the workforce programs, creating a self-sustaining nonprofit social enterprise serving Maine, New Hampshire, and northern Vermont.

Differentiator

Problem solved

Functional benefit

Brands

• GoodTech: A program where trained staff refurbish donated computers, phones, game systems and peripherals that are then sold in Goodwill retail stores or online.
• Buy The Pound Outlet

Products and services

• Goodwill Retail Stores Network of 29 thrift retail stores across Maine (17), New Hampshire (10), and Vermont (2) selling donated clothing, household items, furniture, and other goods. Over 1,000 items are added to shelves daily. Stores provide affordable reuse options to community shoppers while funding workforce development programs.
• Buy The Pound Outlets Two outlet locations in Gorham, ME and Hudson, NH where unsold items from regular retail stores are sold by weight at deep discounts, providing a final opportunity for reuse or repurposing.
• GoodTech Technology refurbishment program where trained staff test, repair, and certify donated computers, phones, gaming consoles, and peripherals for resale in stores or online via eBay. Makes technology affordable and accessible while creating jobs.
• Goodwill Anytime 24-hour online shopping platform at goodwillanytime.org offering vintage video games, music, books, unique items, and GoodTech certified electronics to customers globally.
• Goodwill on eBay Online marketplace store on eBay featuring vintage clothing, one-of-a-kind items, estate pieces, and antiques available for bid or immediate purchase, providing global reach for donated goods.
• Workforce Solutions Comprehensive job training and placement services connecting adults who are unemployed, underemployed, or facing barriers to employment with career opportunities. Combines career advisors with life navigators for holistic support.
• Vocational Rehabilitation Employment support programs for people with physical or developmental challenges, including job placement assistance, skill enhancement training, job coaching, workplace accommodations, and ongoing support services for adults and high school students. CARF-accredited through 2028.
• SNAP Employment and Training Employment and training program helping SNAP benefit recipients transition to work. Career advisors assist with resumes, interview preparation, and connections to educational and training programs, including financial support for training and transportation.
• AmeriCorps Program Management National service program placing volunteers in nonprofits, municipalities, and schools across Maine, New Hampshire, and Vermont. In 2024: 20,619 hours served, 49 locations, 128 members/volunteers supporting education, public health, and poverty alleviation.
• Goodwill Work Readiness Bootcamp Vocational Rehabilitation program for high school students with disabilities teaching essential job skills including resume writing, financial literacy, and professional communication before graduation. Expanded in 2024 to support nearly 600 teens across over 75 schools in Maine.
• Employee Life Navigation Free confidential support services for Goodwill employees including short-term case management, counseling referrals, childcare assistance, food assistance, and resource navigation to help employees achieve personal stability.

Quantifiable outcome

• 10,000+ people achieved personal stability through workforce programs
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• CARF InternationalcoreStrategic or Co-development PartnerCARF International provides accreditation for Goodwill NNE's Community Employment Services programs, validating quality standards and commitment to continuous improvement and accountability.
• AmeriCorpscoreStrategic or Co-development PartnerGoodwill manages AmeriCorps programs across Maine, NH, and VT, placing volunteers in nonprofits, municipalities, and schools. In 2024: 20,619 hours served, 49 locations, 128 members/volunteers.
• Dell ReconnectcoreTechnology or IntegrationPartnership allows free computer donations to Goodwill. Dell's Asset Recovery Services handles responsible recycling of donated electronics within the U.S.
• Coastal Counties Workforce, Inc.coreStrategic or Co-development PartnerWorkforce Solutions is a service provider of CCWI, funded through U.S. Department of Labor Employment and Training Administration and managed by the local Workforce Development Board.
• Maine Department of Labor - Division of Vocational RehabilitationcoreStrategic or Co-development PartnerFunded partner for Vocational Rehabilitation programs including Goodwill Work Readiness Bootcamp for high school students with disabilities.
• Maine Department of Health and Human ServicescoreStrategic or Co-development PartnerSource of referrals for SNAP E&T program and Job Connection model. DHHS provides funding to support people getting jobs.
• Maine Strong Memorial FoundationminorGTM or Marketing PartnerPartnered to deliver $20,000 in community support for Searsmont fire recovery through Round Up program.
• Maine GearShareminorGTM or Marketing PartnerPartnered for Apparel Repair Fairs during Earth Month, offering free repairs to community members at Goodwill stores.
• Southern New Hampshire University (SNHU)minorStrategic or Co-development PartnerPartner in Manchester Excels AmeriCorps program helping aspiring teachers earn master's degrees and teaching certificates.
• Goodwill Industries InternationalcoreChannel Partner/ Reseller/ DistributorGoodwill NNE is one of 165 autonomous community-based Goodwill organizations. Goodwill International is headquartered in Rockville, MD.
• Clark InsuranceminorOthersCorporate partner listed on Goodwill NNE website
• Cross InsuranceminorOthersCorporate partner listed on Goodwill NNE website
• Eaton PeabodyminorOthersCorporate partner listed on Goodwill NNE website
• Perkins ThompsonminorOthersCorporate partner listed on Goodwill NNE website
• Vermont Businesses for Social Responsibility (VBSR)minorGTM or Marketing PartnerVermont business association partner
• Maine Association for Community Service ProvidersminorGTM or Marketing PartnerMaine association partner supporting community services
• Maine Public Health AssociationminorGTM or Marketing PartnerPublic health association partner
• ReSupplyminorChannel Partner/ Reseller/ DistributorThird-party Veteran-owned company providing fee-based donation pickup service in Portland, ME and Concord/Manchester, NH areas.
• Families in Transition (FIT)minorStrategic or Co-development PartnerManchester, NH partner for Job Connection program serving families in transition

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• ThredUp: Online-first resale platform aggregating secondhand supply from consumers and brands. Partial overlap with Goodwill NNE's Goodwill Anytime and eBay channels and a competitive threat to donation supply, though ThredUp is purely commercial and does not run a workforce-development mission.
• Pride Industries: Nonprofit social enterprise employing people with disabilities and barriers to employment across manufacturing, supply chain, and facility services. Overlaps with Goodwill NNE on the inclusive-employment and workforce-development mission side, though without the scaled retail thrift channel.
• Poshmark: Peer-to-peer online resale marketplace for clothing and accessories. Comparable to Goodwill NNE's eBay and Goodwill Anytime online channels in secondhand apparel and a growing alternative for donors and shoppers, though it operates a fundamentally different technology-led model.

Broad incumbents

• Goodwill Industries International: The parent network of 165 autonomous Goodwill organizations. Goodwill NNE is one member; the umbrella sets brand standards, advocacy, and shared infrastructure — comparable as the broader network against which NNE's performance is benchmarked.
• Easterseals: National nonprofit delivering disability employment, vocational rehabilitation, and workforce services — directly overlapping with Goodwill NNE's Vocational Rehabilitation, SNAP E&T, and disability employment mission, though Easterseals does not operate a comparable thrift retail chain.

Direct peers

• Savers: Savers / Value Village is the largest for-profit thrift operator with a similar model of buying and reselling donated secondhand goods. It competes directly for thrift consumers and uses profits to fund charitable partners, making it the closest scaled comparator to Goodwill NNE's retail business.
• Habitat for Humanity ReStore: Habitat ReStores sell donated furniture, appliances, and building materials to fund home-building mission. Overlaps with Goodwill NNE on the donation-driven resale model and the social-enterprise flywheel, though focused more on home goods.
• Salvation Army Family Stores: Operates thrift retail stores nationwide that fund social-service and rehabilitation programs — directly analogous to Goodwill NNE's retail-to-mission cross-subsidy model. Both serve value-conscious shoppers and people with employment barriers.
• Goodwill of Southern California: A large sister Goodwill chapter operating retail thrift, workforce development, and disability employment programs in Southern California. Strong comparability on operating model, services mix, and mission programs at a comparable scale.
• Society of St. Vincent de Paul Thrift Stores: Operates thrift stores nationwide funding humanitarian services, closely paralleling Goodwill NNE's model of mission-funded retail. Both target value-conscious shoppers and serve communities through faith/mission-aligned programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@goodwillamericorpsserves
• Facebookfacebook.com/GoodwillAmeriCorpsServes
• Xx.com/goodwillintl
• LinkedInlinkedin.com/company/29448

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of Northern New England