What ZeroCarb LYFE does

ZeroCarb LYFE is a U.S. frozen food company that develops and sells chicken-based pizza products positioned for low-carb, keto, gluten-free, and diabetic diets. Its core technology is a proprietary pizza crust made from only four ingredients (chicken breast, olive oil, salt, and spices), delivering zero carbs, 32-37g of protein, and approximately 220 calories per serving, with no fillers, binders, or artificial ingredients. The product line has expanded beyond crusts and pre-topped frozen pizzas (Beef, Cheese, Buffalo Chicken, Beef Bacon Jalapeño) into the LYFE Chips protein-snack sub-brand and Meat Gyros Sandwich Kits supplied by DEVANCO FOODS.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce on zerocarblyfe.com (Shopify) with wholesale distribution through Target (260+ locations), Kroger, Costco, and more than 300 restaurant partners including Spinato's Pizzeria and AZZIP Pizza, totaling 560+ physical locations nationwide. Pricing is unit-based with bundle discounts (e.g., $69.99 for a 12-pack of crusts or 6-pack of pizzas, down from $108-112) and a 15% first-order incentive above $120. The company reports more than 70,000 customers and operates with a lean 1-10 person team from its headquarters in Evansville, Indiana.

ZeroCarb LYFE was founded in April 2020 by Mohammed Aly (and co-founder/CEO Omar Atia), motivated by Aly's diabetes diagnosis and the absence of a healthy pizza alternative. The company has raised over $5 million across seed funding (including a $3.2M April 2023 round led by Elevate Ventures and Pier 70 Ventures) plus subsequent SEC exempt offerings in January 2024 ($799,997) and February 2026 ($212,998). Revenue remains undisclosed per SEC Form D filings. Customer segments span keto/low-carb consumers, celiac and gluten-sensitive individuals, diabetics, fitness-oriented buyers, and time-constrained families seeking convenient high-protein meals.

Name

ZeroCarb LYFE

Legal name

ZeroCarb Lyfe

Website

https://zerocarblyfe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ZeroCarb LYFE is a U.S. frozen food company selling chicken-based, zero-carb, high-protein pizza crusts, pre-topped pizzas, protein chips, and gyro kits through DTC e-commerce and retail partners including Target, Kroger, and Costco, serving keto, gluten-free, and diabetic consumers.

Ownership category

akta.pro rank

Product category

Frozen Pizza

NAICS

Frozen Food Manufacturing (31141)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Frozen Pizza & Flatbreads (CRADADAB)

akta.pro secondary industries

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Jerky & Meat Snacks (CRADABAK)

Keywords

• Frozen pizza products
• Protein-based snacks
• Low-carb frozen foods
• Gluten-free pizza
• High-protein meal alternatives

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of frozen pizzas, pizza crusts, and snacks through company website zerocarblyfe.com. Customers can purchase individual items or bundles with subscription options available.
2. Wholesale/Retail Distribution: Products sold through retail partners including Target, Kroger, and Costco. Also distributed through restaurant partners like Spinato's Pizzeria and AZZIP Pizza. Available in 480+ retail stores and 300+ restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ZeroCarb LYFE manufactures and sells frozen chicken-breast-based pizza crusts and pre-topped frozen pizzas under its own label, along with a sub-brand of high-protein snack chips. The proprietary crust is made from only four ingredients (chicken breast, olive oil, salt, spices) and is positioned as a zero-carb, high-protein, gluten-free alternative to traditional wheat-based pizza. The company sells its products direct-to-consumer online, through national grocery retailers, and via restaurant partnerships.

Product overview

ZeroCarb LYFE is a direct-to-consumer frozen food company specializing in low-carb, high-protein pizza products. The core product line centers on 100% chicken breast pizza crusts (available as standalone crusts or pre-topped frozen pizzas), complemented by the LYFE Chips sub-brand of protein-based snacks in three flavors, and Meat Gyros Sandwich Kits for meal variety. The company sells individual products, mix-and-match bundles, and value kits. Products are distributed via the company's e-commerce site and through retail partners including Target, Costco, and Kroger, with presence in over 560 retail locations and 300+ restaurants nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• ZeroCarb Pizza Crusts (12-Pack) A 12-pack of plain frozen chicken-breast-based pizza crusts (four ingredients: chicken breast, olive oil, salt, spices) sold to consumers who want to add their own toppings for a zero-carb, high-protein, gluten-free pizza meal at home.
• Beef Topping Pizza Frozen pre-topped pizza featuring seasoned beef toppings on the chicken-breast crust, targeted at low-carb, high-protein, gluten-free consumers seeking a ready-to-bake pizza.
• Cheese Pizza Frozen pre-topped cheese pizza built on the proprietary chicken-breast crust, offered as a zero-carb, high-protein, gluten-free alternative to traditional cheese pizza.
• Buffalo Style Chicken Pizza Frozen pre-topped pizza with buffalo-style chicken topping on the chicken-breast crust, aimed at consumers wanting a high-protein, low-carb, gluten-free buffalo pizza experience.
• Beef Bacon & Jalapeño Pizza Frozen pre-topped pizza combining beef bacon and jalapeño toppings on the chicken-breast crust, offered as a zero-carb, high-protein, gluten-free premium flavor variant.
• Salt of Earth Chips A chicken-based, high-protein snack chip in the Salt of Earth flavor, sold under the LYFE Chips sub-brand to consumers seeking low-carb, high-protein savory snacks.
• Sweet Heat BBQ Chips A chicken-based, high-protein snack chip in the Sweet Heat BBQ flavor, sold under the LYFE Chips sub-brand for consumers seeking low-carb, high-protein savory snacks.
• Creamy Jalapeno Ranch Chips A chicken-based, high-protein snack chip in the Creamy Jalapeno Ranch flavor, sold under the LYFE Chips sub-brand for consumers seeking low-carb, high-protein savory snacks.
• LYFE Chips Variety Pack A multi-flavor variety pack of the LYFE Chips chicken-based, high-protein snack chips, sold to consumers wanting to sample multiple flavors in a single purchase.
• Meat Gyros Sandwich Kits A frozen sandwich kit featuring meat-based gyro filling and accompanying components, targeted at consumers seeking high-protein, low-carb meal solutions.
• Aluminum Pizza Screens Aluminum pizza screens sold as a cooking accessory to help consumers bake ZeroCarb LYFE chicken-based pizzas more evenly in a home oven.
• The Flavor Fix Box A curated bundle of multiple ZeroCarb LYFE frozen pizzas sold as a single box offering variety across the product line at a bundle price.
• The Ultimate LYFE Kit A multi-product bundle combining ZeroCarb LYFE frozen pizzas and chicken-based chips, sold as a single purchase at a discounted bundle price.
• The Everyday LYFE Box A multi-product bundle of ZeroCarb LYFE frozen pizzas designed for recurring household consumption, sold as a single box at a bundle price.
• Create Your Own Bundle of 6 Pizzas A configurable bundle allowing consumers to mix and match six ZeroCarb LYFE frozen pizzas of their choice at a discounted bundle price.

Quantifiable outcome

• Zero carbs vs. 53g carbs in whole wheat crust or 60g in typical gluten-free crust
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• DEVANCO FOODScoreTechnology or IntegrationDEVANCO FOODS is the supplier of premium gyro meat for ZeroCarb LYFE's Meat Gyros Sandwich Kits. The partnership brings DEVANCO's decades of experience delivering iconic Greektown-quality gyro flavor to ZeroCarb LYFE's product line, providing fully cooked gyro slices made from premium beef and lamb cuts.
• Spinato's PizzeriacoreChannel Partner/ Reseller/ DistributorSpinato's Pizzeria is a restaurant chain partner serving ZeroCarb LYFE chicken crust pizzas at their Arizona locations including Tempe, North Phoenix, Central Phoenix, Gilbert, Scottsdale, and Ahwatukee. Multiple Spinato's locations are listed in the company's store locator.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget is a major retail distribution partner for ZeroCarb LYFE products. The store locator shows 260+ Target locations across multiple states (CA, MT, and others) carrying ZeroCarb LYFE frozen products in their freezer sections.
• KrogercoreChannel Partner/ Reseller/ DistributorKroger is a major grocery chain partner distributing ZeroCarb LYFE products in their stores. The company has been expanding retail presence since inception in 2020.
• CostcocoreChannel Partner/ Reseller/ DistributorCostco is a warehouse retail partner distributing ZeroCarb LYFE products. Products are available in Costco freezer sections for bulk purchase.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DiGiorno: DiGiorno is the leading mainstream frozen pizza brand from Nestle, sold in essentially every US grocery freezer including the same Target/Kroger/Costco accounts ZeroCarb LYFE occupies. Comparable as a frozen-pizza category incumbent, but with conventional wheat crusts and a fundamentally different (mainstream rather than better-for-you) target consumer.

Direct peers

• Caulipower: Caulipower is a leading cauliflower-crust frozen pizza brand carried at Target, Kroger, Costco, and other national grocers. Overlaps with ZeroCarb LYFE on gluten-free frozen pizza positioning, retail channel set, and the low-carb health-conscious consumer segment.
• Real Good Foods: Real Good Foods makes frozen entrees and pizzas with low-carb, high-protein profiles (chicken-crust and cheese-stuffed products) sold through grocery and DTC. Direct overlap with ZeroCarb LYFE on chicken-crust frozen pizza, target keto/low-carb consumer, and similar retail channel strategy.
• Banza: Banza makes chickpea-based pasta, pizza, rice, and other better-for-you staples sold at Target, Kroger, and other major grocers. Directly comparable on the "alternative-base" frozen pizza and the health-conscious grocery shopper, plus broader CPG portfolio leverage.
• Quest Nutrition: Quest Nutrition makes protein chips, bars, and frozen pizzas targeting low-carb, high-protein consumers, with deep grocery and club-store penetration including Costco. Closest direct peer on the LYFE Chips protein-snack line and adjacent on the frozen-pizza line, with much larger marketing budget and brand awareness.
• Wilde Brands: Wilde makes chicken-based protein chips and snacks positioned as a healthier alternative to traditional potato chips, sold through DTC and grocery. Direct overlap with the LYFE Chips product line, same chicken-breast base ingredient, and overlapping low-carb/keto target consumer.
• Cali'flour Foods: Cali'flour Foods produces cauliflower-crust pizzas and frozen entrees for the keto, paleo, and gluten-free consumer, sold through DTC and major grocers. Same better-for-you frozen pizza category and same target shopper, with an alternative base ingredient (cauliflower vs. chicken breast).

Emerging players

• Simple Mills: Simple Mills produces almond flour crackers, pizza dough mixes, and baking products for the clean-label, gluten-free consumer. Comparable on ingredient transparency positioning, gluten-free target shopper, and grocery/DTC distribution, with overlap on pizza-adjacent categories rather than direct frozen pizza competition.
• Chomps: Chomps produces grass-fed meat sticks and snack products sold at Kroger, Target, Costco, and other major retailers. Comparable in better-for-you shelf-stable meat snacks and overlapping target shopper (low-carb/keto), though a different format (jerky-style sticks vs. chips).
• Outer Aisle Gourmet: Outer Aisle makes cauliflower-based pizza crusts and other low-carb bread alternatives sold at Sprouts, Whole Foods, Kroger, and other grocers. Comparable on alternative-ingredient frozen pizza crusts and the keto/low-carb consumer, with a smaller but adjacent distribution footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/zerocarblyfe
• Facebookfacebook.com/zerocarblyfe
• LinkedInlinkedin.com/company/zerocarb

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZeroCarb LYFE