GoWabi
GoWabi is a Bangkok-based online marketplace, founded in 2016, that lets consumers in Thailand discover and book appointments with 8,000+ beauty, wellness, and health service providers across spa, clinic, fitness, and dental categories via mobile app and web.
- Company typePrivate
- Founded2016
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What GoWabi does
GoWabi (legal entity GoWabi Thailand Co., Ltd.) is a Bangkok-headquartered online marketplace, founded in 2016, that aggregates beauty, wellness, and health service providers in Thailand for discovery and booking by individual consumers. Its core product is a consumer-facing mobile app (iOS/Android) and web platform spanning more than 100 service categories, including spa and massage, nail and hair salons, beauty and dental clinics, fitness and yoga, alternative therapy, surgery, and pet services, with 8,000+ partner establishments listed across 15+ Thai provinces. The platform supports five languages (Thai, English, Chinese, Japanese, Korean) and 14 currencies and is additionally distributed through third-party listings on Shopee, Lazada, Google, and Trip.com to capture inbound medical and wellness tourism demand.
The underlying technology stack is a multi-language, multi-currency transactional marketplace with mobile apps, a web storefront, and a separate GoWabi Business App that gives merchant partners booking management, sales reporting, redemption processing, and marketing tools. GoWabi operates a two-sided marketplace with free onboarding for service providers and a commission-only revenue model, charging a take rate on completed bookings; no monthly or annual fees are disclosed. Consumer-side pricing is anchored on promotional deals of up to 85% off list price, and payment is supported via credit cards, bank transfer, LINE Pay, and ShopeePay.
Distribution and demand generation are executed through SEO, social channels (Instagram, Facebook, TikTok), an influencer and affiliate program, and recurring promotional campaigns (e.g., Payday Sale, Hot Deals). The company is privately held, operates with 51–100 employees, and has raised approximately $5M in disclosed funding across rounds in 2017, 2019, and 2022 from 500 TukTuks, 500 Global, and ORZON Ventures; co-founders Samir Cherro (CEO), Wipawee Wongsirisak (CCO), and Vadim Eremeev (CTO) lead the business.
GoWabi firmographics
Firmographics- Name
- GoWabi
- Legal name
- GoWabi Thailand Co., Ltd.
- Website
- https://gowabi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoWabi is a Bangkok-based online marketplace, founded in 2016, that lets consumers in Thailand discover and book appointments with 8,000+ beauty, wellness, and health service providers across spa, clinic, fitness, and dental categories via mobile app and web.
- Ownership category
- akta.pro rank
GoWabi industry classification
Industry- Product category
- Online Beauty & Wellness Booking Marketplace
- NAICS
- Travel Arrangement and Reservation Services (5615)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
- akta.pro secondary industries
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
Keywords
Where GoWabi is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
GoWabi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Commission on bookings: GoWabi operates a commission-based revenue model where service providers (spas, clinics, salons) pay a commission fee only when they receive a booking through the platform. There is no upfront cost to join as a partner - free registration with pay-per-transaction model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Partner platform access with commission-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
GoWabi product offering
Product offeringCore offering
GoWabi operates an online marketplace that aggregates over 8,000 beauty, wellness, health, and fitness service providers across 15+ provinces in Thailand, allowing individual consumers to discover, compare, review, and book appointments 24/7 via web and mobile apps. The platform monetizes through commissions charged to providers only on completed bookings, and offers exclusive discounts up to 85% off plus multi-language (Thai, English, Chinese, Japanese, Korean) and multi-currency support to serve both Thai residents and international tourists.
Product overview
GoWabi operates as a unified marketplace platform for beauty, wellness, and health services in Thailand. The core GoWabi Platform enables consumers to discover and book appointments with service providers across categories including spa & massage, nail salons, hair salons, beauty clinics, dental clinics, fitness & yoga, alternative therapy, surgery, health & wellness, and pet services. The platform also offers GoWabi Business App for partner management. Additional features include e-vouchers, cashback rewards, voucher collection, affiliate programs, and massage delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- GoWabi Consumer Booking Platform Online marketplace for individual consumers to discover, compare prices, read reviews, and book appointments with spas, massage parlors, beauty clinics, nail salons, hair salons, dental clinics, fitness centers, and alternative therapy providers across Thailand. Available via web, iOS, and Android apps in Thai, English, Chinese, Japanese, and Korean with 14 supported currencies.
- GoWabi Partner Business App Business management application for spa, salon, clinic, and fitness service providers to manage bookings, view sales reports, process voucher redemptions, and access GoWabi marketing support. Provided to registered partners at no upfront cost.
Quantifiable outcome
- Up to 9x booking increase during promotional campaigns
- +1 more outcomes
Companies that use GoWabi
Customer profileSegments1 record
Ideal customer profiles2 records
GoWabi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoWabi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- ShopeeminorGoWabi listings available on Shopee marketplace, expanding reach to Shopee's large user base in Southeast Asia for beauty and wellness bookings
- LazadaminorGoWabi listings available on Lazada marketplace, providing another channel for consumers to discover and book beauty services
- GoogleminorGoWabi accessible through Google search and Google Maps, helping users find beauty and wellness services
- Trip.comminorGoWabi listed on Trip.com travel platform, targeting international tourists booking beauty and wellness services in Thailand
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GoWabi competitors and assessment
Company assessmentDirect peers
- Fresha: Fresha is a global beauty, wellness, and salon marketplace with an integrated SaaS booking platform for providers. Closest direct competitor to GoWabi in two-sided marketplace plus business software model.
- Treatwell: Treatwell is a leading European online booking marketplace for hair, beauty, and wellness services, with salon SaaS tooling. Comparable marketplace-plus-software model targeting a different geography.
- StyleSeat: StyleSeat is an online marketplace and SaaS platform for beauty and wellness professionals in North America. Directly comparable two-sided model serving salons, spas, and barbers.
- Booksy: Booksy offers appointment booking software and a consumer marketplace for beauty and wellness professionals globally. Comparable SaaS-plus-marketplace hybrid now expanding across multiple regions.
- Vagaro: Vagaro is a salon, spa, and fitness business management software with an integrated consumer marketplace. Closely comparable provider-facing SaaS plus consumer-facing discovery and booking.
Emerging players
- ClassPass: ClassPass operates a subscription-based marketplace for fitness, wellness, and beauty experiences. Comparable consumer-side wellness booking model, though ClassPass uses subscription rather than per-booking discounting.
Regional players
- Vaniday: Vaniday is a beauty and wellness online booking marketplace operating across Southeast Asia (including Thailand). Closest regional competitor to GoWabi in the same geography and category.
- KKday: KKday is a Taiwan-headquartered travel experiences marketplace operating across Asia with wellness and beauty offerings. Adjacent peer in the experiences marketplace category across the same regional corridor.
Broad incumbents
- Klook: Klook is a major Asia-based travel activities and experiences booking platform that increasingly covers wellness and spa experiences. Broad incumbent with overlapping wellness booking offerings and tourist-acquisition scale.
- Booking.com Experiences: Booking.com operates a global activities and attractions marketplace that increasingly includes spa, wellness, and beauty experiences in Thailand. Large incumbent with tourist traffic and brand advantages that could pressure niche players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GoWabi social profiles
Digital presenceGoWabi financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoWabi leadership team
Management profileNumber of profiles
Profiles3 records
GoWabi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoWabi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoWabi
What does GoWabi do?
GoWabi operates an online marketplace that aggregates over 8,000 beauty, wellness, health, and fitness service providers across 15+ provinces in Thailand, allowing individual consumers to discover, compare, review, and book appointments 24/7 via web and mobile apps. The platform monetizes through commissions charged to providers only on completed bookings, and offers exclusive discounts up to 85% off plus multi-language (Thai, English, Chinese, Japanese, Korean) and multi-currency support to serve both Thai residents and international tourists.
Is GoWabi a public or private company?
GoWabi is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoWabi founded?
GoWabi was founded in 2016. It employs 51 to 100 people.
Where is GoWabi based?
GoWabi is headquartered in Bangkok, Thailand, in the Asia region.
How does GoWabi make money?
One revenue line is on record: commission on bookings.
Who are GoWabi's main competitors?
Direct peers on record are Fresha, Treatwell, StyleSeat, Booksy and Vagaro. ClassPass is listed as an emerging player. Regional players are Vaniday and KKday. Broad incumbents are Klook and Booking.com Experiences.
Does GoWabi have an API?
No public API is recorded for GoWabi.
What industry is GoWabi in?
GoWabi's product category is Online Beauty & Wellness Booking Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 5615 and its SIC code is 7900.