What DIKIDI Business does

DIKIDI Business is a cloud-based online booking and appointment management platform operated by Internet-Technologies LLC, a private company founded in 2013/2014 and headquartered in Yaroslavl, Russia (with a secondary presence in Kostanay, Kazakhstan). The platform serves small and medium-sized service businesses — primarily in beauty, health, fitness, and personal services — offering an integrated suite that includes an electronic appointment journal, client database, analytics, notifications, and payment processing. On the consumer side, the DIKIDI Online app provides search, booking, and payment functionality, while the business-facing product offers subscription-tiered management tools plus optional branded mobile apps.

Name

DIKIDI Business

Legal name

Internet-Technologies LLC

Website

https://dikidi.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kostanay

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with four levels: Basic (free forever with core features), LITE (from $4/month for additional features like sales, salary, finance), PRO (from $8/month adding reward points, goods, gift cards), and VIP (from $23/month with personal manager, VIP status, and branded app discounts). Pricing varies by country with USD and local currency options.
2. Premium Placement: Business can purchase premium placement in the DIKIDI Online marketplace catalog to increase visibility and attract more customers
3. Promotional Deals: Publication of special offers and promotions with a minimum 5% discount in the DIKIDI catalog and mobile app
4. Quick Start Service: Paid professional services for data migration, project setup, financial/inventory accounting setup, promotion program setup, and training (4 hours online) with curator support for 35 days. Starting from 10,000 RUB.
5. Auto-payment Subscription: Automatic recurring payment option for selected tariff plans (1, 3, 6, 12, or 24 months) via YooMoney, SberPay, or bank card

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

DIKIDI Business is a cloud-based SaaS platform that enables service businesses and individual specialists to manage appointment scheduling, customer relationships, staff schedules, inventory, payroll, and promotional activities in one integrated system. It pairs the business-side software with the DIKIDI Online consumer marketplace, providing multi-channel online booking, an electronic appointment journal, automated SMS/push reminders, customer analytics, and a branded mobile app option across 95 countries.

Product overview

DIKIDI Business is an online customer booking platform and service business management system designed for companies and specialists across various service sectors including beauty, health, auto, education, rent, sports, and more. The platform operates across 95 countries with two core products: DIKIDI Online (customer-facing appointment booking app) and DIKIDI Business (comprehensive business management platform). DIKIDI Business offers tiered pricing plans—Basic (free), LITE ($12/company or $4/specialist per month), PRO ($19/company or $8/specialist per month), and VIP ($53/company or $23/specialist per month)—with the Basic plan providing fundamental online booking and scheduling capabilities while paid plans add sales analytics, payroll calculation, loyalty programs, gift cards, and premium features. The platform includes optional branded mobile app development, the Quick Start setup service, and a Referral Program for partners. Businesses can access the service through 10 different booking methods including the DIKIDI Online app, direct links, website widgets, VK, Facebook, Instagram, and branded apps, with automatic posting to the DIKIDI Online catalog marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• DIKIDI Online Mobile and web application that lets end-clients discover nearby service providers by geolocation, rating, portfolio, price, and reviews, and book appointments online across beauty, health, auto, education, sports, and other categories.
• DIKIDI Business Cloud-based SaaS platform for service businesses and individual specialists to manage appointment scheduling, customer database, electronic journal, automated notifications, analytics, payroll, inventory, loyalty, gift cards, and multi-channel booking.
• Branded Mobile App Custom iOS and Android app developed in the business's brand colors with logo, splash screen design, push notifications for appointments and promotions, and built-in messenger to extend DIKIDI Business as a standalone branded booking experience.
• Quick Start Service Paid professional onboarding service that transfers customer and product data, configures personal projects, sets up financial and inventory accounting, launches a promotion program, delivers 4-hour online training, and provides 35 days of curator support to launch DIKIDI Business within 5 business days; starting from 10,000 RUB.
• Referral Program Partnership program that pays a 25% commission on payments from referred DIKIDI business users for 6 months after registration, available to existing users, bloggers, CRM implementers, and online-school owners.

Quantifiable outcome

• Self-booking reduces no-shows by 17%
• +2 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability1 record

Feature9 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fresha: Beauty and wellness marketplace with integrated booking, payments, and SaaS tools. Targets the same SMB beauty vertical globally with a venture-backed marketplace-plus-software model.
• Yclients: Russian-headquartered appointment booking SaaS for service businesses across beauty, fitness, and medical verticals. Direct head-to-head competitor in DIKIDI's home market with similar feature set and tiered pricing.
• Setmore: Online appointment scheduling SaaS targeting small service businesses with a free tier and paid upgrades. Comparable pricing and customer profile to DIKIDI Business.
• Vagaro: Salon, spa, and fitness appointment booking SaaS with a consumer marketplace. Comparable pricing structure and target customer base.
• Booksy: Beauty and wellness appointment booking SaaS targeting independent professionals and salons. Closest direct competitor with a marketplace component and SMB pricing tiers.
• SimplyBook.me: Online appointment booking SaaS serving service businesses across multiple verticals with a freemium tier structure similar to DIKIDI's Basic plan.

Broad incumbents

• Square Appointments (Block): Appointment booking offered as part of Block's broader payments and SMB software suite. Larger incumbent with deeper payments integration, competing for the same SMB service provider.
• Mindbody: Wellness, fitness, and beauty business management SaaS with consumer marketplace. Larger incumbent serving similar verticals but with enterprise-grade positioning.

Regional players

• Treatwell: European beauty marketplace with integrated salon software. Comparable marketplace-plus-software model, but primarily serving Western and Northern Europe where DIKIDI has limited traction.

Emerging players

• Calendly: Scheduling and appointment SaaS popular with service professionals. Comparable scheduling functionality, but lighter on vertical-specific features and marketplace dynamics for beauty/wellness SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIKIDI Business