LiSA
- Company typePrivate
- Founded2018
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
LiSA firmographics
Firmographics- Name
- LiSA
- Legal name
- LiSA Retail Innovation GmbH
- Website
- https://hello-lisa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LiSA industry classification
Industry- Product category
- Live Shopping / Video Commerce Software
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Shopping & Commerce Streaming Platforms (MPACACAD)
- akta.pro secondary industries
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ), Live Shopping Platforms (CRAFANAD), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where LiSA is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LiSA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing (Monthly): LiSA charges monthly license fees for platform access across its POP, Starter, Business, and Enterprise tiers. Each tier includes a fixed monthly component plus variable traffic/usage fees. Packages start from 3-month commitments.
- Usage-Based / Traffic Fees: Variable component of pricing where customers pay per actual usage/traffic volume in addition to the fixed monthly license. This scales with the customer's live shopping activity.
- Per-Event Pricing: The POP tier offers pay-per-event pricing combined with traffic fees, designed for brands wanting to trial live shopping for special events before committing to a subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | POP — One-time event package for brands wanting to trial live shopping |
| Hybrid | Monthly | Starter — Entry-level subscription for brands beginning with shoppable content |
| Hybrid | Monthly | Business — Mid-tier for growing brands with advanced live shopping needs |
| Hybrid | Multi-year contract | Enterprise — Full-scale unlimited solution for large retailers and marketplaces |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
LiSA product offering
Product offeringCore offering
LiSA sells an all-in-one video commerce SaaS platform that enables e-retailers, brands, and marketplaces to run live shopping events, shoppable videos, and shoppable stories directly on their own websites. The platform is delivered as a managed service via a single no-code code snippet (LiSA CONNECT) or via custom API integration, supporting simultaneous multi-platform simulcasting, in-stream purchasing, and end-to-end analytics. Pricing is offered through four subscription tiers (POP, Starter, Business, Enterprise) with usage-based traffic fees.
Product overview
LiSA is an all-in-one video commerce SaaS platform that provides a unified suite of social commerce solutions. The core offering consists of Live Shopping (for live, interactive streaming events), Shoppable Videos (for interactive pre-recorded content), and Shoppable Stories (for short-form shoppable content). These are supported by product tiers including LiSA CONNECT (quick-start, no-API option), LiSA POP (for special events), and LiSA SHINE (for marketplace/community channel access). The platform is sold in four pricing tiers: POP (per-event), Starter (3 shows/month), Business (unlimited shows), and Enterprise (unlimited with custom API integration).
Differentiator
Problem solved
Functional benefit
Products and services
- Live Shopping An interactive live streaming commerce product that lets brands and retailers host real-time shoppable broadcasts directly on their own websites. It supports audience engagement features such as chat, polls, and Q&A, simulcasts to multiple social channels (Instagram, TikTok) simultaneously, and embeds click-to-purchase for in-stream buying. It is sold to enterprise retailers, D2C brands, multibrand online shops, omnichannel retailers, marketplaces, and media publishers.
- Shoppable Videos A product that turns pre-recorded videos (product demos, live show replays, creator/user-generated content) into interactive, shoppable experiences with embedded product links and click-to-buy buttons inside video frames. It targets brands and retailers that want evergreen on-site shoppable content beyond live events.
- Shoppable Stories A short-clip, social-media-style story feed that makes store content shoppable in quick snippets and can be installed on any page of a brand's website. It targets retailers and D2C brands that want Instagram/Stories-style discovery experiences on their owned domains.
- LiSA CONNECT A browser-based, API-free product that lets brands set up a LiSA subdomain and launch live shopping events within days or hours using a single code snippet copy-pasted into any CMS. It enables no-code entry into live commerce for brands without engineering resources.
- LiSA POP A solution designed for special events such as brand activations, conventions, and trade shows that enables brands to maximize online audience participation through large-scale live commerce events. It is offered via per-event pricing plus traffic fees as a low-commitment entry point.
- LiSA SHINE A multi-tenant product that gives community members, individual sellers, or marketplace participants their own live shopping studios and channels under a parent brand or marketplace. It is designed to enable seller-side live commerce at scale, similar to an Amazon-Live-style marketplace experience.
Quantifiable outcome
- Up to 37% conversion rates for customers using LiSA's social commerce solutions
- +6 more outcomes
Companies that use LiSA
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
LiSA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
LiSA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- NYFTL (New York Fashion Tech Lab)coreNYFTL is a fashion tech accelerator lab that supports innovative retail technology companies. LiSA's participation indicates strategic alignment with the fashion and retail innovation ecosystem.
- Coresight ResearchminorLiSA co-commissioned a Coresight Research report on social and live commerce success strategies, positioning LiSA as a thought leader while leveraging Coresight's research credibility and distribution network.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
LiSA competitors and assessment
Company assessmentDirect peers
- Bambuser: Swedish-headquartered B2B SaaS for live shopping and shoppable video, targeting the same enterprise retail and brand customers as LiSA with a broadly comparable product suite (live shopping, one-to-one video, shoppable video). Closest like-for-like competitor.
- Firework: Shoppable video and live commerce SaaS platform serving global enterprise brands and retailers. Competes head-on with LiSA's Live Shopping and Shoppable Video products and shares the same enterprise GTM motion.
- Livescale: Live shopping SaaS platform with shoppable video and live event capabilities, selling to enterprise brands in fashion, beauty, and retail — directly comparable offering and target segment to LiSA.
- Videowise: Shoppable video and UGC commerce platform for e-commerce brands, focused on converting on-site video content into sales. Closely aligned with LiSA's Shoppable Video and Shoppable Stories modules.
- TalkShopLive: Live commerce platform enabling brands and creators to host shoppable live shows, with both B2B and B2C offerings. Competes with LiSA in the live shopping category and serves similar enterprise retail accounts.
- Buywith: Live shopping and shoppable video SaaS focused on fashion, beauty, and lifestyle brands. Direct competitor to LiSA in the European enterprise live commerce segment.
- Smartzer: Interactive shoppable video platform enabling click-to-buy within video content for fashion, beauty, and retail brands. Overlaps with LiSA's Shoppable Videos product.
- Channelize.io: Live shopping and live stream commerce SDK/SaaS provider that integrates into existing e-commerce platforms, serving similar brand and retailer use cases as LiSA.
Broad incumbents
- Amazon Live: Native live shopping offering inside the Amazon marketplace. Represents both a distribution channel and a competitive threat — LiSA's marketplace customers (e.g. multi-seller scenarios) could route traffic through Amazon Live instead of a third-party SaaS.
Emerging players
- CommentSold: Live selling and shoppable video SaaS focused primarily on SMB and mid-market retailers. Overlaps with LiSA at the lower end of the market where LiSA's POP and Starter tiers compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LiSA social profiles
Digital presenceLiSA compliance and trust
Trust signalCompliance3 records
LiSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiSA leadership team
Management profileNumber of profiles
Profiles6 records
LiSA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiSA
What does LiSA do?
LiSA sells an all-in-one video commerce SaaS platform that enables e-retailers, brands, and marketplaces to run live shopping events, shoppable videos, and shoppable stories directly on their own websites. The platform is delivered as a managed service via a single no-code code snippet (LiSA CONNECT) or via custom API integration, supporting simultaneous multi-platform simulcasting, in-stream purchasing, and end-to-end analytics. Pricing is offered through four subscription tiers (POP, Starter, Business, Enterprise) with usage-based traffic fees.
Is LiSA a public or private company?
LiSA is a private company. It is classified as venture growth investor backed and is currently operating.
When was LiSA founded?
LiSA was founded in 2018. It employs 11 to 50 people.
Where is LiSA based?
LiSA is headquartered in Düsseldorf, Germany, in the Europe region.
How does LiSA make money?
Three revenue lines are on record. Subscription Licensing (Monthly) is the primary driver. The others are usage-Based / Traffic Fees and per-Event Pricing.
Who are LiSA's main competitors?
Direct peers on record are Bambuser, Firework, Livescale, Videowise, TalkShopLive, Buywith, Smartzer and Channelize.io. Amazon Live is listed as a broad incumbent. CommentSold is listed as an emerging player.
Does LiSA have an API?
Yes. Custom API integration is available for Business and Enterprise tier customers. The API enables custom video feeds, shopping feed ingestion, and custom API connections for deeper platform integration.
What industry is LiSA in?
LiSA's product category is Live Shopping / Video Commerce Software. Its primary akta.pro industry code is MPACACAD, Live Shopping & Commerce Streaming Platforms, with a secondary code of BPAMAGAJ, Social Commerce & Livestream Shopping Platforms. Its NAICS code is 5132 and its SIC code is 7372.