JackRabbit Mobility

What JackRabbit Mobility does

JackRabbit Mobility, Inc. is a San Diego-based designer and retailer of ultra-lightweight, fold-flat electric micro-bikes and micro-haulers founded in 2021. The company builds seven core models spanning the OG2 series (25-30 lbs, 300-500W), XG series (32-37 lbs, 500-749W), and the MG Micro Hauler line including the tandem MG Doble, BMX-style MG Renegade, and the flagship MG Cargo (55 lbs with a 500-lb payload capacity). Core technology centers on a proprietary monocoque 6061-T6 aluminum fold-flat frame, rear-hub brushless motors (300W-749W), swappable Li-Ion battery systems (some FAA-compliant), no-pedal throttle-only propulsion, and UL2271/UL2272 safety certification. The company sells to consumer segments such as urban apartment dwellers, cargo and family haulers, outdoor recreation users (RVs, boats, camping), and college students, with a smaller B2B custom fleet program for resorts, campuses, and delivery operators.

Revenue comes from one-time hardware sales of bikes ($1,249.99-$2,499.99 MSRP), accessory and replacement-part sales (batteries, chargers, fenders, racks, lifestyle merchandise), ModRabbit marketplace commissions on third-party accessories (Mission BMX, Ortlieb, Burley, Kinekt, Thule), and B2B fleet sales. Go-to-market is hybrid: direct-to-consumer e-commerce powered by Shopify, supported by a 200+ dealer network across the US and Canada including SCHEELS, select DICK'S Sporting Goods stores, Specialized dealers, and independent cycling retailers. Marketing relies heavily on earned media (WIRED Recommends since 2021, Forbes, Engadget, Electrek, Fast Company), owned social channels (Instagram, TikTok, YouTube), and an active Discord community. The company is private with only $500K in disclosed seed funding and a 1-10 person headcount per firmographic data, indicating a small but category-defining operation.

Name

JackRabbit Mobility

Legal name

JackRabbit Mobility, Inc.

Website

https://jackrabbit.bike

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

JackRabbit Mobility designs and sells ultra-lightweight, fold-flat electric micro-bikes and cargo haulers (25-55 lbs) to urban commuters, apartment dwellers, families, and RV/boat owners through DTC e-commerce, a 200+ dealer network, and major retailers including SCHEELS and DICK'S Sporting Goods.

Ownership category

akta.pro rank

Product category

Lightweight Electric Micro-Bikes

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Lightweight electric bikes
• Foldable micro ebikes
• Portable cargo ebikes
• Electric micro haulers
• Micro mobility vehicles

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Electric Bike Hardware Sales: Primary revenue stream from direct sales of 7 JackRabbit micro e-bike models ranging from $1,249.99 to $2,499.99 MSRP. One-time hardware purchase model with no subscription required. Dealer network and direct DTC sales through e-commerce.
2. Accessories and Replacement Parts: Accessory sales including batteries ($224.99-$449.99), chargers, fenders, lights, seats, tires, racks, trailers, and lifestyle merchandise. Replacement parts for maintenance and repairs.
3. ModRabbit Marketplace: Third-party accessory marketplace powered by JackRabbit with curated selection of BMX-style, cargo, and utility accessories from brands including Mission BMX, Ortlieb, Burley, and Kinekt.
4. Custom Fleet Sales: B2B custom fleet sales program for businesses, resorts, and organizations requiring multiple micro e-bikes for operations or rental fleets.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

JackRabbit Mobility designs, manufactures, and sells ultra-lightweight foldable electric micro-bikes and micro haulers via jackrabbit.bike and a 200+ dealer network across the U.S. and Canada. Its product lineup includes seven models (OG2, OG2 Pro, XG, XG Pro, MG Doble, MG Renegade, and MG Cargo) ranging from $1,249.99 to $2,499.99, plus accessories, replacement parts, and the ModRabbit third-party accessory marketplace. The company also runs a B2B custom fleet sales program for businesses, resorts, and rental operators.

Product overview

JackRabbit Mobility offers a portfolio of ultra-lightweight foldable electric micro bikes and micro haulers, all featuring proprietary no-pedal designs. The core lineup consists of: OG2 (25 lbs, 300W, entry-level), OG2 Pro (30 lbs, 500W, commute-focused), XG (32 lbs, 500W, extended frame), XG Pro (37 lbs, 749W, adventure-ready), MG Doble (52 lbs, tandem 2-up seat), MG Renegade (44 lbs, BMX-style hauler), and the flagship MG Cargo (55 lbs, 500 lb payload cargo hauler). The ecosystem is extended through ModRabbit, a modular accessory marketplace offering third-party components, and the RangeBuster extended battery accessory. All bikes share common design elements: fold-flat portability, swappable batteries, UL safety compliance, and throttle-only propulsion.

Differentiator

Problem solved

Functional benefit

Brands

• ModRabbit: The electric bike accessory marketplace powered by JackRabbit, offering third-party accessories and custom builds for JackRabbit bikes.

Products and services

• JackRabbit OG2 The original ultra-lightweight 25 lb micro eBike with a 300W motor, 10+ mile range, and 20 mph top speed. Features fold-flat design for travel, an FAA-compliant swappable battery, and a digital display. Available in Black, Yellow, White, and Blue.
• JackRabbit OG2 Pro Compact commute-focused micro eBike with a 500W motor, 24+ mile range, and 20 mph top speed. At 30 lbs with a fold-flat frame, it offers more range and power than the OG2 for commuting and weekend adventures. Available in Orange and Black.
• JackRabbit XG The 'big' micro eBike with an extended BMX-style frame, 500W motor, 20+ mile dual battery range, and 20 mph speed. At 32 lbs with all-terrain tires and a fold-flat design. Available in Red, White, Black, and Yellow.
• JackRabbit XG Pro Best-selling adventure micro eBike with a 749W motor, 48+ mile range, 20 mph base speed (24 mph Off-Road Mode). Features 37 lb weight, 20-inch suspension tires, Highrise Handlebars, and ergonomic grips. Available in Army Green and Black.
• JackRabbit MG Doble Lightweight 2-up tandem micro hauler with a full-sized bike frame at only 52 lbs. Features a 749W cargo-geared motor, mullet wheel design (20" and 24" tires), 48+ mile range, color display, 2-piston hydraulic brakes, and twist throttle. Supports two riders. Available in Silver, Black, Red, and White.
• JackRabbit MG Renegade BMX-style micro hauler with a 749W cargo-geared motor, 48+ mile range, 20 mph speed (24 mph Off-Road Mode). At 44 lbs with a mullet wheel design (20" and 24" off-road tires), full-sized frame, and 10+ attachment points for accessories. Available in Silver and Black.
• JackRabbit MG Cargo Lightest cargo electric bike with the highest payload capacity. Weighs 55 lbs but carries up to 500 lbs (10x its weight). Features a 749W cargo-geared motor, mullet wheel design, 48+ mile range, hybrid hydraulic brakes, and a fold-flat design (8 inches wide). Compatible with the Thule Yepp 2 Maxi child seat and Burley trailers. Available in Black and White.
• RangeBuster Battery Extended-range battery accessory (10Ah 360Wh) providing 239% more power than the standard Travel Battery, adding 24+ miles of range. Non-submersible, exceeds FAA limits for air travel. Compatible with all JackRabbit models.
• Travel Battery Standard swappable battery accessory. FAA-compliant for air travel. Compatible with all JackRabbit bikes.
• Kinekt XR Active Suspension Seatpost Active suspension seatpost developed in partnership with Kinekt specifically for JackRabbit bikes. Supports riders 80–320 lbs, height range 5'2" to 6'6". 27.2mm diameter, 350mm length.
• ModRabbit Marketplace Comprehensive modular accessory electric bike marketplace powered by JackRabbit. Offers third-party accessories including BMX components (Mission BMX, Cinema BMX), bike accessories (ROCKBROS, Ortlieb, Blackburn, Burley), and JackRabbit accessories. Includes curated builds such as 'BMX Trickster', 'Out of Office', and 'Big Kahuna'.

Quantifiable outcome

• 55 lbs carrying 500 lbs (10x bike weight) - highest ratio in cargo e-bike category
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ShopifycoreTechnology or IntegrationShopify powers JackRabbit's e-commerce platform and online store. Processes payments, order management, and customer data through Shopify's commerce infrastructure.
• KinektcoreStrategic or Co-development PartnerJackRabbit collaborated with Kinekt to create the XR Active Suspension Seatpost specifically designed for JackRabbit bikes. Joint product development for a proprietary comfort accessory.
• SCHEELSmajorChannel Partner/ Reseller/ DistributorMajor outdoor recreation retailer carrying JackRabbit products in physical store locations across multiple states.
• DICK'S Sporting GoodsmajorChannel Partner/ Reseller/ DistributorSelect DICK'S Sporting Goods locations carry JackRabbit micro e-bikes for retail purchase.
• SpecializedmajorChannel Partner/ Reseller/ DistributorSpecialized bicycle dealer network carries JackRabbit products alongside premium bicycle brand offerings.
• GOVX IDminorGTM or Marketing PartnerGOVX ID verification service enables military, first responder, government employee, and teacher discounts on JackRabbit products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rad Power Bikes: Largest US e-bike manufacturer selling direct and through dealers; comparable in DTC + dealer model and is explicitly benchmarked by JackRabbit (MG Cargo vs RadWagon 5). Closest direct competitor in the cargo and commuter e-bike segments.
• Lectric eBikes: Direct-to-consumer e-bike brand known for value-priced folding and commuter models (XP series). Comparable in DTC-led model and competing for similar price-sensitive urban buyers, though heavier than JackRabbit.
• Aventon: Direct-to-consumer and dealer-channel e-bike brand covering commuter, cargo, and folding segments (Level, Abound, Sinch). Comparable in multi-channel strategy and overlapping on folding and cargo segments.
• Brompton Electric: Iconic folding-bike maker with electric variants. Most direct comparable on ultra-portable folding form factor, though heavier and substantially more expensive; targets urban commuters in shared use cases.
• Super73: Lifestyle electric motorbike/bike brand with throttle-only designs and strong youth/commuter appeal. Comparable on no-pedal throttle-driven ride and youth brand marketing, though heavier and motorcycle-styled.
• Tern Bicycles: Specialist in folding and cargo e-bikes (Vektron, GSD, HSD). Comparable on compact folding and family/cargo use cases, with deeper dealer network but heavier and pricier units.

Broad incumbents

• Specialized: Premium bicycle incumbent with broad e-bike portfolio (Turbo series) and extensive dealer network. Overlaps with JackRabbit on dealer-channel sales (carries JackRabbit) and competes in premium e-bike segments.
• Trek Bicycles: Global bicycle incumbent with e-bike offerings (Allant+, Domane+) sold through thousands of dealers. Provides competitive context for premium urban e-bikes and dealer-distribution benchmarks.

Emerging players

• Ride1Up: DTC e-bike challenger offering value-priced commuter and cargo models (Revv, Portola). Comparable in DTC-led growth and overlapping on folding/commuter price points.
• Himiway: DTC e-bike brand with fat-tire and cargo models competing on price and battery range. Overlaps with JackRabbit on commuter/utility use cases at similar price bands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcnlhuz25Acwunzc2Ozksjw
• Facebookfacebook.com/JackRabbit.bike
• Instagraminstagram.com/jackrabbit.bike
• TikToktiktok.com/@jackrabbit.bike

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JackRabbit Mobility