BIScience
BIScience is a privately held digital intelligence company operating a 30M+ opt-in global panel and AI-powered platform that delivers ad intelligence, clickstream behavior data, and eCommerce purchase intelligence to 2,000+ brands including 40% of Fortune 500 companies.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BIScience does
BIScience is a privately held digital intelligence company founded in 2009 and headquartered in New York, with its primary legal entity B.I Science (2009) Ltd. registered in Tel Aviv, Israel. The company operates a three-pillar product portfolio — AdClarity for advertising competitive intelligence, Consumer Behaviors for clickstream data, and Purchase Data for transaction-level eCommerce intelligence — powered by patented machine vision and AI technology that processes over 100 billion unique data signals daily from a global opt-in human panel of 30 million-plus users across 50+ markets. Coverage spans web, mobile, retail, video, CTV, and OTT channels with sub-30-second time-to-insight, serving brands, advertising agencies, investment analysts, and market research firms with real-time competitive and behavioral intelligence.
The company monetizes through enterprise subscriptions (annual billing, quote-based pricing) delivered via data platforms (AdClarity), API/FTP/AWS S3/SQS feeds (Consumer Behaviors and Purchase Data products), and integration into customer BI and data warehouse workflows. It serves 2,000+ brands including 40% of Fortune 500 companies and operates field-sales-led go-to-market across three global offices (New York, Tel Aviv, Sydney), supplemented by a Channel Partner Program that includes strategic relationships with WPP and Nielsen alongside complementary data platforms like Similarweb and Winmo. The company holds GDPR and CCPA compliance certifications for its opt-in panel and uses Standard Contractual Clauses for EEA data transfers.
In 2025–2026, BIScience has materially expanded its product surface with CTV ad intelligence coverage across 20 markets tracking $70B in ad spend, Click-Through Rate competitive intelligence, Ad Objective Intelligence for campaign classification, and — notably — first-mover support for advertising on ChatGPT. It has also opened an AI-training data adjacency with vector-ready embeddings for RAG workflows, positioning itself both as a provider of competitive intelligence on AI-native advertising and as a feedstock supplier for the AI model training ecosystem.
BIScience firmographics
Firmographics- Name
- BIScience
- Legal name
- B.I Science (2009) Ltd.
- Website
- https://biscience.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BIScience is a privately held digital intelligence company operating a 30M+ opt-in global panel and AI-powered platform that delivers ad intelligence, clickstream behavior data, and eCommerce purchase intelligence to 2,000+ brands including 40% of Fortune 500 companies.
- Ownership category
- akta.pro rank
BIScience industry classification
Industry- Product category
- Digital Advertising Intelligence
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Data Exploration & Ad-Hoc Query Tools (HDAEAMAL)
- akta.pro secondary industry
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where BIScience is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BIScience business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Digital Intelligence Services (AdClarity): AI-powered ad intelligence platform providing competitive monitoring, campaign tracking, and advertising insights. Revenue from enterprise subscriptions for AdClarity platform access with real-time insights into advertisers, audiences, campaigns, and outcomes across digital channels.
- Consumer Behaviors Data: Clickstream and behavioral data products including App Engagement Feed, eCommerce Events Feed, Search Retail Keyword Feed, Interaction Context Feed, and Cross-Device Identity Feed. Revenue from data feeds delivered via API, FTP, AWS S3, or SQS in various formats (CSV, JSON, XML, parquet).
- Purchase Data: Transaction-level purchase data from 15M+ opt-in global consumer panel across 50+ eCommerce platforms. Products include Product Search Intelligence, Retailer Purchase Coverage, Transaction Purchase Insights, Cart Behavior Analytics, and Flexible Data Delivery.
- Marketing Insights and Analytics: Insights sold to customers for commercial use. Raw browsing data processed into marketing insights including category insights, audience analytics, website measurement, custom reports, and consumer analytics. Sold in aggregated non-identifying manner with some unique identifier data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
BIScience product offering
Product offeringCore offering
BIScience provides digital and behavioral intelligence solutions through three product pillars: AdClarity (AI-powered ad intelligence for competitive monitoring across display, social, video, CTV, and Linear TV), Consumer Behaviors (digital clickstream and behavioral data feeds from a 30M+ global opt-in panel across 60 markets), and Purchase Data (transaction-level eCommerce purchase intelligence from 15M panelists covering 50+ retail platforms). All products are powered by patented machine vision, AI, and big data processing infrastructure.
Product overview
BIScience offers a three-pillar product portfolio centered on its proprietary AI-powered data engine: (1) AdClarity is an ad intelligence platform providing competitive monitoring across display, social, video, CTV, and Linear TV with variants for Brands, Agencies, and Publishers; (2) Consumer Behaviors delivers digital behavior data from a 30M+ opt-in global panel across 60 markets, available through modules including App Engagement Feed, eCommerce Events Feed, Search Retail Keyword Feed, Interaction Context Feed, and Cross-Device Identity Feed; and (3) Purchase Data provides transaction-level eCommerce purchase intelligence from 15M panelists covering 50+ platforms, accessible via modules for Product Search Intelligence, Retailer Purchase Coverage, Transaction Purchase Insights, Cart Behavior Analytics, and Flexible Data Delivery. The platform is powered by patented machine vision and AI technology that processes billions of daily signals, harmonized through statistical modeling for market intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- AdClarity: AI-powered ad intelligence platform providing competitive monitoring, CTR intelligence, CTV ad intelligence, and advertising campaign analysis.
- Consumer Behaviors
- Purchase Data
Products and services
- AdClarity AI-powered ad intelligence platform providing competitive monitoring across digital advertising channels including display, social, video, CTV, and Linear TV. Enables real-time tracking of competitor campaigns, ad spend, creatives, and audience engagement.
- AdClarity for Brands Ad intelligence solution tailored for brand marketers to track market trends, outperform competitors, and capture market share through competitive advertising analysis.
- AdClarity for Agencies
- AdClarity for Publishers
- Consumer Behaviors
- App Engagement Feed
- eCommerce Events Feed
- Search Retail Keyword Feed
- Interaction Context Feed
- Cross-Device Identity Feed
- Purchase Data
- Product Search Intelligence
- Retailer Purchase Coverage
- Transaction Purchase Insights
- Cart Behavior Analytics
- Flexible Data Delivery
Quantifiable outcome
- Second-level data latency from capture to customer access
- +2 more outcomes
Companies that use BIScience
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
BIScience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature4 records
BIScience partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- WinmominorPartner logo displayed on BIScience homepage under 'Partnering with the best in cross-media intelligence'. Winmo is an advertising intelligence company.
- WPPcoreGlobal advertising and media company as partner. WPP is one of the world's largest communications services companies.
- NielsencoreLogo displayed as partner in cross-media intelligence ecosystem. Nielsen is a leading audience measurement and media research company.
- Channel PartnerscoreChannel Partners are crucial part of global strategy expanding market reach and ensuring solutions are accessible to more customers worldwide. Diverse network brings expertise to drive value.
- Data PartnerscoreData Partners gain exclusive access to premium datasets across industries like finance, healthcare, geospatial for building cutting-edge products. Collaborative innovation on new use cases and solutions.
- Prighter GroupminorEU and UK privacy representative appointed by BIScience for data subject rights. Prighter provides easy way for EU/UK individuals to exercise privacy-related rights.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
BIScience competitors and assessment
Company assessmentBroad incumbents
- Comscore: Comscore is a long-established digital audience measurement and media analytics company competing with BIScience on cross-platform digital behavior measurement and campaign effectiveness. While Comscore's product breadth extends into TV measurement and syndicated ratings, its digital subscription products overlap with BIScience's Consumer Behaviors and AdClarity offerings for brands and agencies.
- Integral Ad Science (IAS): IAS is a publicly listed ad verification and measurement company competing with AdClarity on ad performance analytics and contextual targeting. Although IAS's heritage is verification, its expanding optimization and outcome-measurement products put it in the same enterprise buyer RFPs as BIScience's ad intelligence solutions.
- Nielsen: Nielsen is a global audience measurement and media research incumbent that is both a BIScience partner and a competitor in market research. Nielsen's digital and audience measurement products compete with BIScience's Consumer Behaviors and AdClarity offerings, while Nielsen's scale and cross-media ratings establish it as a broader incumbent in the same enterprise buyer relationships BIScience targets.
- DoubleVerify: DoubleVerify is a publicly listed ad verification and analytics platform offering brand safety, fraud detection, and campaign performance insights. While DV's core focus is verification rather than competitive intelligence, its performance and analytics products overlap with BIScience's CTR intelligence and campaign measurement modules for the same enterprise brand and agency buyers.
- Moat (Oracle Advertising): Moat, owned by Oracle, provides ad viewability, attention, and analytics as part of Oracle Advertising. Moat directly competes with BIScience's AdClarity on creative and ad performance measurement, while Oracle's broader data cloud integrates competitive ad data into a wider marketing and CX portfolio. Moat represents an enterprise incumbent pressure on BIScience's ad intelligence deals.
- Kantar: Kantar is a global market research and consumer insights incumbent that is both an investor in BIScience (via Kantar Media's participation in the 2015 and 2016 funding rounds) and a competitor in brand tracking, audience measurement, and consumer research. Kantar's breadth across brand, retail, and media measurement makes it a strategic incumbent for the same CMOs and insights buyers BIScience targets.
Direct peers
- Sensor Tower (parent of Pathmatics, data.ai): Sensor Tower is a direct competitor following its acquisitions of Pathmatics (ad creative intelligence, directly competing with AdClarity) and data.ai (app intelligence, overlapping with App Engagement Feed). The combined entity sells competitive ad monitoring and digital behavior insights to brands and agencies with very similar use cases to BIScience's AdClarity and Consumer Behaviors products.
- Numerator: Numerator is a direct competitor to BIScience's Purchase Data product line, providing transaction-level purchase data from a large opt-in consumer panel. Both companies serve brands, retailers, and CPG companies with eCommerce analytics, basket-level insights, and competitive retail benchmarks. Numerator's panel focus on receipts makes it a near-substitute for BIScience's Purchase Data coverage of online transactions.
- Similarweb: Similarweb is the most direct competitor to BIScience, offering digital intelligence products spanning web traffic, app engagement, ad intelligence, and consumer behavior. Both companies sell subscription-based market intelligence to brands, agencies, and investors, and BIScience even lists Similarweb as a partner. Similarweb is publicly listed and substantially larger, making it the benchmark competitor in BIScience's core categories.
Emerging players
- Semrush: Semrush is a publicly listed digital marketing platform offering SEO, content, advertising research, and competitive analysis tools. While Semrush's core is owned-channel marketing analytics rather than behavioral data, its Advertising Research and Traffic Analytics products increasingly overlap with BIScience's ad intelligence and SEO use cases for SMB and mid-market brand and agency buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BIScience social profiles
Digital presenceBIScience compliance and trust
Trust signalCompliance3 records
BIScience financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIScience leadership team
Management profileNumber of profiles
Profiles8 records
BIScience funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIScience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIScience
What does BIScience do?
BIScience provides digital and behavioral intelligence solutions through three product pillars: AdClarity (AI-powered ad intelligence for competitive monitoring across display, social, video, CTV, and Linear TV), Consumer Behaviors (digital clickstream and behavioral data feeds from a 30M+ global opt-in panel across 60 markets), and Purchase Data (transaction-level eCommerce purchase intelligence from 15M panelists covering 50+ retail platforms). All products are powered by patented machine vision, AI, and big data processing infrastructure.
Is BIScience a public or private company?
BIScience is a private company. It is classified as venture growth investor backed and is currently operating.
When was BIScience founded?
BIScience was founded in 2009. It employs 51 to 100 people.
Where is BIScience based?
BIScience is headquartered in New York, United States, in the North America region.
How does BIScience make money?
Four revenue lines are on record. Digital Intelligence Services (AdClarity) is the primary driver. The others are consumer Behaviors Data, purchase Data and marketing Insights and Analytics.
Who are BIScience's main competitors?
Broad incumbents on record are Comscore, Integral Ad Science (IAS), Nielsen, DoubleVerify, Moat (Oracle Advertising) and Kantar. Direct peers are Sensor Tower (parent of Pathmatics, data.ai), Numerator and Similarweb. Semrush is listed as an emerging player.
Does BIScience have an API?
Yes. BIScience offers a data delivery API that enables customers to access and export datasets in multiple formats (CSV, JSON, XML, parquet) and cadences (daily, weekly, monthly). The API supports custom data aggregations and data views, and data can be delivered via FTP, AWS S3, SQS, or secure endpoints. The API is used for integrating BIScience data into customer business intelligence platforms, data warehouses, and analytics tools.
What industry is BIScience in?
BIScience's product category is Digital Advertising Intelligence. Its primary akta.pro industry code is HDAEAMAL, Data Exploration & Ad-Hoc Query Tools, with a secondary code of BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads). Its NAICS code is 54181 and its SIC code is 7310.