Wine By Design, Inc.
Wine By Design, Inc. is presented as a wine-industry operator serving sports; the underlying source evidence describes theFactor, LLC, a 1–10 employee U.S. consulting firm that structures adult-beverage partnerships across sports, entertainment, and lifestyle ecosystems.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wine By Design, Inc. does
Wine By Design, Inc. is presented in firmographic inputs as a wine-industry technology and distribution operator serving the sports industry, with a short description referencing sourcing, distribution, and digital storefronts. The supporting source material, however, describes a different entity — theFactor, LLC, a privately held limited liability company founded in 2023 and headquartered in the United States that operates a professional-services consulting practice rather than a technology platform. Per the source, theFactor structures adult-beverage partnerships across sports, entertainment, and lifestyle ecosystems, offering three interconnected service lines: Strategy (defining the opportunity), Partnerships (structuring growth), and Execution (delivering at scale). The firm navigates three-tier U.S. alcohol distribution dynamics, rights structures, and compliance requirements on behalf of clients, and positions itself as bridging the gap between consumer premiumization/experiential expectations and legacy food-and-beverage commercial models.
Revenue mechanics are professional-services based — engagements with enterprise clients across sports leagues, entertainment properties, lifestyle brands, wine producers (e.g., Vintage Wine Estates, Acker Wines), media platforms (e.g., Gannett), and major beverage distributors (Southern Glazer's Wine & Spirits, Breakthru Bev). No technology platform, API, SDK, mobile app, or proprietary software is disclosed in the source data; "technology" is explicitly marked as "Not disclosed." Pricing is not publicly disclosed and is characterized as project-based and quote-driven. The firm distributes through direct enterprise field sales and channel partnerships with major distributors, and it claims a national footprint supported by regional trade integration.
Ownership is founder-led: Diane Karle (CEO & Founder) and Steve Kerepesi (Advisor & Co-Founder). Headcount is reported as 1–10 employees. There are no disclosed institutional investors, funding rounds attributable to theFactor, no subsidiaries, no M&A, and no regulatory actions. One external data point — a 2018-05-24 funding round of $1,750,000 from Hatzimemos/Libby — predates theFactor's 2023 founding and its attribution to the current entity is not evidenced in source data; the relationship between "Wine By Design, Inc." and "theFactor, LLC" is similarly not evidenced. Important reconciliation note: the name "Wine By Design, Inc." and the wine-technology framing in firmographics do not appear in the underlying source material; readers should treat the consulting-firm profile (theFactor) as the primary first-party evidence per source priority rules.
Wine By Design, Inc. firmographics
Firmographics- Name
- Wine By Design, Inc.
- Legal name
- theFactor, LLC
- Website
- https://winebydesignco.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wine By Design, Inc. is presented as a wine-industry operator serving sports; the underlying source evidence describes theFactor, LLC, a 1–10 employee U.S. consulting firm that structures adult-beverage partnerships across sports, entertainment, and lifestyle ecosystems.
- Ownership category
- akta.pro rank
Wine By Design, Inc. industry classification
Industry- Product category
- Beverage Industry Consulting
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Services-Management Consulting Services (8742), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Wine By Design, Inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Wine By Design, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting and Advisory Services: The company provides strategic advisory services to sports, entertainment, and lifestyle platforms, structuring partnerships and operationalizing B2B/B2C strategies for the adult beverage industry.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Wine By Design, Inc. product offering
Product offeringCore offering
Wine By Design, Inc. delivers adult beverage consulting services spanning three pillars: Partnerships (identifying and structuring growth across the sports and entertainment ecosystem, navigating rights, revenue models, and three-tier dynamics), Execution (operationalizing B2B and B2C strategies, aligning regional stakeholders for trade activation, budget support, and consistency), and Strategy (designing national platforms engineered for regional trade integration, activation, and scalable growth). The firm serves enterprise clients such as MLB, Vintage Wine Estates, Acker Wines, and Gannett.
Product overview
theFactor is a consulting firm offering a unified service platform across three interconnected areas: Partnerships (structuring growth), Execution (delivering at scale), and Strategy (defining the opportunity). The three services work together to help clients unlock meaningful revenue through adult beverage engagement in sports, entertainment, and lifestyle platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Partnerships Consulting service that identifies and structures partnerships across the sports and entertainment ecosystem, navigating rights, revenue models, and three-tier distribution dynamics for enterprise clients in adult beverage, sports, and lifestyle.
- Execution Operational consulting service that delivers B2B and B2C strategies at scale, aligning and managing regional stakeholders to ensure trade activation, budget support, and consistency across markets.
- Strategy Strategy consulting service that designs national platforms engineered for regional trade integration, activation, and scalable growth by aligning B2B and B2C objectives, rights structures, and stakeholder priorities.
Companies that use Wine By Design, Inc.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Wine By Design, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wine By Design, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Vintage Wine EstatescoreStrategic partnership with wine industry operator for adult beverage platform development and revenue generation within sports and entertainment ecosystems.
- Acker WinescorePartnership with premier wine auction house to structure and develop wine-focused entertainment and lifestyle platforms.
- MLB (Major League Baseball)flagshipFlagship partnership structuring adult beverage experiences within major league sports entertainment platform.
- GannettcoreMedia partnership integrating adult beverage strategies into lifestyle content and entertainment platforms.
- Southern Glazer's Wine & SpiritscoreDistribution partnership for trade activation, regional stakeholder alignment, and consistency across markets.
- Allied SportscoreSports marketing partnership for rights management and sports entertainment ecosystem integration.
- Breakthru BevcoreBeverage alcohol distributor partnership for regional trade activation and operational execution.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wine By Design, Inc. competitors and assessment
Company assessmentDirect peers
- MJS Groupe: MJS Groupe is a sales, marketing and consulting firm dedicated to the wine and spirits industry with broker and distribution expertise. Both MJS Groupe and Wine By Design operate as specialist consultancies/agents navigating three-tier dynamics for alcohol brands and platforms.
- Liquid Brand Strategies: Liquid Brand Strategies is a beverage alcohol marketing and consulting agency focused on brand strategy, sales, and trade activation. It is comparable because it competes for the same adult-beverage consulting budgets and pursues similar distributor and on-premise partnerships.
- Bump Williams Consulting: Bump Williams Consulting is a wine and spirits industry advisory firm focused on supplier-distributor relations and category strategy. It is comparable because it sells the same type of expert advisory services to alcohol operators navigating three-tier and trade-activation challenges.
- Sopexa USA: Sopexa is an international food, wine, and lifestyle marketing agency that runs B2B/B2C activation programs for beverage brands. It overlaps with Wine By Design's value prop of translating adult beverage brands into consumer engagement via partnerships and trade execution.
Broad incumbents
- Wasserman: Wasserman is a large sports marketing and talent management agency with deep league, team, and brand relationships across the sports ecosystem. It is comparable because it competes for the same sports-sponsorship and partnership-structuring mandates at the league level.
- Legends Hospitality: Legends is a premium experience company operating across sports and entertainment venues with sponsorship, hospitality, and partnership capabilities. It overlaps with the firm's entertainment-platform mandate and is a likely competitor or collaborator for league-level alcohol activations.
- MarketCast: MarketCast is a research and analytics firm focused on sports, entertainment, and media sponsorship measurement. It is comparable as an incumbent selling analytics and partnership insights to sports and entertainment buyers that Wine By Design also targets.
- Sponsorship.com / SME (Sports Marketing Executives): Sponsorship.com and the broader SME network provide sponsorship strategy, valuation, and consulting across sports and entertainment rights. They overlap with Wine By Design on partnership structuring, particularly at properties integrating alcohol sponsors.
Others
- Breakthru Beverage Group: Breakthru Beverage Group is one of the largest US beer, wine, and spirits distributors and a named partner of Wine By Design. It is included as an ecosystem participant because it supplies the trade-activation channel the firm relies on for execution.
- Southern Glazer's Wine & Spirits: Southern Glazer's is the largest US wine and spirits distributor and a named channel partner of Wine By Design. It is comparable as an ecosystem participant that defines the three-tier distribution dynamics on which Wine By Design's offering is built.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wine By Design, Inc. social profiles
Digital presenceWine By Design, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine By Design, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Wine By Design, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine By Design, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine By Design, Inc.
What does Wine By Design, Inc. do?
Wine By Design, Inc. delivers adult beverage consulting services spanning three pillars: Partnerships (identifying and structuring growth across the sports and entertainment ecosystem, navigating rights, revenue models, and three-tier dynamics), Execution (operationalizing B2B and B2C strategies, aligning regional stakeholders for trade activation, budget support, and consistency), and Strategy (designing national platforms engineered for regional trade integration, activation, and scalable growth). The firm serves enterprise clients such as MLB, Vintage Wine Estates, Acker Wines, and Gannett.
Is Wine By Design, Inc. a public or private company?
Wine By Design, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine By Design, Inc. founded?
Wine By Design, Inc. was founded in 2023. It employs 1 to 10 people.
Where is Wine By Design, Inc. based?
Wine By Design, Inc. is headquartered in New York, United States, in the North America region.
How does Wine By Design, Inc. make money?
One revenue line is on record: consulting and Advisory Services.
Who are Wine By Design, Inc.'s main competitors?
Direct peers on record are MJS Groupe, Liquid Brand Strategies, Bump Williams Consulting and Sopexa USA. Broad incumbents are Wasserman, Legends Hospitality, MarketCast and Sponsorship.com / SME (Sports Marketing Executives). Others are Breakthru Beverage Group and Southern Glazer's Wine & Spirits.
Does Wine By Design, Inc. have an API?
No public API is recorded for Wine By Design, Inc..
What industry is Wine By Design, Inc. in?
Wine By Design, Inc.'s product category is Beverage Industry Consulting. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 42482 and its SIC code is 8742.