Loom

What Loom does

Loom is a San Francisco-headquartered asynchronous video messaging platform for work, founded in 2016 and acquired by Atlassian in 2023 for approximately $975 million. The product enables users to record their screen, camera, or both from a browser extension, desktop app (Mac/Windows), or mobile app (iOS/Android) and immediately share the recording as a link, avoiding the upload-and-render delays typical of legacy video tools. Beyond the core recorder, the platform includes Loom HQ as a centralized video library with search across titles, people, tags, and transcripts, transcriptions in 50+ languages, comments, emoji reactions, drawing tools, and CTAs.

The company's technology stack runs on AWS and integrates natively with the broader SaaS and Atlassian ecosystems—Jira, Confluence, Linear, GitHub, GitLab, Salesforce, Slack, Google Workspace, Figma, Zoom, and Zendesk—enabling Loom videos and AI-generated artifacts to flow into engineering, sales, support, and documentation workflows. The Loom AI suite, launched in December 2023 and powered in part by OpenAI, adds automated titles, summaries, chapters, filler-word and silence removal, transcript-based editing, AI workflows that create Jira tickets and Confluence documents from recordings, and personalized video Variables for sales outreach. Enterprise-grade security (Atlassian Guard Standard for SSO/SCIM, custom data retention, SOC 2 Type 2, GDPR, CCPA, ISO 27001 via Atlassian) supports deployments in regulated buyers.

Loom operates a tiered SaaS subscription model: a free Starter tier, Business at $18/user/month, Business + AI at $24/user/month, and Enterprise on custom contracts with dedicated support, SSO/SCIM, and a 99.95% uptime SLA. Go-to-market combines product-led growth from the free tier with Atlassian-led enterprise field sales. Reported scale as of 2023 included more than 25 million registered users, 400,000 companies, presence in 192 countries, 77 million videos hosted on Loom HQ, and 150 million meetings reportedly replaced by Loom recordings that year.

Name

Loom

Legal name

Loom, Inc.

Website

https://loom.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Loom is a SaaS platform for asynchronous video messaging, enabling teams to record screen and camera content and instantly share it via link, with AI-powered summaries, integrations into Jira, Salesforce, Slack, and other enterprise tools, and tiered pricing from a free Starter plan to Enterprise contracts.

Ownership category

akta.pro rank

Product category

Asynchronous Video Messaging Software

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF)

Keywords

• Video messaging software
• Screen recording platform
• Async work collaboration
• AI meeting summaries
• Workplace video sharing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (SaaS): Loom operates as a SaaS subscription business with tiered pricing plans (Starter free, Business $18/user/month, Business+AI $24/user/month) and enterprise custom pricing. Revenue is generated through per-seat subscriptions with annual or monthly billing. AI features are bundled into higher tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Loom sells a SaaS video messaging platform that lets knowledge workers record their screen, camera, and audio from browser, desktop, or mobile, then share time-stamped, commented videos via link. The product is augmented with Loom AI for automatic transcription, summaries, chapters, and action items, and is sold on a tiered per-seat subscription aimed at replacing meetings with asynchronous video for distributed teams.

Product overview

Loom is a unified video messaging platform for work, comprising the core Loom product with integrated AI capabilities (Loom AI), multiple deployment options (Chrome Extension, Desktop App, iOS/Android mobile apps), and purpose-built solution packages for different teams (Engineering, Sales, Support, Design, Marketing, Product Management, Education). The platform is offered through tiered pricing: Starter (free), Business ($18/user/month), Business + AI ($24/user/month), and Enterprise. Loom HQ serves as the centralized video hosting and content management layer, enabling organizations to search, organize, and share workplace video content. Loom was acquired by Atlassian in 2023 and integrates natively with Atlassian products including Jira, Confluence, and Atlassian Guard for enterprise security.

Differentiator

Problem solved

Functional benefit

Products and services

• Loom (Async Video Recorder) Core video messaging platform that lets individual contributors and teams record screen, camera, and audio from browser, desktop, or mobile, then share a link with time-stamped commenting. Used by knowledge workers in software, customer support, marketing, and education to replace synchronous meetings with asynchronous video updates and demos.
• Loom AI AI suite layered on top of Loom recordings that auto-generates transcripts, summaries, chapters, action items, and follow-up message drafts, helping teams convert video updates into structured written artifacts for Slack, email, and project tools.
• Loom Workspaces Team and organization-level workspace layer that organizes Loom recordings into shared folders with permissions, helping distributed teams store, search, and re-use recorded videos as institutional knowledge.
• Loom HQ Enterprise admin and analytics dashboard that gives IT and team admins controls over user provisioning, SSO/SAML, SCIM, content retention, branding, and usage analytics across the organization's Loom deployment.
• Loom Mobile Apps (iOS and Android) Native iOS and Android applications that let users record and view Loom videos from mobile, enabling on-the-go asynchronous updates and video consumption for distributed teams.
• Loom Desktop Apps (macOS and Windows) Native macOS and Windows desktop applications offering system-level screen, audio, and camera capture, as well as shortcuts for instant recording and link sharing directly from the operating system.
• Loom API and SDKs Developer-facing API and SDKs that allow third-party applications and workflows to programmatically record, upload, retrieve, and embed Loom videos, extending the platform into custom integrations.

Quantifiable outcome

• Organizations report 50% fewer meetings using Loom async video communication
• +7 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability7 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationOpenAI provides AI processing capabilities for Loom's AI features including automatic title generation, summaries, chapters, and video-to-text transcription. OpenAI receives transcript data as text files but not full videos or audio.
• JiracoreTechnology or IntegrationDeep native integration allowing users to create Jira issues directly from Loom recordings. Loom AI can auto-populate bug reports with technical context (device/browser/OS, console errors, network activity) into Jira tickets.
• GitHubcoreTechnology or IntegrationIntegration with GitHub for embedding Loom videos in pull requests, issues, and wikis. Users can record and insert video context directly into code review workflows.
• GitLabcoreTechnology or IntegrationNative GitLab integration enabling video embeds in merge requests and issues for visual code review and collaboration.
• LinearcoreTechnology or IntegrationIntegration with Linear for creating issues directly from Loom recordings. Loom AI can auto-populate issue details for bug reporting and project tracking.
• SalesforcecoreTechnology or IntegrationSalesforce integration available on Enterprise plan allowing video analytics to sync directly with CRM, enabling sales teams to track prospect engagement with video content.
• SlackcoreTechnology or IntegrationDeep Slack integration enabling seamless video sharing and collaboration within Slack channels and workspaces.
• Google WorkspacecoreTechnology or IntegrationIntegration with Google Workspace including Gmail for video sharing and broader Google ecosystem connectivity.
• FigmacoreTechnology or IntegrationIntegration with Figma for design teams to share Loom videos directly within Figma workflows and design review processes.
• ZoomcoreTechnology or IntegrationEnterprise plan includes Zoom Import capability allowing users to upload Zoom meeting recordings to Loom HQ for centralized video management.
• ConfluencecoreTechnology or IntegrationIntegration with Atlassian Confluence for embedding Loom videos in documentation and knowledge bases. AI workflows can export video content directly to Confluence.
• ZendeskcoreTechnology or IntegrationIntegration with Zendesk for customer support teams to share video content directly within support workflows and ticketing systems.
• AWScoreTechnology or IntegrationLoom's infrastructure is built on AWS backbone providing secure and reliable cloud infrastructure for video processing and storage.
• Atlassian GuardcoreTechnology or IntegrationEnterprise plan includes Atlassian Guard Standard (SSO, SCIM provisioning) for enterprise-grade security and identity management.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BombBomb: BombBomb focuses on personal video email for sales prospecting and customer communication, competing head-on with Loom's sales video outreach and Variables personalization features.
• Vidyard: Vidyard is a video messaging and hosting platform built for sales and marketing teams, with native CRM integrations and personalization features that directly compete with Loom's sales-use-case positioning and Business/Enterprise tiers.
• Hippo Video: Hippo Video is an async video messaging platform for sales, marketing, and support teams with AI-powered personalization, overlapping directly with Loom's core product offering and use-case packages.
• Sendspark: Sendspark provides personalized video recording and email-outreach tools for sales teams, including AI-driven personalization — closely comparable to Loom for Sales and the recently launched Variables feature.
• Wistia: Wistia is a video hosting and analytics platform for businesses and marketers, competing with Loom HQ on video hosting, organization, engagement insights, and business-tier use cases.

Broad incumbents

• Slack (Salesforce): Slack is a deep Loom integration partner and now a Salesforce-owned communication platform that could introduce native async video clips, competing with Loom within the Slack channel workflow itself.
• Zoom (Zoom Clips / Zoom Captions): Zoom has shipped async video recording (Zoom Clips) and AI Companion summaries that increasingly overlap with Loom's recording and meeting-replacement use cases, while bundling into existing enterprise Zoom seats.
• Microsoft Teams: Microsoft Teams includes native recording, transcription, and Copilot AI summaries across its enterprise install base, posing bundling risk to Loom's enterprise seat expansion among Microsoft-shop customers.
• Google Meet / Google Vids: Google Meet and the newer Google Vids product bundle video messaging, recording, and AI summaries into Workspace, competing with Loom on enterprise distribution and pricing leverage with existing Google customers.

Emerging players

• Descript: Descript is an AI-powered video and podcast editing platform with transcription-driven workflows, overlapping with Loom AI's auto-enhancement, filler-word removal, and edit-by-transcript features for creators and businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/loom
• LinkedInlinkedin.com/company/useloom
• Facebookfacebook.com/useloom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loom