Bailian.AI

What Bailian.AI does

Bailian.AI (百炼智能, formally Beijing Bailian Intelligent Technology Co., Ltd.) is a Beijing-headquartered B2B intelligent customer acquisition company founded in May 2018. The company combines a self-developed vertical large language model (Edison/爱迪生) integrating AIGC, NLP, OCR and knowledge-graph capabilities with a proprietary dataset covering 300M+ active enterprise records, 470M+ upstream/downstream relationships, 300M+ tendering/bidding records, 24M+ offline stores and 20K+ chain brands refreshed at second-level frequency. Its customer base exceeds 500 mid-to-large enterprises plus a 100,000+ individual-user base, served across five priority verticals: technology, FMCG, energy, finance and manufacturing, with named logos spanning ByteDance, JD, Baidu, Dell, Intel, Lenovo, Shell, Mobil, Coca-Cola, Yum China, Nestl\u00e9, P&G, Michelin, China Life, CCB and China Merchants Bank.

The product portfolio combines two core SaaS products — 知了标讯 (intelligent tendering intelligence, with industry editions for medical devices and group insurance) and 店店通 (offline channel marketing for F&B and aftermarket-auto) — with a 2026-launched AI Agent matrix comprising 商机大师Agent (natural-language opportunity discovery), 标书写作Agent (six-step tender drafting with built-in compliance scanning) and the 知了标讯AI Open Platform (Skill/MCP/RESTful API exposing 310M+ tendering records to third-party AI developers). Revenue is generated through SaaS subscriptions (individual, professional and enterprise tiers), usage-based Agent credits, OEM/white-label and system integration engagements, custom industry research reports, and channel partner economics. Distribution combines CEO-led enterprise field sales for Fortune 500 and central SOE accounts, a formal 百炼智能合作伙伴计划 channel program with regional resellers, self-serve Agent onboarding, and selective global reach (e.g., a closed-door salon executed for Google's Overseas Developer Day in April 2026).

The company has raised over 260 million RMB across four disclosed rounds — a 10 million RMB angel in April 2018 from Kika Tech and Minglie Data, a 50 million RMB Pre-A in July 2019, a 100 million RMB Series A in January 2021 jointly led by ByteDance and Yunqi Capital, and a Pre-B exceeding 100 million RMB in November 2022 led by Enlight Growth Partners with ByteDance and several other funds participating. Operationally, Bailian maintains five Chinese offices (Beijing HQ, Shanghai regional HQ, Shenzhen, Baoding, Xi'an), holds ISO 9001/27001/20000 and National High-Tech Enterprise certifications, and was recognized in the Beijing General AI Industry Innovation Partner Program in 2024.

Name

Bailian.AI

Legal name

北京百炼智能科技有限公司

Website

https://www.bailian-ai.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Bailian.AI is a Beijing-based AI company providing B2B intelligent customer acquisition solutions for mid-to-large enterprises across technology, FMCG, energy, finance, and manufacturing verticals, combining a self-developed vertical large language model with proprietary tendering and enterprise databases delivered via SaaS, AI Agents and APIs.

Ownership category

akta.pro rank

Product category

B2B Marketing & Sales Intelligence Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B intelligent customer acquisition
• Tendering intelligence SaaS
• Vertical large language model
• Offline channel marketing
• AI Agent opportunity discovery

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. 知了标讯 SaaS subscription: Subscription-based access to the new-generation intelligent bidding service platform with individual, professional, enterprise tiers and data/ API/ OEM customization add-ons; standard subscription is the legacy cash-cow line.
2. 店店通 餐饮版/车后版 SaaS subscription: Subscription access to offline-channel customer acquisition platform for restaurant and aftermarket verticals with market insight, store expansion, sales process management modules.
3. 知了标讯招投标Skill — pay-per-call data: Usage-based monetization for accessing the bidding data engine via Skill/MCP/CLI without full membership; new users receive 200 free calls; targeted at smaller bid volumes or AI Agent developers needing programmatic access.
4. 商机大师Agent and 招采猫标书写作Agent — token + data credit pricing: Pay-per-use / credit-based pricing combining token consumption with data-call volume; new users receive 200 credit trial package; targeted at individual sales reps and SME customers; represents the strategic shift from "selling tools" to "selling results".
5. Open data cooperation & API licensing: Revenue from data export centers, open interfaces, OEM deep customization and system integration合作; wholesale data licensing to vertical B2B platforms and CRM/MarTech partners.
6. Customized industry research reports and consulting: High-margin customized industry insight reports (e.g., 大模型招投标市场分析报告, 出海企业现状洞察报告, 信创招投标数据分析报告, 餐饮行业洞察报告) produced using proprietary data; complementary to SaaS subscriptions.
7. Channel partner / reseller economics: Indirect revenue from regional channel partners under the 百炼智能合作伙伴计划 with co-selling incentives, training support and dedicated operations.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels11 records

Core offering

Bailian.AI sells B2B intelligent-customer-acquisition software built on a self-developed vertical large language model that combines AIGC, NLP, OCR and Knowledge Graph. The core SaaS products — 知了标讯 (tendering intelligence over 310M+ bidding records) and 店店通 (offline channel marketing over 24M+ offline store records) — are sold via subscription tiers to mid-and-large enterprises across technology, FMCG, energy, finance and manufacturing verticals. A 2026 strategic upgrade added an AI Agent matrix (商机大师Agent for opportunity discovery, 标书写作Agent for tender drafting) and an AI open platform exposing the data engine via Skill, MCP and RESTful API for AI Agent developers and CRM/MarTech integrators.

Product overview

Bailian.AI operates a platform-plus-modules architecture for B2B intelligent customer acquisition, anchored on two core SaaS products — 知了标讯 (tendering intelligence) and 店店通 (offline channel marketing) — and an evolving AI Agent matrix. The 2026 strategic upgrade added 知了商机大师Agent (natural-language tendering opportunity discovery), 招采猫标书写作Agent (six-step tender drafting), and the 知了标讯AI开放平台 (AI open platform exposing 3.1亿+ tendering records via Skill/MCP/RESTful API) as new modules layered on the same proprietary enterprise database and industry knowledge base. These Agents complement the legacy SaaS products (潜客宝, 爱迪生 marketing model, SDR Bot, 百炼智电, 百炼智汇, 单证通, 智能公文写作模型) and integrate into two flagship solutions: 商业情报与市场洞察 and B2B智能营销获客.

Differentiator

Problem solved

Functional benefit

Brands

• 知了标讯 (Zhiliao Biaoxun): New-generation intelligent bidding/tender information service platform covering 310M+ bidding records and 25M+ enterprise profiles; the company's core product with industry-vertical editions (medical-device edition 医械版, group-insurance edition 团险版, etc.).
• 店店通 (DianDianTong)
• 百炼智电 (Bailian Smart Electric)
• 知了商机大师 (Zhiliao Opportunity Master) / 商机大师Agent (Opportunity Master Agent)
• 招采猫标书写作Agent (Zhaocai Mao Tender Writing Agent)
• 知了标讯AI开放平台 (Zhiliao Biaoxun AI Open Platform)
• 潜客宝 (QianKeBao)
• 营销秘书爱迪生 (Marketing Secretary Edison)

Products and services

• 知了标讯 (Zhiliao Tendering Info) New-generation intelligent bidding and tendering service platform covering 80,000+ original tendering websites, 310M+ historical bidding records updated by 300K+/day, 25M+ tendering organizations, and 20+ proprietary AI models. Delivers smart tender search, tender prediction, supplier/procurement search, contract-expiring alerts, enterprise relationship graphs and bidding data analytics. Industry-specific editions include the medical-device edition (医械版) and group-insurance edition (团险版). Sold to enterprise customers across technology, FMCG, energy, finance and manufacturing verticals via tiered subscriptions (个人版/专业版/企业版) with API and OEM customization available.
• 店店通 (DianDianTong) Offline-channel customer-acquisition platform that digitally analyzes F&B and offline retail market scale using offline big data (8.5M+ F&B stores, 4M+ retail stores, 1.22M+ food processing factories, 20,000+ chain brands). Delivers market insight, store location analysis, channel partner discovery, sales visit planning and field-sales collaboration tools. Editions include the F&B version (餐饮版) and auto-aftermarket version (车后版).
• 商机大师Agent (Opportunity Master Agent) AI Agent that converts natural-language queries into targeted tendering opportunities drawn from 310M+ records. Provides enterprise-profile-based smart filtering, five-dimensional win-rate analysis (customer / competitor / own SWOT / project / rule), and real-time push to WeChat, Enterprise WeChat, DingTalk, Feishu and QQ. Free 200-credit trial for new users, then pay-per-use credit-based pricing.
• 标书写作Agent (Zhaocai Mao Tender Writing Agent) AI Agent covering six tender-writing steps: tender-file interpretation, bid-control analysis with risk-grade output, compliance-aware directory generation, AI-assisted drafting using enterprise profile and historical tender libraries, smart typesetting/export, and nine-dimension compliance/format/field-consistency scanning. Each output links to source-text citations for traceability.
• 知了标讯AI开放平台 (Zhiliao Tendering AI Open Platform) Data-infrastructure platform exposing 310M+ tendering records and 25M+ enterprise records via three integration modes: Skill (one-click install for Agents), MCP (native protocol for Cursor and Claude Code), and RESTful API with JSON, API Key auth, <300 ms average response, 99.9% availability and 300K+ daily updates. Powers downstream AI tools, CRM integrations and industry-research analytics.
• 爱迪生 (Edison) B2B Marketing Large Model B2B-marketing vertical large language model introduced in March 2023 and integrated into the smart customer-acquisition SaaS suite. Capabilities include marketing content generation, market research, industry analysis, problem consultation and marketing-script suggestions. Underlying model for the 智能营销助理 (Smart Marketing Assistant) and 标讯头条 (Tendering Headlines) modules.
• SDR Bot (智能销售开发机器人) China's first SDR vertical LLM application. Uses WeChat and Enterprise WeChat to actively add contacts, conducts personalized dialogue grounded in enterprise product/knowledge bases and real-time public information, qualifies leads, and hands off to sales teams. Designed to continuously self-improve from interaction data.
• 智能公文写作算法模型 (Smart Public-Document Writing Model) Vertical LLM for public/government document drafting combining knowledge graph and large-model technology to support generation of standard 公文 (official documents) across 5 main subject types and 8 chapter elements. Users input requirements via a writing-requirements dialog with results produced in 1-10 minutes.
• 百炼智电 (Bailian Smart Electric) Electricity spot-market trading and decision-making platform that builds a 17-variable electricity-volume and electricity-price prediction model from coal-price data, weather and historical load, then generates AI trading strategies. Reported to have raised one energy group's spot-trading profits by 27%.
• 潜客宝 (QianKeBao) Historical B2B customer-acquisition SaaS product forming part of Bailian's legacy core product matrix alongside 知了标讯 and 店店通. Used as a data source for flagship industry reports such as the 2023 China Going-Global Enterprise Insight Report.
• 商业情报与市场洞察解决方案 (Business Intelligence & Market Insight Solution) Solution covering commercial-intelligence real-time monitoring, market-situation panoramic insight, competitor dynamic tracking, customer 360° profiling and decision-information integration. Backed by 50+ vertical scenarios and integrates LBS with large-model technology into a strategic-map dashboard.
• B2B智能营销获客解决方案 (B2B Smart Marketing & Customer Acquisition Solution) Four-step B2B marketing solution covering targeted customer recommendation (AI scoring), sales-opportunity discovery, customer-relationship mining and intelligent customer outreach via SDR Bot. Three application directions: find customers, find channels, find stores. Supports flexible deployment (data + API + SaaS + platform combinations) and private deployment.

Quantifiable outcome

• Salesman tender search efficiency improved 80%+ vs. manual site-by-site review
• +13 more outcomes

Named customers68 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability15 records

Feature8 records

Partnerships

23 partnerships are on record, tiered flagship ecosystem partner, major strategic partner, mid-tier customer partnership, mid-tier integration partner, research partnership, mid-tier gtm partner, industry affiliation, flagship channel program, flagship government partnership and standards-setting affiliation.

• iFlytek (科大讯飞)flagship ecosystem partnerGTM or Marketing PartnerBailian is an ecosystem partner in the iFlytek AI Service Market since 2022; co-hosted AI Service Market Industry Partner Ecosystem Conference; awarded iFlytek's 'Annual Best Outstanding Product Award' in Jan 2025.
• Beijing SME Re-guarantee Co. (北京中小企业融资再担保有限公司)major strategic partnerStrategic or Co-development PartnerSigned cooperation at the 2024 Global Digital Economy Conference under the 'Beijing General AI Industry Innovation Partner Program' for the 'AI Empowering Inclusive Finance Active Customer Acquisition' project. CEO Feng Shicong signed on stage.
• Clean Energy Connect (清能互联)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in May 2024 to track market & competitor intelligence, push bidding opportunities and unlock tendering data value for the energy-trading vertical.
• Chinasoft International (中软国际)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in April 2024 to empower business expansion and large-project acquisition.
• Minute System (秒针系统)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in April 2024 for joint enterprise digital-marketing enablement.
• Brother (China) (兄弟中国)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in April 2024 for real-time bidding opportunity monitoring and market intelligence.
• Inspur Cloud (浪潮云)mid-tier integration partnerTechnology or IntegrationSigned cooperation in March 2024 to enable precise opportunity identification and expansion via data integration.
• Shanghai Zhongshang (上海中商)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in March 2024 to explore integrated opportunity insight and customer-service upgrades.
• Jijian Cloud (集简云)mid-tier integration partnerTechnology or IntegrationSigned cooperation in March 2024 for product-integration collaboration on enterprise business management and marketing customer acquisition.
• Fujifilm Business Innovation (China) (富士胶片商业创新中国)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in January 2024 for smarter and more accurate document recognition services.
• Peking University Government Big Data & Public Policy Lab (北京大学政府大数据与公共政策实验室)research partnershipStrategic or Co-development PartnerCooperation signed in January 2024 to jointly conduct investigative research leveraging Bailian's data-analytics capabilities.
• Huatang Medical (华瑭医疗)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in January 2024 for nationwide market insight, 360° competitor/channel analysis, real-time opportunity monitoring and channel development.
• Anbtong (安博通)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in December 2023 to drive large-customer project expansion and revenue growth.
• Shanghai Manlun Trading (上海曼伦商贸)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in December 2023 for real-time bidding opportunity capture and quality channel development.
• Philips (飞利浦)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in December 2023 for nationwide bidding opportunity intelligence and target-customer mining.
• XSKY (星辰天合)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in December 2023 to integrate opportunity acquisition, follow-up and management.
• Southern Finance Omnimedia Group (南方财经全媒体集团)mid-tier gtm partnerGTM or Marketing PartnerSigned cooperation in October 2023 to empower platform customers in accelerating bidding-intelligence transformation.
• Shanghai Hongji Information Technology (上海弘玑信息技术)mid-tier customer partnershipStrategic or Co-development PartnerSigned cooperation in September 2023 for higher-quality intelligent document recognition and processing.
• Baideng Medical (贝登医疗)mid-tier customer partnershipStrategic or Co-development PartnerStrategic cooperation signed in June 2023 to advance deep integration of medical industry and digital ecosystem.
• China Information Industry Association Digital Economy Committee (中国信息产业商会数字经济专委会)industry affiliationOthersBailian formally joined the China Information Industry Association Digital Economy Committee as a member unit in July 2023.
• 百炼智能合作伙伴计划 (Channel Partner network)flagship channel programChannel Partner/ Reseller/ DistributorFormal channel partner program recruiting regional resellers with software sales experience and local enterprise relationships. Provides 2V1 partner support (recruitment manager + support manager), systematic training, marketing co-funding, on-site assistance, dedicated operations and key-project subsidies.
• Beijing General AI Industry Innovation Partner Program (北京市通用人工智能产业创新伙伴计划)flagship government partnershipOthersBailian is a member of the Beijing General AI Industry Innovation Partner Program launched in May 2023 by Beijing Municipal Economy and Information Technology Bureau; signed cooperation with Beijing SME Re-guarantee Co. under this program in July 2024.
• CAICT '铸基计划' Marketing Automation (MA) Standards Expert Committee (中国信通院 营销自动化MA平台专业推进委员会)standards-setting affiliationOthersCTO Liu Duo and Smart Marketing Cloud business head Li Bolong were appointed expert committee members; Bailian recognized as a 'Marketing Automation MA Standards Contributing Unit' under the CAICT Foundry Plan in March 2024.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MININGLAMP Technology (明略科技): Chinese enterprise AI and data analytics platform (HKEX: 2718) founded by Bailian CEO Feng Shicong and CFO She Wei. Most directly comparable on enterprise-AI targeting, large data assets and B2B go-to-market motion; serves as a strategic comp and historical lineage peer for Bailian.
• 4Paradigm (第四范式): Leading Chinese enterprise AI platform offering AutoML and vertical AI applications across financial, retail and manufacturing. Directly comparable as a Chinese vertical-AI platform targeting large enterprise customers with proprietary ML technology.
• ZoomInfo: U.S. B2B sales intelligence and go-to-market platform offering enterprise data, intent signals and bidding/procurement-adjacent intelligence. Most comparable global peer on B2B customer-acquisition data plus workflow software; key model for cross-sell and PLG.
• 6sense: U.S. B2B revenue-AI platform using intent data and predictive analytics for account-based marketing. Closely comparable on AI-driven B2B customer-acquisition workflow, predictive lead scoring, and enterprise SaaS delivery model.
• Apollo.io: B2B sales intelligence and engagement platform combining a large contact database with workflow automation. Comparable on data-driven B2B customer acquisition and PLG/freemium motion for individual sales reps.
• Sensor Data (神策数据): Chinese enterprise data analytics and customer-data platform with strong B2B SaaS presence. Comparable as a Chinese data-and-AI SaaS competitor targeting enterprise digital-marketing and customer-acquisition use cases.

Broad incumbents

• iFlytek (科大讯飞): China's largest AI platform with a wide portfolio spanning voice, NLP and enterprise AI applications. Bailian is an ecosystem partner in iFlytek's AI Service Market; comparable as a broader Chinese enterprise-AI incumbent with overlapping B2B marketing and customer-acquisition tooling.
• Salesforce: Global CRM and sales-cloud incumbent; broadly comparable as the dominant enterprise B2B sales and marketing platform. Sets the strategic ceiling for what vertical sales-intelligence players like Bailian can grow into.
• HubSpot: Global B2B SaaS marketing, sales and CRM platform with strong PLG motion. Comparable as the model for 'SMB + enterprise dual-driver' GTM that Bailian is pursuing with its Agent and Open Platform tiers.

Regional players

• Salesforce China competitors (销售易 / Neocrm / Fenxiang): Chinese enterprise CRM and B2B sales-automation platforms (e.g., 销售易) targeting the same mid-and-large enterprise accounts as Bailian. Comparable on the China-only B2B sales and customer-acquisition workflow layer where Bailian competes for IT and CMO budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bailian

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailian.AI