What Procter & Gamble does

Procter & Gamble is a publicly traded multinational consumer goods company (NYSE: PG), founded in 1837 in Cincinnati, Ohio, and incorporated in Ohio, USA. The company operates a diversified portfolio of billion-dollar consumer brands across five reportable segments: Fabric & Home Care (Tide, Ariel, Downy, Cascade, Mr. Clean, Swiffer), Baby, Feminine & Family Care (Pampers, Always, Tampax), Beauty (Olay, Head & Shoulders, Pantene, Herbal Essences), Health & Well-Being (Oral-B, Crest, Vicks, Febreze, Metamucil, Align Probiotic), and Grooming (Gillette, Old Spice). It also distributes connected personal care devices under Braun (IPL hair removal) and Oral-B iO (smart electric toothbrushes), and operates innovation platforms including P&G Ventures, P&G Connect + Develop, and P&G LifeLab.

The underlying technology stack combines formulation science (a four-stage product safety process conducted by 500+ scientists), proprietary fragrance development (Downy Fine Fragrance House), connected consumer devices (smart toothbrushes, IPL systems), and AI-driven operational systems (Kinaxis Maestro for supply chain planning, AI-enabled digital twins at manufacturing sites). Products are manufactured at scale globally and distributed through major retail chains (Walmart, Target, Albertsons, REWE, Rossmann), Amazon Marketplace, brand websites, and emerging retail media networks.

P&G generates revenue almost exclusively through unit-priced consumer packaged goods sold across mass-market, mid-market, and premium tiers, with pricing varying by category and brand (e.g., Febreze TRASH Starter Kit MSRP $5.94, Braun Silk-expert Pro 5 IPL €719.99). Go-to-market is multichannel, combining traditional advertising, influencer partnerships, event sponsorships (WNBA, LPGA, HYROX), branded entertainment (Albertsons 'Rico's Tacos'), and purpose-driven marketing. Amazon Supply Chain Services is leveraged for external logistics. Annual revenues of $80-85 billion and earnings of $14-16 billion over the past four fiscal years make P&G one of the largest CPG companies globally, supported by 70 consecutive years of dividend increases and operations in over 70 countries.

Name

Procter & Gamble

Legal name

The Procter & Gamble Company

Website

https://de.pg.com

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Procter & Gamble is a multinational consumer goods company (NYSE: PG) founded in 1837, manufacturing and distributing household, personal care, beauty, health, and grooming products under billion-dollar brands like Tide, Pampers, Gillette, Oral-B, and Olay to billions of consumers globally through retail, e-commerce, and emerging retail media channels.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

akta.pro primary industry

Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Consumer packaged goods
• Personal care products
• Household cleaning supplies
• Laundry detergent products
• Baby care products

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Fabric & Home Care: Laundry detergents (Tide, Gain, Ariel), fabric softeners (Downy, Lenor), dishwashing (Cascade, Fairy), and home cleaning products (Swiffer, Mr. Clean). Revenue from consumer packaged goods sold through retail channels.
2. Baby, Feminine & Family Care: Diapers and wipes (Pampers), feminine care (Always, Tampax, Always Discreet). Core categories generating significant recurring revenue from everyday consumer purchases.
3. Beauty: Skin care (Olay), hair care (Head & Shoulders, Pantene, Herbal Essences), cosmetics, and personal grooming. Premium and masstige product lines with varying price points.
4. Health & Well-Being: Oral care (Oral-B, Crest), personal health (Vicks, Febreze, Metamucil), and digestive health (Align Probiotic). Wellness-oriented products with clinical positioning.
5. Grooming: Razors and blades (Gillette), grooming products (Old Spice). Durable and consumable products for male grooming routines.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Procter & Gamble manufactures and sells branded consumer packaged goods across five reportable segments: Fabric & Home Care (Tide, Ariel, Downy, Cascade, Fairy, Swiffer, Mr. Clean); Baby, Feminine & Family Care (Pampers, Always, Tampax); Beauty (Olay, Pantene, Head & Shoulders, Herbal Essences); Health & Well-Being (Oral-B, Crest, Vicks, Febreze, Metamucil, Align); and Grooming (Gillette, Old Spice). The company distributes its own manufactured brands through mass-market retail, e-commerce, and emerging retail media networks across more than 70 countries.

Product overview

Procter & Gamble is a diversified consumer goods company offering a broad portfolio of household and personal care products organized across multiple categories: Baby Care (Pampers diapers), Fabric Care (Tide, Ariel, Downy), Home Care (Swiffer, Mr. Clean, Febreze), Beauty and Grooming (Gillette, Oral-B, Braun, Pantene, Olay), Health Care (Align Probiotic, Metamucil), and Feminine Care (Always, Tampax). The company operates through brand-specific platforms including P&G LifeLab showcasing connected devices, P&G Ventures for innovation, Signal P&G for thought leadership conferences, and Connect + Develop for external innovation partnerships. Key product innovations include fragrance-free formulations, smart connected devices (Oral-B iO, Braun IPL), and new product categories like the Everything Shower cleaning segment. P&G also operates Amazon Supply Chain Services integration for logistics and uses Kinaxis Maestro for supply chain optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Pampers: Baby diapers and related products - America's top-selling diaper brand
• Tide
• Ariel
• Gillette
• Crest
• Oral-B
• Pantene
• Olay
• Always
• Downy
• Tide Free & Gentle
• Pampers Swaddlers
• Oral-B iO Series 9
• Febreze
• Zevo
• Braun
• Align Probiotic
• Metamucil
• Secret
• Downy Boutique Botanicals
• Mr. Clean
• Pantene Sunkiss Glow
• Tampax
• Charmin

Products and services

• Pampers Swaddlers America's top-selling diaper brand offering protection, comfort, absorbency, and leak protection for infants; available fragrance-free across all sizes.
• Downy Boutique Botanicals In-wash scent bead boosters featuring nature-inspired fragrances (Citrea, Peonia, Folia) crafted by perfumers at the Downy Fine Fragrance House, MSRP $15.97.
• Pantene Sunkiss Glow Leave-in hair protection spray shielding hair from UV rays, salt, and chlorine damage while enhancing shine and reducing frizz, featuring Pro-Vitamin Complex with niacinamide, biotin, and vitamin E.
• Febreze TRASH Odor Fighter Odor control device for kitchen trash cans that reduces up to 99% of common trash odors and delivers 45 days of continuous freshness, available in four scents. Starter Kit MSRP from $5.94.
• Mr. Clean Shower & Tub Scrubber Cleaning tool with 360-degree pivoting head and built-in squeegee, positioned as the final step in the 'Everything Shower' self-care routine.
• Oral-B iO Series 9 Premium smart electric toothbrush with quiet magnetic drive, integrated pressure sensor, and app-based brushing coach for enhanced oral care.
• Braun Skin i-expert IPL IPL (Intense Pulsed Light) hair removal device for at-home hair removal, dermatologically tested by Skin Health Alliance with efficacy claims of up to two years of smooth skin. UVP €519.99.
• Braun Silk-expert Pro 5 IPL Premium IPL hair removal device for long-lasting smooth skin, positioned as a higher-end option in Braun's IPL portfolio with dermatological testing credentials. UVP €719.99.
• Tide Free & Gentle Fragrance-free laundry detergent with advanced polymer technology designed to release soil more effectively from synthetic fabrics, targeting sensitive skin.
• Align Probiotic Probiotic brand featuring B. longum 35624 probiotic strain positioned as a solution for occasional bloating, gas, and abdominal discomfort.
• Secret Clinical Strength Clinical antiperspirant with Hyaluronic Acid providing 100-hour clinically proven protection against stress sweat and odor, targeted at early-career professionals.
• Zevo Flying Insect Trap Pest control device using light-based technology traps to capture flying insects, available at major U.S. retailers for $19.99.
• Oral-B Whitening Bundle Product bundle featuring Oral-B iO6 electric toothbrush, whitening brush heads, and whitening toothpaste, with claims of 7x whiter teeth compared to manual brushing.

Quantifiable outcome

• 3% organic growth in fiscal Q3 2026 with $21.24 billion revenue (+7.38% YoY)
• +5 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature7 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Albertsons CompaniescoreStrategic or Co-development Partner · 17 June 2026Industry-first branded entertainment partnership with Albertsons Media Collective, co-developing episodic scripted content 'Rico's Tacos' using shopper insights to inform creative development from inception. Series filmed in-store with real associates, launching June 23 across Albertsons' digital, social, and in-store platforms. P&G as strategic co-development partner for inaugural series.
• MinivelacoreTechnology or Integration · 17 June 2026Content platform partner for 'Rico's Tacos' minivela drama series, enabling the scripted branded entertainment format as part of Albertsons Media Collective's industry-first branded entertainment model.
• Brilla MediaminorImplementation/ SI/ Consulting Partner · 17 June 2026Production partner for 'Rico's Tacos' drama series produced on the Minivela platform, set in Southern California near Venice Beach.
• Transport General Authority (Saudi Arabia)minorStrategic or Co-development Partner · 8 June 2026Partnership supporting launch of Saudi Arabia's first hydrogen-powered heavy-duty autonomous freight truck with 1,500 km range, supporting Vision 2030 sustainable transport goals.
• WalmartcoreStrategic or Co-development Partner · 3 June 2026$10.8 million grant to Matthew 25: Ministries expanding national disaster-response fleet in partnership with P&G. P&G's Loads of Hope program provides laundry services and essential supplies through expanded fleet reaching 90% of continental US within 8 hours.
• Matthew 25: MinistriescoreStrategic or Co-development Partner · 3 June 2026Disaster relief partner receiving Walmart grant and P&G product support for national response fleet capable of 48 annual activations. P&G's Loads of Hope program completed 77 prior deployments serving 25,000+ families.
• AmazoncoreStrategic or Co-development Partner · 4 May 2026P&G as founding customer of Amazon Supply Chain Services (ASCS), utilizing Amazon's end-to-end logistics network including freight, distribution, fulfillment, and parcel shipping services for operations across all channels independent of Amazon.com.
• ROSSMANNcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Retail partner for 'Zukunft mitgemacht' educational initiative with Deutsches Kinderhilfswerk, generating over 1.2 million euros for 102 schools in 2026 through 1 cent per product donation mechanism.
• Malaika Mihambo (Herzsprung e.V.)minorGTM or Marketing Partner · 1 January 2026Olympic champion partnership enabling children free athletics club memberships, promoting sport access regardless of financial background. P&G supports through #GemeinsamStärker initiative.
• WNBAcoreGTM or Marketing Partner · 1 January 2026Official partnership with Tampax brand, bringing 'Queen's Court' interactive fan experience to women's basketball including 2026 WNBA Draft. Partnership with Olivia Miles and Maia Shibutani positioning brand as supporter of female athletes.
• innaturaminorStrategic or Co-development Partner · 1 January 2026Product donation partnership redistributing new P&G products not suitable for retail sale to charitable organizations including children's homes and homeless shelters.
• Deutscher KinderhilfswerkcoreStrategic or Co-development Partner · 1 January 2022Educational initiative partner supporting schools with innovative learning projects including Maker Spaces, MINT education, digitalization, and sustainability programs like GemüseAckerdemie.
• PennyminorChannel Partner/ Reseller/ Distributor · 1 January 2022LGBTQ+ inclusion campaign partner since February 2022, raising over 160,000 euros for LGBTQ+ counseling services for children, youth, and families through Pride-themed initiatives.
• WWF DeutschlandcoreStrategic or Co-development Partner · 1 January 2022Environmental partnership with Ariel for #WirDrehenRunter campaign motivating consumers to wash at lower temperatures, saving up to 60% energy. Resulted in 1.5°C drop in average wash temperature and 192,000+ tons CO2 saved.
• Arbor Day FoundationcoreStrategic or Co-development Partner · 1 January 2021Tree-planting partnership through P&G and Charmin, successfully planted 1 million trees 2020-2025 with new commitment to plant 1 million more by 2030 in areas affected by natural disasters.
• Schutzgemeinschaft Deutscher Wald SachsenminorStrategic or Co-development Partner · 1 January 2021Forest restoration partnership for 'Gemeinsam pflanzen wir einen Wald' campaign, planting approximately 25,000 trees on 5 hectares in Stadtwald Eilenburg.
• RTL - Wir helfen Kindern e.V.coreStrategic or Co-development Partner · 1 March 2020Charitable partnership distributing P&G donations to social projects benefiting disadvantaged children and families in Germany. Mechanism: 1 cent donated per P&G product purchased during campaign periods. Partnered since March 2020 for #GemeinsamStärker initiative.
• REWE GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Retail partner for 'Stück zum Glück' initiative building inclusive playgrounds - 1 cent per P&G product purchased donated to the cause. Raised over 3.6 million euros enabling 55 playground projects nationwide.
• Aktion MenschcoreGTM or Marketing Partner · 1 January 2018Social funding partner for 'Stück zum Glück' inclusive playground initiative, combining resources with P&G and REWE to create play spaces accessible to children with and without disabilities.
• Humane Society InternationalcoreStrategic or Co-development Partner · 1 January 2010P&G supports #BeCrueltyFree campaign advocating for global end to animal testing for cosmetics. Invested over $470 million in animal-free testing alternatives over 40 years, pioneering 25+ methods and publishing 1,000+ scientific articles.
• Children's Safe Drinking Water Partners (150+ organizations)coreStrategic or Co-development Partner · 1 January 2004Global water purification program partnership network spanning 100+ countries, providing P&G water purification packets that convert contaminated water to safe drinking water. Delivered over 23 billion liters of clean water over 20 years.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Unilever: Global CPG conglomerate with comparable category footprint spanning home care (Persil, Omo comparable to Tide/Ariel), personal care (Dove, Rexona comparable to Olay, Secret), and beauty. Unilever is the closest direct competitor to P&G across multiple geographies and price tiers.
• Kimberly-Clark: Direct competitor in baby/family care (Huggies vs. Pampers) and tissue (Kleenex vs. Charmin), with comparable North American retail presence. Similar mid-single-digit organic growth profile and dividend-paying mega-cap profile.
• The Clorox Company: Direct competitor in home cleaning and odor elimination (Clorox bleach, Glad comparable to Mr. Clean and Febreze). Comparable mid-cap CPG profile focused on household essentials with similar supply chain dynamics.
• Henkel: European CPG peer with overlapping home care (Persil, Vernel/Somat comparable to Tide, Downy, Cascade) and beauty (Schwarzkopf, Syoss comparable to Pantene, Head & Shoulders). Strong DACH-region overlap with P&G's German operations.
• Reckitt Benckiser: Global CPG peer in home hygiene (Lysol comparable to Mr. Clean) and health/wellness (Mucinex, Nurofen comparable to Vicks, Metamucil). Similar focus on branded, science-backed household essentials.
• Church & Dwight: U.S.-focused household products peer (Arm & Hammer comparable to Tide for baking-soda-based cleaning, OxiClean comparable to Tide products). Direct overlap in laundry additives and oral care with similar brand-led growth model.
• Colgate-Palmolive: Direct competitor in oral care (Colgate vs. Oral-B/Crest), personal care, and home cleaning. Notably, Colgate-Palmolive is acquiring P&G Pakistan manufacturing assets — making it both a peer and a transaction counterparty in P&G's geographic restructuring.

Broad incumbents

• Johnson & Johnson: Broader healthcare and consumer health incumbent with personal care brands (Neutrogena, Aveeno partially overlapping Olay and Oral-B). Larger and more diversified than P&G across pharma, but competes in adjacent consumer health categories.
• L'Oréal: Global beauty giant with overlapping hair care (L'Oréal Paris, Garnier comparable to Pantene, Herbal Essences) and skincare (Lancôme, La Roche-Posay comparable to Olay). Operates at a much broader premium-to-mass beauty scale than P&G's beauty segment.
• Estée Lauder Companies: Premium beauty and skincare incumbent (Clinique, MAC, Tom Ford) that competes with P&G's higher-end Olay lines. Focused exclusively on beauty whereas P&G beauty is one of five segments, making it a partial overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PGDeutschland
• YouTubeyoutube.com/user/pgdeutschland
• Facebookfacebook.com/PG.Deutschland
• LinkedInlinkedin.com/company/procter-and-gamble
• Instagraminstagram.com/pgdeutschland

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procter & Gamble