Azupay
Azupay is an Australian fintech that builds enterprise-grade PayID and PayTo real-time payment software on Australia's New Payments Platform, serving banks, government, and regulated enterprises across travel, insurance, retail, and gaming.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Azupay does
Azupay is an Australian fintech founded in 2019 that builds enterprise-grade software on top of Australia's New Payments Platform (NPP), enabling businesses to accept and send real-time account-to-account payments via PayID and PayTo. The company is headquartered in Sydney, holds an Australian Financial Services Licence (AFSL No. 537645), and operates through two legal entities — Azupay Pty Ltd (parent/holding) and Azupay Trading Pty Ltd (operating subsidiary). Its platform targets regulated industries including banking, travel, insurance, government, retail, gaming, and property management, with named enterprise customers such as NAB, Optus, Webjet, Luxury Escapes, IG Australia, Service NSW, and the University of Newcastle.
The product stack centers on four core capabilities: Receive Payments (PayID/PayTo instant collection), Pull Payments (PayTo-powered recurring agreements), Send Payments (real-time disbursements with dual approvals and audit trails), and the Account Check Service (Confirmation of Payee and PayID name matching). The company has layered proprietary features on top of these, including Dynamic PayIDs generated per transaction and Passkeys for PayTo — biometric authentication for payment authorization, which Azupay positions as a first-of-its-kind capability in the Australian market. The architecture is cloud-native and serverless on AWS using Node.js, DynamoDB, and AWS CDK/CloudFormation, with SOC 2 Type II, ISO 27001, and NIST 2.0 compliance certifications supporting sales into regulated buyers.
Azupay's revenue model is transaction-based with tiered pricing across three access tiers (self-serve dashboard, partner platform connection, and direct API integration) and no card scheme fees. Go-to-market combines direct enterprise sales with a deep partner ecosystem spanning banks (NAB, HSBC, Cuscal, Global Payments), commerce and SaaS platforms (Shopify, Adobe Commerce, Clover, GR4VY, IPSi, Nelnet, Pebl, Xero), and system integrators. The company has raised approximately A$21 million across disclosed rounds including a 2020 seed from Tattarang, a 2021 round led by Ellerston Capital, and a 2023 A$10 million growth investment from Ellerston Capital alongside Andrew Forrest's Tattarang on the share register; the company was recognised in the 2025 Deloitte Tech Fast 50.
Azupay firmographics
Firmographics- Name
- Azupay
- Legal name
- Azupay Pty Ltd
- Website
- https://azupay.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Azupay is an Australian fintech that builds enterprise-grade PayID and PayTo real-time payment software on Australia's New Payments Platform, serving banks, government, and regulated enterprises across travel, insurance, retail, and gaming.
- Ownership category
- akta.pro rank
Azupay industry classification
Industry- Product category
- Real-time payment infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
- akta.pro secondary industries
- Request-to-Pay (R2P) & Pay Links (FSAMAFAE), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
Keywords
Where Azupay is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Azupay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction-based fees: Azupay charges transaction fees for real-time payments processed through its platform. Pricing is typically cheaper than cards, BNPL, or direct debit with no scheme fees, hidden commissions, or reduced chargebacks. Volume-based pricing scales with enterprise transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Dashboard access for enterprises starting their real-time journey |
| Transaction based/ take rate | Monthly | Platform connection through Azupay certified partners |
| Transaction based/ take rate | Multi-year contract | Direct integration for full control and automation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Azupay product offering
Product offeringCore offering
Azupay provides enterprise-ready real-time payment infrastructure on Australia's New Payments Platform (NPP) using PayID and PayTo. The platform enables businesses, banks, and governments to send, receive, and orchestrate account-to-account payments with built-in account verification (ACS/Confirmation of Payee), recurring payment agreements, and biometric passkey authentication. Products are delivered via direct API integration, certified partner platforms, and a self-serve dashboard.
Product overview
Azupay is an Australian fintech providing a unified real-time payment platform built on the New Payments Platform (NPP). The platform centers on four core payment products: Receive Payments (PayID/PayTo for instant collection), Pull Payments (PayTo-powered recurring/subscription payments), Send Payments (real-time disbursements with verification), and Account Check Service (ACS for Confirmation of Payee and PayID name matching). These are augmented by Passkeys + PayTo for biometric authentication. Azupay targets enterprise customers across banking, retail, travel, property, insurance, government, and gaming sectors through direct API integration and certified platform partners. The architecture layers enterprise controls, compliance, and orchestration on top of national payment rails to make PayID and PayTo work at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Receive Payments Enables businesses to accept real-time payments via PayID and PayTo through flexible pay-now links, invoices, and checkout buttons with instant settlement, built-in verification, and failure alerts.
- Pull Payments Automates recurring payments using PayTo-powered agreements for subscriptions, instalments, and top-ups with reduced failure rates and customer-controlled payment terms.
- Send Payments
Quantifiable outcome
- 2M+ Australians using Azupay-powered experiences
- +3 more outcomes
Companies that use Azupay
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
Azupay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature6 records
Azupay partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- OptuscoreFirst major Australian telco to leverage PayID and the New Payments Platform, enabling real-time payments for customers.
- NAB (National Australia Bank)coreNAB partnered with Azupay to power PayID Receivables, enabling businesses to generate unique PayIDs as digital billing addresses for streamlined real-time receivables. NAB also launched Pay by Bank with Amazon using Azupay's technology.
- CuscalcoreAustralia's leading independent payments company providing secure, real-time payment services and access to the New Payments Platform for banks, fintechs and enterprises.
- Global Payments InccoreWorldwide payments technology company delivering commerce solutions, merchant acquiring, and processing services across multiple industries.
- HSBCcoreGlobal banking and financial services organisation serving customers in markets around the world through retail, commercial and institutional banking.
- Luxury EscapescorePremium travel brand partnered with Azupay for real-time, account-to-account PayID payments.
- GR4VYcoreCloud-native payment orchestration platform enabling businesses to manage, route and scale global payment operations. Azupay and GR4vy partnered to transform eCommerce payments with NPP-powered solutions.
- IPSicoreAustralian payment technology provider delivering secure, enterprise-grade payment gateway solutions. IPSi unveiled PayTo solution integrated with Azupay.
- NelnetcoreDiversified technology and services company offering payment management and processing solutions. Nelnet International and Azupay partnered to elevate payment experience for consumers and organisations.
- PeblcoreAustralian fintech solution providing modern financial tools for merchants. Pebl partners with Azupay to deliver instant payments to merchants.
- ShopifycoreLeading global commerce platform enabling businesses to create, manage and scale online and in-store retail operations with Azupay PayID integration.
- Adobe CommercecoreEnterprise eCommerce platform building, managing and scaling digital storefronts with advanced merchandising and checkout capabilities integrated with Azupay.
- ClovercorePoint-of-sale and payments platform providing merchants with hardware, software and tools to accept, manage and track in-store transactions with Azupay integration.
- XerocorePayID powered by Azupay is the first real-time payment option on the Xero App Store, solving cash flow challenges for Australian small businesses.
- Service NSWcoreGovernment service delivery partner enabling NSW citizens to make real-time payments for government services.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Azupay competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payment processor with Australian presence and NPP/PayTo support. While far broader in scope than Azupay, Stripe is increasingly competing in the same A2A payment acceptance and orchestration space, particularly for Shopify and other shared platform customers.
- Adyen: Global enterprise payment processor with Australian operations. Comparable as a unified payment gateway/orchestration provider for large merchants, with broader multi-rail capability but overlapping value proposition in unified checkout and reconciliation.
- eWAY: Australian online payment gateway (part of Global Payments, an Azupay partner). Comparable as a domestic payment gateway serving enterprise merchants, with overlapping customer base via shared Global Payments distribution.
- Tyro: Australian payments company providing EFTPOS, payment gateway, and lending services to SMBs and enterprises. Comparable as a broad Australian payment infrastructure provider, though with stronger SMB and physical retail focus than Azupay.
Direct peers
- Pay.com.au: Australian fintech providing PayID-based real-time payment solutions for merchants and platforms. Operates in the same A2A/NPP payments space as Azupay, targeting similar enterprise use cases including real-time payouts and reconciliation.
- Fat Zebra: Australian payment gateway providing real-time processing and gateway services to merchants and platforms. Directly comparable as a domestic Australian payment infrastructure company targeting enterprise and platform customers.
- GR4VY: Cloud-native payment orchestration platform enabling merchants to manage and route global payment operations. Both Azupay and GR4VY orchestrate multi-rail payment experiences for enterprise merchants and have an explicit partnership, making them direct competitors and collaborators in payment orchestration.
- Zepto: Australian real-time payments API provider enabling merchants to initiate instant bank payments. Directly comparable to Azupay's core PayID/PayTo payment initiation capabilities, targeting similar enterprise and platform customers in Australia.
- Pin Payments: Australian payment gateway and processing provider serving SMB and enterprise merchants. Comparable as a domestic payment infrastructure provider, though with a different mix of card and A2A rails than Azupay.
Emerging players
- Token.io: UK-based A2A open banking payment network provider. Comparable as an emerging real-time A2A payment orchestration provider in the European market; represents the international category equivalent of Azupay's NPP-based offering and a potential benchmark for cross-border expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Azupay social profiles
Digital presenceAzupay compliance and trust
Trust signalCompliance4 records
Azupay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azupay leadership team
Management profileNumber of profiles
Profiles13 records
Azupay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azupay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azupay
What does Azupay do?
Azupay provides enterprise-ready real-time payment infrastructure on Australia's New Payments Platform (NPP) using PayID and PayTo. The platform enables businesses, banks, and governments to send, receive, and orchestrate account-to-account payments with built-in account verification (ACS/Confirmation of Payee), recurring payment agreements, and biometric passkey authentication. Products are delivered via direct API integration, certified partner platforms, and a self-serve dashboard.
Is Azupay a public or private company?
Azupay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Azupay founded?
Azupay was founded in 2019. It employs 11 to 50 people.
Where is Azupay based?
Azupay is headquartered in Sydney, Australia, in the Oceania region.
How does Azupay make money?
One revenue line is on record: transaction-based fees.
Who are Azupay's main competitors?
Broad incumbents on record are Stripe, Adyen, eWAY and Tyro. Direct peers are Pay.com.au, Fat Zebra, GR4VY, Zepto and Pin Payments. Token.io is listed as an emerging player.
Does Azupay have an API?
Yes. Azupay offers enterprise-grade APIs enabling businesses to integrate real-time payments into checkout, billing, ERP, and payout systems. The APIs support PayID, PayTo, account verification, and disbursement capabilities. Developers can access documentation at the developer portal. Developer documentation is at developer.azupay.com.au.
What industry is Azupay in?
Azupay's product category is Real-time payment infrastructure. Its primary akta.pro industry code is FSAMAFAF, A2A Checkout & Merchant Acceptance Solutions, with a secondary code of FSAMAFAE, Request-to-Pay (R2P) & Pay Links. Its NAICS code is 522320 and its SIC code is 7370.