Spiral
Spiral (Spiral Technologies, Inc.) is a Seattle-based AI company, founded in 2018, that built a conversational analytics platform ingesting customer reviews, chats, calls, and surveys to surface sentiment, themes, and emerging issues for CX teams via natural-language queries. Acquired by UJET in November 2025.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Spiral does
Spiral (Spiral Technologies, Inc.) is a Seattle-based AI company founded in 2018 that built a conversational analytics platform for customer experience teams. The product ingests unstructured feedback from reviews, live chats, support calls, and surveys, then applies natural language processing to surface sentiment, recurring themes, and emerging issues; users query the corpus in natural language and can route alerts back into their operational systems.
The platform is delivered as a multi-tenant SaaS product with 25+ pre-built integrations spanning CRM (Salesforce, HubSpot), CCaaS, and customer support (Zendesk) systems, and supports analysis across 76+ languages. Underlying capabilities include topic modeling, sentiment classification, anomaly detection for emerging issues, and natural-language question answering over the consolidated conversation corpus. Spiral holds SOC 2 Type II certification, positioning it for enterprise procurement.
Spiral operates a tiered SaaS pricing model spanning a Free plan, a Growth tier, and an Enterprise SKU, indicating a product-led growth motion layered with enterprise sales. It raised approximately $6.9M across pre-seed, seed, and later rounds from backers including Bezos Expeditions, the Amazon Alexa Fund, Alumni Ventures, Community Access Fund, Techstars, and Ensemble VC, with the largest round ($3.1M) closed in December 2023. In November 2025 the company was acquired by UJET and rebranded as "Spiral by UJET," ending its independent operating posture. Public customer logos include Turo, Owlet, and Whitepages.
Spiral firmographics
Firmographics- Name
- Spiral
- Legal name
- Spiral Technologies, Inc.
- Website
- https://spiralup.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Spiral (Spiral Technologies, Inc.) is a Seattle-based AI company, founded in 2018, that built a conversational analytics platform ingesting customer reviews, chats, calls, and surveys to surface sentiment, themes, and emerging issues for CX teams via natural-language queries. Acquired by UJET in November 2025.
- Ownership category
- akta.pro rank
Spiral industry classification
Industry- Product category
- Customer Feedback Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Spiral is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spiral business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Tiered Plans): Tiered subscription model with Free, Starter (2K feedback/month), Growth (10K feedback/month), and Enterprise (unlimited) tiers. Pricing is custom/quote-based for paid tiers, with annual discounts available for commitment.
- Usage-based Add-ons: Usage-based consumption for additional feedback pieces beyond plan limits. Customers notified when approaching limits and can purchase additional capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited functionality for getting started with review analysis |
| Subscription | Annual | Starter tier for growing businesses with expanded features |
| Subscription | Annual | Growth tier with advanced features for scaling organizations |
| Subscription | Multi-year contract | Enterprise tier with unlimited capacity and tailored solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Spiral product offering
Product offeringCore offering
Spiral operates an AI-powered SaaS platform that ingests customer feedback from app-store reviews, live chats, phone calls, and survey responses, then converts that unstructured data into categorized issues, themes, and sentiment using an AI Agent that users can query in natural language. The product is sold via tiered subscriptions (Free, Starter, Growth, Enterprise) with usage-based add-ons for additional feedback volume and is targeted at customer support, product, and marketing teams.
Product overview
Spiral by UJET is a unified AI-powered customer feedback analytics platform that enables businesses to analyze reviews, live chats, calls, and surveys at scale. The product offers tiered pricing plans (Free, Starter, Growth, Enterprise) with increasing capabilities for data channels, queries, historical backfill, and advanced analytics. The platform's core AI Agent allows users to query feedback data using natural language to identify themes, sentiment, and emerging issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Spiral by UJET An AI-powered SaaS platform that ingests customer feedback from app-store reviews, live chats, phone calls, and survey responses and uses an AI Agent to let users query the data in natural language, surfacing themes, sentiment, and emerging issues. Sold via tiered subscriptions (Free, Starter, Growth, Enterprise) to customer support, product, and marketing teams at growth-stage and enterprise organizations.
Companies that use Spiral
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Spiral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability4 records
Feature7 records
Spiral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UJETcoreUJET, an AI-powered contact center company, acquired Spiral in November 2025 to enhance its AI capabilities and provide customers with advanced customer conversation analysis and predictive analytics. The acquisition accelerates UJET's AI roadmap and helps customers analyze customer data at scale. Spiral continues supporting its customers while integrating into UJET's platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Spiral competitors and assessment
Company assessmentDirect peers
- Chattermill: Chattermill is an AI-native customer feedback analytics platform that unifies survey, review, support, and social data into actionable themes using NLP. It directly competes with Spiral in the AI-driven feedback analysis category for mid-market and enterprise CX teams.
- Thematic: Thematic applies AI/NLP to analyze customer feedback across surveys, reviews, and support tickets, surfacing themes and sentiment drivers. It is a direct competitor to Spiral in AI-powered feedback analytics, targeting similar product, CX, and support buyer personas.
- Idiomatic: Idiomatic uses AI to categorize and analyze customer feedback from support tickets, surveys, and reviews, providing root-cause analysis. It is a direct AI-native peer to Spiral, focused on the same customer feedback analytics workflow for enterprise CX/support teams.
- Lumoa: Lumoa is an AI customer feedback analytics platform that processes multi-channel feedback and delivers sentiment- and topic-based insights via an AI assistant. It is a direct peer to Spiral in the AI feedback analytics space, particularly for European and global enterprise customers.
- Keatext: Keatext provides AI-based text analytics for customer feedback drawn from surveys, reviews, and support interactions, delivering actionable insights to CX teams. It is a direct competitor to Spiral in the AI-powered customer feedback analytics category.
- Wonderflow: Wonderflow unifies customer feedback from reviews, surveys, and support channels and applies NLP to surface product and service insights for enterprise brands. It is a direct AI-driven feedback analytics peer to Spiral, particularly in consumer goods and retail.
Broad incumbents
- Medallia: Medallia is an enterprise experience management platform that captures and analyzes feedback across customer, employee, and product touchpoints at massive scale. It is a broad incumbent whose customer feedback analytics capabilities overlap directly with Spiral's product for large enterprise deployments.
- Qualtrics: Qualtrics is a leading experience management platform offering survey design, sentiment analysis, and CX analytics across the customer journey. Its XM platform competes broadly with Spiral's feedback analytics capabilities, particularly for enterprise customers needing end-to-end experience programs.
- Sprinklr: Sprinklr offers a unified customer experience management platform with social listening, care, and feedback analytics modules. Its AI-driven customer feedback and care analytics overlap with Spiral's offerings for enterprise marketing, support, and product teams.
- InMoment: InMoment is a customer experience intelligence platform combining surveys, reviews, social, and operational data with AI-powered analytics. It is a broad incumbent competitor to Spiral in customer feedback analytics and Voice of Customer programs for enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spiral social profiles
Digital presenceSpiral compliance and trust
Trust signalCompliance1 record
Spiral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiral leadership team
Management profileNumber of profiles
Profiles3 records
Spiral funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiral
What does Spiral do?
Spiral operates an AI-powered SaaS platform that ingests customer feedback from app-store reviews, live chats, phone calls, and survey responses, then converts that unstructured data into categorized issues, themes, and sentiment using an AI Agent that users can query in natural language. The product is sold via tiered subscriptions (Free, Starter, Growth, Enterprise) with usage-based add-ons for additional feedback volume and is targeted at customer support, product, and marketing teams.
Is Spiral a public or private company?
Spiral is a private company. It is classified as corporate owned and is currently acquired.
When was Spiral founded?
Spiral was founded in 2018. It employs 1 to 10 people.
Where is Spiral based?
Spiral is headquartered in Seattle, United States, in the North America region.
How does Spiral make money?
Two revenue lines are on record. Subscription SaaS (Tiered Plans) is the primary driver. The others are usage-based Add-ons.
Who are Spiral's main competitors?
Direct peers on record are Chattermill, Thematic, Idiomatic, Lumoa, Keatext and Wonderflow. Broad incumbents are Medallia, Qualtrics, Sprinklr and InMoment.
Does Spiral have an API?
Yes. Return Data Feed available on Enterprise plan with Full API access for returning data to customer systems. No public API documentation or developer portal referenced. Enterprise customers can request custom integrations.
What industry is Spiral in?
Spiral's product category is Customer Feedback Analytics Software. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.