TAP Network
TAP Network (operating as Superlogic under OneOf) runs the My TAP Rewards Web3 loyalty platform, selling Spree Points to consumers for sweepstakes, experiences, and gaming, and providing blockchain rewards infrastructure to enterprise music and entertainment clients like Warner Music Group.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TAP Network does
TAP Network (legal entity: Superlogic) is a Web3 loyalty platform company founded in 2017 and headquartered in New York. The company built a blockchain-based consumer loyalty platform branded as My TAP Rewards, which uses a proprietary virtual currency called Spree Points for sweepstakes entries, experience purchases, and gamified features (Spin & Win, Scratch-off & Win). Spree Points are sold directly to consumers in fixed denominations ranging from $5 for 500 SP to $100 for 10,000 SP, and a 10% earn-back mechanic applies to eligible catalog purchases across Sports, Music, Culinary, and Lifestyle categories.
On the enterprise side, TAP Network provides Web3 loyalty infrastructure and tokenized rewards systems to music and entertainment brands, with Warner Music Group as the only named enterprise customer. The platform was originally launched as "Rewards by Warner Music Group" before being rebranded and migrated to My TAP Rewards, with legacy WMG users able to convert tokens and points to Spree Points under a 60-day transition window ending February 18, 2025. The company was acquired by OneOf in 2024, and the platform now operates under the Superlogic brand with the OneOf client identifier visible in authentication endpoints.
In parallel, TAP Network runs a workforce analytics research line through a partnership with FIVEX and Tskhay & Associates, publishing the 2026 Canadian Talent Benchmarking Study based on data from 84 Canadian tech companies and a separate five-year diversity study covering 70 Canadian technology firms. The research produced a proprietary Employee Lifetime Value (eLTV) framework that quantifies how retention rates and AI-enabled productivity gains translate into workforce value. Revenue mechanics combine consumer unit sales of Spree Points, B2B licensing/royalty arrangements via the OneOf channel, and research partnership engagements.
TAP Network firmographics
Firmographics- Name
- TAP Network
- Legal name
- Superlogic
- Website
- https://mytaprewards.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- TAP Network (operating as Superlogic under OneOf) runs the My TAP Rewards Web3 loyalty platform, selling Spree Points to consumers for sweepstakes, experiences, and gaming, and providing blockchain rewards infrastructure to enterprise music and entertainment clients like Warner Music Group.
- Ownership category
- akta.pro rank
TAP Network industry classification
Industry- Product category
- Loyalty Platform Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)
- akta.pro secondary industries
- Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)
Keywords
Where TAP Network is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
TAP Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Web3 Loyalty Platform Services: Blockchain rewards infrastructure sold to enterprises; platform enables companies to offer tokenized loyalty programs to their customers
- Spree Points Sales: Direct-to-consumer sale of Spree Points for use on the My TAP Rewards platform to enter sweepstakes, purchase experiences, and play games
- Workforce Analytics & Benchmarking: Research partnership services delivering Employee Lifetime Value (eLTV) analysis and benchmarking studies to technology companies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 500 Spree Points |
| Unit Pricing | Pay-as-you-go | 1,000 Spree Points |
| Unit Pricing | Pay-as-you-go | 2,500 Spree Points |
| Unit Pricing | Pay-as-you-go | 10,000 Spree Points |
| Unit Pricing | Pay-as-you-go | Gaming Entry Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
TAP Network product offering
Product offeringCore offering
TAP Network builds a Web3 blockchain-based loyalty and rewards platform that enables enterprises to deploy tokenized rewards programs and lets consumers earn, purchase, and redeem Spree Points for sweepstakes, experiences, merchandise, and gamified rewards. The company also provides workforce analytics and Employee Lifetime Value (eLTV) benchmarking research for Canadian technology firms, delivered in partnership with FIVEX and Tskhay & Associates.
Product overview
TAP Network operated a Web3 loyalty platform that was acquired by OneOf. The company's primary consumer product is My Tap Rewards, a loyalty rewards platform powered by Spree Points. The platform offers a unified ecosystem where users can earn Spree Points through purchases and redeem them for sweepstakes entries, experiences, physical items, and gamified features like Spin & Win and Scratch-off & Win. The product spans multiple categories including Sports, Music, Culinary, and Lifestyle. Prior to the OneOf acquisition, TAP Network also partnered with FIVEX and Tskhay & Associates to develop the Employee Lifetime Value (eLTV) metric for workforce performance analysis in Canadian tech companies.
Differentiator
Problem solved
Functional benefit
Brands
- Spree Points: Digital rewards currency used on the My TAP Rewards platform for sweepstakes entries, purchases, and experiential rewards.
Products and services
- My TAP Rewards A consumer-facing loyalty rewards platform that allows users to earn and redeem Spree Points for sweepstakes entries, experiences, and physical items across categories including Sports, Music, Culinary, and Lifestyle. Eligible purchases return 10% in Spree Points. The platform is the digital storefront for TAP Network's tokenized rewards system.
- Spree Points The virtual currency system powering My TAP Rewards, used for entering sweepstakes, purchasing experiences, and playing games such as Spin & Win and Scratch-off & Win. Available in denominations of 500 SP ($5.00), 1,000 SP ($10.00), 2,500 SP ($25.00), and 10,000 SP ($100.00). Spree Points are non-refundable and not gift-able.
Quantifiable outcome
- Companies with retention above 80% nearly triple Employee Lifetime Value
- +1 more outcomes
Companies that use TAP Network
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
TAP Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TAP Network partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- FIVEXcoreTAP Network partnered with FIVEX to develop the Employee Lifetime Value (eLTV) financial framework for measuring workforce performance. The partnership produced the 2026 Canadian Talent Benchmarking Study based on data from 84 Canadian tech companies.
- Tskhay & AssociatescoreTAP Network partnered with Tskhay & Associates to develop and validate the eLTV methodology and produce research findings on workforce strategy as a driver of enterprise value in Canadian tech.
- OneOfflagshipOneOf acquired TAP Network to boost its blockchain rewards infrastructure. The acquisition enabled OneOf to leverage TAP Network's Web3 loyalty platform technology for enterprise clients in the music and entertainment industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
TAP Network competitors and assessment
Company assessmentDirect peers
- OneOf: OneOf acquired TAP Network and is now the parent operating the My TAP Rewards platform. Both build Web3 loyalty infrastructure for music and entertainment brands using tokenized rewards and digital collectibles, making OneOf the closest functional and strategic peer.
- Sweatcoin: Sweatcoin is a consumer rewards app that converts real-world activity (movement) into a tokenized digital currency redeemable for goods, services, and experiences. It mirrors TAP's Spree Points model of issuing a proprietary token redeemable inside a curated marketplace.
- Antavo: Antavo is a loyalty cloud platform purpose-built for enterprise brands, with API-first architecture and gamification features. Comparable to TAP as a B2B loyalty infrastructure vendor, though it focuses on traditional points rather than tokenized blockchain rewards.
- Lolli: Lolli is a consumer rewards platform that issues bitcoin cashback for shopping at partner merchants. Comparable to TAP's Spree Points in operating a tokenized digital rewards currency with a redemption marketplace, but anchored on bitcoin rather than a proprietary token.
- Fold: Fold is a bitcoin rewards and payments app offering cashback, a debit card, and gift card redemptions. Comparable to TAP's consumer rewards storefront plus gamified sweepstakes features (Spin & Win, Scratch-off) in the digital rewards space.
- Bitrefill: Bitrefill lets users top up gift cards, mobile refills, and services using cryptocurrency, effectively a crypto-to-rewards marketplace. Comparable to TAP's catalog of experiences and items redeemable via Spree Points or cash.
- LoyaltyLion: LoyaltyLion is a SaaS loyalty and rewards platform for direct-to-consumer e-commerce brands, with points-based programs and gamified tiers. Comparable to TAP's B2B loyalty infrastructure offering, though LoyaltyLion focuses on Shopify-style merchants rather than music labels.
Broad incumbents
- Crypto.com: Crypto.com operates a large-scale consumer crypto rewards platform with branded Visa cards, staking, and token-based cashback. Comparable to TAP in delivering tokenized rewards at consumer scale, though it is a broader crypto exchange and payments incumbent rather than a niche loyalty platform.
- Yotpo: Yotpo is an established e-commerce marketing platform with a dedicated loyalty and referrals product (Yotpo Loyalty) used by enterprise retailers and brands. Comparable to TAP's enterprise B2B loyalty stack but without the Web3/tokenization layer.
- SessionM (Mastercard): SessionM, owned by Mastercard, is an enterprise loyalty and customer engagement platform used by major consumer brands. Comparable to TAP as a tokenized loyalty infrastructure provider to large enterprises, with much broader scale and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TAP Network social profiles
Digital presenceTAP Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAP Network leadership team
Management profileNumber of profiles
Profiles2 records
TAP Network funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAP Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAP Network
What does TAP Network do?
TAP Network builds a Web3 blockchain-based loyalty and rewards platform that enables enterprises to deploy tokenized rewards programs and lets consumers earn, purchase, and redeem Spree Points for sweepstakes, experiences, merchandise, and gamified rewards. The company also provides workforce analytics and Employee Lifetime Value (eLTV) benchmarking research for Canadian technology firms, delivered in partnership with FIVEX and Tskhay & Associates.
Is TAP Network a public or private company?
TAP Network is a private company. It is classified as corporate owned and is currently acquired.
When was TAP Network founded?
TAP Network was founded in 2017. It employs 11 to 50 people.
Where is TAP Network based?
TAP Network is headquartered in New York, United States, in the North America region.
How does TAP Network make money?
Three revenue lines are on record. Web3 Loyalty Platform Services are the primary driver. The others are spree Points Sales and workforce Analytics & Benchmarking.
Who are TAP Network's main competitors?
Direct peers on record are OneOf, Sweatcoin, Antavo, Lolli, Fold, Bitrefill and LoyaltyLion. Broad incumbents are Crypto.com, Yotpo and SessionM (Mastercard).
Does TAP Network have an API?
No public API is recorded for TAP Network.
What industry is TAP Network in?
TAP Network's product category is Loyalty Platform Software. Its primary akta.pro industry code is MPAEAFAM, Lottery Second-Chance, Loyalty & Rewards Platforms, with a secondary code of MPAEAEAD, Sweepstakes/Free-to-Play & Social Poker Apps. Its NAICS code is 7132 and its SIC code is 6200.