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Verofax Limited

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uuid0002llm

Namestring
Verofax Limited
Legal namestring
VEROFAX LIMITED
Websiteurl
verofax.com
Company typeenum
Private
Founded yearint
2021
Descriptiontext

Verofax Limited is an Abu Dhabi-headquartered AI and traceability SaaS company founded in 2018 that builds a unified customer engagement platform combining Agentic AI, Augmented Reality, Computer Vision, and Blockchain. Its core products include Agentic AI for Web & App (multilingual conversational agents delivered via website and mobile integrations), the AI-Powered Holobox (a holographic kiosk running human-like AI avatars in 180+ languages for physical venues), Computer Vision Traceability (product authentication and supply chain validation), AI+AR Solutions (immersive retail, tourism, and sports experiences), and an MRV (Measurement, Reporting, Verification) stack for EU Carbon Border Tax (CBAM) compliance. The platform is supported by granted PCT patents on digital passporting, computer vision, and AI analytics.

The company serves Fortune 100 enterprises across at least 50 markets, with named customers spanning beverages (AB InBev for Budweiser/Corona — FIFA 2022 campaign reaching 20 million consumers), aviation and catering (Emirates Airlines / Emirates Flight Catering), sports (Argentine Football Association, FCB), retail (Al Othaim Mall, Tracer), banking (Bahrain Islamic Bank), real estate (NHC), and government (Balady). Vertical focus segments are Retail & Shopping, Tourism & Travel, and Sports & Entertainment (primary), with secondary plays in Healthcare, Industrial/Manufacturing (for CBAM compliance), and Government/Public Sector.

Verofax monetizes primarily through recurring SaaS subscriptions for its AI agentic solutions and AR deployments, plus enterprise licensing for traceability and CBAM compliance, with supplementary distribution via the AWS Marketplace and Microsoft Azure Marketplace. A bridge funding round of $3M closed in August 2024 (led by Plug & Play Tech Center and Navig8 Group) brought disclosed total funding to approximately $5.95M across four rounds since 2020. The company operates from a Hub71 / ADGM-registered headquarters in Abu Dhabi with regional offices in Riyadh, London, Delaware, Toronto, Petaling Jaya, Cairo, and Lusaka.

Short descriptiontext

Verofax Limited is an Abu Dhabi-headquartered SaaS company building agentic AI, computer-vision traceability, AR, and blockchain solutions for Fortune 100 enterprises across retail, tourism, sports, healthcare, and industrial compliance in 50+ markets.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAbu Dhabi, United Arab Emirates
HQ citystring
Abu Dhabi
HQ countrystring
United Arab Emirates
HQ regionstring
Middle East
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
AI customer service, augmented reality experiences, supply chain traceability, carbon compliance software, computer vision solutions
NAICS code1 code
  • Custom Computer Programming Services541511
SIC code1 code
  • Services-Computer Integrated Systems Design7373
Product category
Enterprise AI Customer Engagement Software
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1AI Agentic Solutions Subscription
TypeSubscription Recurring
Description

SaaS platform licensing for AI customer service agents deployed on web, app, and Holobox hardware. Recurring subscription model based on deployment scope and usage.

verofax.com
2AR Experience Deployment
TypeSubscription Recurring
Description

Immersive AR solutions for retail, tourism, and sports venues. Project-based implementation with ongoing engagement.

verofax.com
3Traceability & Compliance Solutions
TypeSubscription Recurring
Description

Digital passporting and supply chain verification services for EU Carbon Border Tax (CBAM) compliance. Enterprise licensing.

verofax.com
4Marketplace Distribution
TypeMarketplace Commission
Description

Solutions sold through AWS and Azure Marketplaces for direct brand acquisition.

verofax.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details1 tier
1Enterprise custom pricing based on deployment scope
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based / Not publicly disclosed. Holobox deployment requires hardware consultation.

verofax.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Verofax provides an AI-powered customer engagement and traceability platform combining Agentic AI, augmented reality, computer vision, and blockchain. It offers AI conversational agents for web/app, AI-powered Holobox holographic kiosks for physical venues, AR experiences for retail/tourism/sports, and computer vision–based supply chain traceability. The platform also delivers digital product passporting and MRV technology for EU Carbon Border Tax (CBAM) compliance.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • 20x lowered cost of acquisition vs. online marketing
+8 more records
Product overview1 text field

Verofax Limited offers a unified AI-powered customer engagement platform with three core product modules: Agentic AI for Web & App (conversational AI for digital channels), AI-Powered Holobox (holographic AI assistants for physical venues), and Computer Vision Traceability (supply chain validation and product authentication). These are complemented by industry-specific AI agents for healthcare, government, hospitality, and aviation, plus AI + AR Solutions for immersive experiences. The platform operates across 50+ markets and serves Fortune 100 brands, combining autonomous AI agents, computer vision, AR, and blockchain for customer engagement, supply chain traceability, and carbon compliance.

Product and service1 record
1Agentic AI for Web & App
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2023-08-24
Description

AWS Full Technical Review (FTR) approved. Verofax solutions available on AWS Marketplace enabling direct enterprise acquisition. Validated by AWS Solutions Architects for performance, security, and scalability.

Strategic tierCoreTypeTechnology or Integration
Description

Microsoft Native partner with solutions available on Azure Marketplace. Microsoft Oracle/Azure cloud services host Verofax servers.

Strategic tierMinorTypeOthers
Description

Third-party payment gateway for secure payment processing.

Strategic tierStrategicTypeStrategic or Co-development Partner
Description

Strategic partnership to revolutionize e-waste collection through tokenized rewards using Verofax technology.

Strategic tierStrategicTypeStrategic or Co-development Partner
Description

Strategic alliance to accelerate global reforestation efforts with Verofax's MRV technology for carbon verification.

Strategic tierStrategicTypeStrategic or Co-development Partner
Description

Partnership to revolutionize customer experience with Holobox AI Agent deployment.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership sponsoring scientific research on sustainability in Antarctica.

Strategic tierStrategicTypeStrategic or Co-development Partner
Description

Joint venture for food traceability in UAE using blockchain-based platform. Tracer selected Verofax for smart traceability and serialization.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

MOU between Verofax Asia and Distichain to enable empowered digital global trade.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Persefoni is a climate management and accounting platform for enterprise carbon footprint measurement and reporting. It is a direct peer to Verofax's MRV module for CBAM and ESG reporting, particularly for industrial exporters facing regulatory compliance.

TypeDirect peer
Description

Circulor is a blockchain-based supply chain traceability and digital product passport platform serving industrial and manufacturing exporters. It is a direct peer to Verofax's Computer Vision Traceability and MRV solutions, particularly for CBAM-adjacent use cases in metals and batteries.

TypeDirect peer
Description

Aisera offers an AI service desk and customer experience platform combining conversational AI, agentic automation, and enterprise integrations. Directly comparable to Verofax's web/app agent and AI receptionist products for enterprise customer engagement.

TypeDirect peer
Description

Cognigy builds enterprise-grade agentic AI for customer service automation across voice and digital channels, with multilingual support and enterprise integrations. Comparable to Verofax's Agentic AI agents for retail, banking, and government deployments.

TypeDirect peer
Description

Yellow.ai provides a conversational / agentic AI platform for customer support and sales across chat, voice, and in-person kiosks, with strong enterprise penetration in retail, banking, and travel — directly comparable to Verofax's Agentic AI, Holobox, and industry-specific assistants.

TypeBroad incumbent
Description

Watershed is an enterprise climate platform for measuring, reducing, and reporting emissions across operations and supply chains, with broader scope than Verofax's MRV. Comparable as a regulatory-driven enterprise carbon compliance incumbent against which Verofax competes for CBAM-adjacent buyers.

TypeDirect peer
Description

OriginTrail operates a decentralized knowledge graph for supply chain transparency, product traceability, and digital twins, including carbon and ESG data verification. Comparable to Verofax's blockchain + MRV traceability layer for multi-tier supply chains.

TypeDirect peer
Description

Kezzler provides digital product identity and serialization for product authentication, traceability, and consumer engagement at enterprise scale. Closely comparable to Verofax's Interactive Product IDs / Digital Passporting stack serving global CPG and retail brands.

TypeEmerging player
Description

Patch provides a carbon credit and carbon removal API / marketplace platform for embedding carbon offsets and emissions data into products and apps. Adjacent peer to Verofax's MRV and ESG traceability offerings, focused on the carbon data infrastructure layer rather than full supply chain.

TypeDirect peer
Description

Kore.ai offers an enterprise AI agent platform for customer service and employee automation across multiple channels and languages. It is the closest direct peer to Verofax's Agentic AI for Web & App and AI Receptionist Agent products, both targeting Fortune 500 multilingual support automation.

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI capability9 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors18 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Verofax Limited

Enterprise AI Customer Engagement Softwareverofax.com

Verofax Limited is an Abu Dhabi-headquartered SaaS company building agentic AI, computer-vision traceability, AR, and blockchain solutions for Fortune 100 enterprises across retail, tourism, sports, healthcare, and industrial compliance in 50+ markets.

What Verofax Limited does

Verofax Limited is an Abu Dhabi-headquartered AI and traceability SaaS company founded in 2018 that builds a unified customer engagement platform combining Agentic AI, Augmented Reality, Computer Vision, and Blockchain. Its core products include Agentic AI for Web & App (multilingual conversational agents delivered via website and mobile integrations), the AI-Powered Holobox (a holographic kiosk running human-like AI avatars in 180+ languages for physical venues), Computer Vision Traceability (product authentication and supply chain validation), AI+AR Solutions (immersive retail, tourism, and sports experiences), and an MRV (Measurement, Reporting, Verification) stack for EU Carbon Border Tax (CBAM) compliance. The platform is supported by granted PCT patents on digital passporting, computer vision, and AI analytics.

The company serves Fortune 100 enterprises across at least 50 markets, with named customers spanning beverages (AB InBev for Budweiser/Corona — FIFA 2022 campaign reaching 20 million consumers), aviation and catering (Emirates Airlines / Emirates Flight Catering), sports (Argentine Football Association, FCB), retail (Al Othaim Mall, Tracer), banking (Bahrain Islamic Bank), real estate (NHC), and government (Balady). Vertical focus segments are Retail & Shopping, Tourism & Travel, and Sports & Entertainment (primary), with secondary plays in Healthcare, Industrial/Manufacturing (for CBAM compliance), and Government/Public Sector.

Verofax monetizes primarily through recurring SaaS subscriptions for its AI agentic solutions and AR deployments, plus enterprise licensing for traceability and CBAM compliance, with supplementary distribution via the AWS Marketplace and Microsoft Azure Marketplace. A bridge funding round of $3M closed in August 2024 (led by Plug & Play Tech Center and Navig8 Group) brought disclosed total funding to approximately $5.95M across four rounds since 2020. The company operates from a Hub71 / ADGM-registered headquarters in Abu Dhabi with regional offices in Riyadh, London, Delaware, Toronto, Petaling Jaya, Cairo, and Lusaka.

Verofax Limited firmographics

Firmographics
Name
Verofax Limited
Legal name
VEROFAX LIMITED
Website
https://verofax.com
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
11–50 employees
Short description
Verofax Limited is an Abu Dhabi-headquartered SaaS company building agentic AI, computer-vision traceability, AR, and blockchain solutions for Fortune 100 enterprises across retail, tourism, sports, healthcare, and industrial compliance in 50+ markets.
Ownership category
akta.pro rank

Where Verofax Limited is headquartered

Location

Headquarters

HQ city
Abu Dhabi
HQ country
United Arab Emirates
HQ region
Middle East

Offices8 records

Markets served

Verofax Limited business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. AI Agentic Solutions Subscription: SaaS platform licensing for AI customer service agents deployed on web, app, and Holobox hardware. Recurring subscription model based on deployment scope and usage.
  2. AR Experience Deployment: Immersive AR solutions for retail, tourism, and sports venues. Project-based implementation with ongoing engagement.
  3. Traceability & Compliance Solutions: Digital passporting and supply chain verification services for EU Carbon Border Tax (CBAM) compliance. Enterprise licensing.
  4. Marketplace Distribution: Solutions sold through AWS and Azure Marketplaces for direct brand acquisition.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise custom pricing based on deployment scope

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Verofax Limited product offering

Product offering

Core offering

Verofax provides an AI-powered customer engagement and traceability platform combining Agentic AI, augmented reality, computer vision, and blockchain. It offers AI conversational agents for web/app, AI-powered Holobox holographic kiosks for physical venues, AR experiences for retail/tourism/sports, and computer vision–based supply chain traceability. The platform also delivers digital product passporting and MRV technology for EU Carbon Border Tax (CBAM) compliance.

Product overview

Verofax Limited offers a unified AI-powered customer engagement platform with three core product modules: Agentic AI for Web & App (conversational AI for digital channels), AI-Powered Holobox (holographic AI assistants for physical venues), and Computer Vision Traceability (supply chain validation and product authentication). These are complemented by industry-specific AI agents for healthcare, government, hospitality, and aviation, plus AI + AR Solutions for immersive experiences. The platform operates across 50+ markets and serves Fortune 100 brands, combining autonomous AI agents, computer vision, AR, and blockchain for customer engagement, supply chain traceability, and carbon compliance.

Differentiator

Problem solved

Functional benefit

Products and services

  • Agentic AI for Web & App

Quantifiable outcome

  • 20x lowered cost of acquisition vs. online marketing
  • +8 more outcomes

Companies that use Verofax Limited

Customer profile

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Verofax Limited technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature7 records

Verofax Limited partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core, minor and strategic.

  • Amazon Web Services (AWS)coreTechnology or Integration · 24 August 2023AWS Full Technical Review (FTR) approved. Verofax solutions available on AWS Marketplace enabling direct enterprise acquisition. Validated by AWS Solutions Architects for performance, security, and scalability.
  • Microsoft AzurecoreTechnology or IntegrationMicrosoft Native partner with solutions available on Azure Marketplace. Microsoft Oracle/Azure cloud services host Verofax servers.
  • StripeminorOthersThird-party payment gateway for secure payment processing.
  • BANTgostrategicStrategic or Co-development PartnerStrategic partnership to revolutionize e-waste collection through tokenized rewards using Verofax technology.
  • NetGreenstrategicStrategic or Co-development PartnerStrategic alliance to accelerate global reforestation efforts with Verofax's MRV technology for carbon verification.
  • JawraastrategicStrategic or Co-development PartnerPartnership to revolutionize customer experience with Holobox AI Agent deployment.
  • Twin ScienceminorStrategic or Co-development PartnerPartnership sponsoring scientific research on sustainability in Antarctica.
  • TracerstrategicStrategic or Co-development PartnerJoint venture for food traceability in UAE using blockchain-based platform. Tracer selected Verofax for smart traceability and serialization.
  • DistichainminorStrategic or Co-development PartnerMOU between Verofax Asia and Distichain to enable empowered digital global trade.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Verofax Limited competitors and assessment

Company assessment

Direct peers

  • Persefoni: Persefoni is a climate management and accounting platform for enterprise carbon footprint measurement and reporting. It is a direct peer to Verofax's MRV module for CBAM and ESG reporting, particularly for industrial exporters facing regulatory compliance.
  • Circulor: Circulor is a blockchain-based supply chain traceability and digital product passport platform serving industrial and manufacturing exporters. It is a direct peer to Verofax's Computer Vision Traceability and MRV solutions, particularly for CBAM-adjacent use cases in metals and batteries.
  • Aisera: Aisera offers an AI service desk and customer experience platform combining conversational AI, agentic automation, and enterprise integrations. Directly comparable to Verofax's web/app agent and AI receptionist products for enterprise customer engagement.
  • Cognigy: Cognigy builds enterprise-grade agentic AI for customer service automation across voice and digital channels, with multilingual support and enterprise integrations. Comparable to Verofax's Agentic AI agents for retail, banking, and government deployments.
  • Yellow.ai: Yellow.ai provides a conversational / agentic AI platform for customer support and sales across chat, voice, and in-person kiosks, with strong enterprise penetration in retail, banking, and travel — directly comparable to Verofax's Agentic AI, Holobox, and industry-specific assistants.
  • OriginTrail: OriginTrail operates a decentralized knowledge graph for supply chain transparency, product traceability, and digital twins, including carbon and ESG data verification. Comparable to Verofax's blockchain + MRV traceability layer for multi-tier supply chains.
  • Kezzler: Kezzler provides digital product identity and serialization for product authentication, traceability, and consumer engagement at enterprise scale. Closely comparable to Verofax's Interactive Product IDs / Digital Passporting stack serving global CPG and retail brands.
  • Kore.ai: Kore.ai offers an enterprise AI agent platform for customer service and employee automation across multiple channels and languages. It is the closest direct peer to Verofax's Agentic AI for Web & App and AI Receptionist Agent products, both targeting Fortune 500 multilingual support automation.

Broad incumbents

  • Watershed: Watershed is an enterprise climate platform for measuring, reducing, and reporting emissions across operations and supply chains, with broader scope than Verofax's MRV. Comparable as a regulatory-driven enterprise carbon compliance incumbent against which Verofax competes for CBAM-adjacent buyers.

Emerging players

  • Patch: Patch provides a carbon credit and carbon removal API / marketplace platform for embedding carbon offsets and emissions data into products and apps. Adjacent peer to Verofax's MRV and ESG traceability offerings, focused on the carbon data infrastructure layer rather than full supply chain.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Verofax Limited social profiles

Digital presence

Verofax Limited compliance and trust

Trust signal

Compliance2 records

Verofax Limited financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Verofax Limited leadership team

Management profile

Number of profiles

Profiles10 records

Verofax Limited subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Verofax Limited funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Verofax Limited M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verofax Limited

What does Verofax Limited do?

Verofax provides an AI-powered customer engagement and traceability platform combining Agentic AI, augmented reality, computer vision, and blockchain. It offers AI conversational agents for web/app, AI-powered Holobox holographic kiosks for physical venues, AR experiences for retail/tourism/sports, and computer vision–based supply chain traceability. The platform also delivers digital product passporting and MRV technology for EU Carbon Border Tax (CBAM) compliance.

Is Verofax Limited a public or private company?

Verofax Limited is a private company. It is classified as venture growth investor backed and is currently operating.

When was Verofax Limited founded?

Verofax Limited was founded in 2021. It employs 11 to 50 people.

Where is Verofax Limited based?

Verofax Limited is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.

How does Verofax Limited make money?

Four revenue lines are on record. AI Agentic Solutions Subscription is the primary driver. The others are AR Experience Deployment, traceability & Compliance Solutions and marketplace Distribution.

Who are Verofax Limited's main competitors?

Direct peers on record are Persefoni, Circulor, Aisera, Cognigy, Yellow.ai, OriginTrail, Kezzler and Kore.ai. Watershed is listed as a broad incumbent. Patch is listed as an emerging player.

Does Verofax Limited have an API?

No public API is recorded for Verofax Limited.

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Live signals
BarchartVerofax secures $3M in Bridge funding to deploy AI & AR experiences to tourists and sports fansVerofax Limited has closed a $3 million bridge funding round led by Plug & Play Tech Center, Navig8 Group, and KAUST, among other investors. The company plans to use the capital to expand its AI and AR experiences for tourism and sports fans in the Middle East, EU, and North America. Verofax currently serves major brands like Anheuser-Busch and Emirates Airlines with its Web3-based interactive marketing solutions.PR NewswireChildren Take Climate Action on Virtual Antarctica ExpeditionTwin Science & Robotics is partnering with Verofax to sponsor polar explorer Antony Jinman on his Antarctica expedition, using interactive content on Twin's STEM app to inspire children to take climate action. The partnership will allow children ages 7-12 to participate in real-time challenges while learning about climate change effects in polar regions. Twin Science has raised $2.5 million in seed funding and serves over 500,000 children through its STEM kits, apps, and workshops.FinSMEsVerofax Secures $1.2M in Seed FundingVerofax Limited, an Abu Dhabi-based automation and traceability platform, secured $1.2M in seed funding led by Trove Capital. The company will use the funds to launch a marketing campaign and hire 20 additional team members, mainly software developers and business development managers.Jumpstart Magazine[Press Release] Verofax is the Winner of Bahrain Islamic Bank’s ‘BisB Innovation Challenge’Bahrain Islamic Bank (BisB) announced Verofax as the winner of its 'BisB Innovation Challenge' for developing a credit scoring solution using AI and alternative datasets. Verofax, in partnership with Turnkey Lender, will proceed to build a Proof of Concept aimed at enhancing the bank's financial advisory capabilities and customer experience. The selection was made from 14 global challengers through a rigorous screening process involving judges from BisB and the Central Bank of Bahrain.