What Betterway does

Betterway is a French fintech founded in 2019 that operates a unified corporate mobility payment platform, providing employers with a single infrastructure to deploy and administer all employer-funded mobility benefits. Its core product, the Pass Mobilité, combines a physical and virtual payment card, an IBAN-based account, and Apple Pay/Google Pay integration (via XPay), accepted at more than 18,000 mobility merchants across France including bike shops, public transport operators, carsharing, and EV charging stations. The platform consolidates four primary benefit modules — Forfait Mobilités Durables (up to €600–700/year, tax-exempt), public transport reimbursement (50–75% of subscriptions), Prime Carburant (fuel allowance), and Crédit Mobilité (flexible mobility credit as a company-car alternative) — alongside add-on modules Je m'équipe (equipment marketplace, 2024) and Je Loue (multi-supplier vehicle rental, 2025). Underlying technology includes a proprietary three-level URSSAF compliance engine with six-year data retention, real-time budget tracking, and an administrative dashboard for HR and payroll integration.

The company serves large French enterprises and their HR and Corporate Social Responsibility (RSE) departments, with a named customer base that includes TF1, Bouygues, AXA, Allianz, METRO France, Cofidis, Air France, BPI France, PwC France, Forvis Mazars, Back Market, and Wojo. Betterway reached 100,000+ beneficiaries after five years of operation and is regulated as an ACPR Payment Services Agent (Regafi 87309) with ISO 27001 v2022 certification and GDPR compliance. Its commercial model combines B2B SaaS platform subscription fees with card transaction interchange across the merchant network. Distribution is delivered through direct enterprise sales and an exclusive strategic alliance with Edenred, which invested €4 million in January 2023 and provides channel access to 160,000+ French enterprise clients via the co-branded Pass Mobilité offering. The company is headquartered in Paris (10th arrondissement), operates as Betterway SAS, and employs 51–100 people.

Name

Betterway

Legal name

Betterway SAS

Website

https://betterway.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Betterway is a French fintech founded in 2019 that provides a unified corporate mobility payment platform, consolidating employer-funded benefits (FMD, transport, fuel, Crédit Mobilité) onto a single card accepted at 18,000+ French merchants, serving large enterprises and HR/RSE teams via direct sales and an Edenred distribution partnership.

Ownership category

akta.pro rank

Product category

Corporate Mobility Benefits Platform

akta.pro primary industry

Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH)

akta.pro secondary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Corporate mobility platform
• Employee benefits management
• Sustainable commuting solutions
• Mobility payment cards
• Mobility credit services

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B SaaS Platform Fees: Betterway charges enterprises for access to its mobility management platform, enabling them to manage beneficiary expenses, track budgets, and ensure URSSAF compliance. The platform serves as the infrastructure for distributing employer-funded mobility benefits.
2. Mobility Card Transaction Interchange: The company earns interchange revenue on card transactions processed through its network of 18,000+ mobility merchant partners. Each payment for bike rentals, train tickets, or charging generates a small transaction fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Betterway sells a B2B corporate mobility platform anchored on the Pass Mobilité — a physical and virtual payment card backed by an IBAN payment account and a management dashboard — that lets French employers deploy, administer and URSSAF-comply with all employer-funded mobility benefit programs (Forfait Mobilités Durables, public transport reimbursements, fuel allowance, Crédit Mobilité, parking). The pass is accepted at more than 18,000 mobility merchants across France, integrates Apple Pay / Google Pay via XPay, and is extended by the Je m'équipement equipment marketplace and the Je Loue vehicle-rental platform.

Product overview

Betterway offers a unified corporate mobility platform — the Pass Mobilité — combining a physical and virtual payment card with a management dashboard, giving companies a single solution to deploy and administer all employer-funded mobility benefits. The core platform integrates four primary benefit modules: Forfait Mobilités Durables (sustainable mobility budget), Prime Carburant (fuel allowance), public transport reimbursement, and Crédit Mobilité (flexible mobility credit as a company-car alternative). The ecosystem extends through two add-on modules: Je m'équipe (a marketplace for cycling and micro-mobility equipment) and Je Loue (a multi-supplier vehicle rental platform), plus a walking compensation feature (IKM) developed with Weward. All benefits converge on one universal pass accepted at over 18,000 mobility merchants in France, with a management platform handling URSSAF compliance, budget tracking, and payroll integration.

Differentiator

Problem solved

Functional benefit

Brands

• Je Loue: A vehicle rental platform allowing beneficiaries to access vehicles from multiple rental companies through a single platform, supporting the mobility credit system.
• Je m'équipe

Products and services

• Pass Mobilité (Universal Mobility Pass) Central B2B product: a universal mobility account with a physical and virtual payment card (IBAN-backed, Apple Pay / Google Pay via XPay) that consolidates all employer-funded mobility benefits — Forfait Mobilités Durables, public transport reimbursement, fuel allowance, Crédit Mobilité and parking — and is accepted at 18,000+ mobility merchants across France. Sold to French enterprises who distribute the pass to their employees.
• Forfait Mobilités Durables (FMD) An employer-funded annual mobility budget (tax-exempt up to €700/year under FMD framework; capped at €600 for private-sector employees) that lets employees pay for sustainable commuting options — cycling, e-scooter rental, carpooling, shared mobility and EV charging — via the Betterway pass.
• Remboursement Transports en Commun (Public Transport Subscription Reimbursement) Employer subsidy covering 50–75% of public transport subscription costs (metro, bus, tram, train), integrated into the Betterway mobility pass and accepted via SNCF Connect for train journeys and subscriptions.
• Prime Carburant (Fuel Allowance) Employer-paid compensation for fuel costs incurred during home-to-work commutes using a personal vehicle, directly credited to the employee's Betterway pass account.
• Crédit Mobilité (Mobility Credit) An employer-allocated monetary budget funded via the Betterway pass that gives employees flexibility to finance any sustainable commuting expenses, positioned as an alternative to a company car and accelerated by the Je Loue rental platform.
• Frais de Stationnement (Parking Expense Coverage) Parking expense coverage managed through the Betterway mobility pass, enabling employers to reimburse or directly pay for employee parking costs related to work commutes.
• Je m'équipe (Sustainable Mobility Equipment Marketplace) Add-on marketplace module within the Betterway platform offering sustainable mobility equipment (bicycles, scooters, accessories) from multiple brands at negotiated prices, eligible to Forfait Mobilités Durables, with no advance payment and supported by a dedicated sustainable mobility advisor.
• Je Loue (Multi-supplier Vehicle Rental Platform) Add-on module that aggregates multiple car rental providers on a single interface, enabling employees to rent utility or city vehicles (thermal, hybrid or 100% electric) filtered by CO2 emissions, with concierge services and door-to-door delivery.
• Indemnité Kilométrique Marche (IKM — Walking Compensation) Walking commute compensation feature launched with Weward that allows employees to import walking activity data from the Weward app and claim reimbursement for pedestrian commuting through the Betterway platform.
• Plateforme de Gestion (Management Dashboard) Administrative platform enabling HR, payroll and finance teams to manage beneficiaries, track mobility budgets and activity, access payroll and accounting files, consult/export usage statistics and enforce URSSAF compliance controls.

Quantifiable outcome

• 100,000 beneficiaries reached after 5 years
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Eurométropole de StrasbourgminorStrategic or Co-development Partner · 1 June 2025Strategic alliance for sustainable and accessible mobility, announced June 2025, supporting urban mobility initiatives in the Strasbourg metropolitan area.
• KlaxitminorStrategic or Co-development Partner · 8 March 2023Integration with Klaxit's carpooling platform for commuting, allowing Betterway card holders to use their mobility budget for carpooling trips. Klaxit is a leader in commuter carpooling present in 36+ territorial communities.
• WewardminorStrategic or Co-development Partner · 20 December 2022Jointly launched the Indemnité Kilométrique Marche (IKM) - Walking Kilometric Allowance - allowing employees to earn walking-based mobility rewards through the Weward app, integrated into Betterway's platform. Promotes pedestrian commuting as a sustainable mobility option.
• SNCF Connect & TechcoreTechnology or Integration · 27 October 2022Betterway's payment card is accepted as a payment method on the SNCF Connect website and mobile app, allowing pass holders to purchase train tickets and subscriptions using their employer-funded mobility budget. This integration promotes train travel as an alternative to car commuting.
• ArvalcoreStrategic or Co-development PartnerLaunched the Arval Mobility Pass in partnership with Arval, integrating vehicle leasing and fleet management with Betterway's mobility platform. The partnership supports the transition to sustainable fleet management and multimodal mobility for employees.
• BeeToGreenminorStrategic or Co-development PartnerCo-hosted webinars on bicycle plans in enterprises, with BeeToGreen providing expertise on shared bikes, company bikes, fleet bikes, and co-financed bikes through Betterway's 'Je m'équipe' solution.
• TreezorcoreTechnology or IntegrationTreezor serves as Betterway's e-money institution and payment services provider, enabling the issuance of physical and virtual payment cards. Treezor is ACPR-licensed (CIB 16798) and provides the underlying banking infrastructure for the mobility payment platform.
• PwC FranceminorGTM or Marketing PartnerJoint webinar on mobility policy implementation featuring PwC's Director of Societal and Environmental Engagement sharing deployment experience with Betterway's solution.
• Forvis MazarsminorGTM or Marketing PartnerJoint webinar on FMD implementation featuring Forvis Mazars' RSE Director and Legal Manager sharing their experience 6 months after adopting the sustainable mobility allowance.
• AXA ClimateminorGTM or Marketing PartnerCo-hosted webinar on sustainable mobility and HR policy, exploring how AXA Climate supports organizations in engaging employees in sustainable commuting practices.
• Arthur D. LittleminorGTM or Marketing PartnerCo-hosted webinar on legal developments and strategic perspectives for enterprise mobility through 2030-2040, with Arthur D. Little's Future of Mobility Lab.
• CarbookrminorGTM or Marketing PartnerCo-hosted webinar on mobility credit and flexible leasing as alternatives to company cars, exploring new approaches to employee mobility financing.
• The Shift ProjectminorGTM or Marketing PartnerCo-hosted webinar on fleet electrification, exploring whether electric fleet transition is sufficient to meet 2030 environmental objectives.
• HolsonminorGTM or Marketing PartnerJoint webinar on fleet automobiles and mobility credit, discussing keys to a successful ecological transition with Holson's fleet energy transition expertise.
• MatawanminorStrategic or Co-development PartnerPartnership to reinvent daily mobility, with joint webinar on unifying FMD and employee transport policies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Swile: French employee benefits platform (acquired Bimpli) offering meal vouchers, gift cards, and increasingly mobility/commuter benefits. Direct competitor to Betterway in the B2B employee benefits and mobility payment card space in France, serving overlapping enterprise customers.
• Pluxee: Sodexo's spun-off employee benefits and engagement entity (formerly Sodexo Benefits & Rewards), active in France with meal vouchers, gift, and mobility solutions. Directly competes with Betterway for French enterprise mobility and commuter benefit budgets.
• Beeline: B2B mobility benefits platform (UK-based, expanded across Europe) providing employer-funded mobility cards and multi-modal transport access. Closely comparable model to Betterway's Pass Mobilité in terms of unified mobility card for employee benefits.
• Mobilleo: UK-based B2B MaaS platform for employee mobility benefits, integrating multi-modal transport and employer mobility budgets. Comparable product offering and target customer profile to Betterway, with overlap in employer-funded sustainable mobility.
• Spendit: European employee benefits and corporate card platform with mobility/wellness solutions in Spain and broader Europe. Comparable B2B SaaS + card model addressing employer-funded benefits including sustainable commuting allowances.

Broad incumbents

• Edenred: Global leader in employee benefits (Ticket Restaurant, mobility, etc.) and a strategic investor/distribution partner in Betterway. Edenred serves the same French enterprise customers with broader benefits, and represents both a partner channel and a potential competitive threat.
• Pleo: Danish company-card and expense management platform serving European SMBs and mid-market. Comparable in providing corporate payment cards and budget controls, but broader spend category than Betterway's mobility-focused niche.
• Rydoo: Travel, expense, and corporate card management platform active across Europe. Adjacent competitor in employer payment infrastructure with overlapping HR/admin buyer personas, though broader category than mobility benefits.
• Spendesk: French/European spend management platform combining corporate cards, expense, and budget controls for SMB/mid-market. Comparable enterprise B2B SaaS + payment card model with adjacent finance/admin buyer base in French market.

Others

• Treezor: ACPR-licensed French e-money institution providing card issuing and payment infrastructure for embedded-finance players including Betterway. Ecosystem enabler rather than competitor, but represents a key infrastructural dependency for Betterway's payment products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@betterway-fr
• LinkedInlinkedin.com/company/gobetterway

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterway