What BeeToGreen does

BeeToGreen SAS, founded in 2020 and headquartered in Levallois-Perret, France, operates a B2B2C marketplace platform that enables French employers to provide cycling benefits to employees under the Forfait Mobilités Durables (FMD) regulatory scheme. The cloud-based platform connects corporate clients with partner bike shops across France, offering employees access to 3,000+ bike references from brands such as Jean Fourche, Voltaire, Bastille, Ellipse, Gaya, and Elwing. The platform integrates with major mobility voucher providers (Worklife, Betterway, Pluxee, SKIPR) and payment processors (Alma, Stripe, Slimpay), while automating FMD compliance, receipt management, and URSSAF reporting for employers.

The company's product portfolio spans the core marketplace, an employer admin dashboard for FMD management and KPI tracking, a long-term rental (LLD) service at €19/month with integrated insurance, and ancillary services including bike parking installation, employee test rides, safety training, and maintenance programs. Notable enterprise clients include Amazon, TotalEnergies, EDF, Capgemini, Backmarket, and Northbay Produce Co.

BeeToGreen generates revenue through four streams: marketplace commissions on bike shop transactions, platform service fees, long-term rental contracts, and professional services. The company employs 11-50 people, serves 500+ corporate clients covering 500,000+ eligible employees, and has supported 9,000+ employees in sustainable travel initiatives since founding. The company raised €1.6 million in seed funding in September 2023 from Bpifrance, Groupe Renier, Tudigo, and France Active Métropole, followed by an undisclosed round in May 2026. In November 2025 it signed an exclusive partnership with Decathlon Pro, and in January 2026 it joined the French Tech 120 program, signaling European expansion ambitions with a stated goal of equipping 50,000 employees by 2027.

Name

BeeToGreen

Legal name

BeeToGreen SAS

Website

https://beetogreen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BeeToGreen is a French B2B2C marketplace platform that enables employers to offer subsidized cycling benefits to employees under the French Sustainable Mobility Allowance (FMD) scheme, connecting corporate clients with partner bike shops, mobility voucher providers, and ancillary services such as parking, training, and long-term rentals.

Ownership category

akta.pro rank

Product category

Corporate Cycling Marketplace

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Corporate cycling benefits
• Sustainable mobility marketplace
• Workplace bicycle programs
• Mobility allowance platform
• Employee cycling benefits

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Marketplace Commission: BeeToGreen charges partner bike shops a commission on sales processed through its marketplace. The commission covers payment processing via Alma/Stripe, automated invoicing, and access to the employer mobility budget system. Partners receive the sale amount minus the commission deducted by BeeToGreen.
2. Employer Platform Subscription: Companies pay for access to the BeeToGreen platform and services. While marketplace access and FMD setup are described as free for employers, the company generates revenue through the overall platform operation and service delivery. Employers contribute to employee bikes through the FMD scheme (up to €600/employee/year exempt from social charges).
3. Long-term Rental (LLD) Services: BeeToGreen offers bike long-term rental solutions (36 months) with integrated insurance. Monthly rentals of €19 with theft and damage coverage generate recurring revenue. BeeToGreen manages the rental contracts and handles any early termination or employee departure scenarios.
4. Additional Services: BeeToGreen provides paid services including bike parking installation, employee test rides, safety training, and bike maintenance. These professional services complement the core marketplace and generate additional revenue per deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BeeToGreen operates a B2B online marketplace that connects enterprise employers with a network of partner bike retailers, enabling employees to use the French Sustainable Mobility Allowance (Forfait Mobilités Durables, FMD) to purchase or lease bikes, accessories, maintenance, and insurance. The platform handles FMD scheme setup and compliance for employers, gives employees self-serve access to 3,000+ bike references from brands such as Jean Fourche, Voltaire, Bastille, Ellipse, Gaya, and Elwing, and wraps the transaction with optional services including bike parking deployment, test rides, maintenance, and safety training. BeeToGreen earns commission on marketplace sales from partner bike shops and supplements this with subscription, rental, and professional service revenue.

Product overview

BeeToGreen operates as a unified platform combining a B2B marketplace with complementary service modules. The core offering is the BeeToGreen Marketplace, an online platform where employees can access 3,000+ bike references from partner brands. This core platform integrates with the Employer Platform for FMD management and the Employee Platform for direct purchases and rentals. The service portfolio extends through add-on modules including FMD Management Services for regulatory compliance, a Partner Program for bike shop network expansion, and Bike Parking Solutions for infrastructure deployment. Additional support services encompass Employee Test Rides, Bike Maintenance Services, Safety Training Programs, and Training Programs. The company also offers Long-Term Rental (LLD) as a financing option with integrated insurance. Together, these components create a turnkey solution for companies to fund, structure, and deploy cycling programs in the workplace.

Differentiator

Problem solved

Functional benefit

Products and services

• BeeToGreen Marketplace A 100% online B2B marketplace dedicated to corporate cycling, offering employees of partner companies access to 3,000+ bike references from partner brands. Employees can select bikes, add accessories and services such as maintenance and insurance, and complete purchases or leases using their employer FMD contribution and public subsidies. The marketplace integrates with mobility voucher providers (Worklife, Betterway, Pluxee, SKIPR) for seamless employer-budget usage.
• Employer Platform Employer-facing platform for activating and managing the French Sustainable Mobility Allowance (FMD) program, including employer contribution setup, employee access management, FMD compliance and receipt centralization, KPI tracking, and consolidated billing and reporting.
• Employee Platform Employee-facing portal and dedicated app where employees of partner companies can browse bikes, select accessories, add services (maintenance, insurance), and complete purchases or leases using employer contributions and public subsidies.
• Long-Term Rental (LLD) Bicycle long-term rental (Location Longue Durée) offering typically 36-month contracts at €19/month, with integrated theft and damage insurance. BeeToGreen manages contracts, automated monthly receipts, and any early termination scenarios when an employee leaves the company.
• Bike Parking Solutions Design and deployment of bicycle parking infrastructure at employer sites, including secure racks, shelters (open, secured, or solar-compatible), lockers, and e-bike charging stations, with support for OEPV subsidies up to 40% co-financing.
• Employee Test Rides On-site bike testing formats that allow employees to try bikes before purchase, including workshops with cycling experts, 5-day autonomous testing periods, and cycling team-building activities.
• Bike Maintenance Services Mobile and on-site bike maintenance services for employer clients including revision workshops, social integration workshops (CycloCare), and DIY maintenance training for employees.
• Safety Training Programs Cycling safety awareness programs comprising interactive quizzes, certified e-learning modules integrable into company LMS systems, and practical workshops covering blind spots, equipment, and key road safety rules.
• FMD Management Services Operational support for implementing the French Sustainable Mobility Allowance (Forfait Mobilités Durables), including scheme onboarding, launch preparation, employee engagement, and URSSAF regulatory compliance.
• Partner Program (for Bike Retailers) Partnership program for French bike shops and retailers to join the BeeToGreen network, gaining access to qualified corporate customers with employer mobility budgets, automated invoicing, and BeeToGreen processing of mobility voucher payments.

Quantifiable outcome

• 0.5 tons of CO₂ saved per year when an employee swaps their car for a bike on the commute
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Jean FourchecoreTechnology or IntegrationJean Fourche is a French bike brand available on the BeeToGreen marketplace. Employees can purchase Jean Fourche bikes using their employer FMD contribution through the platform.
• VoltairecoreTechnology or IntegrationVoltaire is a partner bike brand on the BeeToGreen marketplace, offering employees access to quality bikes through employer mobility benefits.
• BastillecoreTechnology or IntegrationBastille bikes are available through the BeeToGreen marketplace for employees seeking quality bikes subsidized by employer FMD contributions.
• EllipsecoreTechnology or IntegrationEllipse is a partner bike brand on the BeeToGreen platform, enabling employees to access the brand's bikes through their employer cycling benefit.
• GayacoreTechnology or IntegrationGaya bikes are offered through the BeeToGreen marketplace, allowing employees to purchase with employer FMD subsidies.
• ElwingcoreTechnology or IntegrationElwing is a partner bike brand on the BeeToGreen marketplace, providing employees with access to the brand through their employer mobility benefit.
• WorklifecoreChannel Partner/ Reseller/ DistributorWorklife is a mobility voucher provider integrated with BeeToGreen, allowing employees to use their Worklife mobility credits on the BeeToGreen marketplace for bike purchases.
• BetterwaycoreChannel Partner/ Reseller/ DistributorBetterway integration enables employees to use their Betterway mobility budget on the BeeToGreen platform for bike and accessory purchases.
• PluxeecoreChannel Partner/ Reseller/ DistributorPluxee (formerly Sodexo Pass) mobility vouchers can be used on the BeeToGreen marketplace, facilitating employee bike purchases through employer mobility benefits.
• SKIPRcoreChannel Partner/ Reseller/ DistributorSKIPR mobility solution is integrated with BeeToGreen, enabling employees to apply their mobility budget toward bike purchases on the platform.
• Decathlon ProcoreStrategic or Co-development PartnerBeeToGreen and Decathlon Pro signed an exclusive partnership in November 2025 for workplace cycling (vélotaf), expanding the range of bikes available through the marketplace.
• AlmacoreTechnology or IntegrationAlma is the payment processor for installment payments (pay later) on the BeeToGreen marketplace, enabling employees to spread bike purchase costs over time.
• StripecoreTechnology or IntegrationStripe handles payment processing for BeeToGreen transactions, providing secure payment infrastructure for bike purchases and rentals on the platform.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beetogreen
• Xx.com/beetogreen2
• Facebookfacebook.com/beetogreen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeeToGreen