Quorum
Quorum Data, Inc. is a Burlington, Vermont-based data infrastructure company that provides independent, deterministic real-world foot traffic measurement and audience targeting to advertisers and publishers across approximately 74.6 million U.S. households.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Quorum does
Quorum Data, Inc. is a Burlington, Vermont-based data infrastructure company that provides independent, real-world foot traffic measurement and audience targeting to advertisers, publishers, and consumer brands. The core platform resolves ad exposures, web-pixel traffic, and first-party data to approximately 74.6 million opt-in U.S. households (480 million devices) using 100% deterministic, k-anonymous methodology, enabling advertisers to measure whether campaigns drove physical store visits and to activate audiences that convert. The architecture is built on Snowflake, AWS, and Anthropic infrastructure, with a Model Context Protocol (MCP) server that allows AI assistants such as Claude to query ground-truth data via natural language.
The company operates an API-first, partnership-driven go-to-market: a freemium developer tier (five core MCP tools accessible without authentication) is paired with enterprise subscriptions requiring Quorum-issued Bearer token authentication, sold through direct demo requests and a broad partner set including The Trade Desk, LiveRamp, Snowflake, Causal, Magnite, MNTN, Paramount, Publicis, Hearst, and Lotline/Attain. Revenue combines data monetization (measurement and attribution data sales) with recurring subscription access for full traffic grading, attribution reports, audience building, and pixel deployment. The product surface was expanded in November 2025 with AI State Committee Transcripts, extending prior federal transcript technology to state legislative hearings nationwide, opening a policy-analyst customer segment.
Quorum is a private, venture-backed company with 11–50 employees and approximately $3 million in disclosed seed funding across two rounds (Trajectory Ventures in January 2021; Crush Ventures and Dudley Fund in September 2024). Its most prominent disclosed commercial outcome is a 2.3 million attributed-visit Florida destination marketing campaign executed through its Causal partnership in February 2026, with subsequent positioning at Cannes Lions 2026.
Quorum firmographics
Firmographics- Name
- Quorum
- Legal name
- Quorum Data, Inc.
- Website
- https://quorum.inc
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quorum Data, Inc. is a Burlington, Vermont-based data infrastructure company that provides independent, deterministic real-world foot traffic measurement and audience targeting to advertisers and publishers across approximately 74.6 million U.S. households.
- Ownership category
- akta.pro rank
Quorum industry classification
Industry- Product category
- Marketing Analytics & Ad Measurement
- NAICS
- Marketing Research and Public Opinion Polling (54191), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Quorum is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quorum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Data Measurement & Attribution Services: Quorum provides deterministic foot traffic measurement and attribution data to marketers and publishers. The platform resolves ad exposures and campaign reach to real-world outcomes (store visits), selling data as a service to measure advertising effectiveness across streaming, CTV, programmatic, Meta, and Google channels.
- Audience Targeting Data: Provides real-world audience data for targeting purposes, enabling marketers to target households that convert based on deterministic foot traffic patterns. Revenue derived from selling access to enriched audience segments and behavioral features.
- AI Transcript Services: AI-powered state committee transcript service available nationwide. Extends federal transcript technology to state hearings, providing searchable policy analysis tools as a subscription or per-access service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Core MCP Tools (Free tier) |
| Subscription | Annual | Enterprise/Full Access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Quorum product offering
Product offeringCore offering
Quorum (Quorum Data, Inc.) is a data science-driven company that provides independent real-world measurement and targeting services. It resolves ad exposures, web-pixel traffic, and first-party data against an opt-in device panel covering approximately 74.6 million U.S. households, enabling marketers, advertisers, publishers, and brands to measure campaign impact and activate audiences.
Product overview
Quorum is a data optimization platform offering independent real-world measurement and targeting solutions. The core platform resolves ad exposures, web-pixel traffic, and first-party data to approximately 74.6M opt-in U.S. households (480M devices) using 100% deterministic, k-anonymous methodology. The platform comprises a core Real-World Measurement & Targeting Platform paired with Web & Ad Data Control modules, supplemented by specialized tools including the Real-World Movement Index for brand performance benchmarking, AI State Committee Transcripts for legislative hearing documentation, Foot Traffic Attribution for visit-based campaign measurement, and Audience Scoring for segment quality assessment. An MCP Connector enables AI assistants to query ground truth data in plain language. The architecture is built on Snowflake, AWS, and Anthropic with native interoperability to The Trade Desk and LiveRamp for activation.
Differentiator
Problem solved
Functional benefit
Products and services
- Real-World Measurement & Targeting Platform A data science platform that resolves ad exposures, web-pixel traffic, and first-party data against an opt-in device panel covering roughly 74.6M U.S. households, enabling campaign measurement and audience activation for marketers, advertisers, publishers, and brands.
- Web & Ad Data Control Capability that gives customers control over their web and advertising data inputs into Quorum's resolution and measurement pipeline.
- Real-World Movement Index An index product that measures real-world movement and foot traffic patterns using Quorum's opt-in panel data, used by brands and analysts to assess physical-world visitation trends.
- AI State Committee Transcripts An AI-powered product delivering state legislative committee transcripts for policy professionals and government affairs teams to monitor committee activity.
- MCP Connector A connector built on the Model Context Protocol (MCP) that enables integrations between Quorum's data products and external systems.
- Foot Traffic Attribution Attribution product that links ad exposures to physical-world foot traffic using Quorum's device-panel methodology, primarily for brands and location-based businesses.
- Audience Scoring
Quantifiable outcome
- 2.3 million attributed visits generated for a Florida destination marketing campaign through Causal partnership
Companies that use Quorum
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Quorum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature5 records
Quorum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- CausalcorePartnership to unlock foot traffic attribution capabilities. Demonstrated success with a Florida destination marketing campaign generating 2.3 million attributed visits. Uses real-time location data to optimize media spend and improve marketing decisions in Northern US markets including Philadelphia, Boston, and Detroit.
- SnowflakecoreInfrastructure partner enabling secure data sharing through Snowflake. Quorum data is accessible within customer Snowflake environments, meeting data where it already lives.
- AWScoreCloud infrastructure partner supporting Quorum's data processing and scale operations.
- AnthropiccoreAI infrastructure partner enabling MCP server integration for Claude and other AI assistants to access Quorum real-world ground truth data.
- The Trade DeskcoreNative integration enabling Quorum audience data activation through The Trade Desk's programmatic advertising platform.
- LiveRampcoreIntegration partner for identity resolution and data activation, enabling Quorum data to be used in LiveRamp's connected TV and programmatic ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Quorum competitors and assessment
Company assessmentDirect peers
- Placer.ai: Placer.ai provides foot-traffic analytics and location intelligence for retailers, real estate, and CPG brands. It directly competes with Quorum's core real-world measurement and targeting platform, serving overlapping customer segments with similar store-visit attribution methodology.
- Adsquare: Adsquare is a European-headquartered data exchange specializing in location and footfall data for programmatic activation. It competes with Quorum's audience-targeting data streams, particularly for advertisers needing location-derived segments across DSPs.
- Cuebiq: Cuebiq is a location intelligence and foot-traffic measurement company serving advertisers and retailers. Its SDK-based panel and visitation analytics compete directly with Quorum's deterministic household panel for omnichannel attribution use cases.
- Foursquare: Foursquare operates a major location data and foot-traffic analytics platform (including Foursquare Enterprise and Unfolded). It is a direct competitor to Quorum in deterministic location-based measurement and audience targeting for marketers and publishers.
- SafeGraph: SafeGraph provides places and foot-traffic data products (Patterns, Geometry) for analytics, retail, and real estate customers. It overlaps with Quorum's foot-traffic panel offering, though SafeGraph historically sells raw data feeds rather than full attribution SaaS.
- iSpot.tv: iSpot.tv is a leading cross-screen TV and CTV ad measurement and attribution platform. It competes with Quorum's cross-screen attribution capabilities, particularly for advertisers seeking to tie streaming/CTV exposure to real-world outcomes, with a similar B2B measurement value proposition.
- Samba TV: Samba TV provides cross-screen TV/CTV measurement and audience insights using viewership data from smart TVs. It competes with Quorum's measurement offering for advertisers and publishers wanting independent CTV and omnichannel attribution, with overlapping first-party data and activation capabilities.
Broad incumbents
- comScore: comScore is a long-standing cross-platform audience and advertising measurement company. It is a broad incumbent with overlapping goals (independent cross-screen measurement) and competes with Quorum for media-buyer and agency measurement spend.
- Similarweb: Similarweb provides digital market intelligence including web, app, and audience measurement. It is a broader incumbent in marketing measurement analytics; while Quorum specializes in physical-world foot-traffic, both compete for the same marketing-analytics budget at advertisers and publishers.
- Nielsen: Nielsen is the largest traditional cross-platform media measurement company (Nielsen One, NielsenIQ). It is a broad incumbent whose independent-measurement positioning overlaps with Quorum's value proposition, especially as Nielsen expands into CTV/streaming and outcome-based measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Quorum social profiles
Digital presenceQuorum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quorum leadership team
Management profileNumber of profiles
Profiles1 record
Quorum funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quorum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quorum
What does Quorum do?
Quorum (Quorum Data, Inc.) is a data science-driven company that provides independent real-world measurement and targeting services. It resolves ad exposures, web-pixel traffic, and first-party data against an opt-in device panel covering approximately 74.6 million U.S. households, enabling marketers, advertisers, publishers, and brands to measure campaign impact and activate audiences.
Is Quorum a public or private company?
Quorum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Quorum founded?
Quorum was founded in 2014. It employs 11 to 50 people.
Where is Quorum based?
Quorum is headquartered in New York, United States, in the North America region.
How does Quorum make money?
Three revenue lines are on record. Data Measurement & Attribution Services are the primary driver. The others are audience Targeting Data and AI Transcript Services.
Who are Quorum's main competitors?
Direct peers on record are Placer.ai, Adsquare, Cuebiq, Foursquare, SafeGraph, iSpot.tv and Samba TV. Broad incumbents are comScore, Similarweb and Nielsen.
Does Quorum have an API?
Yes. Quorum offers an API for developers to access real-world measurement and attribution data. The API documentation is available at api.quorum.live/documentation. Additionally, Quorum provides an MCP (Model Context Protocol) server at mcp.quorum.live/mcp that enables AI assistants like Claude to query deterministic, real-world ground truth data. The MCP connector is read-only, aggregate, and privacy-safe. Core MCP tools work without authentication; optional Bearer token unlocks additional features including full traffic grading, attribution, audiences, and pixel data. Developer documentation is at api.quorum.live/documentation.
What industry is Quorum in?
Quorum's product category is Marketing Analytics & Ad Measurement. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 54191.