MapHabit
MapHabit is an Atlanta-based healthcare technology company that provides a visual cognitive support platform for individuals with IDD, dementia, TBI, and autism, delivered via managed tablet bundles, an iOS app with 1,000+ step-by-step maps, and state Medicaid waiver reimbursement across 15+ states.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MapHabit does
MapHabit, Inc. is an Atlanta-based healthcare technology company founded in 2018 that builds a cognitive support platform designed to help individuals with intellectual and developmental disabilities (IDD), Alzheimer's Disease and related dementias (ADRD), traumatic brain injuries (TBI), and autism or neurodiversity complete daily living activities with greater independence. The platform centers on a library of 1,000+ customizable step-by-step visual, audio, and video maps delivered through a managed iPad-based mobile app, supplemented by secure in-app chat (Circle of Support), visual schedules with reminders, and physical activity kits (Spark and Shine). In May 2026 the company introduced MapBuilder, a generative AI feature that drafts support maps from text descriptions. The technology is patent-protected and grounded in NIH-funded research, with 6 peer-reviewed publications and the only peer-reviewed randomized controlled trial on gamified cognitive support for dementia to date.
MapHabit operates three primary tablet SKUs — Tablet Core, Tablet Ultimate Spark (IDD/TBI/autism sensory kit), and Tablet Ultimate Shine (early-stage dementia activity kit) — sold as annual subscriptions bundled with managed hardware. Revenue is generated through three streams: recurring software subscriptions, bundled hardware sales, and state Medicaid waiver reimbursement (the company is an approved assistive technology service in 15+ states, with Georgia DBHDD's NOW/COMP waivers supporting 12,000+ eligible individuals). The go-to-market combines enterprise field sales to healthcare payers and providers (CVS Health, Aetna, UnitedHealth Group, BlueCross BlueShield, Heritage Senior Living, Georgia DBHDD) with a self-directed consumer pathway through the iOS App Store and state waiver enrollment facilitated by care managers. The company is privately held, has raised more than $11 million in non-dilutive NIH grant funding, and is led by co-founders Matt Golden (CEO) and Dr. Stuart Zola (CSO, currently stepping back from formal duties).
MapHabit firmographics
Firmographics- Name
- MapHabit
- Legal name
- MapHabit, Inc.
- Website
- https://maphabit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MapHabit is an Atlanta-based healthcare technology company that provides a visual cognitive support platform for individuals with IDD, dementia, TBI, and autism, delivered via managed tablet bundles, an iOS app with 1,000+ step-by-step maps, and state Medicaid waiver reimbursement across 15+ states.
- Ownership category
- akta.pro rank
MapHabit industry classification
Industry- Product category
- Digital Health Cognitive Support Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ), Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Healthcare/Clinical Tablets (HDACAMAE), Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)
Keywords
Where MapHabit is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MapHabit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Subscription Plans (Individual & Organizational): MapHabit operates primarily on a recurring subscription model. Individual products include Tablet Core with a 12-month app subscription, and premium bundles (Tablet Ultimate Spark and Tablet Ultimate Shine) that bundle a managed iPad with the app subscription and physical activity kits. Organizational plans provide managed tablets and bulk app access for payers, providers, and their members.
- Hardware Sales (Bundled Tablets): Physical iPad/tablet devices are bundled with subscription plans. The Tablet Core, Tablet Ultimate Spark, and Tablet Ultimate Shine all include a managed tablet pre-loaded with the MapHabit app. Tablets are available with Wi-Fi or Cellular connectivity options.
- State Waiver Reimbursement: MapHabit is an approved assistive technology service reimbursed through state Medicaid waivers (NOW/COMP in Georgia, and others). Reimbursement pathways allow individuals with IDD and other cognitive support needs to access the platform at no cost to them. The company is listed as approved in 15+ states.
- Professional Services (Coaching & Onboarding): One-on-one coaching and support during account setup and training periods are bundled with product packages. Welcome review meetings are part of the onboarding process. Care Partner Training Program includes six months of support coaching and learning maps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tablet Ultimate Spark — Sensory activity kit for IDD/TBI/Autism |
| Subscription | Annual | Tablet Ultimate Shine — Evidence-based activity kit for early-stage dementia |
| Subscription | Annual | Tablet Core — Entry-level tablet bundle with 12-month app subscription |
| Other | Multi-year contract | Care Partner Training Program (Research Study) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
MapHabit product offering
Product offeringCore offering
MapHabit sells a patented, evidence-based cognitive support platform delivered through an iOS mobile app and bundled managed tablets, providing 1,000+ customizable step-by-step visual/audio/video maps that translate daily routines into manageable tasks for individuals with IDD, dementia, TBI, and autism. Offerings are packaged as tablet bundles (Tablet Core, Tablet Ultimate Spark, Tablet Ultimate Shine) sold via annual subscriptions to healthcare payers/providers and to individuals through state Medicaid waiver reimbursement or direct purchase, supported by an AI Map Builder, Circle of Support chat, and visual schedules.
Product overview
MapHabit is a cognitive support platform offering patented solutions for individuals with intellectual and developmental disabilities (IDD), Alzheimer's Disease and related dementias (ADRD), traumatic brain injuries (TBI), and autism/neurodiversity. The product portfolio includes three core tablet-based offerings: Tablet Ultimate Spark (sensory kit for IDD/TBI/autism with motor skills focus), Tablet Ultimate Shine (activity kit for early-stage dementia with cognitive and physical wellness focus), and Tablet Core (tablet bundle with 12-month subscription). These are supplemented by the AI-powered MapBuilder feature for creating support maps, the MapHabit Mobile App (iOS, with Android planned), the Engage Spark Program for children/young adults, and the Care Partner Training Program (research study for dementia caregivers). All offerings are supported by a library of 1,000+ customizable maps using visual, audio, and video step-by-step guidance. The platform is available via healthcare organizations, state waiver programs across all 50 U.S. states, and direct subscription.
Differentiator
Problem solved
Functional benefit
Brands
- Engage Spark: A sensory activity kit to strengthen motor skills, balance, and coordination for individuals with intellectual or developmental disabilities, TBI, and autism/neurodiversity.
- Engage Shine
Products and services
- Tablet Ultimate Spark
- Tablet Ultimate Shine
- Tablet Core
- MapBuilder (AI)
- MapHabit Mobile App (Redesigned)
- Care Partner Training Program
Quantifiable outcome
- 50% Quality of Life Improvement for users
- +4 more outcomes
Companies that use MapHabit
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
MapHabit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
MapHabit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LuMind Research Down Syndrome FoundationcoreMapHabit and LuMind conducted a feasibility study on assistive technology for children with Down Syndrome. The study showed that children with Down Syndrome experience improvements using MapHabit's visual mapping technology.
- CaringKindcoreMapHabit partnered with CaringKind on a visual mapping assistive technology study for Alzheimer's Disease and Related Dementias. Feasibility study showed improvements for individuals living at home with dementia using MapHabit.
- CVS HealthcoreCVS Health is listed among healthcare leaders who trust MapHabit to support their members' wellbeing. CVS Health is a major U.S. healthcare company operating pharmacies, health clinics, and health insurance through Aetna.
- Aetna (CVS Health)coreAetna, now part of CVS Health, is listed as a healthcare partner customer. Aetna provides health insurance coverage that may include MapHabit for eligible members with cognitive support needs.
- UnitedHealth GroupcoreUnitedHealth Group is listed as a healthcare partner, providing coverage or referrals for MapHabit to members with IDD, dementia, TBI, and autism.
- BlueCross BlueShieldcoreBlueCross BlueShield is listed as a healthcare partner customer providing coverage for MapHabit cognitive support platform.
- Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD)coreGeorgia DBHDD approved MapHabit as one of the first fully reimbursed assistive technology services under the NOW/COMP Medicaid waivers, enabling 12,000+ eligible individuals to access MapHabit at no cost through state funding.
- Emory University / The HatcheryminorCo-Founder Stuart Zola, Ph.D. is a neuroscientist affiliated with Emory University, where he mentors at The Hatchery (Emory's Center for Innovation). Co-Founder Matt Golden's entrepreneurial origin story is tied to Emory. Emory News Center published a profile of Zola in September 2025.
Scale indicators7 records
Recent moves10 records
Expansion highlights7 records
MapHabit competitors and assessment
Company assessmentDirect peers
- Brain in Hand: Brain in Hand (UK) provides a visual task-sequencing and coping-strategies app for individuals with autism, learning disabilities and anxiety. Closest international analogue to MapHabit's visual step-by-step mapping, though MapHabit operates in the U.S. with Medicaid reimbursement.
- ElliQ (Intuition Robotics): ElliQ is an AI-driven companion device for older adults that delivers proactive cognitive and social engagement, much like MapHabit's tablet bundling and Circle-of-Support concept. Both target aging-in-place users through payer and HCBS channels.
- Constant Therapy: Constant Therapy is a digital speech, occupational and cognitive therapy platform used by individuals recovering from stroke, TBI and neurological conditions. Both companies deliver evidence-based, AI-personalized cognitive/communication therapy exercises on tablet and mobile devices to similar IDD, TBI and dementia populations.
- Memory Lane Games: Memory Lane Games delivers reminiscence and conversation mobile games tailored to people living with dementia. It shares MapHabit's dementia focus, peer-reviewed product orientation, and family/caregiver engagement model.
- BrainHQ (Posit Science): BrainHQ offers web- and mobile-delivered brain-training exercises with peer-reviewed clinical evidence across cognitive domains. It competes with MapHabit for payer attention in healthy-aging, post-TBI and dementia populations using structured cognitive exercises.
Emerging players
- Cogstate: Cogstate provides validated cognitive assessments and digital endpoints used in clinical trials and healthcare. Overlaps with MapHabit in brain-performance and TBI/dementia evaluation, particularly the RCT/NIH-funded research positioning.
- Care.coach: Care.coach combines an AI-augmented human coaching avatar with 24/7 engagement for high-need Medicaid and Medicare populations. Adjacent to MapHabit's cognitive support for IDD/dementia members via managed-care channels.
Broad incumbents
- Lyra Health: Lyra Health is a well-capitalized mental-health benefits platform serving large employers and payers. It competes for B2B mindshare with MapHabit among self-insured and managed-care buyers of cognitive/behavioral services.
- AbleTo (Optum): AbleTo (acquired by Optum/UHG) delivers virtual behavioral health therapy for depression, anxiety and life stressors. Both companies sell to large payers—including UnitedHealth, a named MapHabit partner—but AbleTo operates at much broader scale.
- Headspace Health: Headspace Health is a scaled digital mental-wellness platform (post-Ginger merger) sold into employer and health-plan benefits. It expands a behavioral health+wellness category MapHabit operates in, with substantially larger commercial footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MapHabit social profiles
Digital presenceMapHabit compliance and trust
Trust signalCompliance3 records
MapHabit financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapHabit leadership team
Management profileNumber of profiles
Profiles11 records
MapHabit funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapHabit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapHabit
What does MapHabit do?
MapHabit sells a patented, evidence-based cognitive support platform delivered through an iOS mobile app and bundled managed tablets, providing 1,000+ customizable step-by-step visual/audio/video maps that translate daily routines into manageable tasks for individuals with IDD, dementia, TBI, and autism. Offerings are packaged as tablet bundles (Tablet Core, Tablet Ultimate Spark, Tablet Ultimate Shine) sold via annual subscriptions to healthcare payers/providers and to individuals through state Medicaid waiver reimbursement or direct purchase, supported by an AI Map Builder, Circle of Support chat, and visual schedules.
Is MapHabit a public or private company?
MapHabit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MapHabit founded?
MapHabit was founded in 2018. It employs 11 to 50 people.
Where is MapHabit based?
MapHabit is headquartered in Atlanta, United States, in the North America region.
How does MapHabit make money?
Four revenue lines are on record. Subscription Plans (Individual & Organizational) is the primary driver. The others are hardware Sales (Bundled Tablets), state Waiver Reimbursement and professional Services (Coaching & Onboarding).
Who are MapHabit's main competitors?
Direct peers on record are Brain in Hand, ElliQ (Intuition Robotics), Constant Therapy, Memory Lane Games and BrainHQ (Posit Science). Emerging players are Cogstate and Care.coach. Broad incumbents are Lyra Health, AbleTo (Optum) and Headspace Health.
Does MapHabit have an API?
No public API is recorded for MapHabit.
What industry is MapHabit in?
MapHabit's product category is Digital Health Cognitive Support Platform. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 624120 and its SIC code is 7372.