Botsify
Botsify is a white-label AI agent platform that enables agencies and consultants to create, deploy, and resell autonomous prompt-based AI agents across web, WhatsApp, Slack, Instagram, Messenger, SMS, and voice, with 5,000+ app integrations via the Model Context Protocol.
- Company typePrivate
- Founded2016
- HeadquartersKarachi, Pakistan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Botsify does
Botsify, founded in 2016 and operated by Wyoming-incorporated SaaS Bakers Co. with operating roots in Karachi, Pakistan, is a white-label AI agent platform built primarily for agencies and consultants. The platform enables prompt-based creation of autonomous AI agents that integrate with 5,000+ applications via the Model Context Protocol, removing the need for workflow builders or coding. Agents deploy across webchat, WhatsApp, Instagram, Facebook Messenger, Slack, Telegram, SMS, and voice, and are trained on client data, tone, and standard operating procedures. Encrypted with AES-256 and compliant with GDPR, COPPA, and CCPA, the platform serves customers in over 65 countries and claims 150,000+ total users.
The business model combines a freemium tier offering 100 credits at signup, a $1,490/year Done-For-You Agent subscription (unlimited agents, 30,000 monthly message credits, voice minutes, dedicated success manager), and a custom-priced White-Label Agency Plan that lets resellers fully rebrand the platform with custom domain, logo, and pricing. A usage-based model with BYOK (Bring Your Own Key) supports larger deployments. Go-to-market blends self-serve onboarding with sales-assisted 30-minute strategy calls, targeting agencies that resell AI agents to end-clients under their own brand. Channel capabilities are reinforced by an extensive SEO presence spanning 195+ country pages, nine industry verticals, and competitor comparison pages.
The company is bootstrapped with one disclosed early funding event of $30,000 in 2017. Leadership comprises founder/CEO Usama Noman and CTO Saad Rawasia, with 11-50 employees. Customers are long-tail and distributed rather than concentrated, illustrated by individual agency resellers generating $40,000-$60,000 ARR serving hospitality, education, retail, and sports clients globally.
Botsify firmographics
Firmographics- Name
- Botsify
- Legal name
- SaaS Bakers Co.
- Website
- https://botsify.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Botsify is a white-label AI agent platform that enables agencies and consultants to create, deploy, and resell autonomous prompt-based AI agents across web, WhatsApp, Slack, Instagram, Messenger, SMS, and voice, with 5,000+ app integrations via the Model Context Protocol.
- Ownership category
- akta.pro rank
Botsify industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Botsify is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Botsify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Done-For-You Agent Plan: Annual subscription at $1,490/year for unlimited AI agents, 30,000 message credits per month, 60 minutes voice calls per month, dedicated success manager, and 1 free agent development. Includes MCP integrations, document/web search integration, and multi-channel deployment.
- White-Label Agency Plan: Custom-priced plan for agencies wanting full white-label branding, multiple client management, custom domain/logo, and ability to set their own pricing for resale. Includes priority support and advanced reporting.
- Usage-Based (Message Credits): Credits-based model where 1 credit = 1 message sent or received by an agent. Upon using 100 free registration credits, users authorize automatic billing for continued usage based on applicable plan or usage-based pricing. BYOK (Bring Your Own Key) available for unlimited credits.
- Basic Services (Free Tier): Basic services provided free of charge with 100 free usage credits upon registration. Enhanced services (Enhanced Services) must be purchased separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Done-For-You Agent Plan - $1,490/year |
| Subscription | Multi-year contract | White-Label Agency Plan - Custom Pricing |
| Freemium | Pay-as-you-go | Basic Services - Free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Botsify product offering
Product offeringCore offering
Botsify builds a white-label AI agent platform that enables agencies and consultants to create, deploy, and resell conversational AI agents under their own brand without writing code. Agents are configured via plain-language prompts, connect natively to 5,000+ applications through the Model Context Protocol (MCP), and operate across multiple channels including website chat, WhatsApp, Instagram, Messenger, Slack, Telegram, SMS, and voice. The company also offers a Done-For-You service where its team designs, trains, and ships custom AI agents typically within one week.
Product overview
Botsify is a unified white-label AI agent platform designed for agencies and consultants to deploy and resell AI automation. The core offering consists of the White-Label AI Agent Platform combined with a prompt-based AI Agent Builder that requires no coding. Channel-specific add-ons (WhatsApp, Website, Instagram, Messenger, Slack, Telegram, SMS, Shopify) enable multi-channel deployment from a single agent build. Done-For-You AI Agents provides fully managed custom agent development. Voice AI Agent adds voice capabilities, while Multi-language AI Agents and Industry-Specific AI Agents extend functionality for specialized deployments. All products share 5,000+ MCP integrations for connecting to enterprise tools.
Differentiator
Problem solved
Functional benefit
Products and services
- White-Label AI Agent Platform A white-label AI automation platform for agencies and consultants to resell AI agents under their own brand. Includes full branding control (logo, domain, pricing), multi-client management, and 5,000+ MCP integrations.
- Done-For-You AI Agents A managed service where Botsify's team designs, trains, and ships custom AI agents tailored to the client's data, tone, and SOPs, typically within one week. Automates up to 90% of repetitive work with 5,000+ app integrations.
- AI Agent Builder A prompt-based, no-code agent creation tool where users describe desired functionality in plain language; agents are built, trained, and deployed automatically without workflow builders or coding.
- WhatsApp AI Chatbot A channel-specific deployment for WhatsApp Business that automates conversations for sales, customer service, and bookings with personalized responses.
- Website AI Chatbot A website chat widget providing 24/7 customer support, lead capture, and product guidance via AI agents.
- Instagram AI Chatbot Instagram DM automation for sales and support, providing instant responses, lead qualification, and around-the-clock follower engagement.
- Facebook Messenger Chatbot Facebook Messenger automation for real-time customer support, lead acquisition, and bulk automated messaging to target audiences.
- Slack AI Agent Slack workspace automation for internal support, team queries, and workflow automation across channels.
- Telegram AI Chatbot Telegram automation for support, broadcast updates, and community engagement.
- SMS AI Chatbot SMS automation via Twilio providing automated replies, reminders, and personalized messages reaching customers without internet access.
- Shopify AI Chatbot E-commerce automation for Shopify stores covering order tracking, checkouts, and conversion optimization via conversational commerce.
- Voice AI Agent An AI voice agent for inbound and outbound calls, with 60 minutes per month included in the base plan.
- Multi-language AI Agents AI agent deployment supporting multiple languages including Arabic, Russian, Chinese, Portuguese, Spanish, French, and German.
- Industry-Specific AI Agents Pre-built AI agents tailored for specific verticals: Retail, Healthcare, Ecommerce, Real Estate, Hospitality, Small Businesses, Insurance, Recruitment, and Fintech.
Quantifiable outcome
- Up to 90% of repetitive work can be automated with done-for-you AI agents
- +2 more outcomes
Companies that use Botsify
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Botsify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature6 records
Botsify partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Botsify competitors and assessment
Company assessmentDirect peers
- Stack AI: AI agent building platform with no-code interface and enterprise integrations. Botsify explicitly compares against Stack AI on its competitive comparison pages, indicating direct overlap in agent-building use cases.
- Voiceflow: Conversational AI design and deployment platform supporting text and voice agents across channels. Comparable agent-building approach with strong integrations and team collaboration features.
- ManyChat: Leading chatbot platform focused on Instagram, WhatsApp, Messenger, and TikTok DMs. Competes directly with Botsify's channel-specific chatbot offerings for SMB and agency customers selling conversational automation.
- Yellow.ai: Enterprise conversational AI platform offering AI agents across chat and voice channels. Competes with Botsify in the broader AI agent market, though with greater enterprise focus and funding.
- Tidio: Conversational AI platform offering chatbots, live chat, and AI agents for SMBs and agencies. Targets a similar customer base with multi-channel automation and white-label capabilities, making it a close comparable in the SMB chatbot space.
- Cognigy: Enterprise conversational and agentic AI platform for contact center automation. Overlaps with Botsify's voice agent and contact center speech AI capabilities, particularly for larger enterprise customers.
- Chatfuel: Messenger and Instagram chatbot platform with agency-friendly features and white-label options. Direct competitor in the no-code chatbot space serving agencies and SMBs.
- Botpress: Conversational AI platform offering a visual builder, integrations, and multi-channel deployment. Competes with Botsify's prompt-based agent approach as an alternative no-code/low-code agent platform.
Broad incumbents
- Intercom: Established customer messaging platform with AI agent (Fin) capabilities. Overlaps with Botsify's customer support and lead qualification use cases but at much larger scale with broader product portfolio.
- LivePerson: Enterprise conversational AI platform for customer service and contact center automation. Comparable voice and chat AI agent capabilities but serving large enterprise customers with broader solution portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Botsify social profiles
Digital presenceBotsify compliance and trust
Trust signalCompliance3 records
Botsify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Botsify leadership team
Management profileNumber of profiles
Profiles2 records
Botsify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Botsify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Botsify
What does Botsify do?
Botsify builds a white-label AI agent platform that enables agencies and consultants to create, deploy, and resell conversational AI agents under their own brand without writing code. Agents are configured via plain-language prompts, connect natively to 5,000+ applications through the Model Context Protocol (MCP), and operate across multiple channels including website chat, WhatsApp, Instagram, Messenger, Slack, Telegram, SMS, and voice. The company also offers a Done-For-You service where its team designs, trains, and ships custom AI agents typically within one week.
Is Botsify a public or private company?
Botsify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Botsify founded?
Botsify was founded in 2016. It employs 11 to 50 people.
Where is Botsify based?
Botsify is headquartered in Karachi, Pakistan, in the Asia region.
How does Botsify make money?
Four revenue lines are on record. Subscription - Done-For-You Agent Plan is the primary driver. The others are white-Label Agency Plan, usage-Based (Message Credits) and basic Services (Free Tier).
Who are Botsify's main competitors?
Direct peers on record are Stack AI, Voiceflow, ManyChat, Yellow.ai, Tidio, Cognigy, Chatfuel and Botpress. Broad incumbents are Intercom and LivePerson.
Does Botsify have an API?
Yes. Botsify provides an API protocol based on web interface for accessing natural language processing services. Users can connect to the Services through the Interface and cannot create derivative works. The API allows users to access stored records and transmit data to remote data centers. Documentation available at api.botsify.com. Developer documentation is at api.botsify.com.
What industry is Botsify in?
Botsify's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 5132 and its SIC code is 7372.