Lidio
Lidio is a CBRT-licensed Turkish payment services provider operating a multi-bank gateway (Lidio Core) with AI-driven Smart Switch routing, fraud prevention, tokenized one-click payments (Lidio Pass), and marketplace/B2B modules, serving 20,000+ merchants and 200+ brand partners across e-commerce, retail, insurance, and logistics.
- Company typePrivate
- Founded2020
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Lidio does
Lidio is a Turkey-based payment services provider licensed by the Central Bank of the Republic of Turkey under Law No. 6493 and certified to PCI DSS Level 1. Founded in 2020 by Emre Güzer (formerly CEO of PayU EMEA and Mobilexpress) and Murat Tural (formerly CTO of Mobilexpress), the company built its scale largely through the acquisition of Mobilexpress and now operates what it describes as Turkey's largest digital payment platform, serving 20,000+ merchants and 200+ brand partners across fashion, retail, insurance, pharma, logistics, travel, and NGOs.
The core platform, Lidio Core, is a multi-bank payment gateway that aggregates all Turkish banks and payment institutions behind a single API. Layered on this gateway are AI-supported modules — Smart Switch for millisecond transaction rerouting (claimed 7%+ conversion lift) and Fraud Solutions monitoring 160M+ annual transactions (claimed 95%+ chargeback prevention) — alongside Lidio Pass (an interoperable tokenized-card network with 54M+ cards), Lidio Marketplace (escrow and multi-seller payments), B2B Payments (ERP-integrated dealer collections), Lidio Mass Payout, and a POS Terminal product. Distribution runs through website self-serve, a developer portal (Lidio Lab), and contracted plugins on Shopify, WooCommerce, OpenCart, Ticimax, Akinon, Elogo, and Platinmarket.
Lidio earns revenue primarily through per-transaction commissions, with rates starting at 0.69% for Shopify merchants and varying by payment method and merchant profile; no setup, installation, or fixed fees are charged for Virtual POS. It targets e-commerce businesses, marketplace operators, B2B/enterprise merchants, physical retailers, and Turkish consumers (via Lidio Pass one-click payments, partial payments across up to 10 instruments, and loyalty point redemption). Customer segments span SMB self-serve and enterprise field sales, with cross-border infrastructure connecting Turkish merchants to local payment methods in export destinations.
Lidio firmographics
Firmographics- Name
- Lidio
- Legal name
- Lidio Ödeme Hizmetleri A.Ş.
- Website
- https://lidio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lidio is a CBRT-licensed Turkish payment services provider operating a multi-bank gateway (Lidio Core) with AI-driven Smart Switch routing, fraud prevention, tokenized one-click payments (Lidio Pass), and marketplace/B2B modules, serving 20,000+ merchants and 200+ brand partners across e-commerce, retail, insurance, and logistics.
- Ownership category
- akta.pro rank
Lidio industry classification
Industry- Product category
- Payment Processing and Gateway Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Lidio is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Lidio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Transaction Commissions / Take Rate: Lidio earns a commission percentage on each payment transaction processed through its platform. Commission rates vary by payment method, card type, and merchant category. For Shopify merchants, commission rates start from 0.69%. The company highlights low commission rates as a key value proposition and emphasizes no setup fees, no installation fees, and no fixed charges for Virtual POS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Shopify Virtual POS commission from 0.69% |
| Transaction based/ take rate | Pay-as-you-go | Virtual POS — competitive commission rates with no setup/installation fees |
| Unit Pricing | Multi-year contract | Physical POS Terminal — payable in installments with partner-only low fees |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels6 records
Lidio product offering
Product offeringCore offering
Lidio is a Turkey-based licensed payment services provider (PSP) that operates a multi-bank payment gateway aggregating all Turkish banks and payment institutions on a single platform. Through its core product Lidio Core and add-on modules (Lidio Pass, Smart Switch, Fraud Solutions, Marketplace, Mass Payout, B2B Payments), it enables online and physical merchants to accept credit cards, wire transfers, alternative payment methods, and shopping credit, while providing AI-based transaction routing, fraud prevention, card tokenization, and one-click payments.
Product overview
Lidio is a Turkey-based digital payment platform offering a comprehensive portfolio of payment solutions organized as a platform-plus-modules architecture. The core product, Lidio Core, serves as the central payment gateway enabling single-platform access to all banks and payment institutions. This core is complemented by multiple specialized modules: Lidio Pass (single-click/tokenized payments), Fraud Solutions (AI-powered fraud prevention), Smart Switch (AI-based transaction routing optimization), Card Tokenization (secure card storage with 54M+ tokenized cards), and Lidio Marketplace (marketplace payment management). Payment methods include Virtual POS, POS Terminal, Wire Transfer, Alternative Payment Methods, Pay with Credit, Recurring Payments, Pay with Link, and Local Payment Methods. Additional value-added services include B2B Payments, Partial Payment, Loyalty Point Payments, Payment Portal, and Merchant Panel. Lidio also provides developer access through API Integration and Hosted Payment Pages. The platform processes 16M+ successful transactions monthly and hosts 4M+ tokenized cards, serving businesses across Turkey with both online and physical payment acceptance capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Lidio Core: Payment Gateway - Core payment infrastructure that allows businesses to manage all payment services from a single platform
- Lidio Marketplace
- Lidio Pass
- Lidio Mass Payout
- Lidio POS Terminal
- Lidio Payment Portal
- Lidio Card Tokenization
Products and services
- Lidio Core Central payment gateway platform that enables merchants to access all Turkish banks and payment institutions via a single infrastructure, with smooth switching between banks, alternative payment methods, and payment institutions while accepting payments through the most advantageous POS devices.
- Virtual POS Online payment acceptance solution enabling merchants to start accepting credit card payments within 24 hours via a single contract. Supports up to 12 monthly installments with no installation or fixed charges.
- POS Terminal
Quantifiable outcome
- Conversion rate improvement of more than 7% through Smart Switch AI transaction routing
- +8 more outcomes
Companies that use Lidio
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles6 records
Lidio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature8 records
Lidio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ShopifycoreLidio has developed a dedicated Shopify app integration allowing Shopify merchants to activate Lidio Virtual POS within 2 hours. The plugin supports installment payments with all bank cards, advantageous commission rates from 0.69%, loyalty point redemption, and AI-powered fraud prevention. Merchants can download the free Lidio plugin from the Shopify app store and activate payments instantly.
- TicimaxcoreTicimax is one of Turkey's leading in-network e-commerce platforms with which Lidio has a contracted partnership. Ticimax merchants can request API access data from Lidio and share it with their Ticimax administrator to start accepting payments and using Lidio's value-added services including card tokenization, without requiring additional integration.
- AkinoncoreAkinon is a contracted e-commerce platform partner of Lidio. Merchants using Akinon can access Lidio's payment infrastructure through a contracted integration, enabling them to start accepting payments and using Lidio's full suite of value-added services without additional technical integration work.
- WooCommercecoreLidio offers a free WooCommerce plugin available in the WooCommerce plugin library. WooCommerce users can install the Lidio plugin, enter their API access data in the plugin settings, and start accepting payments via Lidio Hosted Pages along with other value-added services including card tokenization and fraud prevention.
- OpenCartcoreLidio provides a free OpenCart plugin in the OpenCart plugin library. OpenCart merchants can install the Lidio plugin, enter their API access data in the plugin settings, and immediately start accepting payments via Lidio Hosted Pages and using other Lidio value-added services.
- ElogominorElogo is a contracted e-commerce platform partner of Lidio, appearing in Lidio's integrated platforms section. Elogo merchants can integrate with Lidio's payment infrastructure through the contracted partnership.
- PlatinmarketminorPlatinmarket is a contracted e-commerce platform partner of Lidio, enabling merchants on the Platinmarket platform to integrate Lidio's payment solutions without additional technical work.
- HugincoreHugin provides the hardware for Lidio's POS Terminal device. Lidio POS Terminal is powered by Hugin's robust hardware combined with Lidio's multi-bank infrastructure and smart control panel. Hugin is an established POS hardware provider, and the partnership enables Lidio to offer an all-in-one POS terminal solution that accepts Visa, Mastercard, Troy, and all contracted local banks through a single device and contract.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Lidio competitors and assessment
Company assessmentDirect peers
- iyzico: iyzico is Turkey's largest dedicated online payment services provider (acquired by Stripe in 2019), offering virtual POS, marketplace payments, fraud prevention, and card tokenization. It is the closest direct competitor to Lidio, serving the same Turkish e-commerce and enterprise merchants with a comparable PSP-plus-modules product stack.
- PayU Turkey: PayU Turkey is the local arm of the global PayU fintech group and competes with Lidio in virtual POS, payment gateway, and fraud services for Turkish merchants. Both Lidio's founder Emre Güzer and several senior team members previously held senior roles at PayU, making it a direct head-to-head peer in product and customer profile.
- Param: Param is a Turkey-based licensed payment institution providing virtual POS, marketplace payments, and e-money services to Turkish merchants. It mirrors Lidio's PSP-plus-modules architecture, including escrow, sub-merchant onboarding, and fraud tools, competing for the same SMB and marketplace segments.
- Papara: Papara is a leading Turkish fintech offering digital wallets, prepaid cards, and merchant acquiring services with a Central Bank of Turkey license. It overlaps with Lidio on merchant payments, mass payouts, and card tokenization, while also competing on the consumer-side wallet tokenization that underpins Lidio Pass.
- Sipay: Sipay is a Turkey-licensed electronic money and payment institution that provides merchant acquiring, prepaid cards, and digital wallet infrastructure. It competes with Lidio on virtual POS, payment gateway, and payment-institution-licensed services for online and offline merchants in Turkey.
- BKM Express: BKM Express is the interbank digital wallet and one-click payment network established by Turkey's major banks, providing tokenized, one-click payments and online acquiring. It is the most direct alternative to Lidio Pass for tokenized card payments and competes with Lidio's hosted payment pages and one-click checkout flows.
- Paycell (Turkcell): Paycell is the licensed payment institution behind Turkcell's mobile wallet, providing merchant acquiring, virtual POS, and consumer wallet payments in Turkey. It competes with Lidio on both the merchant acquiring side and the consumer tokenized-card / one-click payment side that underpins Lidio Pass.
Emerging players
- Craftgate: Craftgate is a Turkish payment gateway specializing in virtual POS, installment, and fraud prevention for SMB and mid-market merchants. It targets a similar merchant profile to Lidio's SMB plug-in-led growth motion but with a narrower product suite focused on card acquiring rather than the full platform-plus-modules model.
Broad incumbents
- Stripe (Turkey): Stripe is a global payments incumbent whose ownership of iyzico gives it a strong Turkish presence and whose global platform competes for the same enterprise, marketplace, and SaaS merchants Lidio targets. Stripe's developer-first API, fraud/optimizer tooling (Radar, Smart Retries), and global scale make it the closest broad-incumbent peer.
- Adyen: Adyen is a global unified payments incumbent serving enterprise and marketplace merchants with acquiring, processing, and tokenization. While Lidio operates at a smaller scale and limited geography, both share an API-first aggregator architecture and competitive positioning around smart routing and global card tokenization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lidio social profiles
Digital presenceLidio compliance and trust
Trust signalCompliance5 records
Lidio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lidio leadership team
Management profileNumber of profiles
Profiles7 records
Lidio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lidio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lidio
What does Lidio do?
Lidio is a Turkey-based licensed payment services provider (PSP) that operates a multi-bank payment gateway aggregating all Turkish banks and payment institutions on a single platform. Through its core product Lidio Core and add-on modules (Lidio Pass, Smart Switch, Fraud Solutions, Marketplace, Mass Payout, B2B Payments), it enables online and physical merchants to accept credit cards, wire transfers, alternative payment methods, and shopping credit, while providing AI-based transaction routing, fraud prevention, card tokenization, and one-click payments.
Is Lidio a public or private company?
Lidio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lidio founded?
Lidio was founded in 2020. It employs 51 to 100 people.
Where is Lidio based?
Lidio is headquartered in Istanbul.
How does Lidio make money?
One revenue line is on record: transaction Commissions / Take Rate.
Who are Lidio's main competitors?
Direct peers on record are iyzico, PayU Turkey, Param, Papara, Sipay, BKM Express and Paycell (Turkcell). Craftgate is listed as an emerging player. Broad incumbents are Stripe (Turkey) and Adyen.
Does Lidio have an API?
Yes. Lidio offers a comprehensive API infrastructure that enables developers to integrate payment services into their systems. The API supports various payment channels including Virtual POS, Smart Switch, Fraud Solutions, Alternative Payment Methods, and more. With world-class API services, merchants can access hundreds of services through a single integration. The API facilitates integration processes for payment collections, customizable payment pages, and access to multiple payment methods across 50+ countries. Lidio's API allows merchants to process transactions with international cards and foreign currencies. Developer documentation is at lab.lidio.com/docs/entegrasyon/odemekanallari_api.
What industry is Lidio in?
Lidio's product category is Payment Processing and Gateway Services. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 522320 and its SIC code is 7370.