Captify

What Captify does

Captify is a London-headquartered ad technology company founded in 2011 that operates a Search Intelligence platform built on 11+ years of proprietary semantic NLP models. The platform ingests first-party onsite search data from over 3 million websites and 2 billion devices, processing more than 1 billion daily searches across five languages to produce real-time audience, intent, and measurement products used by 800+ global advertiser brands, 150+ media agencies (including all major holding groups), and 1,500+ publishers. Its product portfolio centers on the Search Intelligence engine and spans the Sense self-serve platform, Search-Powered Contextual cookieless targeting, omnichannel activation across CTV/Display/Video/Audio/DOOH/Native, and a measurement suite including Search Uplift, Search Dynamics, Net Searcher Sentiment, Attention, and TV Search Lift Study.

The company generates revenue through four primary streams: programmatic advertising activation, data and insights licensing (subscription/recurring), managed services for publishers, and post-campaign measurement services. Distribution combines enterprise field sales, agency channel partnerships, self-serve via Sense with free trial, and curated Private Marketplace (PMP) deals. Captify operates under a quote-based enterprise pricing model with multi-year contracts, has legal entities in seven countries (UK, US, France, Italy, Spain, Germany, Australia), offices in London (HQ), New York, Manchester, and Sydney, and since August 2024 has operated as part of Verve Group's "Verve for Advertisers" ecosystem. Recent product moves include Real-Time Audience Enrichment for publishers (Dec 2024), a VideoAmp integration for cross-media measurement (May 2025), and an LLM conversational intent signals layer (March 2026).

Name

Captify

Legal name

Captify Technologies Limited

Website

https://captifytechnologies.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Captify operates a Search Intelligence platform using proprietary 11-year-old semantic models to process 1B+ daily onsite searches from 3M+ websites, serving 800+ global advertiser brands, 150+ media agencies, and 1,500+ publishers with cookieless audience targeting, omnichannel activation, and post-campaign measurement.

Ownership category

akta.pro rank

Product category

Ad Tech — Audience Intelligence and Programmatic Targeting

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Search intelligence platform
• Programmatic audience targeting
• Cookieless contextual advertising
• Digital ad measurement
• Publisher audience monetization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising: Captify generates revenue through programmatic advertising services powered by their Search Intelligence data. They provide advertising targeting solutions to brands and agencies, charging for access to their audience data and activation capabilities across channels including CTV, Display, Video, Audio, DOOH, and Native.
2. Data and Insights Licensing: Revenue from licensing Search Intelligence data and audience insights to advertisers for pre-campaign strategy, audience building, and targeting. Access provided through managed service, self-serve platform (Sense), and curated PMPs.
3. Publisher Solutions: Services for publishers to understand audience behavior and monetize through programmatic channels, including real-time audience enrichment and search-powered editorial insights.
4. Measurement Services: Post-campaign measurement and insights services including Search Uplift, Search Dynamics, Audience Analysis, Net Searcher Sentiment, Attention studies, and TV Search Lift Study.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Captify ingests first-party onsite search data from more than 3 million websites and 2 billion+ devices, then uses proprietary semantic models to classify that search activity into actionable Search Intelligence. It sells this data and the resulting audience insights to advertisers, agencies, and publishers through its Sense self-serve platform, managed service, curated PMPs, and cookieless Search-Powered Contextual targeting across CTV, Display, Video, Audio, DOOH, and Native channels. It also provides post-campaign measurement products (Search Uplift, Search Dynamics, Net Searcher Sentiment, Attention, TV Search Lift Study) and publisher monetization tools such as Real-Time Audience Enrichment and Creative Studio.

Product overview

Captify offers Search Intelligence as its core platform, which is the largest independent holder of onsite search data outside the walled gardens. The platform is built around proprietary semantic models (11+ years of development) that process over 1 billion daily searches from 3 million+ websites across 2 billion+ devices. The product portfolio consists of the core Search Intelligence engine powering three main solution areas: Strategy (audience insights and planning via Sense platform), Activation (omnichannel campaign delivery across CTV, Display, Video, Audio, DOOH, Native with Green Media sustainability options), and Measurement (Search Uplift, Search Dynamics, Net Searcher Sentiment, Attention, TV Search Lift Study). Key add-on capabilities include the cookieless Search-Powered Contextual targeting solution, Creative Studio for dynamic ad formats, and Real-Time Audience Enrichment for publishers. Recent additions include LLM conversational intent signals (March 2026) and VideoAmp integration for cross-media measurement (May 2025). The company operates as part of Verve for Advertisers following acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Sense: Self-serve platform providing window into intent data, enabling dynamic audiences, market-moving trends, and crucial insights for advertisers and publishers.
• Search Intelligence
• Search-Powered Contextual

Products and services

• Search Intelligence Core data platform and methodology that aggregates, classifies, and activates first-party onsite search data from more than 3 million websites and 2 billion+ devices into audience targeting, insights, and measurement for advertisers, agencies, and publishers, without third-party cookies.
• Sense

Quantifiable outcome

• 23.5% higher CTR (vs cookie-enabled deals) for Heineken cookieless campaign
• +9 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• LLM Ecosystems (Major)coreTechnology or Integration · 10 March 2026Integration of conversational intent signals from major LLM ecosystems into Captify's existing intelligence layer. Verve Group claims to be first ad platform to activate LLM-derived conversational intent signals for advertising targeting. Combines search intent, zero-party data, and AI chat activity in privacy-first aggregation methodology.
• AdalyserstrategicTechnology or Integration · 16 July 2025Partnership to leverage search intent data for premium TV inventory, combining Captify's audience insights with Adalyser's TV measurement capabilities.
• VideoAmpcoreTechnology or Integration · 21 May 2025Industry-first integration linking VideoAmp's VALID identity graph with Captify's Search Intelligence and semantic technology. Delivers privacy-compliant, deterministic solution connecting household-level ad viewership with real-world search behavior. Enables advertisers to track campaign effectiveness through search lift measurement with 1:1 linking of ad exposure to subsequent search behavior.
• OpenXminorGTM or Marketing Partner · 1 May 2025Exclusive Cannes event partnership with OpenX, combining resources for industry visibility and networking at Cannes Lions festival.
• CircanastrategicStrategic or Co-development Partner · 22 January 2025Research partnership demonstrating that onsite search data can predict FMCG sales at brand and category level. Joint report on search-to-sales connection providing insights for brand marketers.
• Verve GroupcoreOthers · 28 August 2024Captify UK is part of Verve for Advertisers. Parent company relationship providing strategic direction and ecosystem integration. Verve Intelligence powered by Captify launched at Cannes Lions connecting AI-driven intent to real-world advertising outcomes.
• LightBoxTVstrategicTechnology or Integration · 6 December 2023Integration bringing Search Intelligence to CTV media planning and buying, enabling advertisers to use search intent data for connected TV campaigns.
• DoubleVerifystrategicTechnology or IntegrationThird-party content verification partner providing ad blocking and pre-bid solutions for brand safety and ad viewability within programmatic auction processes.
• Integral Ad Science (IAS)strategicTechnology or IntegrationThird-party content verification partner providing pre-bid data and analysis for brand safety and ad viewability targeting within programmatic auctions.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Trade Desk: The Trade Desk is the largest independent programmatic DSP, activating audience data across CTV, display, video, audio, and DOOH. Highly comparable to Captify on omnichannel activation, data-driven targeting, and enterprise advertiser/agency GTM, but at materially larger scale and as a buy-side platform rather than a data provider.
• LiveRamp: LiveRamp is a data connectivity and identity resolution platform that powers people-based marketing and clean rooms. Comparable to Captify as an independent data infrastructure layer enabling audience targeting, measurement, and partner data collaboration across the open web.
• Bombora: Bombora operates a B2B intent data co-op derived from business content consumption. Closest direct peer to Captify's Search Intelligence concept: aggregating third-party site signals into intent segments sold to advertisers and agencies for targeting and activation.
• 6sense: 6sense is a B2B revenue intelligence platform built on intent data and predictive analytics. Comparable to Captify in layering semantic and behavioral signal processing into actionable audiences and insights, though oriented toward B2B sales and marketing rather than omnichannel ad activation.
• DoubleVerify: DoubleVerify is a media effectiveness and verification platform for digital advertising. Comparable to Captify on programmatic measurement, brand safety, and viewability, and a named technology integration partner of Captify within the programmatic auction ecosystem.
• Integral Ad Science (IAS): IAS provides ad verification, brand safety, and optimization analytics across digital media. Closely comparable to Captify's measurement and post-campaign analytics offerings, and a Captify integration partner for pre-bid brand safety in programmatic auctions.
• Adform: Adform is an independent programmatic ad platform serving advertisers and agencies with DSP, DMP, and creative tools. Comparable to Captify on full-stack omnichannel activation and cookieless targeting capabilities for European and global enterprise brands.

Broad incumbents

• Magnite: Magnite is the largest independent SSP with a focus on CTV. Comparable to Captify's omnichannel activation ambitions and as a neutral infrastructure layer in programmatic, though Magnite is a sell-side platform rather than a data/intelligence provider.
• Oracle Advertising: Oracle Advertising (formerly Grapeshot/AddThis) combines a DMP, contextual, and identity offering inside Oracle's broader marketing cloud. Comparable to Captify on data and audience targeting, but as part of a much larger enterprise software portfolio rather than a focused independent.
• Criteo: Criteo is an established ad-tech platform focused on performance retargeting and audience activation across the open web. Comparable to Captify on cookieless, intent-driven targeting for enterprise commerce advertisers, though Criteo is a downstream activation platform rather than an upstream intelligence layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/captify
• YouTubeyoutube.com/c/Captify

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captify