Greendeck
Greendeck is a London-based AI startup founded in 2017 that provides pricing optimization and competitor intelligence software for brands and retailers. It operates with a co-founder-led team of 1-10 employees backed by Techstars and Concept Ventures.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Greendeck firmographics
Firmographics- Name
- Greendeck
- Website
- https://greendeck.co
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Short description
- Greendeck is a London-based AI startup founded in 2017 that provides pricing optimization and competitor intelligence software for brands and retailers. It operates with a co-founder-led team of 1-10 employees backed by Techstars and Concept Ventures.
- Ownership category
- akta.pro rank
Greendeck industry classification
Industry- Product category
- Retail Pricing Intelligence
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)
- akta.pro secondary industry
- Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)
Keywords
Where Greendeck is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Greendeck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Greendeck product offering
Product offeringCore offering
Greendeck uses artificial intelligence to provide pricing optimization and competitor intelligence solutions for brands and retailers. The platform enables retail and brand operators to monitor competitive pricing, benchmark performance, and make data-driven pricing and assortment decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Greendeck Pricing & Competitor Intelligence Platform
Companies that use Greendeck
Customer profileIdeal customer profiles1 record
Greendeck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greendeck competitors and assessment
Company assessmentBroad incumbents
- Pricefx: Pricefx is a broader pricing software vendor covering B2B and B2B2C pricing optimisation across multiple verticals. It is a broad incumbent in the same pricing optimisation space Greendeck targets, but with a much wider scope and enterprise footprint.
- DataWeave (now LatentView Analytics): DataWeave (acquired by LatentView) offered competitive intelligence and pricing analytics for retail and consumer brands. It is a broader incumbent in the same competitive intelligence and pricing category, with a wider enterprise analytics footprint.
Direct peers
- BlackCurve: BlackCurve is an AI-driven pricing optimisation and competitor monitoring platform for e-commerce retailers. It directly overlaps with Greendeck's positioning as a retail-focused AI pricing tool.
- Competera: Competera offers an AI-driven pricing platform for enterprise retailers covering competitor monitoring, price optimisation and promo planning. It overlaps directly with Greendeck's AI pricing optimisation and competitor intelligence offering, but at a larger enterprise scale.
- Omnia Retail: Omnia Retail is a dynamic pricing and competitor intelligence platform aimed at retailers and brands across Europe. It is a direct comparable to Greendeck in both functionality and the European retail customer base.
- Prisync: Prisync is a SaaS competitor price tracking and dynamic pricing tool for e-commerce brands and retailers. It is directly comparable to Greendeck on both the product (competitor intelligence, price optimisation) and the target customer (online retailers and brands).
- NetRivals: NetRivals provides competitor price monitoring and dynamic pricing for brands and retailers, primarily in Europe. It is a close functional comparable to Greendeck's competitor intelligence offering.
- Wiser: Wiser provides retail price intelligence, MAP monitoring and assortment analytics for brands and retailers. Its core pricing and competitor intelligence functionality is a direct match for Greendeck's product positioning.
- Intelligence Node: Intelligence Node provides AI-based competitive intelligence, pricing and product matching for retailers and brands. Its core use cases — competitor price monitoring and pricing optimisation — are the same problems Greendeck targets.
Emerging players
- 7Learnings: 7Learnings uses machine learning to forecast demand and optimise prices for e-commerce retailers. It is an emerging player with overlapping retail pricing use cases, though its emphasis is more on demand forecasting than competitor monitoring.
Market position
Customer concentration
Greendeck social profiles
Digital presenceGreendeck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greendeck leadership team
Management profileNumber of profiles
Profiles3 records
Greendeck funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greendeck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greendeck
What does Greendeck do?
Greendeck uses artificial intelligence to provide pricing optimization and competitor intelligence solutions for brands and retailers. The platform enables retail and brand operators to monitor competitive pricing, benchmark performance, and make data-driven pricing and assortment decisions.
When was Greendeck founded?
Greendeck was founded in 2017. It employs 1 to 10 people.
Where is Greendeck based?
Greendeck is headquartered in London, United Kingdom, in the Europe region.
Who are Greendeck's main competitors?
Broad incumbents on record are Pricefx and DataWeave (now LatentView Analytics). Direct peers are BlackCurve, Competera, Omnia Retail, Prisync, NetRivals, Wiser and Intelligence Node. 7Learnings is listed as an emerging player.
Does Greendeck have an API?
No public API is recorded for Greendeck.
What industry is Greendeck in?
Greendeck's product category is Retail Pricing Intelligence. Its primary akta.pro industry code is THALAOAI, Price Intelligence & Competitive Rate Shopping for RM, with a secondary code of THALAEAJ, Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists). Its NAICS code is 5132.