What 7Learnings does

7Learnings is a Berlin-based, venture-backed SaaS company that provides AI-powered predictive pricing software to mid-to-enterprise direct-to-consumer brands and retailers. Founded in 2019, the company sells a unified optimization platform comprising three core modules: Price Optimization, which uses machine learning models trained on internal and external data to predict the impact of price changes on demand and profit; Performance Marketing Optimization, which aligns Google Ads and other marketing spend with live pricing decisions to improve ROAS; and Order Optimization, which generates AI-driven reorder and markdown recommendations to reduce stockouts and aged inventory. The underlying engine is a self-learning algorithm designed to adapt to new market information without requiring a large in-house data science team, and pre-built integrations exist with Google Cloud, Shopify, Tradebyte, KPS, and commercetools.

The company generates revenue primarily through annual SaaS subscriptions priced via custom quotes based on client scope, sold through a direct enterprise sales motion augmented by event-driven demand generation (e.g., masterclasses at the E-commerce Berlin Expo) and a 250+ member Dynamic Pricing Community. Customers include Westwing, Mister Spex, Tom Tailor, Wortmann, bonprix, OUTLETCITY AG, InterSport Krumholz, Apologistics, Tamaris, and meinemarkenmode, spanning fashion, eyewear, sports, home & living, and online pharmacy verticals. The company is SOC 2 Type II and ISO/IEC 27001:2022 certified and was profitable prior to its over-€10M Series B in May 2025 led by Acton Capital, with proceeds earmarked for international expansion anchored by a New York office and the German Accelerator US Market Access Program.

Name

7Learnings

Legal name

7Learnings

Website

https://7Learnings.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

7Learnings is a Berlin-based AI SaaS provider of predictive pricing, performance marketing, and order optimization software for mid-to-enterprise D2C brands and retailers. Its machine learning platform unifies pricing, marketing, and inventory decisions across fashion, home, electronics, and pharmaceutical verticals.

Ownership category

akta.pro rank

Product category

Retail Price Optimization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AutoML & Low-Code ML Platform Operations (HDAAABAL)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Predictive pricing software
• Retail price optimization
• Dynamic pricing SaaS
• AI pricing platform
• Performance marketing optimization

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription for AI Retail Optimization: The company operates a subscription-based SaaS model delivering AI-powered retail optimization software, including price optimization, performance marketing optimization, and order optimization as integrated modules. Revenue is generated through recurring software subscriptions, likely priced based on client scope and scale.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

7Learnings provides an AI-powered predictive pricing SaaS platform for mid-to-enterprise direct-to-consumer brands and retailers. The platform unifies three core products — Price Optimization, Performance Marketing Optimization, and Order Optimization — into a single engine that uses machine learning to forecast demand, automate discounting, and align pricing with marketing and inventory decisions. The software is delivered as a subscription and integrates with major commerce and marketing platforms.

Product overview

7Learnings is a unified AI-powered retail optimization platform consisting of three core products: Price Optimization (predictive pricing), Performance Marketing Optimization, and Order Optimization. These modules work together as a single engine to unify pricing, marketing, and inventory decisions. Additional offerings include a Profit Uplift Calculator tool and a Dynamic Pricing Community. The platform is designed for mid-to-enterprise D2C brands and retailers, with a stated promise of increasing profits by 15%+ within weeks through automated elasticity models and demand forecasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Price Optimization AI-powered predictive pricing software that maximizes profit and revenue by anticipating market changes and customer intent. Generates precise predictions on the impact of price adjustments on products and aligns prices with business objectives such as profit maximization, revenue growth, or inventory management. Targets mid-to-enterprise D2C brands and retailers.
• Performance Marketing Optimization AI-driven solution that boosts Return on Ad Spend (ROAS) by aligning prices with marketing campaigns in real time, ensuring marketing spend drives the most profit rather than only traffic. Reduces friction between pricing and marketing decisions. Targets mid-to-enterprise D2C brands and retailers running Google Ads and other performance marketing campaigns.
• Order Optimization AI-driven reorder suggestion system that improves product availability and reduces markdowns by ensuring the right products are stocked at the right time based on demand predictions. Targets retail pricing and merchandising teams.

Quantifiable outcome

• 15%+ profit and revenue uplift within weeks of deployment
• +7 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• DealovosupportingStrategic or Co-development Partner · 1 March 20257Learnings collaborated with Dealovo to analyze pricing data from 966 brands and 1,006 retailers from 2023 to 2024, producing an industry report on fashion retailer discounting strategies and inflation management.
• German AcceleratorcoreStrategic or Co-development Partner · 1 January 2025Selected participant in the German Accelerator US Market Access Program in 2025. The program supports international expansion into the US market, providing mentorship, network access, and market entry support for 7Learnings' North American growth strategy.
• TradebytecoreTechnology or IntegrationTradebyte partnership enables fashion brands and retailers to combine Tradebyte's market penetration capabilities with 7Learnings' price optimization functionalities. The integration is featured in joint customer case studies (e.g., Tamaris), demonstrating co-delivery of business value across marketplace channels.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Select Technology Partner. 7Learnings leverages Google Cloud infrastructure as a key technology partner, utilizing the cloud platform to power its AI and machine learning capabilities. The partnership provides infrastructure support for the predictive pricing engine.
• ShopifycoreTechnology or IntegrationPre-built integration for Shopify sellers enabling AI-powered pricing optimization directly within Shopify storefronts. Shopify merchants can deploy 7Learnings' predictive pricing without custom integration work.
• KPSsupportingTechnology or IntegrationPartnership with KPS (slate blue enterprise commerce platform) provides integration capabilities for enterprise retailers using the KPS platform ecosystem.
• commercetoolssupportingTechnology or IntegrationIntegration partnership with commercetools, a cloud-native commerce platform, enabling enterprise clients on the commercetools ecosystem to access 7Learnings' pricing optimization solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pricefx: Pricefx is a direct competitor offering AI-driven price optimization and management SaaS for B2B and B2C enterprises. Closely comparable in core functionality, target customer profile (mid-to-enterprise retailers and manufacturers), and SaaS delivery model.
• Competera: Competera provides AI-powered price optimization and competitive intelligence for retail and ecommerce. Directly comparable to 7Learnings on AI pricing technology, retail vertical focus, and enterprise SaaS go-to-market.
• Revionics (Aptos): Revionics, now part of Aptos, offers retail price optimization, markdown, and competitive pricing software. Overlaps directly with 7Learnings on dynamic pricing, promotional planning, and category management for enterprise retailers.
• Zilliant: Zilliant delivers AI-driven pricing and sales optimization software for B2B and B2C companies. Comparable in predictive pricing technology, subscription SaaS delivery, and enterprise sales motion, though Zilliant skews more B2B industrial.
• Vendavo: Vendavo offers price optimization and management SaaS primarily for B2B manufacturers and distributors, with adjacent retail use cases. Comparable AI pricing engine, enterprise SaaS delivery, and pricing-analytics capabilities.
• Omnia Retail: Omnia Retail is a European pricing intelligence and dynamic pricing platform focused on retail and brand pricing. Highly comparable on target customer (mid-market European retailers), pricing intelligence, and rule-based plus AI pricing capabilities.

Broad incumbents

• Blue Yonder: Blue Yonder (formerly JDA) provides a broad supply chain and merchandising platform that includes price optimization and replenishment. Overlaps with 7Learnings on pricing and order optimization but as part of a much larger end-to-end retail suite.
• SAP Commerce Cloud: SAP offers pricing and promotion capabilities embedded within its commerce cloud suite. Comparable on pricing functionality for enterprise retailers but as part of a much broader ERP/commerce platform rather than a specialized pricing engine.
• Salesforce (Pricing & Commerce Cloud): Salesforce Commerce Cloud and related CRM/pricing capabilities serve enterprise retailers with end-to-end commerce, including promotional pricing. Overlaps as a broad incumbent that can bundle pricing functionality alongside CRM and commerce tooling.

Emerging players

• Lengow: Lengow provides ecommerce feed management and pricing intelligence for brands and retailers selling across marketplaces. Adjacent on competitive pricing and marketplace pricing automation; overlaps with 7Learnings' Amazon Seller and Shopify use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7Learnings