HerKey (formerly JobsForHer)

Name

HerKey (formerly JobsForHer)

Legal name

JobsForHer Restart Portal Private Limited

Website

https://herkey.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Career Platform

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)

akta.pro secondary industries

Professional & Business Networking Communities (MPACAJAB), Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG), Job Placement, Matching & Career Navigation Services (EDAAAOAL)

Keywords

• Women career platform
• Online job search
• Professional networking communities
• AI career guidance
• Diversity hiring solutions

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Featured Package Subscriptions: Companies/Entities pay for Featured Packages to elevate their job listings to featured status, gain increased platform visibility, receive personalized candidate recommendations, and access enhanced analytics and promotional opportunities. This is a recurring subscription model for employer access to the platform's female talent network.
2. Ticketed Sessions and Groups: Revenue generated through HerCoins (virtual currency) purchases for accessing paid/ticketed Sessions and Groups hosted by Partners or Mentors. Session Creators receive a share of revenue per agreed commercial terms after deducting platform fees.
3. Advertising Services: Companies can promote their brands, products, and services through Advertisements placed across the platform including display ads, employer branding, email newsletters, and event partnerships. Advertisers pay for visibility to the platform's female-focused professional audience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HerKey (formerly JobsForHer) operates India's largest career engagement platform for women, connecting over 3.5 million women professionals with 10,000+ companies through job listings, professional Groups, mentorship Sessions, and the SimKey AI-powered career guidance tool. The platform monetizes via Featured Packages for employer recruitment visibility, HerCoins-based ticketed Sessions/Groups, and advertising services.

Differentiator

Problem solved

Functional benefit

Products and services

• HerKey Platform Web and mobile career engagement platform for women professionals in India that combines job search, professional networking (Groups), mentorship (Sessions and Mentors), Events, and AI-powered career guidance into a single ecosystem. Free to use for individual women job seekers.
• SimKey Standalone AI-powered career guidance service that delivers personalized job matches, skill development paths, resume optimizations, interview preparation, career progression strategies, and work-life balance recommendations via conversational chat and voice interactions.
• Featured Packages
• Ticketed Sessions and Groups Paid professional development content delivered through live audio/video Sessions and curated Groups hosted by mentors and subject-matter experts, accessed by users via HerCoins virtual currency (1 HerCoin = 1 INR) with revenue shared between platform and Session Creators.

Quantifiable outcome

• Over 3.5 million women served and 10,000+ companies listed on the platform
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered strategic.

• The MusestrategicGTM or Marketing Partner · 8 November 2024HerKey partnered with The Muse (a leading U.S. career platform) to enable cross-border talent access. The partnership connects U.S. employers with Indian women professionals while giving Indian talent visibility in the U.S. market. Combined network reaches 8M+ MAUs and 1,000+ companies.
• FairygodbossstrategicGTM or Marketing Partner · 8 November 2024HerKey partnered with Fairygodboss (a U.S. career platform focused on women) to advance gender diversity by enabling cross-border talent connections. The collaboration includes an online roundtable held October 29, 2024, to discuss leveraging global talent pools for gender diversity.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Muse: US-based career platform offering job matching, company profiles, and career coaching. HerKey's strategic partner for cross-border talent access; both platforms serve career-focused professionals with similar content, jobs, and community features.
• Fairygodboss: US-based career community and job platform focused on women, offering company reviews, salary transparency, and job listings. Direct functional peer to HerKey in women-focused career engagement; HerKey's partner for cross-border gender diversity initiatives.
• Sheroes: India-based women-focused career and community platform offering job matching, mentorship, and career content. Closest direct domestic peer to HerKey, serving the same women professionals market in India with overlapping products.

Broad incumbents

• LinkedIn: Global professional networking platform with comprehensive job matching, content, and recruitment solutions. Represents the dominant incumbent that HerKey competes against for employer recruitment dollars and professional mindshare.
• Naukri.com: India's largest job portal by traffic and employer base. Broad incumbent in the Indian recruitment market with significant employer relationships and brand recognition that HerKey competes with for recruiter budgets.
• Indeed: Global job search engine with massive employer inventory across geographies. Broad incumbent competing for both employer spend and user attention; provides scale-based alternative to specialized women-focused platforms.
• Glassdoor: Major career platform combining job listings with company reviews and salary transparency. Broad incumbent offering employer branding and recruitment tools that overlap with HerKey's Featured Package offerings for companies.

Emerging players

• PowerToFly: US-based diversity-focused talent platform connecting women and underrepresented groups with employers in tech and other sectors. Comparable women-in-workforce mission and diversity hiring focus, though geographically focused on US and Western markets.
• Wellfound (formerly AngelList Talent): Startup-focused job platform connecting talent with venture-backed employers. Comparable in offering curated job matching with community-driven features, though focused on startup ecosystem rather than women-focused demographic.
• Cutshort: India-based AI-powered recruitment platform focused on tech professionals. Emerging player with overlapping technology-driven job matching approach and Indian market presence, though broader in demographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/herkey_
• Facebookfacebook.com/jobsforher

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HerKey (formerly JobsForHer)