Koshex

What Koshex does

Koshex is an India-based retail wealth management platform incorporated as Neuokosh Capital Private Limited and headquartered in Bengaluru. Operating as a mobile-first, self-serve investment app, the company aggregates three asset classes for individual Indian retail investors: mutual funds distributed across 22+ asset management companies and 5,000–10,000+ schemes, digital gold supplied through SafeGold and MMTC, and fixed deposits/smart deposits. Supporting features include real-time net-worth tracking, goal-based personalized investment buckets, risk profiling, custom watchlists, budgeting and cashflow planning, free calculators, and a partner-branded rewards program.

The platform is built around a product-led growth go-to-market, with acquisition driven by social media, content/SEO, app store presence, and referrals; the company also operates a separate distributor and institutional portal (neuokosh.club). Koshex monetizes exclusively through transaction-based commissions — primarily trail commissions from AMC-distributed mutual fund AUM and digital gold transaction fees — and does not charge end-user subscription fees. The company holds AMFI Mutual Fund Distributor registration (ARN-154632) and is recognized under Startup India, providing the regulatory foundation required to distribute Indian mutual fund schemes and earn trail commissions.

Koshex was founded in 2018 by Akash Agarwal and Komal Kumar Gupta and is backed by Y Combinator, which led a US$2.1M seed round in April 2022 following an earlier US$125K pre-seed in August 2021; other investors include Goodwater Capital, The Fintech Fund, Beagle Partners, RaliCap, and Sprint Venture Capital. The company claims a community of 100,000+ users and operates exclusively in India, with no disclosed international footprint, no disclosed revenue, and a small (11–50 employee) team typical of an early-stage seed-stage fintech.

Name

Koshex

Legal name

Neuokosh Capital Private Limited

Website

https://koshex.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Koshex is a Bengaluru-based mobile-first investment platform enabling Indian retail investors to invest in mutual funds across 22+ AMCs, digital gold, and smart deposits via a self-serve app. Backed by Y Combinator.

Ownership category

akta.pro rank

Product category

Retail Wealth Management Platform

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Mutual fund investing
• Digital gold investment
• Wealth management app
• Personal finance platform
• Smart deposit services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission from Mutual Fund Distributions: Koshex earns revenue through commissions (trail commissions and transaction fees) from mutual fund houses for distributing their schemes. As a registered Mutual Fund Distributor (ARN-154632), the platform receives ongoing commissions based on AUM invested through its platform.
2. Digital Gold Distribution: Revenue generated from facilitating digital gold purchases and sales, likely through partnerships with gold suppliers like Safegold and MMTC GOLD

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Koshex is a mobile-first wealth management platform that enables individual Indian investors to invest in mutual funds across 22+ asset management companies, buy and sell digital gold, and book fixed deposits through a single unified app. The platform aggregates investments in real-time to track net worth and offers goal-based investment buckets, risk profiling, and budgeting tools. It operates as a registered Mutual Fund Distributor (ARN-154632) under the legal entity Neuokosh Capital Private Limited.

Product overview

Koshex is a unified personal finance and investment management platform that offers a comprehensive suite of investment products through its mobile and web applications. The core platform consists of three main investment products: Mutual Fund Investing (access to 5,000+ schemes across 22+ AMCs starting at ₹100), Digital Gold (99.99% purity 24K gold via SafeGold and MMTC), and Fixed Deposits/Smart Deposits (higher interest rates than banks). These products are supported by portfolio management features including Net Worth Tracker (real-time aggregation of all investments), Budgeting & Cashflow Planning, Personalized Investment Buckets for goal-based investing, Watchlists, and a SIP Calculator. The platform also includes a Rewards Program featuring partner brands. Koshex positions itself as an all-in-one financial management solution, differentiating through its aggregation capabilities, goal-based planning tools, and the retirement bucket planning feature. The platform is accessible via web and mobile app, targeting individual retail investors in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Investing A mutual fund investment platform enabling individual Indian retail investors to discover, compare, and invest in over 5,000 mutual fund schemes across 22+ asset management companies via SIP or lump sum, with a ₹100 minimum investment.
• Digital Gold A digital gold investment product offering 99.99% purity 24K gold through SafeGold and MMTC-PAMP, enabling users to buy, sell, and accumulate gold anytime.
• Smart Deposits / Fixed Deposits A fixed deposit investment product offering competitive interest rates higher than traditional banks, providing users with a secure savings option within the Koshex platform.

Quantifiable outcome

• ₹13.1L extra earnings in the next 10 years with Koshex retirement bucket (illustrative projection)
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Kotak Mahindra Mutual FundcoreTechnology or IntegrationMutual fund distribution partnership enabling investors to access Kotak's mutual fund schemes through the Koshex platform.
• ICICI Prudential Mutual FundcoreTechnology or IntegrationMutual fund distribution partnership enabling investors to access ICICI Prudential's mutual fund schemes through the Koshex platform.
• Aditya Birla Sun Life Mutual FundcoreTechnology or IntegrationMutual fund distribution partnership enabling investors to access Aditya Birla Sun Life's mutual fund schemes through the Koshex platform.
• SBI Mutual FundcoreTechnology or IntegrationMutual fund distribution partnership enabling investors to access SBI's mutual fund schemes through the Koshex platform.
• Nippon India Mutual FundcoreTechnology or IntegrationMutual fund distribution partnership enabling investors to access Nippon India's mutual fund schemes through the Koshex platform.
• Mirae Asset Mutual FundcoreTechnology or IntegrationMutual fund distribution partnership enabling investors to access Mirae Asset's mutual fund schemes through the Koshex platform.
• SafegoldcoreTechnology or IntegrationDigital gold partner providing 99.99% purity 24K gold for investors on the Koshex platform. Users can buy, sell, and accumulate gold anytime.
• MMTC GOLDcoreTechnology or IntegrationDigital gold partner providing gold products through the Koshex platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zerodha (Coin): Zerodha's Coin platform enables direct mutual fund investing as part of India's largest retail brokerage. While broader than Koshex, it competes directly on mutual fund distribution to retail investors and benefits from Zerodha's massive trader user base and brand trust.
• Paytm Money: Paytm Money is the wealth and investment arm of Paytm, offering mutual funds, stocks, IPOs, NPS, and FDs. It directly competes with Koshex in mutual fund distribution and digital wealth management, leveraging Paytm's enormous user base and brand recognition.

Others

• Safegold (Augmont): Safegold is a digital gold platform and Koshex's infrastructure partner for its gold product. As a backend provider enabling Koshex's digital gold offering, it sits in an enabling relationship rather than a directly competing one.

Emerging players

• NiYO Solutions: NiYO is an Indian fintech offering digital banking and wealth products to salaried employees. It overlaps with Koshex on personal finance, investment products, and serving salaried millennial segments through employer partnerships.
• Smallcase: Smallcase is a thematic investing platform enabling retail investors to buy baskets of stocks and ETFs. While focused on equity baskets rather than mutual funds, it overlaps with Koshex's thematic filter and watchlist features and targets a similar tech-savvy millennial audience.

Direct peers

• Groww: Groww is India's largest retail mutual fund and equity investment platform with tens of millions of users. It is a direct competitor to Koshex, offering mutual fund investing, stocks, FDs, and digital gold through a mobile-first self-serve app targeting the same millennial retail demographic.
• ETMONEY: ETMONEY is an Indian wealth management app offering mutual funds, stocks, insurance, and loans with personalized recommendations. It competes directly with Koshex on goal-based planning, tax-saving funds, and consolidated portfolio tracking for retail investors.
• INDmoney: INDmoney positions itself as a super financial app aggregating mutual funds, stocks, FDs, US stocks, and personal finance tracking. It overlaps directly with Koshex on net worth aggregation, mutual fund distribution, and goal-based wealth planning for Indian retail investors.
• Kuvera: Kuvera is a direct mutual fund distribution platform known for goal-based investing, zero-commission direct plans, and tax-saving funds. It competes head-to-head with Koshex on AMFI-registered distribution, goal-based planning, and the value proposition of helping Indian retail investors optimize long-term returns.
• Scripbox: Scripbox is a goal-based mutual fund investment platform with an AMFI-registered advisor model. It competes directly with Koshex on personalized fund selection, retirement and tax-saving planning, and advisory-led mutual fund distribution to Indian retail investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KOSHEXHQ
• YouTubeyoutube.com/channel/UCk0aI09vMInFoS04REvYxtQ
• Facebookfacebook.com/koshexhq
• LinkedInlinkedin.com/company/koshexhq
• Instagraminstagram.com/koshex_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koshex