Kahoot!

What Kahoot! does

Kahoot! is a Norway-headquartered (Oslo), publicly traded company that builds a cloud-based game-based learning platform used by K-12 schools, higher education institutions, enterprises, and consumer households. Its core product is a real-time quiz-and-trivia engine accessible via web, iOS, and Android, where hosts create 'kahoots' and players join with a frictionless PIN code, requiring no account on the player side. The platform runs on multi-tenant SaaS infrastructure with enterprise-grade security (SOC 2 Type 2, ISO 27001, SAML 2.0/OpenID Connect SSO), integrates deeply with Microsoft and Google for Education, and uses Apple Foundation Models for AI-driven content generation.

The company monetizes through a freemium base that funnels users into three paid tiers: Kahoot!+ (from $3/month, educators and individuals), Kahoot! One (from $19/month, all-in-one consumer bundle), and Kahoot! 360 (per-seat, annual enterprise contracts with SSO, roster sync, admin controls, and reporting for workforce engagement, training, onboarding, and townhalls). A secondary revenue stream comes from a marketplace where verified creators sell courses and subscriptions on a commission basis. Kahoot! has expanded through acquisition: Clever ($500M, K-12 SSO/roster sync), Motimate ($27M, employee engagement), DragonBox (math), Drops (language), Poio (reading), and Whiteboard.fi (virtual whiteboard) are now wholly-owned product lines within the Kahoot! group. The platform sits on a 60M+ public kahoots content library and a verified creator community.

The business serves a diversified customer base spanning global Fortune 500 enterprises (Amazon, Meta, Salesforce, HP, Scotiabank, Capgemini, Kempinski), universities (Winston Salem State, University of Tennessee Knoxville, College of Southern Idaho, Esade), and a long tail of educators and consumers reached through self-serve channels. Recent strategic activity includes a September 2025 launch of AI-powered Kahoot! Study tools, MENA expansion via a Spacetoon partnership (February 2026), and India enterprise expansion through CIEL HR's Courseplay (November 2025). A $1.72 billion take-private offer from a Goldman Sachs/General Atlantic/LEGO consortium was made in 2023.

Name

Kahoot!

Legal name

Kahoot! AS

Website

https://kahoot.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kahoot! is a Norway-based game-based learning platform serving K-12 schools, higher education institutions, enterprises, and consumers via web and mobile. It monetizes through Kahoot!+, Kahoot! One, Kahoot! 360 enterprise subscriptions, and a verified creator marketplace.

Ownership category

akta.pro rank

Product category

Game-Based Learning Platforms

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Game-based learning platform
• Interactive quiz software
• Workforce engagement platform
• Edtech learning tools
• AI-powered study apps

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Kahoot!+): Premium subscription tier for educators, students, and personal users offering AI tools, offline study, advanced features, and ad-free experience. Priced from $3/month with annual discounts.
2. Subscription Revenue (Kahoot! One): All-inclusive premium tier combining all Kahoot! features, apps, and premium content for comprehensive learning experience. Priced from $19/month.
3. Enterprise Subscription (Kahoot! 360): Workforce engagement platform for businesses with enterprise features including SSO, admin controls, reporting, and team management. Priced with annual contracts and volume-based licensing.
4. Marketplace Commission: Verified creators can sell courses and content subscriptions through Kahoot! marketplace, with Kahoot! taking a commission on transactions.
5. Freemium Base: Free tier providing core quiz/game creation and participation features, driving user acquisition and conversion to premium subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kahoot! operates a cloud-based game-based learning platform that lets users create, host, and play interactive quiz games (kahoots) in real time across web and mobile. It sells tiered subscriptions (Kahoot!+, Kahoot! One) to individuals, educators, and students, and an enterprise workforce engagement product (Kahoot! 360) to businesses, alongside acquired branded apps (DragonBox, Drops, Poio, Clever, Whiteboard.fi, Motimate) covering math, language, reading, identity management, and training.

Product overview

Kahoot! operates a comprehensive game-based learning platform ecosystem with multiple branded products targeting distinct market segments. The core Kahoot! platform provides interactive quiz game creation and hosting, available through various solutions: Kahoot! at School and Kahoot! for Higher Education for educational institutions, Kahoot! 360 for enterprise workforce engagement, and Kahoot! at Home for families and individuals. The company has expanded through acquisitions including Clever (identity management for schools), DragonBox (math learning), Drops (language learning), and Poio (reading). Recent additions include Kahoot! Study with AI-powered self-study tools, and Kahoot!+, Kahoot! One subscription plans offering premium AI content generation, offline study, and advanced features. Kahoot! EDU provides site-wide institutional licensing, while the Marketplace enables verified creators to sell educational content. The platform is accessible via web, mobile apps, and integrations with educational partners.

Differentiator

Problem solved

Functional benefit

Brands

• Whiteboard.fi: Interactive whiteboard tool for classroom collaboration
• Clever
• Drops
• Poio
• DragonBox
• Motimate

Products and services

• Kahoot! Core Platform
• Kahoot! at School
• Kahoot! for Higher Education
• Kahoot! 360
• Kahoot! at Home
• Kahoot! Study
• Kahoot!+
• Kahoot! One
• Kahoot! EDU
• Clever
• DragonBox
• Drops
• Poio
• Whiteboard.fi
• Kahoot! Mobile App
• Kahoot! Marketplace (Verified Creator Content)

Quantifiable outcome

• Studying with Kahoot! can improve exam performance by an average of a full letter grade
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic, regional, flagship and core.

• SpacetoonstrategicStrategic or Co-development Partner · 1 February 2026Partnership to deliver interactive Arabic learning experiences featuring Spacetoon characters across the Middle East and North Africa (MENA) region. Creates ready-to-play kahoots covering health, social studies, visual arts, emotional literacy, and Arabic language learning.
• CIEL HR's CourseplayregionalGTM or Marketing Partner · 1 November 2025Strategic partnership to deliver AI-driven gamified learning solutions for Indian enterprises. Combines Courseplay's AI-powered learning platform with Kahoot!'s gamification tools to help organizations create engaging, measurable learning pathways.
• DisneyflagshipGTM or Marketing PartnerContent partnership providing Disney-branded educational content and experiences on the Kahoot! platform.
• SanrioflagshipGTM or Marketing PartnerContent partnership featuring Sanrio characters (Hello Kitty, etc.) for educational content on the platform.
• TEDflagshipGTM or Marketing PartnerPartnership to deliver TED-branded educational content and ideas through gamified learning experiences.
• MicrosoftcoreTechnology or IntegrationMicrosoft for Education partner providing integration with Microsoft products and services.
• GooglecoreTechnology or IntegrationGoogle for Education partner with Google Workspace integration capabilities, including SSO and Google Classroom connectivity.
• ClevercoreTechnology or IntegrationKahoot! acquired Clever for $500 million in 2023, providing single sign-on and roster sync integration for education platforms.
• MotimatecoreTechnology or IntegrationKahoot! acquired Motimate for enterprise value of $27 million, providing employee onboarding and training capabilities.
• ApplestrategicTechnology or IntegrationIntegration with Apple Foundation Models for iOS 26's Quiz Starter feature, enabling students to generate quizzes by scanning notes.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Socrative: Classroom assessment and formative quiz tool used by teachers for quick formative checks. Direct competitor in the K-12 teacher workflow and assessment use case.
• Quizizz: Closest direct competitor offering game-based learning quizzes for K-12 and higher education with similar real-time multiplayer mechanics, AI features, and teacher dashboard. Competes head-to-head in the same classroom use cases.
• Quizlet: Major study-tools platform with flashcards, practice tests, and AI-powered learning modes (Q-Chat). Targets the same student/learner segment with adjacent — and increasingly overlapping — self-study functionality.
• Gimkit: Game-based classroom learning platform founded by a high school student; offers live and asynchronous quiz games. Direct competitor for teacher adoption and student engagement minutes in K-12.
• Blooket: Game-based learning platform with multiple game modes for classroom review and practice. Competes directly for teacher workflows, classroom engagement time, and student usage minutes.
• Slido (Cisco): Audience interaction platform for meetings and events, owned by Cisco/Webex. Competes with Kahoot! 360 in the corporate presentations, townhalls, and hybrid meeting engagement use case.
• Mentimeter: Interactive presentation tool with live polling, quizzes, and Q&A. Overlaps directly with Kahoot! 360 for corporate meetings, training, and presentations in the enterprise segment.
• Poll Everywhere: Live audience response system used in classrooms and corporate training. Comparable enterprise sales motion and similar feature overlap with Kahoot!'s polling and formative assessment tools.

Emerging players

• Wooclap: Interactive learning and polling platform with growing presence in European higher education and corporate training. Niche overlap with Kahoot! 360 and classroom engagement use cases, focused on interactive learning rather than full game mechanics.

Broad incumbents

• Duolingo: Larger gamified learning platform in language learning, with a freemium consumer model and growing education/enterprise tier. Comparable gamified learning mechanics and AI-driven personalization, but broader consumer brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kahoot
• Facebookfacebook.com/getkahoot
• LinkedInlinkedin.com/company/kahoot
• Instagraminstagram.com/kahoot
• TikToktiktok.com/@kahoot

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries10 records

Funding overview

Funding rounds9 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kahoot!