GoRout
GoRout builds cellular-connected wearable systems (Diamond, Scout, Gridiron) that enable encrypted, real-time coach-to-player communication for baseball, softball, and football programs at the high school, JUCO, and college levels, serving over 4,000 teams via multi-year hardware-plus-software packages and governing-body partnerships.
- Company typePrivate
- Founded2014
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What GoRout does
GoRout is a Rochester, Minnesota-based sports technology company that builds wearable coach-to-player communication systems for baseball, softball, and football programs across high school, junior college, and NCAA levels. Its product portfolio centers on three hardware-software packages — GoRout Diamond for baseball/softball pitch calling, GoRout Scout for football practice scripting, and GoRout Gridiron for in-game football play calling — each built on a cellular-based architecture branded as GoRout Air that uses Licensed LTE nationwide through a partnership with KORE Wireless, eliminating the need for WiFi, routers, or device pairing. Devices feature 128-bit encryption and 4-way privacy screens to prevent sign stealing, and a unifying GoRout Connect platform exposes system-to-system APIs for integrations with play-design tools (FirstDown PlayBook, Pro Quick Draw, Football PlayCard) and analytics (AWRE Sports).
The company monetizes through customizable multi-year packages combining wearable hardware (player wristbands and coach tablets) with software access, with entry pricing from $785 for Diamond to $1,700 for Scout packages. GoRout operates a hybrid go-to-market combining direct field sales for college and enterprise accounts with a self-serve e-commerce storefront and a content-driven funnel (Coaches Toolbox, blog, YouTube, case studies, and trophy case) aimed at high school programs. Distribution is amplified by governing-body partnerships — THSCA cornerstone sponsor, NAIA official communication system, TAPPS, SSAA, and an exclusive KCAC deal — alongside channel partner and association relationships.
The company serves more than 4,000 teams, including college football programs such as Alabama, Notre Dame, Auburn, Duke, Wisconsin, and Tennessee, and has been adopted across roughly 170 high school programs in Texas. It has raised approximately $5.07M across five funding rounds since 2015, including a $500,000 Traction Capital investment in December 2021 and follow-on rounds in March 2024 ($1.8M) and November 2024 ($1.52M). GoRout was named No. 8 in the Sports category on Fast Company's 2026 Most Innovative Companies list, and founder Michael Rolih holds registered patents covering coach-to-player communication devices and methods.
GoRout firmographics
Firmographics- Name
- GoRout
- Legal name
- GoRout
- Website
- https://gorout.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoRout builds cellular-connected wearable systems (Diamond, Scout, Gridiron) that enable encrypted, real-time coach-to-player communication for baseball, softball, and football programs at the high school, JUCO, and college levels, serving over 4,000 teams via multi-year hardware-plus-software packages and governing-body partnerships.
- Ownership category
- akta.pro rank
GoRout industry classification
Industry- Product category
- Sports Coaching Communication Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Telephone Apparatus Manufacturing (33421), Sporting Goods Retailers (45911)
- SIC
- Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
Keywords
Where GoRout is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoRout business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: GoRout sells wearable devices (wristbands/watches) along with coach sending devices/tablets. Packages are customizable based on number of devices. Every player device comes with 100% full-coverage warranty against breakage.
- Software/Subscription: GoRout provides coaching applications for play calling and practice management. The system includes apps for coaches and player devices that require ongoing software access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | GoRout Diamond (Baseball/Softball) starting price |
| Unit Pricing | Multi-year contract | GoRout Scout (Football Practice) starting price |
| Unit Pricing | Multi-year contract | GoRout Gridiron (Football In-Game) starting price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GoRout product offering
Product offeringCore offering
GoRout designs, manufactures, and sells wearable wrist-worn communication devices and supporting coach tablet/sending hardware for football, baseball, and softball programs, paired with subscription software apps (Diamond, Scout, Gridiron) and the GoRout Connect integration platform. The system uses cellular LTE (GoRout Air via KORE Wireless) to deliver real-time, encrypted plays and pitch calls directly from coaches to player wrist devices without WiFi, routers, or pairing. Packages are customizable by team size and sold primarily via direct B2B sales to athletic programs at collegiate, junior college, high school, and professional levels.
Product overview
GoRout offers a multi-sport coach-to-player communication platform with three distinct product lines: GoRout Diamond for baseball and softball (pitch calling and in-game communication), GoRout Scout for football practice (scout card delivery and practice scripting), and GoRout Gridiron for football in-game (real-time play calling via wrist-worn devices). These products are unified under the GoRout Connect platform, which provides the underlying technology infrastructure and enables integrations with third-party tools like AWRE Sports for analytics, Pro Quick Draw and Football Play Card for play design, and FirstDown PlayBook for playbook creation. All products feature encrypted wearable devices, no WiFi/setup required, and work with the same coaches app interface across sports.
Differentiator
Problem solved
Functional benefit
Brands
- GoRout Diamond: Coach-to-player communication system for baseball and softball teams, enabling real-time pitch calling and play communication.
- GoRout Scout
- GoRout Gridiron
- GoRout Connect
Products and services
- GoRout Diamond (Baseball) Wearable wrist device system for baseball teams that enables real-time pitch calling, offensive play signaling, and defensive shifts via encrypted coach-to-player communication during games and practice. Features fully encrypted devices with 4-way privacy screens, no setup required, and free AWRE Sports Advanced Charting integration for analytics.
- GoRout Diamond (Softball) Wearable wrist device system for softball teams that enables real-time pitch calling and coach-to-player communication during in-game and practice, addressing sign visibility issues and pace of game.
- GoRout Scout Football practice solution enabling coaches to digitally send scout cards and plays to players on-field instantly, maximizing practice efficiency with up to 2.5 reps per minute average. Compatible with play drawing tools like Hudl, Visio, Pro Quick Draw, and FirstDown PlayBook. Includes GoRout STEEL on-field practice application for scripting and remote play sending.
- GoRout Gridiron In-game football play calling system using wrist-worn digital devices for real-time, secure communication from coaches to players. Features 128-bit encryption, 6-8 hour battery life, instant offense/defense switching with full field coverage and no distance restrictions.
- GoRout Connect GoRout's proprietary operating system that provides industry-leading speed and reliability for coach-to-player communication. The platform enables real-time communication and seamless integration with third-party platforms including AWRE Sports (analytics), Pro Quick Draw (play drawing), Football Play Card, and FirstDown PlayBook.
Quantifiable outcome
- Teams average 2.5 reps per minute, enabling more practice efficiency
- +3 more outcomes
Companies that use GoRout
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
GoRout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
GoRout partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- Kansas Collegiate Athletic Conference (KCAC)coreExclusive partnership with KCAC for football communication technology, announced June 2026.
- AT&T StadiumcoreCollaboration on dedicated CBRS network solution ahead of 2026 UIL Football State Championships, enabling reliable connectivity in the stadium environment.
- FirstDown PlayBookcoreTechnology partnership enabling football coaches to seamlessly connect playbook creation with on-field player communication. Coaches can design plays in FirstDown PlayBook and deliver them directly through GoRout's wearable system.
- Pro Quick DrawcoreSystem-to-system API integration allowing coaches to transfer play drawings directly into GoRout quickly and easily, eliminating multiple steps in file management.
- Football Play CardcoreIntegration allowing coaches to draw plays in Football Play Card and push them directly to GoRout Scout for instant play execution.
- AWRE SportscoreIntegration between GoRout Diamond and AWRE Sports provides automated analytics including spray charts, heat maps, pitch intent vs result, and count-specific execution. All GoRout Diamond customers receive free access to AWRE Sports charting app.
- KORE WirelesscorePartnership providing cellular connectivity through Super-Sim technology, enabling Licensed LTE coast-to-coast communication for GoRout devices nationwide.
- Connect AmericacoreDevice design partnership with Connect America (Pennsylvania) ensuring devices meet highest standards of quality and reliability.
- Texas High School Coaches Association (THSCA)flagshipTHSCA Cornerstone Sponsor and official in-game wearable partner for Texas high school football.
- TAPPScoreOfficial in-game wearable partner of TAPPS (Texas Association of Private and Parochial Schools).
- NAIAflagshipOfficial coach-to-player communication system of the NAIA (National Association of Intercollegiate Athletics).
- SSAAcoreOfficial in-game communications system of the SSAA (Southwest Sports Academy/association).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GoRout competitors and assessment
Company assessmentDirect peers
- CoachComm: CoachComm makes coach-to-player communication systems (belt-pack + earpiece) widely used in college football. Most direct peer to GoRout's wearable gridiron communication product, though CoachComm historically relies on sideline packs + in-helmet earpieces rather than wrist-worn cellular devices.
Broad incumbents
- Catapult Sports: Catapult is a leading athlete monitoring wearables (GPS/IMU) and performance analytics platform serving professional and elite teams. Broader incumbent operating across multiple sports with deeper resources and a wider analytics portfolio than GoRout.
- STATSports: STATSports provides GPS-based team wearables and athlete performance monitoring used by professional and collegiate programs worldwide. Comparable in serving elite team customers with hardware + analytics, but broader portfolio and international scale than GoRout.
- Zepp Health: Zepp (formerly Zepp Health) builds sports and health wearables, including sensors worn during training. Comparable as a sports wearables manufacturer with a broader consumer product line and global distribution versus GoRout's team-focused offering.
- Polar Electro: Polar makes heart rate monitors, GPS sports watches, and team-coaching wearables (Polar Team Pro). Comparable in providing sports wearables and team analytics, though Polar's strength is in fitness/biometrics rather than real-time coach-to-player signaling.
- Garmin: Garmin manufactures GPS sports watches and wearables across running, cycling, golf, and team sports. A broader incumbent whose hardware could be repositioned for coach-to-player comms if the team sports category grows, posing a competitive ceiling for GoRout.
Others
- Hudl: Hudl is the dominant video analysis and coaching workflow platform for high school and college teams, and is referenced as a GoRout integration partner. Adjacent/cooperative peer in the coaching tech stack rather than a direct wearable competitor.
- PlaySight Interactive: PlaySight combines connected cameras with AI-driven sports analytics for tennis, basketball, and other sports. Adjacent as a sports performance analytics platform embedded in team facilities, with overlapping end customers but different technology stack than GoRout.
- FirstDown PlayBook: FirstDown PlayBook is a digital football playbook and play-design tool with deep HS/college adoption, and is a GoRout Connect integration partner. Cooperative rather than competitive, but serves the same coaching buyer as part of the broader coaching workflow stack.
Emerging players
- ShotTracker: ShotTracker provides sensor-based wearables and real-time analytics for basketball teams. Comparable as a sports-specific wearable analytics company pursuing team sales at the HS/college level, but operating in basketball rather than football/baseball/softball.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GoRout social profiles
Digital presenceGoRout financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoRout leadership team
Management profileNumber of profiles
Profiles8 records
GoRout funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoRout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoRout
What does GoRout do?
GoRout designs, manufactures, and sells wearable wrist-worn communication devices and supporting coach tablet/sending hardware for football, baseball, and softball programs, paired with subscription software apps (Diamond, Scout, Gridiron) and the GoRout Connect integration platform. The system uses cellular LTE (GoRout Air via KORE Wireless) to deliver real-time, encrypted plays and pitch calls directly from coaches to player wrist devices without WiFi, routers, or pairing. Packages are customizable by team size and sold primarily via direct B2B sales to athletic programs at collegiate, junior college, high school, and professional levels.
Is GoRout a public or private company?
GoRout is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoRout founded?
GoRout was founded in 2014. It employs 1 to 10 people.
Where is GoRout based?
GoRout is headquartered in Rochester, United States, in the North America region.
How does GoRout make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software/Subscription.
Who are GoRout's main competitors?
CoachComm is listed as a direct peer. Broad incumbents are Catapult Sports, STATSports, Zepp Health, Polar Electro and Garmin. Others are Hudl, PlaySight Interactive and FirstDown PlayBook. ShotTracker is listed as an emerging player.
Does GoRout have an API?
Yes. GoRout offers a system-to-system API framework that enables direct integrations with third-party platforms. The API allows coaches to transfer drawings and playbook data directly into GoRout. For example, the Pro Quick Draw integration uses this API framework to allow coaches to transfer drawings directly into GoRout. The FirstDown PlayBook integration enables playbook creation to be delivered directly through GoRout's wearable communication system. The AWRE Sports integration allows GoRout Diamond pitch library data to sync with AWRE Sports analytics platform by logging in with GoRout credentials.
What industry is GoRout in?
GoRout's product category is Sports Coaching Communication Technology. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail. Its NAICS code is 33992 and its SIC code is 3576.