Qiscus
Qiscus is an Indonesia-headquartered B2B SaaS company that provides an AI-powered omnichannel customer engagement platform unifying WhatsApp, Instagram, TikTok, and 20+ other channels with AI agents for enterprises across Southeast Asia's BFSI, healthcare, retail, and telecom sectors.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Qiscus does
Qiscus is an Indonesia-headquartered B2B SaaS company that operates an Agentic Customer Engagement Platform unifying more than 20 communication channels — including WhatsApp, Instagram Messenger, LINE, TikTok Messaging Ads, Telegram, email, and web chat — into a single interface for enterprise and mid-market customer service, sales, and marketing operations. The platform is modular, centered on Qiscus Omnichannel Chat and augmented by Qiscus AI/Robolabs LLM, Qiscus AgentLabs (autonomous AI agents with knowledge base grounding, AI Persona, Smart Handover, and Anti-Prompt Injection), Qiscus Agent Copilot, Qiscus Helpdesk, Qiscus Shop (chat commerce), Qiscus CRM, Qiscus CDP, WhatsApp Broadcast/Call/OTP, Qiscus Call Center, Qiscus Survey, and the Qiscus App Center integrations marketplace. As an official Meta Business Solution Provider for WhatsApp Business API and a TikTok Messaging Ads partner for Indonesia, Malaysia, and Singapore, Qiscus leverages platform-level distribution that subscale competitors cannot easily replicate.
The company generates revenue primarily through tiered SaaS subscriptions priced by Monthly Active Users (MAU) and agent count, billed monthly or annually with quarterly/semester flexibility; usage-based revenue from WhatsApp Business API credits consumed per message; and add-on modules for additional seats, MAU capacity, and enhanced support. Enterprise customers receive dedicated SLA support, while SMBs access self-service onboarding and free trials. The customer base spans banking and financial services (SeaBank, Bank Raya, Pegadaian, Kredivo), healthcare (KPJ Healthcare, Halodoc), automotive (Honda Sales Operation/Astra), retail (Sunway, Senheng, Singer, Lyreco), food and beverage (Pizza Hut, Kraft Heinz, Madame Chang), telecommunications (Indosat), logistics (SiCepat, Bluebird), and e-commerce (Bukalapak), with offices in Yogyakarta (HQ/engineering), Jakarta, Singapore, and Kuala Lumpur. Founded in 2013, profitable since 2019, the company reached 100M+ end users by 2022 and has processed over 3 billion messages on the platform.
Qiscus firmographics
Firmographics- Name
- Qiscus
- Legal name
- Qiscus
- Website
- https://qiscus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Qiscus is an Indonesia-headquartered B2B SaaS company that provides an AI-powered omnichannel customer engagement platform unifying WhatsApp, Instagram, TikTok, and 20+ other channels with AI agents for enterprises across Southeast Asia's BFSI, healthcare, retail, and telecom sectors.
- Ownership category
- akta.pro rank
Qiscus industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
Keywords
Where Qiscus is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Qiscus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - SaaS Platform: Core revenue model based on subscription fees for platform access. Pricing is tiered based on Monthly Active Users (MAU), number of Agents, selected Plan features, and subscription duration (monthly, quarterly, semester, or annual). Enterprise customers receive dedicated SLA support.
- WhatsApp Business Credits: Revenue generated from WhatsApp Business Account (WABA) credits used for business messaging through the platform. Credits are purchased in advance and consumed based on usage volume.
- Add-on Features: Additional revenue from premium add-on features such as additional Agent seats, additional MAU capacity beyond plan limits, and enhanced support packages.
- TikTok Messaging Ads Integration: Revenue opportunity through integration with TikTok Messaging Ads, offering promotional pricing (30-day free trial + up to 20% discount) to new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tiered subscription based on MAU and Agent count |
| Subscription | Annual | Annual subscription with volume-based pricing |
| Freemium | Annual | TikTok Messaging Ads promotional offer |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Qiscus product offering
Product offeringCore offering
Qiscus provides an Agentic Customer Engagement Platform that centralizes customer interactions across 20+ messaging channels (including WhatsApp, Instagram, LINE, Telegram, and TikTok) into a single interface. Its modular product suite combines Qiscus Omnichannel Chat, Qiscus AI, Qiscus AgentLabs (autonomous AI agents), Qiscus Helpdesk ticketing, WhatsApp Business API solutions, Qiscus CRM, Qiscus Shop, and Qiscus Call Center to enable enterprises to automate customer service, marketing, and sales conversations at scale. The platform targets BFSI, healthcare, retail, automotive, and F&B customers across Southeast Asia.
Product overview
Qiscus is an Agentic Customer Engagement Platform that unifies communication channels and deploys AI Agents to execute business results across the customer lifecycle. The platform operates as a modular ecosystem centered on Qiscus Omnichannel Chat as the core product, integrated with Qiscus AI for intelligent automation. Supporting modules include Qiscus Helpdesk (ticketing and knowledge base), Qiscus AgentLabs (autonomous AI Agents), Qiscus Agent Copilot (agent assistance), Qiscus Call Center (cloud PBX), Qiscus Shop (chat commerce), Qiscus CRM (sales management), Qiscus CDP (customer data), WhatsApp Broadcast/Call/OTP, Qiscus Survey, and Qiscus App Center (integrations marketplace). Native channel integrations include WhatsApp Business API, Instagram Messenger API, and TikTok Messaging Ads. In December 2025, Qiscus acquired Kokatto to expand voice AI capabilities for enterprise solutions. The platform serves Banking, Financial Services, Insurance, Healthcare, and Beauty/Wellness industries across Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Qiscus AgentLabs: AI Agent technology for 24/7 customer service automation that handles simultaneous chats and provides instant, relevant resolutions.
- Qiscus Omnichannel Chat
- Qiscus AI
- Qiscus Helpdesk
- Qiscus WhatsApp Broadcast
- Qiscus Meet
- Qiscus CRM
- Qiscus Shop
- Qiscus Call Center
Products and services
- Qiscus Omnichannel Chat Centralized customer engagement platform that integrates digital touchpoints from WhatsApp and over 20 other channels into one interface, enabling teams and AI to work in synchronization across the customer journey.
- Qiscus AI AI platform embedded across Qiscus solutions enabling businesses to scale customer service through intelligent automation with accuracy grounded in business knowledge base, brand voice, and operational oversight.
- Qiscus AgentLabs Enterprise AI Agent platform for 24/7 customer service automation that handles simultaneous chats, delivers instant responses, guides customers through complex processes, and enables seamless AI-to-human handover with Smart Handover.
- Qiscus Helpdesk Helpdesk ticketing system with knowledge base that empowers teams to resolve customer issues faster through prioritization, automated ticket assignment, escalation, follow-up automation, and complete ticket history tracking.
- Qiscus Agent Copilot AI assistant for customer service teams that provides answer recommendations, automatic conversation summaries for efficient handovers, and multilingual communication support.
- WhatsApp Broadcast Official WhatsApp Business API solution for sending bulk marketing messages and important announcements, featuring Marketing Message Optimization to target users with highest engagement potential.
- Qiscus Shop Chat commerce solution that drives sales growth across chat applications through integrated shopping experiences.
- Qiscus Call Center Cloud PBX phone system for efficient call center operations with seamless integration to omnichannel messaging.
- WhatsApp Call WhatsApp-based call initiation and reception solution enabling seamless customer voice interactions through the WhatsApp channel.
- WhatsApp OTP Authentication and verification solution using WhatsApp for secure one-time password delivery for businesses.
- Qiscus CRM CRM application helping sales teams manage deals more effectively through integrated customer engagement workflows.
- Qiscus Survey Customer feedback tool enabling businesses to gather insights into customer preferences through survey functionality.
- Qiscus CDP (Customer Data Platform) Customer Data Platform providing comprehensive customer data integration to enhance service interactions and personalize customer experiences.
- Kokatto AI Voice AI voice software platform acquired in December 2025 to enhance Qiscus's conversational AI capabilities with voice-based interactions for enterprise customers.
- WhatsApp Business API Official WhatsApp Business API integration provided through Meta Business Partner relationship for enterprise communication infrastructure including broadcast, call, OTP, and click-to-WhatsApp Ads.
- Instagram Messenger API Instagram messaging integration enabling businesses to serve Instagram followers with multi-level agent features, analytics, and chatbot capabilities.
Quantifiable outcome
- Up to 2X increase in sales conversion for customers using the platform
- +5 more outcomes
Companies that use Qiscus
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
Qiscus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature9 records
Qiscus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- KokattocoreQiscus acquired AI voice software provider Kokatto in December 2025 to enhance its conversational AI capabilities. The acquisition strengthens Qiscus's voice AI ecosystem for enterprise customers and develops voice-based AI capabilities.
- TikTokflagshipQiscus became an official TikTok Messaging Ads partner in Asia-Pacific, providing API access and exclusive resources for Indonesia, Malaysia, and Singapore markets. This partnership enables businesses to manage TikTok Messaging Ads through Qiscus's platform with AI-powered customer engagement.
- BukalapakminorBukalapak collaborated with Qiscus in October 2019 to develop and optimize chat features on their platform. The partnership focused on scalability and reliability for high-volume messaging.
- Telkom Indonesia (Amoeba Program)minorQiscus supported startups in the Telkom Amoeba program to develop chat applications. The partnership helped nurture early ecosystem development for Qiscus technology.
- Meta (Facebook)flagshipQiscus is an official Meta Business Solution Provider (BSP) with access to WhatsApp Business API infrastructure. This partnership enables enterprise-grade WhatsApp communication including WhatsApp Broadcast, WhatsApp Call, WhatsApp OTP, and Click to WhatsApp Ads.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Qiscus competitors and assessment
Company assessmentDirect peers
- SleekFlow: Singapore-headquartered omnichannel customer engagement platform focused on WhatsApp Business API, Instagram, and other messaging channels across APAC. Closest comparable in geography, target customer (SE Asian mid-market and enterprise), and product surface area.
- Wati: WhatsApp Business API and conversational AI platform serving SMBs and enterprises globally with strong presence in APAC. Directly comparable on WhatsApp-led customer engagement and AI chatbot capabilities.
- Respond.io: Omnichannel messaging platform for sales, marketing, and support, with native WhatsApp, Instagram, and Messenger integrations. Targets the same SE Asian and global mid-market/enterprise segment with overlapping AI agent capabilities.
- Engati: Conversational AI platform offering omnichannel chatbots, live chat, and voice across WhatsApp, web, and social. Competes head-to-head in mid-market conversational CX with similar AI agent and WhatsApp focus.
Emerging players
- yellow.ai: Enterprise conversational AI platform with strong India/SEA presence, offering voice and chat AI agents across customer support, sales, and marketing. Comparable on agentic AI roadmap and large enterprise footprint.
- Verloop: AI-powered customer support automation platform focused on India and emerging markets, including SEA. Overlaps with Qiscus's AI agent, WhatsApp, and helpdesk capabilities for digital-first enterprises.
Broad incumbents
- Twilio: Global CPaaS leader providing messaging, voice, and customer engagement APIs including WhatsApp Business. A much larger incumbent whose Flex and Segment offerings compete upstream and downstream of Qiscus's stack.
- Zendesk: Global customer service and engagement platform with messaging, AI bots, and helpdesk capabilities. Competes with Qiscus for enterprise CX budgets via its broader suite including Sunshine Conversations.
- Intercom: Global customer messaging platform with AI agent (Fin), live chat, and helpdesk. Competes in the same AI-driven customer engagement category and targets enterprise growth-stage customers globally.
- MessageBird: European-headquartered omnichannel CPaaS and customer engagement platform with strong WhatsApp Business API presence across markets. Competes as a broader incumbent with overlapping channel coverage and AI capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Qiscus social profiles
Digital presenceQiscus compliance and trust
Trust signalCompliance7 records
Qiscus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qiscus leadership team
Management profileNumber of profiles
Profiles3 records
Qiscus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Qiscus funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qiscus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qiscus
What does Qiscus do?
Qiscus provides an Agentic Customer Engagement Platform that centralizes customer interactions across 20+ messaging channels (including WhatsApp, Instagram, LINE, Telegram, and TikTok) into a single interface. Its modular product suite combines Qiscus Omnichannel Chat, Qiscus AI, Qiscus AgentLabs (autonomous AI agents), Qiscus Helpdesk ticketing, WhatsApp Business API solutions, Qiscus CRM, Qiscus Shop, and Qiscus Call Center to enable enterprises to automate customer service, marketing, and sales conversations at scale. The platform targets BFSI, healthcare, retail, automotive, and F&B customers across Southeast Asia.
Is Qiscus a public or private company?
Qiscus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qiscus founded?
Qiscus was founded in 2016. It employs 101 to 250 people.
Where is Qiscus based?
Qiscus is headquartered in Singapore, Singapore, in the Asia region.
How does Qiscus make money?
Four revenue lines are on record. Subscription - SaaS Platform is the primary driver. The others are whatsApp Business Credits, add-on Features and tikTok Messaging Ads Integration.
Who are Qiscus's main competitors?
Direct peers on record are SleekFlow, Wati, Respond.io and Engati. Emerging players are yellow.ai and Verloop. Broad incumbents are Twilio, Zendesk, Intercom and MessageBird.
Does Qiscus have an API?
Yes. Qiscus provides API and Webhook integration capabilities for flexible integration with other applications according to business needs. The platform offers SDK for developers to integrate chat and video call features into their applications. Developer documentation is at documentation.qiscus.com.
What industry is Qiscus in?
Qiscus's product category is Customer Engagement Software. Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 541512 and its SIC code is 7371.