EEVE

What EEVE does

EEVE BV is a Belgian privately held robotics company founded in 2018 and headquartered in Waregem, Belgium. The company develops the Willow X personal robot, a four-wheel-drive platform with dual arms, 4 onboard cameras, NVIDIA Orin Nano edge processing, and a 600Wh battery delivering 5-8 hours of autonomous operation. Its core AI capability is the Higgs model, an end-to-end adaptive system that maps camera input directly to motor control and runs locally on the device, enabling users to train tasks by demonstration without coding, supplemented by The Force motion-tracked handheld controller and the Task Store community marketplace for sharing trained behaviors.

The business operates a hardware-led direct-to-consumer and direct-to-research model. Willow X is sold through eeve.com at €8,990 for academic and research buyers, with consumer pricing undisclosed, alongside accessories ($9-$349), maintenance services ($125 health check-up), and recurring subscriptions for mobile connectivity ($12-$44/month) and centimeter-precision localization ($17/month). The company has deployed 3,000+ original Willow garden robots across Belgium, the Netherlands, Germany, and France since 2018, and has opened a dedicated research/academic vertical supported by Calendly outreach and developer documentation at docs.eeve.com.

EEVE monetizes through a mix of one-time hardware sales, upgrade packages (MadMax at €3,099), recurring connectivity subscriptions, and professional services. Its primary customer segment is individual consumers and homeowners using Willow robots for garden maintenance, with a secondary vertical in universities and research labs. The company employs 11-50 people and has raised approximately $8.1M across ten funding rounds between 2018 and 2022, with no publicly disclosed institutional investors. Its strategic positioning emphasizes local AI processing, user-in-command control rather than autonomous AI decision-making, and community-driven task sharing.

Name

EEVE

Legal name

EEVE BV

Website

https://eeve.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EEVE is a Belgian robotics company that builds the Willow X, a trainable dual-arm personal robot powered by its proprietary Higgs end-to-end AI model, selling hardware, subscriptions, and accessories directly to consumers across Western Europe and to academic research institutions.

Ownership category

akta.pro rank

Product category

Personal Robotics Hardware

akta.pro primary industry

Service & Hospitality Robots (HDAAAIAB)

akta.pro secondary industries

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), Human-Robot Interaction & Teleoperation Systems (HDAAAIAM), Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)

Keywords

• Personal robotics
• Trainable humanoid robots
• Garden maintenance robots
• Edge AI robotics
• Consumer robotics platform

Headquarters

HQ city

Waregem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D

Revenue model

1. Hardware Sales - Willow X Robot: Sale of the Willow X personal robot, the company's flagship product. The robot is available in multiple color variants (C-3PO Gold, Solo Silver, Leia White). Research/academic pricing is €8,990.
2. Accessories and Parts: Sale of replacement parts and accessories including Wheel Hub Set ($150), Docking Plate ($120), Charging Station Pins ($15), Emergency Button Marker ($9), Multi-functional Lid ($149/$69 DIY), DIY Motherboard ($349), Blade Pack ($25), Willow Wash ($15), Willow Shower Kit ($25).
3. Connectivity Subscriptions: Monthly mobile connectivity plans for the robot: 1GB ($12/month), 5GB ($28/month), 10GB ($44/month). Also includes IEL (Internet Enhanced Localisation) at $17/month for centimeter precision.
4. Maintenance Services: Health Check-Up service at $125 for thorough technical inspection and maintenance.
5. Product Upgrades: MadMax upgrade reservation system ($9 reservation, €3,099 total upgrade price). Production batch activates upon 75 reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EEVE designs, manufactures, and sells the Willow X personal robot, a four-wheel-drive humanoid platform with dual 3kg arms, 4 onboard cameras, and a 600Wh battery. The robot is paired with proprietary Higgs AI (a locally running adaptive model that learns tasks from demonstration), The Force handheld motion controller, and the Task Store community platform. EEVE also sells accessories, hardware upgrades, mobile connectivity subscriptions, and maintenance services.

Product overview

EEVE offers Willow X, the world's first personal trainable robot with dual arms, as its core product. The platform consists of Higgs AI (adaptive AI model for learning by demonstration), The Force (motion-tracked handheld controller), and Task Store (community-powered task library). The robot operates autonomously for 5-8 hours on a 600 Wh battery, features 4-wheel drive all-terrain mobility, and 4 cameras for 3D vision. EEVE also provides accessories (Wheel Hub Set, Docking Plate, Multi-functional Lid, Motherboard upgrades), maintenance products (Willow Wash, Blade Pack, Shower Kit, Health Check-Up), and subscriptions (Mobile Connectivity 1GB/5GB/10GB, IEL). The system runs on eOS with NVIDIA Orin Nano processor, offers public API with Python Sandbox, and connects with ROS and IoT systems. The Willow X price starts at €8,990 for academic/research use.

Differentiator

Problem solved

Functional benefit

Brands

• Willow X: The company's flagship personal robot - a trainable AI robot with arms, 4WD, 3kg lifting capacity per arm, 600Wh battery, and 6L container. Powered by NVIDIA Orin Nano with eOS operating system.
• Higgs
• The Force
• Task Store
• MadMax

Products and services

• Willow X Personal Robot World's first personal trainable humanoid robot with dual arms, 4WD all-terrain mobility, 4 onboard cameras for 3D vision, NVIDIA Orin Nano processor, eOS operating system, 5-8 hour battery, 3kg per-arm lifting, and 6L container. Available in multiple color variants (C-3PO Gold, Solo Silver, Leia White). Targeted at homeowners for garden maintenance and academic institutions for research.
• MadMax Upgrade Hardware upgrade package for Willow X available through a reservation system at €9 per reservation, with full upgrade price of €3,099 deducted once the production batch is activated.
• Mobile Connectivity Subscriptions

Quantifiable outcome

• 3,000+ Willow robots deployed in the field
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationThird-party payment processor for secure online credit/debit card transactions. Handles payment collection for all online purchases including robot sales, accessories, and subscriptions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1X Technologies: 1X (backed by OpenAI) develops the Neo humanoid robot aimed at home assistance with a similar "human-in-command" framing to EEVE. Both target consumers directly and emphasize safe, home-deployable humanoids with manipulation capabilities.
• Unitree Robotics: Unitree ships low-cost consumer and research humanoid robots (e.g., G1, H1) with price points far below traditional humanoids. It is the most direct functional competitor to EEVE's Willow X strategy of bringing affordable trainable humanoids to consumers and researchers.
• Ecovacs Robotics: Ecovacs (DEEBOT, GOAT) is a leading Chinese consumer robotics company selling autonomous home and lawn robots through its own e-commerce storefront globally. Highly comparable go-to-market motion (DTC e-commerce, broad consumer marketing) to EEVE's shop.eeve.com approach.
• Worx (Landroid): Positec's Worx Landroid is a mass-market robotic lawn mower brand widely available through retail channels. It competes directly with EEVE's original Willow product line on the same residential garden-maintenance use case and at overlapping price points.
• Apptronik: Apptronik (Apollo humanoid, backed by Google) builds general-purpose humanoids designed to work alongside humans. Comparable in long-term ambition to EEVE's Willow X, with substantially more capital and a different initial commercial focus.
• iRobot: iRobot's Roomba pioneered the consumer autonomous home robot category and is the canonical reference point for a small European/American robotics company scaling through DTC. Although iRobot is far larger, its business model and consumer positioning closely mirror EEVE's ambitions.
• Ambrogio Robot (Zucchetti Centro Sistemi): Ambrogio is an Italian robotic lawn mower specialist with a broad residential product range. Directly comparable to EEVE's original Willow in target customer, use case (autonomous grass cutting) and European market footprint.
• Figure AI: Figure is developing general-purpose humanoid robots with a focus on autonomous task learning. While targeting industrial deployments today, its end-goal of broadly capable humanoids overlaps with Willow X's vision of trainable manipulation in real environments.
• Husqvarna Group (Automower): Husqvarna's Automower line is the global market leader in robotic lawn mowers and the closest direct analogue to EEVE's original Willow garden robot. Both target residential outdoor maintenance with autonomous, weatherproof, rechargeable robots sold direct and via dealers across Europe.

Broad incumbents

• Boston Dynamics: Boston Dynamics is the established incumbent in legged and humanoid robotics (Atlas, Spot). Although focused on industrial and R&D customers rather than consumers, it sets the technology benchmark that Willow X and its peer group are measured against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/eeve_com
• Facebookfacebook.com/eeverobots
• LinkedInlinkedin.com/company/eeve-com
• Instagraminstagram.com/eeve__com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds10 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EEVE