Gleechi
Gleechi Technology AB is a Stockholm-based software company that builds the VirtualGrasp hand-interaction engine and an end-to-end enterprise VR training platform, serving Fortune 500 customers across automotive, defense, industrial, nuclear, and healthcare verticals with hands-on simulation-based learning.
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gleechi does
Gleechi Technology AB is a privately held Swedish software company founded in 2014 and headquartered in Stockholm, which builds VirtualGrasp — a proprietary natural hand-interaction engine for Virtual Reality developed from nearly a decade of robotics and computer vision research published across 30+ scientific papers. The company packages this technology into an end-to-end enterprise VR training platform with four modules (Learning Framework, Assessment Centre, Deployment, and Training & Certification), and a portfolio of vertical-specific programmes spanning automotive (Scania), industrial automation (ABB), defense and aerospace (SAAB), industrial manufacturing (Alfa Laval, Billerud), nuclear energy (Westinghouse), thermal imaging (Teledyne FLIR), property maintenance, sterile technician training, overhead crane operation, dental hygiene, and vocational education.
Gleechi monetizes through an enterprise SaaS subscription and full-service delivery model, including VR headset procurement, hardware management via the Deployment module, and quote-based pricing, targeting large organizations whose training scenarios are dangerous, expensive, or logistically difficult to replicate in the physical world. Distribution is direct enterprise sales with a global delivery claim, supported by flagship EU and US innovation ecosystem partners (European Innovation Council, EIT Digital, MIT Solve, XPRIZE, VINNOVA, Sting, H2020). The company has cumulatively raised approximately $33M, predominantly in non-dilutive European grants, and operates with a small 1–10 person team across its Stockholm headquarters.
Gleechi firmographics
Firmographics- Name
- Gleechi
- Legal name
- Gleechi Technology AB
- Website
- https://gleechi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gleechi Technology AB is a Stockholm-based software company that builds the VirtualGrasp hand-interaction engine and an end-to-end enterprise VR training platform, serving Fortune 500 customers across automotive, defense, industrial, nuclear, and healthcare verticals with hands-on simulation-based learning.
- Ownership category
- akta.pro rank
Gleechi industry classification
Industry- Product category
- VR Training Software / Immersive Learning Platform
- NAICS
- Computer Training (61142), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
- akta.pro secondary industries
- Customer Onboarding, Education & Adoption (CS Enablement) (EDABACAI), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Gleechi is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Gleechi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- VR Training Platform Subscription: SaaS-based VR training platform with end-to-end solution including learning framework, assessment centre, deployment management, and training & certification. Revenue generated through enterprise licensing and subscription model for access to VR training programmes and platform features.
Distribution channels1 record
Marketing channels5 records
Gleechi product offering
Product offeringCore offering
Gleechi sells an end-to-end enterprise Virtual Reality training platform (the Gleechi Platform) that delivers hands-on, learn-by-doing training programmes for industrial, automotive, military, healthcare and education customers. The platform combines a Learning Framework, an Assessment Centre analytics module, a Deployment management interface, and Training & Certification content, and is differentiated by its proprietary VirtualGrasp natural hand-interaction engine built on robotics and computer vision research.
Product overview
Gleechi offers a unified Virtual Reality training platform called the Gleechi Platform, which provides an end-to-end learning solution for enterprise industries. The platform consists of four core modules: Learning Framework (pedagogical methodology), Assessment Centre (web-based analytics), Deployment (hardware management), and Training & Certification. Built on proprietary VirtualGrasp hand-interaction technology, the platform delivers multiple vertical-specific training programmes including Automotive Training, Military Training in VR, Property Maintenance Training, Sterile Technician Training, Overhead Cranes Training, and Dental VR Academy. The portfolio ranges from industrial equipment operation to healthcare sterile processing, enabling learn-by-doing experiences across diverse sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Dental VR Academy: A Virtual Reality training programme for dental hygiene education, accessible at dentalvr.academy
Products and services
- Gleechi Platform End-to-end Virtual Reality learning platform that provides scalable hands-on training to enterprise customers. Built on Gleechi's proprietary VirtualGrasp hand-interaction engine, it integrates a Learning Framework, Assessment Centre analytics, Deployment management and Training & Certification into a single platform targeted at industrial, automotive, military, healthcare and education buyers.
- Automotive Training Virtual Reality training programme for automotive maintenance and EV skills development, including safe battery handling, assembly, and maintenance skills using wireless VR headsets. Targets automotive enterprises such as Scania and ABB with global technician workforces.
- Military Training in VR Virtual Reality training programme for military personnel covering equipment operation, safety drills, and complex operational procedures, enabling soldiers to rehearse full-scale operations in a risk-free virtual environment. Used by defense customers such as SAAB.
- Property Maintenance Training Virtual Reality training programme for property maintenance covering power systems, ventilation, waterflow, district heating, circulation pumps, and pressure charts with hands-on problem-solving scenarios. Used by vocational training providers such as YrkesAkademin and Stadin AO.
- Sterile Technician Training Virtual Reality training programme for healthcare sterile technician training comprising three rooms (washing, packaging, storage) covering equipment inspection, instrument preparation, sterilisation, and process evaluation. Designed to give trainees hands-on access to specialised equipment in clean environments without infection-control risks.
- Overhead Cranes Training Virtual Reality training programme for overhead crane operation covering basic controls, path navigation, cargo stabilization, obstacle courses, and constant velocity movement with physics-based crane simulation. Co-developed with industrial partner Dematek and deployed with customers such as Westinghouse Electric Company.
- Dental VR Academy Virtual Reality training programme for dental hygiene education providing hands-on skills development in a risk-free virtual clinical environment. Delivered under the Dental VR Academy sub-brand and deployed with education customers such as CCBC.
Quantifiable outcome
- 72% of participants in inclusive VR training study believed VR to be better than traditional learning methods
- +5 more outcomes
Companies that use Gleechi
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Gleechi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gleechi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- DematekcoreSwedish industrial cranes supplier with whom Gleechi developed the Overhead Cranes training application. Dematek is using Virtual Reality to expand their opportunities in providing workplace training. The programme was created in close collaboration with Dematek to ensure industry-appropriate training scenarios.
- MIT SolveflagshipGleechi is supported by MIT Solve innovation cluster and was awarded the 'Work of the Future' solution. MIT Solve is a global marketplace for social impact solving.
- EIT DIGITALflagshipSupported by EIT DIGITAL innovation cluster. Winner of EIT Digital Idea Challenge in the category of cyber-physical systems (CPS).
- European Innovation Council (EIC)flagshipSupported by the European Innovation Council (EIC) for innovation and scaling activities.
- VINNOVAcoreSwedish government innovation agency supported by VINNOVA innovation cluster.
- STINGcoreSwedish startup accelerator. Awarded 'Startup of the year' by Sting. Supported through Sting's acceleration programme.
- H2020flagshipSupported by EU Horizon 2020 research and innovation programme.
- StelaconminorSwedish consultancy company that specializes in user testing for people with disabilities. Supported Gleechi in conducting user studies with participants having neuro diverse disabilities.
- The Swedish Dyslexia AssociationminorPartnered with The Swedish Dyslexia Association for interviews and insights on designing inclusive VR training for people with dyslexia.
- The Swedish Autism- and Asperger OrganizationminorPartnered with The Swedish Autism- and Asperger Organization for research on neuro diverse people and VR training design.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Gleechi competitors and assessment
Company assessmentDirect peers
- STRIVR: Enterprise VR training platform used by Fortune 500 companies (Walmart, Verizon, Fidelity) for soft-skills and operational training. Directly competes with Gleechi in enterprise VR training delivery, though STRIVR focuses more on soft skills and retail while Gleechi emphasises hardware-interaction heavy training.
- Talespin: Enterprise XR training and learning platform offering immersive soft-skills and workforce training. Comparable as a B2B VR training platform with similar module-based learning and assessment architecture, focused on enterprise L&D use cases.
- Mursion: VR-based human-interaction training for soft skills (leadership, sales, customer service) used by enterprises. Competes for the same enterprise VR training budget pool, particularly around immersive simulation and assessment.
- Immerse: Enterprise VR language and communication training platform with a content marketplace. Comparable as a B2B SaaS VR training platform selling to large enterprises, though differentiated by language learning focus vs Gleechi's hardware-interaction emphasis.
- Interplay Learning: VR training for skilled trades (HVAC, plumbing, electrical, appliance repair). Directly comparable in the property maintenance / facilities training vertical where Gleechi also competes.
- TransfrVR: VR-based career training and upskilling platform, particularly for frontline workforce and vocational pathways. Comparable in vocational/skilled-trades VR training and assessment-driven learning approaches.
- Pixo VR: Enterprise VR training and content platform focused on industrial and operational training. Comparable as a peer in VR-based industrial training with content deployment and analytics capabilities.
- STRIVR (already listed):
- Wonda VR: Collaborative VR learning and training authoring platform for enterprise L&D teams. Comparable in VR-based corporate training with authoring, deployment, and analytics — overlapping with Gleechi's Assessment Centre and platform modules.
Emerging players
- FundamentalVR: VR surgical training platform with haptic feedback for medical procedures. Comparable in the use of VR for hands-on professional skills training and Gleechi's healthcare/dental vertical, though specialises in surgical haptics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gleechi social profiles
Digital presenceGleechi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gleechi leadership team
Management profileNumber of profiles
Profiles3 records
Gleechi funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gleechi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gleechi
What does Gleechi do?
Gleechi sells an end-to-end enterprise Virtual Reality training platform (the Gleechi Platform) that delivers hands-on, learn-by-doing training programmes for industrial, automotive, military, healthcare and education customers. The platform combines a Learning Framework, an Assessment Centre analytics module, a Deployment management interface, and Training & Certification content, and is differentiated by its proprietary VirtualGrasp natural hand-interaction engine built on robotics and computer vision research.
Is Gleechi a public or private company?
Gleechi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gleechi founded?
Gleechi was founded in 2014. It employs 1 to 10 people.
Where is Gleechi based?
Gleechi is headquartered in Stockholm, Sweden, in the Europe region.
How does Gleechi make money?
One revenue line is on record: VR Training Platform Subscription.
Who are Gleechi's main competitors?
Direct peers on record are STRIVR, Talespin, Mursion, Immerse, Interplay Learning, TransfrVR, Pixo VR, STRIVR (already listed) and Wonda VR. FundamentalVR is listed as an emerging player.
Does Gleechi have an API?
No public API is recorded for Gleechi.
What industry is Gleechi in?
Gleechi's product category is VR Training Software / Immersive Learning Platform. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching), with a secondary code of EDABACAI, Customer Onboarding, Education & Adoption (CS Enablement). Its NAICS code is 61142 and its SIC code is 7372.